SHINE NOW REPAIR+ DEMI-PERMANENT CRÈME COLOR CARAMEL CONTOUR

SHINE NOW REPAIR+ DEMI-PERMANENT CRÈME COLOR CARAMEL CONTOUR

A WHOLE NEW DIMENSION IN COLOR With NEW LumiShine DD Dimensional Deposit Demi-Permanent Crème Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatile formula corrects, glosses, tones, lowlights, deepens, covers, and blends gray. Perfect when: You want beautifully conditioned, gleamingly vibrant hair You want to revive faded color, or counteract brassiness/yellowing You want to cover or blend gray You want to create a look of depth and dimension You want to lowlight You want to color-correct ombré or balayage looks You want to correct or fill hair (Natural, Natural Warm Beige, Natural Gold, and Natural Red Gold shades only) You want an alternative to permanent haircolor Here s Why You ll Love It This unique Demi-Permanent Crème Color conditions even the most damaged hair, infusing each strand with gorgeous, rich, vibrant dimension. Delivers up to 2x the shine* Reduced breakage** and 100% replenished and restrengthened hair*** Easy, foolproof, predictable results with every application Restores hair health, eliminating concerns about color-service damage Nourishing protection seals in moisture, softness, and out-of-this-world shine for up to 30 shampoos**** Provides a gentle, ammonia-free option Gentle, fresh fragrance include delicious notes of mandarin, iris, jasmine, sandalwood, and Georgia peach NEW REPAIR+ DEMI-PERMANENT CRÈME COLOR * vs. untreated damaged hair ** combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo *** vs. haircolor without ArgiPlex **** when followed with K-PAK Color Therapy Shampoo and Conditioner

Let s Look Inside LumiShine DD Demi-Permanent Crème Color transforms hair from the inside out, delivering the kind of reflective, showcase dimension that can only come from truly healthy, protected hair. Bond-Building Arginine, a naturally occurring amino acid crucial to hair s strength, helps to protect hair and reduce breakage in every treatment. ArgiPlex ȚM our healthy-hair conditioning technology, builds bonds that help lock in unparalleled color longevity, vibrancy, and shine. Quadramine Complex, our exclusive blend of low-molecular proteins, adheres quickly to maximize reconstruction from cuticle to cortex. The result? Guaranteed healthier-looking hair after each LumiShine color service. Now Let s Use It Watch color dance with dimension and depth as LumiShine DD Demi-Permanent Crème Color transforms the health of your hair with foolproof results. Directions: To refresh faded hair lengths, glaze/gloss natural or color-treated hair, tone highlights or prelightened hair Mixing: 1 part color to 1 part LumiShine 5 volume developer. Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process at room temperature or with heat for 5 to 35 minutes, depending on desired look. (When using a heat source, do not exceed 20 minutes under heat, then allow up to 15 minutes to cool.) To cover gray (Levels 1-5) or blend gray (Levels 6-8) Process for 35 minutes at room temperature, or under heat. (When using a heat source, do not exceed 20 minutes under heat, then allow up to 15 minutes to cool.) Rinse thoroughly to remove color, and follow with K-PAK Color Therapy TM Shampoo and Conditioner. CARAMEL CONTOUR Love the shape-shifting magic of contouring? Now reveal your clients #nofilter best with Caramel Contour, an incredible feat of sculpting and highlighting from blonder extraordinaire, Zoë Carpenter. By using warm, delicious tones of NEW LumiShine DD Crème Color (placed and processed in all the right places), Zoë shows you how to pull off all-angle facial perfection, enhance your client s complexion, and create the illusion of thicker, more lustrous hair all in a single color service! PROBLEM: Client s grown out brassy balayage is showing her roots, and this haircolor isn t doing her fine hair any favors. SOLUTION: Soft strokes of filtered light interlaced with rich caramel shadows deliver illuminating balance, while creating the illusion of thicker, more lustrous hair that smolders with complexion-loving warmth and glimmers like spun sugar. YOUR EQUATION FOR PERFECT CONTOURING: LumiShine DD Crème Color in NG and NWB = Rich, saturated, healthy-looking, lasting shadows that establish visual balance and lustrous dimension. For Hair Repair Pre-color service: Prior to color application, complete steps 1, 2, and 3 of the K-PAK Professional Hair Repair System. Refer to the LumiShine Salon Technical Manual for more information. Post-color service: Rinse hair thoroughly. Acidify with K-PAK Professional Cuticle Sealer. Apply K-PAK Color Therapy Shampoo to scalp, massaging well through hair lengths, and rinse thoroughly. Squeeze excess moisture from hair and apply K-PAK Color Therapy Conditioner, massaging throughout hair lengths. Leave in for five minutes, rinse thoroughly. Towel-dry hair, styling as usual with your favorite K-PAK products.

