MEDIA PACK 2018 aesthetic MEDICINE www.aestheticmed.co.uk
MAGAZINE Aesthetic Medicine is the original business-to-business magazine for discerning aesthetic professionals. With 10 issues a year, and an ABC-audited circulation of 6,652, the title is aimed at specialist clinics and practitioners in this growing sector. Both the publisher, M Squared Media and editor, Vicky Eldridge, have unrivalled specialist knowledge of this market, giving Aesthetic Medicine a unique edge when it comes to meeting the needs of the industry. With in-depth news reports and analysis, product and treatment reviews, business insight and clinical articles written by the leading names in the industry, Aesthetic Medicine is a must-read for everyone working in this dynamic growth area of medicine. CORE READERSHIP: Aesthetic doctors Cosmetic nurses Dermatologists Cosmetic dentists Clinic managers Plastic surgeons Medi-spas Selected aestheticians 15% GROWTH IN ADVERTISING SPEND IN 2017 VS 2016 READERSHIP YOU CAN TRUST: Aesthetic Medicine is independently audited by ABC, which means that advertisers can trust the magazine s circulation. www.aestheticmed.co.uk 2
EDITORIAL ADVISORY BOARD The Aesthetic Medicine editorial board includes some of the leading names in aesthetics. Their clinical expertise and diverse range of specialties helps ensure the magazine meets the needs of its readers. Mr Awwad Awwad: Consultant plastic, reconstructive and aesthetic surgeon at Bupa Cromwell Hospital, London. Honorary consultant plastic surgeon to the West Middlesex Hospital. Mr Paul Banwell: Consultant plastic and reconstructive surgeon, visiting professor of plastic surgery to Harvard Medical School and skin cancer expert. Dr Harry Singh: Founder of The Botox Training Club. Published numerous articles on the clinical and non-clinical aspects of facial aesthetics. Greg Williams: Plastic surgeon specialising in hair restoration and hair transplant surgery, based at the Farjo Hair Institute. President of the British Association of Hair Restoration Surgery. Constance Campion: Vice-president of the American Institute of Medical Aesthetics, market analyst and founder and senior partner at The London Wellness Centre. Dr Linda Eve: Medical director of Evenlines Clinic and winner of the Practitioner of the Year Award 2014. KOL, senior trainer and chair of the UK Sculptra Advisory Board. Dr Sotirios Foutsizoglou: Founder and medical director of SFMedica. Specialist in minor cosmetic surgery and aesthetic medicine. Professor Nick Lowe: Consultant dermatologist, Cranley Clinic, London and clinical professor of Dermatology at UCLA School of Medicine, Los Angeles. Mr Rajiv Grover: Consultant plastic surgeon and former president of the British Association of Aesthetic Plastic Surgeons (BAAPS). Mr Shailesh Vadodaria: Plastic and reconstructive surgeon. Member of ISAAPS, UKAAPS and the Royal College of Surgeons. Lorna Jackson: Editor of The Consulting Room. Avid industry commentator on trends, regulations, and new treatment and product developments. Dr Bob Khanna: President of the International Academy of Advanced Facial Aesthetics and founder of the DrBK Training Academy and the DrBK Clinics. Dr Martyn King: Chair of the Aesthetic Complications Expert group and cofounder of the Cosmedic Skin Clinic. Sharon King: Board member and Aesthetic Nurse Practitioner of the Year 2013 and co-founder of the Cosmedic Skin Clinic. Dr Sach Mohan: Founder and clinical director of Revere Clinics and medical advisor to AesthetiCare. Dr Tracy Mountford: Medical director of The Cosmetic Skin Clinic and founder member of the British Association of Cosmetic Doctors/ British College of Aesthetic Medicine. Dr Philippa Lowe: Based at the Cranley Clinic and Research Centre, London. Published more than 30 clinical and research publications. Lou Sommereux: former vice-chair and regional group coordinator for the BACN and Aesthetic Nurse Practitioner of the Year 2014. Debbie Thomas: Skincare specialist and founder of the D.Thomas Clinic. KOL and speaker for leading medical skincare brands. Dr Patrick Treacy: Founder of the Ailesbury Clinic and fellow of the Royal Society of Medicine. Award-winning lecturer. Dr Johanna Ward: Medical director of The Skin Clinic and winner of the 2013 Aesthetics Award for Rising Star. Professor Mark Whiteley: Visiting professor at Surrey University, founder of The College of Phlebology and owner of The Whiteley Clinic. Dr Vincent Wong: Founder of La Maison de l Esthetique, KOL and member of the advisory board for #safetyinbeauty. Norman Wright: UKCP registered integrative psychotherapist, founder of The Wright Initiative and pioneer of The PaPPS Accreditation. www.aestheticmed.co.uk 3
