INTERSECTION SPONSOR PROSPECTUS November 16 2012 8pm to late Design Echange, 234 Bay St d.org
DXINTERSECTION launches the new DX as a Design Museum. Occupying all 3 floors of the building, the party brings design to life through a mash-up of design disciplines and creative cultures. Interactive eperiences pair seemingly opposing creatives in unepected design interventions. From the entertainment to the food, each eperience is design. Once per year at DXINTERSECTION, the DX will award an internationally acclaimed Gamechanger who effortlessly moves between creative disciplines consistently demonstrating an epression of creativity across all platforms. The 2012 Awarded Gamechanger will be announced in September 2012. Live entertainment and food as eperience round off the evening making it the most unique cultural design event ever. Auctions of oddities and unprecedented raffles provide guests with ample opportunity to walk away with a symbolic memory of the evening. The VIP eperience is all this and more with an eclusive pre-party in the Ehibition Hall featuring premium food and beverage, unique entertainment and an eclusive opportunity to meet the 2012 Trailblazer. DESIGN EXCHANGE (DX) CANADA S DESIGN MUSEUM Established in 1994, the Design Echange (DX) is a not-for-profit registered charity mandated to promote the Eperience of Design. As of March 2012, a new strategic plan was adopted whereby the DX has been repositioned as a Design Museum offering ehibitions and programming with broad public appeal. DX ehibitions cover the various design disciplines including fashion, architecture, interior and industrial design, digital design and more, by presenting designers, products, projects or themes that have broad public appeal and reflect popular contemporary culture. This new direction features renowned traveling ehibits from prestigious cultural institutions across the globe, a new city-wide cultural component, a greater focus on awareness-building/education for both youth and adults, and a rollout of programming that will etend across the country.
Why is a Design Museum Important? Design touches each and every one of us on a daily basis from morning to night. It is as much about addressing and bettering basic human needs including post-disaster housing or catering to the needs of an aging population, as it is about luury goods and eperiences. Good design impacts us as individuals but so too, our functions as healthy, sustainable communities, cities, countries and even the planet. It is the micro and the macro of our daily eistence. By offering unique and accessible eperiences, the DX will educate and share with a broader public the importance and relevancy of design. What Do The Funds Support? The DX is a not-for-profit registered charity that is independently funded. Operational epenses are not currently subsidized by the public sector. The proceeds from this event directly support Youth Education Programs, including the DX Design Ambassador and DaySchool DesignKit, workshops and tours, camps, and competitions; preserving the DX Permanent Collection and the historic building. Campers show off at Rock Star Summer Design Camp
DaySchool, DesignKit + Design Ambassadors In an effort to introduce design into grade 4, 5 and 6 classrooms in Ontario, the DX has partnered with Hambly & Woolley Inc. to create a dynamic and engaging poster series and workbook. For distribution to all Ontario elementary schools this fall, the package is meant to open student s eyes to the power of design through fun and creative activities. Schools may also elect to be visited by one of our Design Ambassadors, who will talk with students about the world of design and work through one of the hands-on projects. Who better to introduce design to kids, than designers themselves? CAMPS DX offers engaging design-based camps for young designers aged 7-15 during March Break and throughout the summer. Themes include Vintage Couture, Superstructures, Toy Design and more. We recognize the benefits of creativity and strive to etend our programs to children of all circumstances. Thanks to sponsorship support, the DX is able to provide children who may not otherwise get this opportunity, the chance to participate in our camps; and thereby fuel their personal development and inspiration. TOURS + WORKSHOPS Elementary and highschool classrooms are provided with an opportunity to tour DX ehibitions. Tours include a historical overview of the Stock Echange building. Workshops and activities compliment the tour and allow for a more interactive eperience. YOUTH COMPETITIONS Both high school and post-secondary students are encouraged to participate in our various design competitions. These competitions are educational eperiences where students are encouraged to problem solve and learn new skills. Scholarship prizes, detailed critiques from eperts, ehibition privileges, recognition and enhanced resume eperience are some of the many benefits. UNCRATED: THE DX PERMANENT COLLECTION The DX is home to the largest collection of Canadian industrial design. Established in 1996, the collection now has over 1000 significant pieces of Canadian design spanning over si decades from internationally recognized designers including Karim Rashid, Yabu Pushelberg, Marian Bantjes and others. HISTORIC BUILDING The DX is located in the Historic Stock Echange building. Heritage qualities of this iconic space include the 1937 art deco staircase, the original trading floor s gilded leaf molding and ceiling medallions, streamlined moderne detailing and original Charles Comfort murals all requiring regular and consistent preservation and restoration.
