Corporate Profile
CORPORATE VALUES Informal style with our costumers We are open and honest with each other, stick together and take time for each other Reliability Long-term success and satisfaction are more important to us than short-term gain traditionally valuable virtues in our company Simplicity, speed, flexibility and innovation Reliable, innovative, creative and open
THE HISTORY OF BREUNING 1927 Foundation by Franz Breuning 1939 BREUNING employs more than 80 employees in the field of classic jewellery production of a high technical and quality level 1967 Rolf Breuning takes over the company from his father 1977 BREUNING celebrates its 50 year anniversary and with more than 600 employees is one of the largest German jewellery manufacturers
1989 Marcus Breuning takes over the management of the company in the third family generation 1992 Establishment of the BREUNING production plant in Bangkok, Thailand, now with 550 employees 2008 Today BREUNING has 300 employees in Pforzheim and 550 employees in the Thailand production facilities where production takes place according to German quality standards (ISO) Marcus Breuning continues the company s successful tradition of producing unmistakable wedding ring and jewellery designs with quality, expertise and high-tech
THE COMPANY 2000 jewellery models (BREUNING Classic Collection) in 3 main collections which are divided into 8 further collections on a seasonal and trade fair-specific basis and the international BREUNING Branded Gold and Branded Silver Collections 1700 jewellery models with annual design change-over or model revision mode
MARKET POSITION Largest independent jewellery, accessories and wedding ring producer in Europe Innovative and customer-orientated, with high design and production competence for series and technology processes International market leader in the mid price range in the field of traditional avant garde jewellery Leading in quality (Q1, ISO), design and jewellery technology. World-wide unique special machine park
MARKET POSITION Largest jewellery collection and specialist retailer selection in Europe Logistics and shipping department with service orientated personnel Comprehensive range of services for spacialist retailers World-wide sales and distribution structure with qualified sales representatives Exhibitor at more than 30 international trade fairs
BREUNING PRODUCT SKILLS Professional design and model construction department with 35 employees CAD-design systems Stereo Lithography/wax plotters Dual computer systems High-tech tool construction Core milling machines
BREUNING PRODUCT SKILLS Cutting edge countersinking, erosion and cutting techniques Professional centrifugal casting processes Highly qualified specialist buyers in all areas (stones, pearls, diamonds, coloured stones, metals etc.)
Sales organisation & distribution structures Our BREUNING international team of sales representatives consists of 40 experts in jewellery and wedding rings
Marketing & advertising Launch of jewellery and wedding ring collections at least 7 times per year Company magazine at least 4 times per year Catalogues, folders, flyers Sales promotion and BTL activities Training, decor competitions etc. Sales promotion materials Special campaigns (promotions) with jewellery shops, PR events in the framework of trade fairs, PR release (B2C and B2B) 3 to 12 issues per quarter Advertising campaigns in popular and specialist magazines 30 international trade fairs, exhibitions, events, regular customer surveys (success and communication tests)
THANK YOU! BREUNING GmbH Luisenstraße 60 75172 Pforzheim Tel.: 0 72 31-932-0 Fax: 0 72 31-932-202 Advertising@breuning.de www.breuning.com