OVERVIEW REGULAR SECTIONS Every month Aesthetic Medicine can be relied upon to deliver: NEWS AND ANALYSIS Independent and exclusive stories and analysis of the latest events, issues and launches affecting the professional market DEDICATED SHOW ISSUES Our March and October issues are our show issues, which means they are the magazines handed out at our events: Aesthetic Medicine Live, London, and Aesthetic Medicine North, Manchester. In the months leading up to both events, and in the show issues themselves, we have increased and dedicated coverage for exhibitors about their products and brands ASK THE EXPERTS Our team of industry specialists will answer questions on every aspect of running a successful aesthetic clinic SPECIALIST SECTIONS Aesthetic Medicine is divided into specialist sections dedicated to feature articles and news from the key areas of medical aesthetics including dermatology/ skin, cosmetic injectables, body treatments, devices and business and practice management TRAINING Our dedicated training section will provide you with independent news, reviews and updates from the training arena CLINICAL CONTENT From clinical study overviews to case studies and first-hand accounts of treatments in practice written by leading practitioners, each issue of Aesthetic Medicine contains digestible and readable clinical content on the latest techniques and technologies shaping the market CLINIC AND BUSINESS PROFILES Profiling the most successful clinics, people and businesses in the industry and finding out the secrets of their success and their predictions and advice for the future VIEWS AND OPINIONS Regular columns and opinion pieces from leading figures in the industry PRODUCT AND TREATMENT REVIEWS Independent reviews of new and established products and treatments in every issue EDITOR S CHOICE Our pick of the best new products and treatments on the market www.aestheticmed.co.uk 4
9, 10 FEATURES LIST 2018 JANUARY Non-Invasive Body Contouring FEBRUARY Skin Rejuventation Devices MARCH Laser Hair Removal APRIL Peels MAY Sun Protection JUNE Fillers JULY/AUGUST Botulinum Toxin SEPTEMBER Masks OCTOBER Skin Needling NOVEMBER Post-Procedure Make-Up INJECTABLES SKIN/DERMATOLOGY INJECTABLES MANAGING COMPLICATIONS www.aestheticmed.co.uk www.aestheticmed.co.uk Such cosmetic treatments and procedures are intended to improve and enhance one s appearance, and therefore any result that produces less desirable appearance is considered an adverse outcome. Sequela of injection, such as bleeding, bruising and swelling are not categorised as side effects unless they become prominent and abnormal, for example, profuse bleeding that cannot be stopped easily, severe bruising and swelling. We can take measures to make the treatment comfortable for the patients and reduce such sequela. One of the complications of the treatment of the upper face with BTXA injections is ptosis. In this article I will discuss eyebrow and eyelid ptosis, prevention and possible treatment options. EYE LID PTOSIS OR A BROW PTOSIS? It is important to understand the difference between these two complications. An eyelid ptosis (blepharoptosis) is defined as abnormal low-lying upper eyelid margin with the eye in primary gaze. 1 The primary gaze is observed when the patient is looking straight forward with head vertical. It occurs due to the unwanted effect of BTXA on upper eyelid levator muscles. An eyebrow ptosis can occur after injection of the frontalis muscle. This happens due to too inferior or over enthusiastic injection of the frontalis muscle and therefore reduced elevation action of this muscle and eyebrow ptosis. 7 All patients, in particular elderly, should be evaluated for potential brow and lid ptosis prior to treatment. The individuals with brow and lid ptosis compensate the low position of their brow/lid by persistent contraction of the frontalis. Weakening the frontalis muscle in these individuals will compromise their visual field. 8 Optimal results and minimal complications can be achieved by an in depth understanding of how MANAGING COMPLICATIONS BTXA works, and a thorough knowledge and understanding of the muscular anatomy in the areas being treated. THE TARGET MUSCLES FOR UPPER FACE The glabellar complex: Procerus Corrugator supercilii Depressor supercilii Other: the medial fibers of the orbicularis oculi and the frontalis, these can intertwine with the corrugator Forehead, linear expression lines: Frontalis: the main muscle of the forehead and sole brow elevator. Periorbital area: Lateral fibers of the orbicularis oculi EYEBROW PTOSIS Conservative, personalised treatment, with respect for anatomical boundaries is recommended to avoid complications. In case of complications, transparency and honestly, full patient support and reassurance are paramount Eyebrow ptosis has been reported to occur in 1-5% of cases, and it can be confused with upper eyelid ptosis. 11 A thorough understanding of muscular anatomy is a prerequisite for understanding the side effects of BTXA on the forehead. The frontalis muscle elevates the eyebrows and produces the forehead horizontal wrinkles. 11 BTXA injection of the forehead should be personalised for each patient as the width of the forehead, > GLOBAL BEAUTY www.aestheticmed.co.uk L www.aestheticmed.co.uk ooking at 2015 alone, there was a real change emerging in beauty research. Patient demographics are becoming much more ethnically diversified and in aesthetic medicine regional borders are blurring. Over the last decade, we have seen various treatments which started in certain continents developing a worldwide demand. For instance, masseter slimming (which started in Asia), advanced body contouring from Brazil and European mid-facial volumisation are now commonplace treatments that I see requested around the world. We must question what is happening to influence this blending of borders and demand for treatments? Census data can assist our understanding of the movement of people between countries. 