FC5 Sales Training Guide Listening to your Client s Skin Care Needs Skin Types There s no limit to whom you can prospect because FC5 offers exclusive fresh science to sustain the radiant appearance of all skin types by providing beneficial hydration, necessary cleansing, exfoliation and moisturization, plus the added benefit of broad spectrum SPF 20 protection. TARGETED SOLUTIONS Maintaining skin s youthful beauty and well-being requires not only targeted products, but also a comprehensive line. FC5 offers distinct formulas to help skin s natural moisture and hydration, that specifically address various skin types, from normal/dry to oily/combination. Normal/Dry Skin: The most delicate of all skin types. Delivering proper hydration to skin is especially important to this skin type. FC5 s premium, ultramoisturizing skin care line for face and body replenishes hydration, soothes sensitivity and restores supple skin. Skin type characteristics: 1. Smooth skin 2. Fine pores 3. Rough, flaky patches of dryness 4. Skin lacking essential oils 5. Dull-looking skin Oily/Combination Skin: The most common type of skin. This skin type is often the most balanced in its production of oil, with oiliness in the T-zone and some dryness at the perimeter of the face. Hydrate skin with FC5 s premium skin care line. Skin type characteristics: 1. Shiny finish 2. Enlarged pores 3. Oily T-zone (forehead, nose and chin) 4. Occasional rough, flaky patches 5. Normal to dry skin around cheeks and neck 7
How To Sell Arbonne FC5 Everyone wants to put their best face forward and that means having radiant, healthy-looking skin. As an Arbonne Independent Consultant, you re in a unique position to help them achieve this with FC5 skin care with groundbreaking fresh cell technology. To help you come to a better understanding of FC5 and how to sell the products, this guide will cover the following: Positioning...03 The Fresh Science Behind FC5...04 5 Skin Care Basics...06 Listening To Your Client s Skin Care Needs................ 07 How To Tell The FC5 story...08 How To Respond To Frequently Asked Questions (FAQs)...09 Selling Tips...10 For More Information................................ 12 how to tell The FC5 Story Everyone loves a good story. Appeal to new and existing Clients by sharing the sample FC5 story below premium skin care meets fresh science with beautiful results. And whether you use the sample story or create your own, be sure to keep it short, candid and interesting. Excitement sells! Have you switched over to fresh skin care? By that, I mean FC5 it s a new line of skin care products that are made with potent ingredients. Basically, this is how it works: Cell nutrients are extracted from 5 fruits and vegetables. Each cell retains its original wealth of essential nutrients that promote radiance. These cells are encapsulated and remain fresh until they come into contact with your skin, where they release precious nutrients. Just imagine opening a bottle of fresh ingredients your skin is sure to look beautiful! If you re interested, I happen to sell these products for Arbonne one of the only skin care company with products like these. Have you heard of them? 8
The Science of Beauty Arbonne Fresh Cells Premium skin care with groundbreaking technology. Radiance is key to skin s beauty. FC5 helps restore hydration to the skin s appearance thanks to innovative fresh cell technology and progressive plant cell ingredients: Arbonne s encapsulated fresh cells deliver more effective, potent ingredients because of their preserved freshness. Phytonutrients respond perfectly to the skin s needs and are biocompatible: The skin recognizes these nutrients and absorbs them in their pure, safe and effective state, to help maintain skin s natural-looking radiance. Kiwi, Strawberry, Carrot, Mango and Pumpkin. We combine the phytonutrients from these 5 specially selected fruits and vegetables rich with vitamins and antioxidants to nurture and enhance youthful-looking skin. Arbonne FC5 offers exclusive fresh science to sustain the beautiful appearance of healthy-looking skin by providing it with beneficial hydration, necessary cleansing, exfoliation and moisturization, plus the added benefit of broad spectrum SPF 20 protection. 