GOLD UK Issue 04 March 2008 Exclusive: Blessed A glamorous new members club is born Fashion Weeks Reviewed Behind the scenes with ghd at New York and Paris Revealed ghd s most exciting promotion ever
GOLDContents 04 Expert Awards We reveal the finalists in the year s most prestigious event 08 Blessed An exclusive new members club is born 12 Academy Courses Shape your destiny at the ghd Academy 14 Expert Tour Styling, Direction and Fashion 16 LifestylingSeminars Learn the art of Lifestyling from the ghd Directive 20 The Expert s Perspective Head to head with the Directive s Creative Ambassador, Jamie Stevens 22 New York Fashion Week Styling up a storm with ghd in the Big Apple 26 Expert in the Mirror Our chosen Expert offers her reflections on the business 30 Heavenly Creatures Find out how they re made, not born 32 South Africa Directive Three of the best go wild in South Africa 36 Ungaro Cuts a dash for ghd at Paris Fashion Week 08 22 30 32 Welcome to the publication that s pure gold for ghd Experts, with priceless advice from the Experts, glittering celebrity news, dazzling examples of cutting-edge looks and more. You ll find it all in GOLD as we go backstage at the Expert Awards, educate you about the latest Academy Courses and give you the latest on the Experts Tour and 2008 seminars. You ll get to spend a day in the life with ghd Directive guru Jamie Stevens, join us on the runway at New York Fashion Week and find out what makes Ungaro shine so brightly. Don t miss this season s GOLD. You ll be in your element. 2 3
GOLD Expert Awards Categories Expert Awards Categories Promotion Award This is the chance for stylists to show us all the wonderful ways that they ve been promoting ghd in their salon. They could have organised a ghd evening, crafted a dynamic point of sale display or even launched a competition or event! Catwalk Styling Award Great stylists find inspiration all around them, but not least in the imaginative creations we see on the catwalks of London, New York, Paris and Milan. We wanted to see stunning interpretations of styles that have caught a stylist s eye this year. ghd Directive New Talent Award We re always looking to discover fresh new talent, and this award gives a once in a lifetime chance to win a one-year scholarship with the ghd Directive. The lucky individual will get involved in exciting events all across the globe, such as assisting on key campaigns, photo shoots and elite fashion shows. AWARDS Expertise and artistry that shines The ghd Expert Awards is the industry event of the year, a gathering of the good and the great where the most gifted stylists are elevated above all others. Not only does winning an award grant prestige and national press coverage, but they re also the ultimate way to stretch creativity and test skill. With categories built round the core skills of the trade such as styling and promotion, the rewards for the most talented stylists and salon retail professionals go way beyond the kudos of winning. So who dazzled our judges enough to be nominated as a finalist? Find out who cut it over the next few pages as we reveal the finalists for all seven categories. Innovation Award This is the chance for stylists to flaunt their originality and innovation. There are no limits in this category. We are looking for styling that goes beyond the ordinary, that embraces the newest and most complex techniques and in doing so creates a look that embodies that wow factor. Classic Styling Award Iconic hairstyles, from the Twiggy bob to the Rachel cut were created using expert cutting and finishing techniques recognised by top hairdressers worldwide. We re looking for ability and expertise in creating powerful and memorable looks that could stand the test of time. Expert of the Year Award We ve run the Expert Scheme for the past four years, during this time we have exclusively shared with you many ways you can become extraordinary and excel. In this award, we re looking for someone who can demonstrate their long-standing commitment and inspiring attitude towards ghd. Retail Award The Retail Award aims to recognise hairdressers with a real flair for business. Those who understand the importance of retail in improving their salon s success and work hard to boost sales. 4 5
GOLD Expert Awards Finalists Finalists Expert Awards Judgement Day Classic Styling Award Katrina Ashton Headlines Elite Sam Jones Health and Fitness Lorna Urand Hair Oasis Hideyoshi Fujita Ash Salons Lorna Ashcroft TPL Hairdressing Michaela Jay Jones Aesthetics Karine Jackson Karine Jackson Hair & Beauty Gemma Clarke Reds Hair and Beauty Scott Beszick Scott Beszick Hairdressing Andrew Lawson Aesthetics Catwalk Styling Award Amy Cousins Ronald Masters Hairdressing Michelle Mtimbusya Zappas Scott Smurthwaite Cream Sammy Galloway McIntyres Kiyoshi Inove Environment Sarah Leggett Stephen Way Hair Salon Charlotte Butler Kink Freddy Antabi Freddy Antabi Hair Studio Lorna Urand Hair Oasis Promotion Award Becky Dade Cabello Gianni Greco Moda Greco Hair Designers Allana Murphy Rhona McCallum Hair Nicky Chute Headmasters Shelly Fitzsimmons Decorum Sammy