Gala 2012 Committee CO - CHAIRS: Klaus Nienkamper II, KLAUS (DX Board Director) Natalie Mitrovich, Endeavour Marketing Brian Richer, Castor // Parts and Labour Kei Ng, Castor // Parts and Labour David Delaney, Freed Development Rick Mugford, Zeidler Partnership Architects Anwar Mekhayech, The Design Agency Lauren Cole, The Design Agency Lei Pathak, Faulhaber PR Jason Huang, BMW Group Creative: Bruce Mau Design PR: Faulhaber PR Marketing The DX uses a combination of traditional, digital and social media including magazine print ads, inserts (magazine and newspaper), blogs, twitter, facebook, eblasts and more. Media The DX s Agency of Record is Faulhaber PR. Annually, the DX Gala receives etensive media coverage and to date has included (among others): The Globe and Mail National Post Toronto Star Toronto Life NOW Magazine Bizbash Magazine Canadian Interiors NUVO ET Canada etalk Etra! Azure Torontoist and many more Designer Lars Dressler works with a young camper
Sponsorship Options TITLE/GOLD: $35,000 SILVER: $20,000 (two available) BRONZE: $10,000 (two available) SUPPORTING: $2,500 (two available) The DX believes that each and every brand has a unique marketing position and need. For this reason, benefits and activations are individually tailored. TITLE/GOLD SILVER BRONZE SUPPORTING 35,000 20,000 10,000 2,500 BRANDING & ADVERTISING Naming Rights Brand Signage at VIP Reception Advertisement in Event Program Signage at Event (ecluding VIP) Digital Signage (Logo Loop) RECOGNITION/CORPORATE LOGO INCLUDED IN: VIP Tickets Party Tickets Step & Repeat Printed Invitations All DX Event Advertising All Digital Marketing (e-newsletter & targeted emails) Website (event page & sponsors page with weblink) Social Media (facebook, twitter, etc.) Event Program ONSITE ACTIVATION Opportunity to speak at VIP Reception Opportunity to speak at Reception (ecluding VIP) Promotional Materials included in Swag Bags (no flyers) Recognition from DX Representative at Event COMMUNICATIONS Listed in all Press Releases DX e-newsletter: including pre/post event photo or editorials EVENT TICKETS Pre-Event VIP Reception 6 4 2 INTERSECTION Reception 12 10 6 2
Tickets VIP tickets: $450 (Limited number available) Individual Tickets: $175, Members: $150 Ticket Package (10): $1550 Student Tickets: $75 (proof of student ID required for each ticket; a total of 50 available) MEDIA PARTNERS The DX will be working with a select number of media as partners and benefits will be individually tailored. 2012 BOARD OF DIRECTORS Tim Gilbert, Gilberts LLP, Chair Dave Marcus, AYA Kitchens, Vice Chair Colleen Baldwin, Straticom David We, Urban Capital Development Hussain Amarshi, Mongrel Media Klaus Nienkamper II, KLAUS Linda Lewis (Founding President, E-officio) Lorne Gertner, Hill & Gertner Morton Rapp Pierre Bertrand Stephan Weishaupt, Avenue Road Urban Joseph City Councillors: Shelley Carroll, Joe Mihevic Contact Us Now. If you believe in the relevancy and importance of design, and would like meet 2000 design and culturally conscious firsthand plus reach tens of thousands more through our marketing campaign, contact us now. Kim Haladay Shauna Levy Manager of Development President + CEO Design Echange Design Echange 416 216 2134 416 216 2145 kim@d.org shauna@d.org
EXPERIENCE DESIGN AT CANADA S DESIGN MUSEUM