LOS ANGELES 2017 MEDIA REPORT

LOS ANGELES 2017 MEDIA REPORT

Now in its third year, the IBE has now become the largest exposition for independent beauty, lifestyle and wellness brands to connect with buyers, media and consumers. The IBE expo hosts over 100 vendors from around the globe in an industry where independent brands have become more influential and integral than ever. -LUCIRE 2

OVERVIEW CLICK TO VIEW OUR IBE LA 2017 VIDEO RECAP The Indie Beauty Expo returned to Los Angeles January 17 19. This year s event was held at the California Market Center and showcased over 100 indie beauty brands from around the globe. IBE LA began with the launch of CONNECT INDIE, a full day dedicated to learning, knowledge-sharing and networking among exhibitors, brand founders, and industry experts. An hour-long interview and Q&A with industry legend, Bobbi Brown, capped off this amazing day. Day 2 kicked off with a two-hour VIP press and media event, during which we also announced IBE s 2016 Best In Show winners. Then followed SHOP INDIE, where hundreds of indie lovers got to try and buy from some of the best beauty brands on the market. Day 3, known as TRADE INDIE, was focused on trade professionals where buyers came to find the next hot brands to add to their retail collection. Both show days were filled with activations from Thistle and Seed flower crowns, DJ Colette spinning tunes, a brow and lip bar by The Brow gal, hair touch-ups by Arrojo and as well as other amazing demos and panel presentations. 3

The indie beauty explosion isn t fading any time soon. - LA TIMES 4

IBE LA 2017 AT A GLANCE 108 Media Attendees 103+ Editorial Placements 3.2M+ Social Impressions 261M+ Media Impressions 5

HIGHLIGHTED MEDIA 6

HIGHLIGHTED MEDIA FEEDBACK I m so impressed. ALLURE (Kelly Atterton) What a fabulous event! You guys should be really proud. I have to tell you, Sophie and I go to a TON of expos and this is by far our favorite! HALLMARK HOME + FAMILY (Katharine Crnko) It was so nice attending Indie Beauty Expo this year. What an INCREDIBLE event! HUFFINGTON POST (Melissa Meyers) The event was absolutely wonderful, and we ll definitely be reaching out to several of the brands who we met with. LEAFTV (Sam Negrin) I was overwhelmed by the amount of brands I want to feature. I have a bunch of content that I m trying to pump out from the show. POPSUGAR (Kirbie Johnson) I had such a great time meeting Jillian and the team at ibe, and I loved learning about all of the new brands out there I grossly underestimated how much time I d need to cover the grounds! REFINERY 29 (Erika Stalder) 7

SOCIAL MEDIA HIGHLIGHTS 8

SAMPLE EXHIBITOR COVERAGE AGENDA Independent Beauty Luxe Botanics, Ojai Wild ESSENTIAL WHOLESALE AND LABS EWL Report On Indie Beauty Expo, LA 2017 Mystic Dirt, The Spa Dr., Pistaché HONESTLY JAMIE A Few Of My Favorite Indie Products Adesse, Akar Skin, ARROJO, Dermaflash, HUM Nutrition KIMBERLY ELISE Our Favorite Green Beauty Finds From Indie Beauty Expo in Los Angeles Honua Hawaiian Skincare, Skinesque, Smoothie Beauty FORBES The Brands And Trends That Will Refresh Your Makeup Bag In 2017 Akar, ARROJO, The Beauty Chef, Call of the Vialed, Crystal Hills Organics, CV SkinLabs, Dermaflash, Guise Etiquette, Lauren B, LEBON, LIFTLAB, Luxe Botanics, Max and Me, Mirai Skincare, Skin Inc Supplement Bar, Thorn & Bloom HALLMARK HOME + FAMILY My Favorite Products from the Indie Beauty Expo Skin Inc Supplement Bar, Evolution Man CLICK TO WATCH 9

