AUTUMN / WINTER 2018 AN INTRODUCTION TO CL ASSIC DRIVER AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 1
WHO WE ARE THE MAGAZINE about cars, classic culture, and the finest things in life CL ASSIC DRIVER Classic Driver is the preferred marketplace and magazine for affluent and sophisticated gentlemen from all over the world. www.classicdriver.com $ THE MARKETPLACE for cars, bikes, watches, real estate, yachts, and collectables THE AUCTION PAGE for major upcoming sales and lots THE CD COMMUNITY of high-profile buyers, sellers, and readers AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 2
OUR PHILOSOPHY The Classic Driver lifestyle In the 20 years since our launch, Classic Driver has become the preferred online marketplace and magazine for affluent and sophisticated gentlemen from all over the world. About half a million enthusiasts and collectors browse our market and read our magazine every month in order to discover and buy the finer things in life from high-end collector cars to vintage motorcycles, elegant yachts, rare watches, sought-after collectables, and luxury homes. With our focus on iconic products, and values such as quality, craftsmanship, and heritage, Classic Driver also caters to the growing global demand for tangible assets and alternative investments. AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 3
OUR MARKET CATEGORIES CARS BIKES YACHTS WATCHES COLLECTABLES REAL ESTATE AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 4
OUR KEY MARKETS THE CLASSIC DRIVER KEY MARKETS GERMANY USA BENELUX UNITED KINGDOM FRANCE SWITZERLAND Source: Google Analytics AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 5
OUR AUDIENCE GENDER 90% of our readers are male REACH 90% visit us from the world s top-ranking economic countries AGE 70% are between 25 and 65 years of age OWNERSHIP 65% own at least one classic car, 30% intend to buy one in the next 12 months STYLE 65% prefer products which indicate a superior lifestyle POWER 50% are CEOs, senior managers, or entrepreneurs PASSION 50% have keen interest in mechanical watches, boats, art, and design WEALTH 30% have a disposable household income of 180,000 EUR or more Source: AGOF / Classic Driver Reader Survey AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 6
THE TYPICAL CLASSIC DRIVER He is 45 years old and lives in a metropolis. His financial situation allows him to fulfil his dreams and enjoy the savoir vivre. He wants to develop himself through experiences. He is highly passionate about performance and classic cars. He regularly attends classic racing events. He is highly interested in products of heritage and a superb quality. His style is inspired by classic elegance with a modern twist. He always wants to stand out from the crowd. He uses the latest digital technology for information, entertainment, and shopping. AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 7
OUR CHANNELS OUR CUTTING-EDGE WEBSITE Designed to fit every screen, from desktop to mobile. WEBSITE TRAFFIC SESSIONS 870,000 MOBILE & TABLET SESSIONS 57 % UNIQUE VISITORS 540,000 PAGE VIEWS 2,800,000 Source: Google Analytics /July 2018 AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 8
OUR CHANNELS CURATED NEWSLETTERS Truly the most entertaining read, from Goodwood to Le Mans to Laguna Seca, and everything in between. NEWSLETTER FIGURES SUBSCRIBERS 43,000 AV. OPENING RATE 33% 2 EDITORIAL EDITIONS / WEEK 7 DAILY MARKET EDITION / WEEK Source: Campaign Monitor / January 2018 AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 9
OUR CHANNELS A FAST-GROWING SOCIAL MEDIA COMMUNITY A deeply engaged community on Facebook and Instagram that shares our passion for collector cars and a sophisticated lifestyle. SOCIAL MEDIA FIGURES FACEBOOK LIKES 185,000 INSTAGRAM FOLLOWERS 175,000 Source: Facebook Insights / Instagram, July 2018 AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 10
OUR CHANNELS A CONVENIENT MOBILE APP A perfect solution for iphone and ipad users to browse our market natively on ios. SMARTPHONE APP FIGURES APP UNITS 10,000+ APP SESSIONS 36,000+ SInce launch in January 2017. Source: Apple AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 11
WHAT CAN WE DO FOR YOU? AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 12
WHAT CAN WE DO FOR YOU? SELLERS Sellers of top-end classic and luxury cars, vintage bikes, watches, yachts, real estate, and collectables value Classic Driver for its affluent clientele, global reach, and editorial support. AUCTION HOUSES With an international marketplace, a dedicated magazine, and a multifunctional auction page, Classic Driver is the perfect tool for high-end auction houses to promote their upcoming sales. LUXURY BRANDS For high-end car brands, producers of luxury goods, and financial service providers, Classic Driver is the ideal platform to get in touch with thousands of UHNWIs from all over the world. REQUEST A TAILOR-MADE OFFER TODAY AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 13
YOUR CONTACTS Classic Driver AG Schaffhauserstrasse 239 8057 Zurich Switzerland Classic Driver Ltd. 19 Eastbourne Terrace London W2 6LG United Kingdom Phone CH +41 43 3005610 Phone UK +44 203 626 0073 Email Web contact@classicdriver.com classicdriver.com AN INTRODUCTION TO CLASSIC DRIVER / AUTUMN - WINTER 2018 14