S P E C I A L C O L O R E V E N T

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Adam Reeves
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1 S P E C I A L C O L O R E V E N T

2 SPECIAL COLOR EVENT Alberto is a distinctive fine jewelry manufacturing company in Great Neck, NY. Alberto was established in 1985 by Albert & Betty Hakimian around the idea of creating unique and original jewelry using exotic gemstones. Each beautiful piece is hand-made in the USA. We offer a unique selection of Tanzanite, Emerald, Alexandrite, Exotic Gemstones, and Colored Diamonds. We travel the world in search of rare, exquisite gems in order to provide only the best to our customers. Each piece purchased from one of our collections is backed with a Lifetime Warranty as well as a Certificate of Authenticity. Also, each piece has our inscription in order to verify it as a one-of-a-kind Alberto design. Alberto will showcase a beautiful selection of jewelry at your store during a special one-day event. Prices range from $800 to $30,000. We provide all marketing material needed to make this program a success, with added revenue for your store.

3 COLOR EVENT MANUAL The show line will include an exquisite selection of finished pieces consisting of rings, earrings, bracelets, pendants, and necklaces featuring the stones below. All items are available in limited quantity. -Natural Gemstones: Beautiful picks of unique designs in the following hues -Tanzanite -Emeralds, in deep brilliant greens -Rubies in the deepest reds -Sapphires -Tourmaline in variety of hues -Aquamarine, in shades of deep sea-blue -Pink Morganite -Yellow Beryl -Natural Alexandrite -Variety of exotic unique colored gemstones -Color Diamonds: Unique settings in fun colors -Natural Diamonds ranging in colors from cognac to yellow and shades in between -Color diamonds in blue, green, red, pink, and purple. -CAD: Custom Creations: Design your own -Alberto s custom creation program can turn any vision into reality. -Custom made pieces can be created from a sketch, image or loose gem -All custom orders come with a virtual rendering prior to production. -Customers become the designer and get involved in the process from conception to a finished jewel. Each jewel purchased from Alberto comes with a certificate of authenticity and trademark inscription. All Alberto pieces have a Lifetime Warranty and are made in our U.S. facilites in New York.

4 STEPS FOR A SUCCESSFUL TRUNK SHOW A. Who is the prospective customer? Has face-to-face contact initially Shows a positive interest in the event Leaves their telephone number and address B. Who qualifies as an appointment customer? Has knowledge of the merchandise of interest Knows the price range they are comfortable with Has reviewed the brochures for items of interest Has placed a special request for their order Has confirmed their appointment time C. The 50/50 Rule (a proven formula) with average sales at $ prospects are needed 80 prospects turn into appointments 40 appointments will attend event 20 appointments will purchase Example: $1500 (average sale) x 20 (appointments) = $30, sales D. Department Managers should divide their projected goal between all sales associates and then follow up with our office if any customers have special requests.

5 SPECIAL COLOR EVENT Main Points for the Show: Verbiage Making it fun Info to build event for VIP customers This is not a bargain day; invite your pool of VIP clients to meet with you and the Alberto Sales Ambassador. It s value and quality over discount and quantity. Designer jewelry brought to your store for one day only! Alberto Merchandise All made in the USA, based out of New York Company is over 30 years old; still operated by original owners Betty & Albert, their son Shelby now works with them-family run business. Top selling gemstones are tanzanite, alexandrite, and natural emerald All pieces come with a Certificate of Authenticity Not carried in any store on an ongoing basis Pricing All items are specially priced directly from Alberto for each event. Verbiage to Use This is a great addition to your jewelry collection. What s in your jewelry wardrobe? The collection is unique, designer, limited, and includes one-of-a-kind pieces. Show is a limited opportunity for 1 day a year to buy a piece of jewelry you d never see at the store before. Special Orders Will take about 2-4 weeks If you re selling a necklace and the client wants matching earrings or bracelet, Alberto can make it for them. If you have something in yellow gold, but client wants white gold or rose gold, Alberto can make it for them.

6 SUMMARY OF STONES Emerald All natural from various mines around the world Best variety of natural emeralds with excellent color Round is the most expensive cut for emeralds Alexandrite The rarest gemstone in the world due to scarce availability Alberto carries only natural alexandrite Found along side beryl mined in Sri Lanka, Madagascar, or Brazil Russia hasn t exported natural Alexandrite in 50 years When cutters cut Alexandrite they cut to reflect the stones natural beauty. The more dramatic of color change, the more expensive it will be Morganite / Pink Beryl Cousin to aquamarine and emerald Discovered about 38 years ago Named after J.P. Morgan Gaining more popularity in the last 5 years due to celebrity interest. Morganite is one of the few non-treated, all natural gemstones with big cleavage. Colored Diamonds Today s new technology enables us to simulate hundreds of years of earth s natural forces by exposing genuine colorless diamonds that have a second component in the crystal lattice of the stone to extreme high pressure and high temperature. This releases the color trapped in the diamond. Color acceleration is permanent and highly stable color change without altering any of the diamond characteristics Yellow, cognac and all colors in-between are all natural diamonds. Tanzanite Discovered in 1967 by Tiffany in Tanzania at the foothills of Mt.Kilimanjaro Tanzanite has increased in price by 37% due to limited sourcing from only one mine. Ideal tanzanite should have purple, blue & pink hues Rubies Rubies from Alberto are all natural and not processed. There is no resin or glass filler. Ruby is the most valuable variety in its mineral species

