07th 11th September 2013 VICENZAORO FALL IS OVER. SIGNS OF TRUST FROM THE GOLD & JEWELLERY INDUSTRY

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1 0th th September 0 VICENZAORO FALL IS OVER. SIGNS OF TRUST FROM THE GOLD & JEWELLERY INDUSTRY VICENZAORO Fall, Fiera di Vicenza s International jewellery show, which brought together 00 Italian and foreign brands from 0 countries, is over. Preceded by About J, an invitation-only event that welcomed 4 selected Italian and foreign jewellery designer brands to Venice, for a whole week VICENZAORO provided a complete shop window of new ideas in the world of jewellery and of the ranges of fashion jewellery that will be seen at the end-of-year festivities. VICENZAORO Fall strengthened the expectations that were aroused by the About J preview, where international buyers and top Italian retailers showed a solid business orientation. This attitude continued also during the exhibition held in the Vicenza fairgrounds that was visited by buyers from countries, with particular regard to the Euro Zone, Central and Eastern Europe, UAE, Saudi Arabia, Asia with particular reference to China and North America. Worth mentioning is the 'return' of some Italian retailers, an encouraging sign considering the muchdesired end of the most critical phase of the recession. The final data record the attendance of,60 visitors from abroad, while the Italian attendance data reached 0,89 visitors. The September edition of VICENZAORO confirms the signs of recovery in international demand, already remarked in the early months of 0. For the first time, after two years of negative signals, the second quarter of 0 showed a positive result for Italian exports of jewellery (ISTAT data) that have grown in terms of both value (+6%) and quantity (+.6%) over the same period of the previous year. Particularly significant is the growth in exports to the United States (+% in value) and to the United Arab Emirates (+% in value). We will see if this trend will continue also in the final months of the year. Among the industry players there is an atmosphere of moderate confidence. It is now taken for granted that the future of the Italian jewellery business and its areas will be played out on an international stage. During the September edition of VICENZAORO, Fiera di Vicenza has further strengthened its network of international partnerships by signing an important agreement with the Hong Kong Trade Development Council in view of a strengthening of the Italian presence at the edition of March 04 of the Hong Kong international Jewellery Show, and by starting a new partnership with the Armenian Jewellery Association, which owns the leading international jewellery exhibition in the Eurasian country. Already included in the international calendar of VICENZAORO and T-GOLD International, is the appointment of next December at the Dubai International Jewellery Week, which is particularly important, given that the United Arab Emirates are the second largest export market of the Italian jewellery. Total attending exhibitors and brands:,96 Italian exhibitors: 860 Foreign exhibitors: 6 Exhibition area:,90 square meters Represented countries: Italian provinces: 5

2 Product sectors: Fine and commercial gold items, jewellery, platinum jewellery, industrial and handmade silverware, silver fashion jewellery, precious and semi-precious stones, pearls, corals and cameos, wrist and pocket watches, accessories, gemmological instruments, services, specialized publications. Table silverware and furnishings silverware, gift and household articles. Represented foreign countries: Austria, Monte Carlo, Belgium, Brazil, Cyprus, United Arab Emirates, France, Germany, Greece, India, Iran, Israel, Malaysia, Poland, Portugal, United Kingdom, Republic of San Marino, People's Republic of China (+Hong Kong), Singapore, Spain, United States of America, Switzerland, Thailand, Turkey, Netherlands, Tanzania. HIGHLIGHTS OF INDIA PAVILION AT VICENZAORO FALL 0 The organizers have allotted 8. sqm of space at Pavilion C, 44.8 sqm area at Pad G & sqm at Pavilion A- Gemworld (Total Area 0.64 sqm)

3 List of exhibitors under India Pavilion LIST OF EXHIBITORS UNDER INDIA PAVILION FOR VICENZAORO FALL 0 Sr No Name of the exhibitor Pavilion Area (Sq.m) Stall Number PAD A Takat Gems India A 6 (Corner) Hari Krishna Exports Pvt. Ltd. A 6 9 Total Area in PAD A PAD C Ariha Diamond Jewellery Pvt Ltd. C (Corner) Bombay Jewellery Manufacturers C 6 00B Core Jewellery Pvt. Ltd. C Glorious Jewellery(I) Pvt. Ltd. C Mohit Diamonds Pvt. Ltd. C Sanghavi Jewel Pvt. Ltd. C Sunjewels International Ltd. C Vama Creations Pvt. Ltd. C 8 A (Corner) 9 The Gem & Jewellery Export Promotion Council C 0 04A Total Area in PAD C 4.84 PAD G Asian Star Jewels - Passion Jewels G 6 6 Gemco Designs G Pietre del mondo G Total Area in PAD G 44.8 OBJECTIVES FOR VICENZA SHOWS: To provide exhibitor servicing in terms of ensuring that the requirements of the exhibitors are provided for. In order to promote IGJME 0, Signature 04 & IIJS 04 and attract quality buyers to the show from Italy & also promote India Pavilion at Vicenza fairs.