Galloway McIntyres Susan Halford Creations Hair Salon Jackie Harrington Harrington Robertson ghd Directive New Talent Award Lynette Breytenbach Majenta Jimmi Sharpe Jakata Emma Louise Jenson Blues Duncan Fisher Hair 4 U Luke Reed The Hair Advice Centre Peter Gibbs The Hair Advice Centre The culmination of the ghd Expert Awards is almost upon us. And the run up includes the difficult task of selecting the finalists. The judging took place at the swish Mandeville Hotel in London s ever fashionable Marylebone Village. Hundreds of entries were received for each of the seven award categories, all of an extremely high standard in terms of presentation and quality. But only the very best would be destined to reach the finalists stage. Taking on the unenviable role of whittling down the hopefuls were: Beth Watson ghd Education Director Nicola Hopkins ghd Professional Brand Strategy Manager Harriet Flint MD of Flint Consultancy Trade PR Louise White Editor of Hair Magazine Paul Merrit Celebrity Hairdresser Jamie Stevens ghd Directive Creative Ambassador Hayley Welling Ciente Innovation Award Retail Award Expert Of The Year Award Judith McDonald Y Salon The Gentry Hair and Beauty London Emma Johnson Hair 4 U Hideyoshi Fujita Ash Salons Freestyle Hair Design Kent Jennifer Thelwell Classic Hair and Beauty Luke Reed The Hair Advice Centre Dontev Ashford, Kent Nicky Chute Headmasters Michael Yaxley Alkhemy Heaven on Earth Leyland Emma Simmons Salon 54 Sarah Dyer Infinnerty Visage Galway Kai Wan P. Kai Hair Creations West Sussex 6 7
GOLD Blessed Blessed are the chosen ones A new exclusive VIP members only club has arrived. With stylists deciding who should be allowed entry, and benefits that promise a plethora of pleasure for those privileged enough to be invited to join. It could only be called Blessed. The concept of Blessed is to reward both ghd devotees and stylists with exclusive gifts to thank them for their undying loyalty. It s an industry first. It s uber exclusive. And membership can only be gained by special recommendation from a client s stylist. Let the decadence begin The very latest technology means that, with the help of their ultra-cool VIP Blessed card, the lucky ones are blessed with a new gift each time they treat themselves to a ghd product. This could be anything from a bottle of Champers to fabulous ghd products, or even a ticket to New York Fashion Week. They ll only find out what delights await when their card is placed in the Blessed terminal in participating salons. Not only this, but Blessed devotees and stylists are rewarded with entry into monthly gift draws every time they indulge in ghd products or visit their salon, giving yet further opportunities for them to be pampered. Of course, such indulgence will only be made available to the chosen few. The club is exclusively for chosen stylists and their top clients, creating a fantastic bond between the two and rewarding them in the most luxurious ways imaginable. Right now, the Blessed experience is available in 19 specially selected salons, ensuring exquisite exclusivity for salons, and the chosen Blessed members. 8 9
Trend Predictions Get to grips with what s going to be hot next season. No need to consult your crystal ball when ghd have already got the inside info on the looks that will kill. Vintage Texture Hair with attitude to give a serious dose of individuality. Think Brigitte Bardot meets Amy Winehouse for hair with more emphasis on matt and a lot less on shine. Blessed: Paradise Found Super-beautiful beings. Rich, decadent lifestyles. Opulence in extra large measures. Just another day at the salon. Or, more precisely, those salons that are lucky enough to be Blessed. The campaign behind the launch fuses fantastical and exotic shots, Champagne, jewels, money cascading from the sky and the odd leopard or two to create a paradise on earth. Shot by ultra-cool lens-merchant Tim Brett-Day, the images create the ultimate enticement to become a member of this super-exclusive club and experience a veritable heaven on earth. Blessed is a fantastic way for us to drive clients into salon and spend more frequently. It is the first of many initiatives to come, to help support our salons. Select either the crown area or the full head and prep the hair using sea spray to create a matt texture, then use the ghd salon IV styler in a back brushing motion as you would when back combing. Dark or Pure Show your dark side, or rejoice in purity. Two distinctive looks made possible by two new products from ghd: The new limited edition Dark or Pure ghd IV stylers. Each with their own personality and endless possibilities. Dark Haircuts are strong, long hair has 40s inspired asymmetric rolls over the models faces with luscious, shiny hair. Go for the classic Grace Jones inspired afro, using origami texture with no brush out. Pure Soft pastel hair colours, ice blonde and a hint of baby pink and soft greys. An avant garde look with a massive or a partial texture. Straight at the roots, then texture, then straight this can be created by a halo plait clamped and then let loose. ecrets of the craft 10 11