Covered in Day dre a ms the space between our thoughts AW15 Covered in Clouds Digital Print T-Shirt and Jersey Trousers
To dream is at the very essence of what it means to be human. We invite you to escape reality with our collection - Covered in Daydreams: the space between our thoughts. Here your mind can become lost in thoughts of what the fabric of the world offers. Ashley Marc Hovelle s AW15 collection distracts our mind from reality with fine digital prints and detailed hand-drawn embroidered applications. We proudly introduce our most detailed garment yet: The 1.5 million stitch sweatshirt. This takes 24 hours to embroider using 12 machine heads works simultaneously. Every square metre contains 760,000 stitches. Inspired by the symmetry and magic of MC Escher, the AW15 collection showcases all over embroidery applications with welcome bursts of sunshine yellow from the depths of white clouds. Using the finest fabrications this collection allows summers to be dreamt away and welcomes crisp winter days. AMH continues to offer the latest premium street wear looks with a refined collection of monochromatic branded jerseywear. These include sweatshirts, t-shirts, t-sweats, and collared sweatshirts with water resistant zips. Brushed reverse fleece fabrications distract our mind from reality through our instinctual sense touch. Seen throughout our previous collections our pieces are cut with set-in and raglan sleeves. For AW15 we have introduced close fitting necklines in the form of turtlenecks so you can tuck yourself away this winter. We bring daydreams to life with laser cut heat pressed satin, matt finish applications, high build prints and new abstract logo forms. The monochromatic digital prints bring to life the crisp white clouds we see in our minds eye, and the black space between our thoughts. Ashley Marc Hovelle Covered in Clouds Digital Print Sweatshirt 4 AW15 ASHLEY MARC HOVELLE 5
Covered in Clouds Digital Print t-shirt AND JERSEY TROUSERS ONE Cloud Digital Print Sweatshirt AND JERSEY TROUSERS 6 AW15 ASHLEY MARC HOVELLE 7
Covered in Clouds Digital Print SWEATshirt Covered in Clouds Digital Print SWEATSHIRT 8 AW15 ASHLEY MARC HOVELLE 9
Cloud THOUGHT EMBROIDERED SWEATshirt Cloud REPEAT EMBROIDERED SWEATshirt AND JERSEY TROUSERS 10 AW15 ASHLEY MARC HOVELLE 11
1.5 MILLion STITCH SWEATSHIRT 1.5 MilliON STITCH Sweatshirt/T-SHIRT 12 AW15 ASHLEY MARC HOVELLE 13
IT TAKES 24 HOURS to EMBROIDER one SWEATSHIRT 1.5 MilliON STITCH T-shirt 14 AW15 ASHLEY MARC HOVELLE 15
USING 12 MAChine HEADS working SIMULtaneousLY WITH 760,000 STITChes per SQuare METER 1.5 MilliON STITCH FABRIC 16 AW15 ASHLEY MARC HOVELLE 17
1.5 MilliON STITCH SWEATSHIRT AND JERSEY Trousers 18 AW15 ASHLEY MARC HOVELLE 19
1.5 MilliON STITCH T-shirt 1.5 MilliON STITCH FABRIC 20 AW15 ASHLEY MARC HOVELLE 21
AND 1.5 MilliON STITCH T-shirt and UMBRELLA LONDON UNDERCover 22 AW15 ASHLEY MARC HOVELLE 23
Clouds repeat T-SHIRT ALL over embroidery Clouds repeat Sweatshirt ALL over embroidery COVERED IN CLOUDS T-SHIRT WITH All over digital print COVERED IN CLOUDS Sweatshirt WITH All over digital print 1.5 Million STITCH T-SHIRT ALL over embroidery 1.5 Million STITCH Sweatshirt ALL over embroidery ONE Cloud T-SHIRT WITH Digital print one Cloud Sweatshirt WITH Digital print Cloud Thought T-SHIRT WITH WHITE Embroidered CLOUD Cloud Thought Sweatshirt WITH WHITE Embroidered CLOUD 24 AW15 ASHLEY MARC HOVELLE 25