191 million of the world s inhabitants have lived in countries in which they were not born. In China and India, numbers of their population living abroad has doubled over the last decade. When assessing the Middle East, 84% of the population of the United Arab Emirates are foreign-born. We are extremely fortunate that the UK is the most diverse immigrant nation in the world as this gives us the opportunity as practitioners to up-skill our abilities to serve a global community. The latest net migration statistics show that in the year ending December 2015, net migration to the UK was 333,000 1. More British citizens leave the country than arrive. EU net migration is currently 184,000 compared to 188,000 from outside the EU. The United States has the largest aggregate population of migrants of any country and China has the world s lowest population of migrants as a percentage of its population. MEDICAL TOURISM Census data helps us to quantify that increased numbers of consumers are living abroad. However, when studying the medical tourism market, a growing number of people are travelling abroad for procedures, the top specialty for medical travellers is cosmetic surgery. The world population is ageing and becoming more affluent at rates that surpass the availability of quality healthcare resources. The market is noted to have immense growth potential in numerous emerging economies, as a rising number of countries are striving to become top exporters of medical services. It is estimated that the medical tourism market of many SKIN/DERMATOLOGY GLOBAL BEAUTY themselves, 37% do so for their partners and only 15% for their friends. Does this counter the old myth that women dress to impress other women? In developing countries, the women s liberation movement is becoming more powerful through education, equality and freedom of information. As such, this inspires previously oppressed women to act upon the choices that freedom provides. They can now exercise choice to control their ageing and evolve their appearance in different ways, through new scientific frontiers. A woman s external image has always been in the spotlight, albeit wanted or unwanted. Trends of ideal body weights, shapes and facial beauty may have shifted over the decades but ultimately many women feel that they are still judged by their external appearance. The antiageing improvements that many of the media celebrities have chosen to take have had a profound effect on how women perceive themselves at large. Before the advent of such subtle anti-ageing procedures, beautiful celebrities were seen to age in either a normal way or a surgicallyenhanced way. This meant that women had a more reasonable reference point of ageing for their chronological age. However, many celebrities are not only looking younger than their age but more importantly, better than their age. So how does this impact psychologically on how women around the world define beauty? Not surprisingly, a global beauty report showed that women aged 18-44 felt beauty was mostly based upon outer appearance, whereas women aged 55-65 thought it was dependent upon inner positive characteristics such as kindness. The age group 45-54 thought it involved a balance of both inner and outer characteristics. Perhaps this age group signifies a transition point when women feel less pressurised by society? When assessed at a country level, nations such as Italy, Spain, France, Brazil and Turkey defined beauty as outer appearance. Contrastingly, the UK, US, Australia and Canada believed it was inner characteristics. China, Thailand and Japan believed it was a mixture of both. Social media compounds these pressures in an unprecedented fashion. I speak to so many ladies in my practice that describe their declining confidence due to selfies and photos that do not represent externally how It s complicated Dr Souphiyeh Samizadeh on ptosis as a complication of botulinum toxin O ne of the popular procedures in our daily targets are the frown lines (the glabella), the forehead, and cosmetic practice is the injection of botulinum the periorbital rhytids (smile lines/crow s feet). Practitioners toxin A (BTXA) for the upper face. These interested in aesthetic medicine are taught to inject the injections aim to weaken targeted muscles upper face first, as there is more demand for treatment of and provide attenuation of rhytids caused these areas, and these injections are assumed to be less by the upper face mimic muscles. The three primary facial technique sensitive than the injections for the lower face. Aesthetic Medicine July/August 2016 57 44 Beautiful world Miss Jonquille Chantrey on global attitudes to beauty in our blending world Aesthetic Medicine