Scandinavian trends 2014/15 TRENDS WHAT ARE TRENDS? Trends are the general direction in which something tends to move Trends can be defined as a change in behaviour and as a chain of events As we live in a global world with access to an inexhaustible source of information through the Internet we are affected by a huge variety of trends.
Scandinavian trends 2014/15 TRENDS ARE DIVIDED INTO THREE CATEGORIES Long-term trends related to clear changes and opinions in the society. For example, environmentally aware produced products, sustainability factors and CSR. The influence of economy and politics is also vital for these changes. Mid-term trends that most of us follow for some years, it could be style in interior design or shapes in fashion. Short time trends that only specific groups in society chooses to identify with, here you could find a vide variety and you need to be very familiar to identify the specific trend.
Scandinavian trends 2014/15 TRENDS INFORMATION To find out and find information on trends, there are several options to sources: Internet (blogs, facebook, BB?, pinterest etc) Trend institutions Magazines international and local To visit international fairs is often the best way to get a picture of the specific trends on different markets. Competition and brand leaders?
Scandinavian trends 2014/15 GENERAL TRENDS Sustainability Colour trends Indivudualism Ethnic influences (adaption) Gardening Lifestyle Storytelling and packaging
Nature continues to inspire. The rural becomes more decorated. Qualities are mixed with contrast textures for added dimensions. We are seeing the continual melding of high fashion and eco responsibility into a new urban folklore. There is a Scandinavian influence with an aesthetic view of design where modernist form meets function. Beautiful simple pieces made in the best materials, which stands the test of time. There is the rational and there is also the instinctive and imaginary, there is the power of colour and the calmness of monochrome. Scandinavian trends 2014/15
The tendency towards a minimalistic, beyond trend look is growing. We are longing for modern timeless items in our daily life, architectural shapes and trans seasonal fabrics in long lasting qualities. Colours are dense, natural and subdued Ceramic tones in ash greys, clay browns, sandy neutrals
There is a Scandinavian influence with an aesthetic view of design where modernist form meets function. Beautiful simple pieces made in the best materials, which stands the test of time.
Being close to nature, appreciating natural raw and unfinished products with a handicraft touch. Seeing ourselves as part of a global community that seeks inspiration from other cultures.
Raw and rustic, home spun yarns, straw, mixed and mismatched, tweedy materials, fur and felt, suede and natural vegetable dyed leather.
Blue tones and fresh turquoise colour range. Blue because water is a key inspiration, blue because it offers so many delicious hues when washed, blue because the importance of denim and fresh checks and stripes. It s everywhere and everything
Clean timeless and smooth
Pale Pastels timeless elegant and romantic. A delightful mix of fragrant soft colours, pastels, pink peach tones and pale aqua greens.
Our living environment is no longer anonymous, it reflects our personalities and aspirations in life. It projects our values and needs.
The awakening of nature. Cultivated gardens, tradition meets eco rustic values. Simple meadow flowers, sophisticated English garden blooms.
There is a new mood in fashion and the key words are simplicity, imperfection and individuality. Flowers, nature s poets perfectly reflect this feeling.
Every day needs in a hectic life. Simple and practical. Elegant and sober in colours and materials.
Strong colours with inspiration from Flowering gardens, and the happiness of cultivating. The colour range is a generous bunch of handpicked bright colours, poppy red, leaf green, daffodil, fern, fuchsia and marigold.
Slow life in a summerhouse, greenhouse or allotment, where you can grow your own veggies and flowers and follow the nature.
Tie dye and dip dye techniques for fashion and interior design.
A thoughtful attitude and authentic origin. Colours are woody tones, vegetal greens with accents of mineral tones as copper, brass and bronze.
Sustainability and quality is back in fashion. We want beautiful, elegant, simple long life products not only to decorate our homes, but also ourselves. Classics are back, but in a new relaxed way.
Metallic tones as bronze and copper. Traditional craft a fusion of old and new.
Scandinavian trends 2014/15 This presentation has been inspired through the use of magazines, visiting trade fairs and drawing on long experience working in the lifestyle business. Pictures in this trend report are selected from Shutterstock and Scandinavian and international Interior and Fashion Magazines to visualize a general Scandinavian ambiance. (Sköna Hem, Lantliv, Elle Interiör, Damernas Värld, Elle, Vogue, Red and Filippa K)