COLOR FORMULAS TECHNIQUE FORMULA 1 Vero K-PAK Crème Lightener with 5 Volume (1.5%) LumiShine Developer FORMULA 2 1 oz (30 ml) LumiShine DD Crème 9NG + 1 oz (30 ml) LumiShine DD Crème 6NG with 2 oz (60 ml) 5 Volume (1.5%) LumiShine Developer FORMULA 3 BEFORE STEP 1: SECTIONING Begin with the hair parted down the center all the way to the nape. STEP 2: SECTIONING Part hair into four sections: two from center of ear forward and two behind. 1½ oz (45 ml) LumiShine DD Crème 9NG + ½ oz (15 ml) LumiShine DD Crème 6NWB with 2 oz (60 ml ) 5 Volume (1.5%) LumiShine Developer GLOSS FORMULA 2 oz (60 ml) LumiShine Demi-Liquid 10NG + ½ oz (15 ml) LumiShine Demi-Liquid 10NC with 2½ oz (75 ml) 5 Volume (1.5%) LumiShine Developer Back view of sectioning. STEP 3: HIGHLIGHT Apply Formula 1 in a V painting method to a diagonal forward vertical slice section just behind the ear. STEP 4: CONTOURING Apply Formula 2 to the inside of the V to add depth and dimension. Be sure to blend the lines out and not create a severe line with the lowlight formula.

TECHNIQUE TECHNIQUE STEP 5 Repeat process for 3-4 slice partings until you reach just above the ear, working in diagonal vertical partings with Formulas 1 and 2. TIP: For easier application on long hair, use Joico Artistry Foils. These large, 7 x 14 (18 x 35 cm) foils make adding dimension to long hair and applying multiple formulas a breeze. STEP 6 Repeat process on the opposite side for a total of 4-5 slice partings in the same manner as the first side. STEP 7: ADDING DEPTH Continue working upward in the same section. In the red foils, apply lowlight (Formula 2) from scalp to ends. To create more texture and dimension, leave some ends out on your lowlights. STEP 11: CONTOURING When applying contouring lowlights (shadows) to sections behind the face frame, apply Formula 3 from scalp to ends. TIP: Remember to flick the ends out of some foil to create sombré pieces. STEP 12 Continue working in the front section with Formulas 1 and 3 adding depth and light to contour the shape. Keep your partings angular with fine slices. STEP 13 Repeat on the opposite side. STEP 8 Using your creative eye, determine where to apply light with Formula 1 (in foils) to balance your design, blurring the line of demarcation on a grown out balayage. STEP 9 Keeping working upward in various diagonal partings, alternating between Formulas 1 and 2. These varying diagonal partings will ensure your color is well blended as well as erase any prior lines of demarcation. Continue taking micro slices until back sections are complete. STEP 10: FRONT HIGHLIGHTING Next, working in the front, take a fine diagonal forward slice parting and apply Formula 1 to the pieces that frame the face; these are called skin lights. COMPLETED FOILING FRONT VIEW COMPLETED FOILING SIDE VIEW COMPLETED FOILING BACK VIEW Process hair for 35 minutes, then shampoo with K-PAK Color Therapy. Towel-dry the hair with two towels by squeezing, not shaking, the hair for perfect towel dried hair. Apply Gloss Formula from scalp to ends with a bottle applicator, then process for 15 minutes. Shampoo and condition with K-PAK Color Therapy. For an added boost of shine, treat hair to K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment or Multi-Perfector Protect & Shine Spray.

RESULT

A WHOLE NEW DIMENSION IN COLOR NEW REPAIR+ DEMI-PERMANENT CRÈME COLOR Joico Laboratories, Los Angeles, CA 90042-0308 HAIR Joico Artistic Team COLOR Zoë Carpenter PHOTO Hama Sanders J68642