Covered in Day dre a ms the space between our thoughts AW15 CLOUD FLEECE T-SWEAT and Jersey Trousers
CLOUD FLEECE T-SWEAT 28 AW15 AMH 29
CLOUD FLEECE T-SWEAT AND JERSEY Trousers 30 AW15 AMH 31
DAydreAMer HEAT SEALED SATIN SWEATSHIRT 32 AW15 AMH 33
DAydreAMer HEAT SEALED SATIN T-SHIRT AND JERSEY Trousers Believer HEAT SEALED SATIN T-SHIRT AND JERSEY Trousers 34 AW15 AMH 35
ABSTRACT A HIGH BUILD Print T-shirt ABSTRACT A HIGH BUILD Print SWEATshirt 36 AW15 AMH 37
COLLAR SWEATSHIRT AND JERSEY Trousers T-SWEAT AND JERSEY Trousers 38 AW15 AMH 39
T-SWEAT AND JERSEY Trousers 40 AW15 AMH 41
AMH LOGO MATTE FiniSH T-SHIRT AMH LOGO MATTE FiniSH SWEATSHIRT 42 AW15 AMH 43
AMH LOGO MATTE FiniSH SWEATSHIRT 44 AW15 AMH 45
AND CLOUD FLEECE T-SWEAT 46 AW15 AMH 47
TEXtured BRUSHED FLeeCE AND CLOUD FLEECE T-SWEAT 48 AW15 AMH 49
TURTLeneCKS AND TURTLENECK SWEATSHIRT 50 AW15 AMH 51
BELIEVER T-SHIRT WITH WHITE Heat sealed satin Believer Sweatshirt WITH WHITE Heat sealed satin DAydreAMER T-SHIRT WHITE 100% COTTON WITH BLACK Heat sealed satin DAydreAMer Sweatshirt WITH WHITE Heat sealed satin AMH BRAND LOGO T-SHIRT WHITE 100% COTTON WITH BLACK Heat sealed matte finish tape AMH BRAND LOGO Sweatshirt WITH WHITE Heat sealed matte finish tape Collar Sweatshirt WITH WHITE REVERSE FLeeCE PANELS Collar Sweatshirt WHITE 100% COTTON WITH BLACK REVERSE FLeeCE PANELS T-SWEAT T-SHIRT WITH WHITE REVERSE FLeeCE PANELS T-SWEAT T-SHIRT WHITE 100% COTTON WITH BLACK REVERSE FLeeCE PANELS ABSTRACT A T-SHIRT WHITE 100% COTTON WITH BLACK High build print ABSTRACT A Sweatshirt WITH WHITE High build print CLOUD FLEECE T-SWEAT WHITE 100% COTTON WITH Reverse brush back fleece CLOUD FLEECE T-SWEAT WITH Reverse brush back fleece CLOUD FLEECE Sweatshirt WHITE 100% COTTON WITH Reverse brush back fleece CLOUD FLEECE Sweatshirt WITH Reverse brush back fleece TurtleNeck Sweatshirt WHITE 100% COTTON TurtleNeck Sweatshirt 52 AW15 AMH 53
JERSEY TROUSERS BLACK 100% combed cotton fleece with a white contrast gros grain Stripe at inside leg. tappered slim fit. FuLLy functioning zip fly and trouser style waistband with popper fastening and drawcord at inner. Side entry pockets and jetted pocket at rear with button fastening. 54 AW15 AMH 55
MADE IN PORTUGAL AT ONE OF THE BEST JERSEYWEAR FACTOries IN THE WORLD WHO MAKE FOR LUXUry FASHION HOUSES: givenchy, KENZO AND DRIES VAN NOTEN. Designed in London 37 Camden High street London nw1 7jE ABOUT US FIT WE ensure the best fit FOr all our garments. QUAliTY WE ONLY Use THE BesT FABriCS AND OUR GARmeNTs are made from the softest combed cottons. attention to detail OUr invisible stab stitch originates from the 80s way of making hems ANd sleeve lines appear seamless to the eye. 56 AW15 AMH 57
E: AMH@ASHLEYMARCHOVELLE.COM A: 37 CAMDEN HigH STREET, LONDON, NW1 7JE photography: kerstin zu pan ProduCT photography: Andrea Cadorin and Elena Mora ProduCT styling: Elena Mora Model: BlaiSE Osa YalekHUE Graphics: Stephen Gaull Fashion design, styling and CREATIVE direction: Ashley Marc HOVElle LOOKBOOK DESIGN AND ART DIRECTION: ANDREA CADOrin 2015 AMH allrights RESERVED THE DESignS AND APPLICatiONS IN THIS DOCUMENT ARE INTELLECTUAL PROPERTY OF AMH ALL TRADEMARKS ACknOWLEDGED AND REMAIN PROPERTY OF THEir RESPECTIVE OWNERS