September 2016 countries is growing at a rate of 15-25%. Top destinations emerging as prominent centres are Thailand, Costa Rica, South Korea, the Phillippines and Mexico. Consumers are traveling internationally for multiple reasons, including affordability and geographical proximity. Interestingly, a reason for destination driven cosmetic surgery tourism is the perceived specialisation of certain beauty trends. Consumers are choosing specific countries as they believe they are the most specialised in their particular beauty goal. The significant increase of people living and working abroad, along with the growing medical tourism market is resulting in the rapid evolution of our practice in aesthetics. MOTIVATIONS If we focus primarily on motivating factors for women seeking our help, we see that women around the world want to take control of how they look. They are becoming far more aware of the options available to them through our services. In a research study of 7,700 women worldwide by Allergan 2, 74% of women make an effort to look good for they feel internally. Our everyday lives are now shared more widely than ever before and so women are turning to make-up methods, photography filters and now aesthetic medicine to control their images and how others perceive them. Men and women now want to have an influence over their image rather than being dictated to by medical dogma and it has never been more important to understand the goals of our patients within our ethical practise. CULTURAL DIFFERENCES Cultural differences with regards to beauty goals and anatomical attractiveness can be specific and highly complex. We need to closely understand these so that we can communicate with our patients more effectively, rather than treating everyone in a homogenised sense. Much like the critical differences between a male and a female, the anatomical differences between ethnicities must be respected in order to create authentic attractiveness. In a broad sense, European, Middle Eastern, Mediterranean and East Indian ethnic descendants may actually share similar characteristics: vertically thin > 56 Aesthetic Medicine July/August 2016 Aesthetic Medicine September 2016 45 www.aestheticmed.co.uk 5
DIGITAL WEBSITE Daily news updates as well as treatment features will draw clinicians regularly to www.aestheticmed.co.uk Over time the site will become the industry portal and a valuable source of instant information. Advertising opportunities: - Banner ads on the home page - Video on the home page - Sponsored posts or features - Classified listings Average visits per month*: 5,749 - Rising in show months to over 10,616 E-SHOTS Offer-led dedicated email totally about your company sent to 9,610* professionals with an average open rate of 7.9%* * AESTHETIC MEDICINE E-NEWSLETTER Fortnightly e-newsletter emailed to our full e-database Package includes: Exclusive promotion Banner, which links to your website Your story and image alongside our weekly news stories Your story on the aestheticmedicine.co.uk homepage for one week Pushed through social media *Figures correct as of May 2017. Subject to change as a result of unsubscribes and bounces. **Average from Jan 2016 - March 2017 www.aestheticmed.co.uk 6
ADVERTISING RATES ONE OFF SIX IN A YEAR FULL 10 ISSUES Double-page spread 3,350 3,150 2,900 Full page 1,950 1,875 1,790 Half page 1,150 1,075 975 Quarter page 775 700 675 Special positions available at a premium: outside back page, inside front cover, double front cover, cover wraps, early left-facing news, early right EXPERT VIEW FULL PAGE HALF PAGE 2,450 1,300 CLASSIFIED ADVERTISING ONE OFF SIX IN A YEAR FULL 10 ISSUES Colour (per single column cm) 35 33 29 Inserts 1,775 (up to 10g) Please add VAT to the above rates. NEW FOR 2018: THE AESTHETIC MEDICINE BUYERS DIRECTORY Published in March 2018 to coincide with Aesthetic Medicine Live, the Aesthetic Medicine Buyers Directory is an essential reference resource for aesthetic clinics when looking for specific new products and services. Printed as an extended A5 perfect bound booklet, the directory is the ultimate guide to aesthetic manufacturers, distributors and service-providers. The directory will be handed out to all delegates at Aesthetic Medicine Live and distributed to our ABC-audited database of 6,000 aesthetic professionals. Also includes a free online listing. ONLINE RATES ONLINE RATES ONE OFF 3 MONTHS 6 MONTHS E-newsletter 1150* E-shot 1450* Homepage banner 700* 600* 545* Homepage video 400* 350* 300* Sponsored feature 750* Sponsored product post 750* All rates, except e-news, are per month and exclude VAT www.aestheticmed.co.uk 7
CONTACT US Whether it s an editorial or advertising question, give us a call or drop us an email! EDITORIAL Vicky Eldridge E: vicky@aestheticmed.co.uk T: +44 (0) 207 351 0536 ADVERTISING Jack Diamond E: jack@aestheticmed.co.uk T: +44 (0) 207 349 4792 MARKETING Olivia McLoughlin E: olivia@aestheticmed.co.uk T: +44 (0)203 841 7361 PUBLISHER Mark Moloney E: mark@aestheticmed.co.uk T: +44 (0) 207 349 4790 CLASSIFIED Nur Suleyman E: nur@aestheticmed.co.uk T: +44 (0) 207 349 4796 www.aestheticmed.co.uk 8