SAMPLE EXHIBITOR COVERAGE LA TIMES Retailers Flock to Indie Beauty Expo in L.A. Au Naturale, Cle Cosmetics, The Beauty Chef, HUM Nutrition, LEBON, Los Feliz Botanicals, Olverum, Moon Juice, Thorn & Bloom LUCIRE Beautifully Free Spirits: 2017 s Indie Beauty Expo Akar, Allira Naturals, Amazonia, Au Naturale, Beauty With A Twist, Bella Aura, Blackout, Dermaflash, DNARenewal, Florapy, Honey Girl Organics, HUM Nutrition, Jordan Seban, Jessica Cosmetics, Julie Hewett, Leaders, LiftLab, Lotus RX, Pur Attitude, The Seaweed Bath Company, Spa Dr., Vital Nutrients PROFESSIONAL BEAUTY Indie Beauty Expo 2017, LA Amazonia Skincare, Aleavia, Ayuna-Less is Beauty, The Beauty Chef, Big Boy, BioClarity, Botanic Farm, Clover & Bee Skincare, Crave Skincare, dphue, DermaFlash, GuiseEtiquette, Honeybelle, Honua Hawaiin Skincare, HUE NOIR, Jordan Seban, Julie Hewitt, Lauren B, LEBON, Los Feliz Botanicals, Mirai Clinical, NNNY, Naked Truth Beauty, Ojai Wild, Paris Honore, Pistaché Skincare, Reina Rebelde, Rutz Botanicals, Skinesque, Smoothie Beauty, SPELA, ULIV Skincare, Village Common, Vapour Organics RICHARD MAGAZINE The 2017 Indie Beauty Expo is Almost Here Crave Skincare, Dermaflash, Honey Baby Naturals LEBON, Mixify Polish, Olverum, O.R.G. Skincare, Province Apothecary, Skinesque, Smoothie Beauty, ULIV Skincare REFINERY 29 The Craziest (& Coolest) Beauty Products Coming Out Of L.A. This Year Amazonia, Crave Skincare, Crystal Hills Organics, Dermaflash, Honey Baby Naturals, LEBON, Mixify Polish, Olverum, O.R.G. Skincare, Province Apothecary, The Seaweed Bath Company, Skinesque, ULIV Skincare, Smoothie Beauty 10

SAMPLE EXHIBITOR COVERAGE SPORTELUXE 12 Of The Very Best Products We Found At The Indie Beauty Expo Aleavia, Ayuna-Less Is Beauty, Crave Skincare, dphue, Mother Dirt, Ojai Wild, O.R.G. Skincare, Province Apothecary, Rutz Skincare, Smoothie Beauty, SPELA, Unwash THOUGHTFULLY MAGAZINE Our Top Finds from Indie Beauty Expo LA Adesse, Ayuna-Less Is Beauty, The Beauty Chef, Honestly phresh, Honey Girl Organics, Honua Hawaiian Skincare, HUM Nutition, Lauren B, LEBON, Los Feliz, Luxe Botanics, Max and Me, Province Apothecary, Pura Botanicals, Smoothie Beauty, SPELA, Thistle & Seed WWD Retailers Hunt for the Next Big Beauty Superstar at Indie Beauty Expo Au Naturale, Cle Cosmetics, The Beauty Chef, HUM Nutrition, LEBON, Los Feliz Botanicals, Moon Juice, Olverum, Thorn & Bloom 11

While social media platforms like Instagram, Pinterest and Etsy are undeniably amazing resources for discovering small-batch artisanal beauty, nothing beats touching and feeling product. Buyers seem to agree as giants like Whole Foods and Sephora, as well as small yet influential startups like goop, Violet Grey and Detox Market, all attend to check out the offerings from over 80 carefully-vetted brands. -FORBES 12

To get a look at what s next in beauty, we headed to the Indie Beauty Expo in L.A., the event s first stop where nearly 100 burgeoning brands are sharing their wares. As you may expect, it didn t disappoint......check out the coolest and craziest beauty buys of the show and take note: this is the stuff you, me, and everyone we know will go crazy for in six months from now. -REFINERY 29 13

From beautiful floral crowns by Thistle & Seed, to gorgeous oversized floral walls for your photos and Boomerangs delight, IBE brought the education, information and inspiration for the blooming category of indie beauty. -THOUGHTFULLY MAGAZINE 14

Peninsula Beauty, whose chief beauty officer Lori Silverstein revealed during a panel she s culling products from major conglomerates to make way for smaller players on the California specialty chain s shelves, wouldn t have descended upon the second edition of Indie Beauty Expo in Los Angeles if there wasn t supercharged consumer demand for cosmetics upstarts. -WWD 15

Another interesting facet is the trade shows, in particular Indie Beauty Expo. I always find two or three brands that I hadn t heard about that turn out to be very important. For such a new show it s really well organized they really have their stuff together. -ROMAIN GAILLARD IN DAY SPA MAGAZINE 16

Exhibitors favor their indoor voices with warm smiles and a light touch. The result is a relaxed, spa-like environment, which gives shoppers the option to pause and truly consider any given product without feeling pressured to buy. -AGENDA 17

The exciting part? Bobbi offered to be a part of this exciting event. If you re wondering why an accomplished entrepreneur would have any interest in a show dedicated to small indie brands, she summed it up in a word: Inspiration. -WOM CITY 18

There s an indie beauty revolution happening and Indie Beauty Expo is its epicenter. -RICHARD MAGAZINE 19

EXHIBITOR INQUIRIES apply@indiebeautyexpo.com MEDIA INQUIRIES media@indiebeautyexpo.com SPONSORSHIP OPPORTUNITIES sponsors@indiebeautyexpo.com FOLLOW /indiebeautyexpo indiebeautyexpo.com #weareindiebeauty #theindiestandard This material is protected by copyright. Indie Beauty Media Group, LLC, 2016 All rights reserved. 20