7 TOOLS FOR SUCCESS Appointments: Mail out post cards 3 weeks in advance to ensure your customer makes time for the event. Use the appointment calendar provided by Alberto once the customer calls for their appointment, feel free to double book. When the event is over, place the appointment calendar in the Alberto binder for future reference. Building clientele and repeat business is imperative and keeping notes on previous prospects is very useful. Requests: Alberto is happy to address any requests provided it is in a timely manner and accompanied by several details. Included in the binder is a form that once filled out can be forwarded to support@albertocollections.com. Be sure to requests 3 weeks prior to event. This form may also be used when an event is not scheduled, if you have a special customer request. Alberto is happy to help you close additional sales between events. Marketing Materials: All flyers should be printed in color. Using the repeater for announcements a week prior to the event and during the event is also welcomed. Please feel free to contact Alberto with any questions and/or to share your ideas on how to create business for an Alberto event. We thank you for your hard work and effort in making the shows a success.

8 CUSTOMER REQUEST FORM: Please fill out all categories in order to submit request via CUSTOMER NAME: CUSTOMER S PHONE NUMBER (for Associate s reference): JEWELRY TYPE: BUDGET: TYPE OF STONE: SHAPE OF STONE: GOLD COLOR: DESCRIPTION OF JEWELRY: ADDITIONAL COMMENTS:

9 SPECIAL ORDER / CAD PURCHASE FORM This letter is to confirm your special order from Alberto. Date: / / Location of Purchase: Customer Name: Address: Phone Number: Address: DETAILS: Style #: Description: STORE NAME & NUMBER: TOTAL PAYMENT: Your special order is handmade in our manufacturing facility in Great Neck, New York, USA and will be sent prepaid and insured to the store provided above. A new certificate of authenticity will be issued and mailed with your special order upon completion of the jewelry. Please note special orders are not refundable. Feel free to contact our office for any additional information you may need. We thank you for your business.

10 CONGRATULATIONS Congratulations on your purchase from Alberto, the leader in distinctive jewelry. Your jewelry is personally designed and produced in limited quality. Each piece is skillfully handcrafted to achieve the designer s touch and stamped with the trademark to ensure its authenticity. All of our jewelry is proudly made in the USA. WARRANTY & SERVICE Register your warranty by visiting All jewels are covered under lifetime warranty from the date of purchase against any defects in manufacturing or materials. This warranty excludes coverage for excessive wear and tear, loss, theft, and repair done by anyone other than our factory authorized personnel. HELPING YOUR JEWELRY LAST A LIFETIME To ensure the everlasting beauty of your purchase, proper care must be taken. Lotions, soaps, and natural skin oils can build up on jewelry. We suggest cleaning your precious jewelry with lukewarm water and mild soap and polishing with a clean, soft cloth. All jewelry should be protected from excessive heat and light and should not be warn in a chlorinated pool, hot tub, or around chlorine based cleaning products, as chlorine will erode the gold.

BIRTH STONE DESCRIPTIONS Please see below for birth stone examples and descriptions provided by Fred Meyer Jeweler s website.

February Turn your outfit into a look with Amethyst jewelry. March Derived from the Latin words for water and sea.

April Beloved for their brilliance and fire, Diamonds are unforgettable gift for any occasion.

June Pearls add elegance and sophistication to every outfit. July Rubies are a symbol of passion.

August Peridot this vibrant, lemon-lime gemstone plays well with earthy tones.

12 BIRTH STONE DESCRIPTIONS Please see below for birth stone examples and descriptions provided by Fred Meyer Jeweler s website. January Garnet- this wine-colored stone looks stunning in a silver, white gold, or yellow gold setting. February Turn your outfit into a look with Amethyst jewelry. March Derived from the Latin words for water and sea. Aquamarine is elegant and sparkling clean. April Beloved for their brilliance and fire, Diamonds are unforgettable gift for any occasion. May Add a pop of clover green to your outfit with Emerald jewelry. June Pearls add elegance and sophistication to every outfit. July Rubies are a symbol of passion. They arouse the senses and inspire the imagination. This cherry red gem looks striking with a little black dress. August Peridot this vibrant, lemon-lime gemstone plays well with earthy tones. September Sapphire a royal blue hue will turn heads wherever you go. October Opal this iridescent gemstone flashes rainbowlike colors when admired from different angles. November Citrine gets its name from the French word for lemon. Energize your look with this vivacious gemstone. December Blue Topaz is the most popular color of topaz. This icy blue stone is the perfect gift for a December birthday.

13 We welcome your questions and feedback. Feel free to contact us using any of the methods below. Toll-Free: 1-(800) Fax: (516) Middle Neck Road Great Neck New York

Gemstones Around the World

Suggested levels for Guided Reading, DRA, Lexile, and Reading Recovery are provided in the Pearson Scott Foresman Leveling Guide. Earth Science Gemstones Around the World Genre Expository nonfiction Comprehension