4 Council is utilizing the advertisement media (display sites) in all shows of Vicenza. Council has taken special initiatives as per the following to promote the exhibitors under India Pavilion & the Indian gem & jewellery industry in general ACTIVITIES RELATED TO INDIA PAVILION Promotional Booth Council is having a booth at Pavilion C Booth No A which will be used for the promotion of Council s activities. A promotional kit containing the following material will be handed over to all the visitors from the Council booth: Exclusive Directory of India Pavilion Solitaire magazine Sparkle of Success Promotional bags Promotional activities to promote India Pavilion: o o o Advertisement on the Arcade in East Entrance of the exhibition venue. Full Page In Vioro Magazine mentioning the names of the exhibitors at all the locations Promotional posters of the list of exhibitors & India Pavilions at Int l exhibitions posters will be put up at the Council booth GJEPC was represented by Mr. R.Dayanidhi, Manager-Exhibitions, GJEPC-Southern Region. Consulate General of India visit to India Pavilion: Mr. Manish Prabhat, Consul General, Consulate General of India, Milan-Italy, visited our India Pavilion on 09 th September 0 and the Consul General was very much pleased with the branding of India Pavilion and he had met the exhibitors individually and discussed with them about the progress of the show.

5 Following meetings has been held during the Vicenzaoro Fall 0 show:. Meeting with Fiera Di Vicenza Mr. Bitthal Maheshwari, GJEPC European Coordinator Mr. R. Dayanidhi, GJEPC, Manager Exhibitions Ms. Ombretta Battistello Fiera Di Vicenza, Sales Manager Jewellery Ms. Monica Pontarin - Fiera Di Vicenza, Project & Sales Manager Jewellery We had a meeting with the organizers on the following points: What is the Next year Plan for January, May & September 04 editions When the proposed Boutique Show is getting started? Whether Jan or Sept 04 India Pavilion floor plan for the next year editions with floor plan & space details If the boutique show is from Sept 04, what about the January & May editions with respect to India Pavilion, the same existing floor plan will be followed? Boutique Show details with Indian Pavilion positioning with Space details. How much space required at Signature (-4, Feb 04) & IIJS 04 (-, July 04) shows at Mumbai How many slots required at IIJW 04 How many exhibitors will be participating from Italy at India Gem & Jewellery Machinery Expo at Surat (-5, Dec 0) The organizers had informed us that for the January 04 edition the same floor plan will be followed and there might be change in May or September 04 editions, which they said will able to confirm by the end of September 0 and also about their participation at Indian events, their International Team will respond to the space requirements accordingly.. Meeting with Fiera Di Vicenza Mr. Bitthal Maheshwari, GJEPC European Coordinator Mr. R. Dayanidhi, GJEPC, Manager Exhibitions Ms. Stefania Fin, Fiera Di Vicenza Foreign Operations Manager Mr. Emanuele Guido, Fiera Di Vicenza Business Development Manager Ms. Alice Contro, Fiera Di Vicenza Interantional Marketing Specialist Incontinuation to our earlier meeting with regard to participation of Italian Pavilion at Council shows, their International Team has informed/requested for following details: IIJS 04:. Will be retaining same area of 5sqmtr at IIJS 04 and further they requested for extra large space at Machinery Section.. Rates for the same along with location required. IIJW 04:. Interested in taking Two slots during the dinner period.. Rates and other details required.

6 Signature 04:. We are planning to come as a delegation to visit the show this year. IGJME 0:. We had informed this event through our Machinery Association to all the Potential Machinery companies and we are waiting for their feedback. Observations:. The Vicenzaoro Fall 0 in sharp contrast to its earlier editions was slow and the visitor footfalls gradually declined from third day onwards mainly due to overlapping of Bangkok and Hong Kong Shows.. All booths under India Pavilion were well organized.. M/s. Vama Creation has been given a new location due to the presence of Pillar in their earlier booth. 4. Indian Family evening was organised by the Indian Gem & Jewellery Trade Members based in Italy (Mr. Bitthal Maheswari & Mr. Mahendra Derewala) at Vicenzaoro Cafe, West Entrance. Around 50 Indian participants attended the evening party. The evening started of with Welcome Address by Mr. Paolo Mantovani (President Fiera Di Vicenza) and address by Mr. Corrado Facco (Executive Director Fiera Di Vicenza). The evening ended with National Anthem.

7 Participant Survey: Business Enquiries / Contacts received during the show 6 Less than 5 Between 5-0 Between 0-5 Quality of Buyers to India Pavilion 8 Suitable Not Suitable Overall business Result at the show Information regarding participation under Indian Pavilion Sufficient Insufficient 0 Would like more information Booth Allocation Size Booth Allocation Location 0 Appropriate Inappropriate 4 Appropriate Inappropriate Pre Show Marketing Campaign Mailings Visa supported provided by Council 9 Appropriate Inappropriate 6

8 Exhibitor Directory Content Exhibitor Directory Presentation 4 5 Services of Official Booth Contractor appointed by Council Pre-ordered facilities in place when you arrived at your stand 9 Yes No Services provided by Council Secretariat during the Show Hall Facilities 8 Not Satisfactory 5 Booth Facilities Pre Show Promotion done by the Council 6 Overall Show Management Interpreter Services 8 5