3 how to respond to Faqs If your Clients have questions regarding FC5, refer to the list of frequently asked questions below. Q: What does FC5 mean? A: Fresh Cells 5. Q: water is a key ingredient in the line. What makes FC5 such a vital hydration line? A: Water loss is key to a lot of everyday concerns because water is life. The skin cells weaken over time and this causes skin to lose essential hydration and it changes the structure of youthful skin. FC5 combines the cell nutrients from 5 specially selected fruits and vegetables lush with vitamins, antioxidants and hydration to nurture and enhance youthful-looking skin. Q: What are the 5 fruits and vegetables? A: Kiwi, strawberry, carrot, mango and pumpkin. Q: What is FC5? A: FC5 is a targeted skin care line of personal care products created for hair, face and body and developed with FC5 technology. FC5 is formulated for normal/dry, oily/combination and all skin types. Parabens Phthalates Propylene Glycol FC5 is formulated without: Petrolatum Mineral Oil PABA Paraffin Diethanolamine Animal-Derived Ingredients Q: What is Fresh Cell Technology? A: Fresh Cell technology is a process by which kiwi, strawberry, carrot, mango and pumpkin cells are encapsulated, extracted and protected so they keep their original wealth of essential nutrients. When they are applied to the skin in a cream or lotion form, they release their precious nutrients. Q: Who should use the FC5 products? A: Anyone can use the FC5 products, they are designed for anyone who wants radiant, glowing, hydrated skin. Q: i see the FSC logo on the packaging. What does FSC Certified mean? A: FSC (Forest Stewardship Council) is an independent, non-governmental, not for profit organization established to promote the responsible management of the world s forests. 9
The Fresh SciencE behind fc5 Knowing the science behind FC5 is crucial to your sales success. It allows you to distinguish the products, build excitement and close the sale. When sharing about FC5, be sure to touch on three points: 2. Fresh Cell Nutrients Cell nutrients are extracted from 5 carefully selected fruits and vegetables that offer unparalleled beauty benefits. Used together, the FC5 line maximizes each cell s unique attributes. 1. pioneering technology 2. 5 Fresh Cell Nutrients 3. Two Proprietary Blends 1. Pioneering Technology Arbonne is the exclusive provider of this fresh science groundbreaking technology that allows us to extract cells, while keeping them fresh and intact. Each cell retains its original wealth of essential nutrients. The fresh cells remain encapsulated, untouched until they are applied to the skin where they release precious nutrients and help revitalize, hydrate and protect the skin. 5 fresh cell benefits Kiwi Extraordinary source of antioxidants. Strawberry Known for its purifying and toning properties. Carrot Soothes and calms; ripe with ß-carotene. Mango Nurturing, hydrating fruit. Pumpkin Moisturizing properties bursting with ß-carotene. 4 Only FSC Prohibits conversion of natural forests or other habitats around the world. Prohibits the use of highly hazardous pesticides around the world. Prohibits the cultivation of genetically modified trees (GMOs). Respects the right of indigenous peoples around the world. Inspects each certified operation at least once a year, and if they are found not to comply, the certificate is withdrawn. FC5 cartons are manufactured using paper sources that have been certified by the FSC. For more information, visit fsc.org. Selling Tips As you introduce FC5 to prospects and Clients, be sure to implement the following helpful selling tips: Don t sell. Inform. Detail how the products are different by touching on the points in the Fresh Science section of this guide. Cover the emotional benefits of the product: an improvement in self-confidence and self-image. Offer a solution. What s the problem? There are skin care products that contain harmful ingredients. What s the solution? FC5. All FC5 products are formulated without Parabens, Phthalates, Propylene Glycol, Mineral Oil, PABA, Petrolatum, Paraffin, Diethanolamine or Animal-Derived Ingredients. Plus, FC5 products are formulated with 100% natural fragrances. Create opportunities. Give your prospect the opportunity to try the product by offering the eye crème or extending an invitation to an Arbonne Presentation. Create an opportunity for your prospect to purchase the product with a follow-up call/visit. Share samples. This gives Clients an opportunity to see the results for themselves and fall in love with the product. Attach a product ad. Including an ad with each order or sample will give Clients the opportunity to learn more about the benefits and results of the product they re using. Close the sale by letting prospects sample the product. Use Testers at Presentations. Mark a set of products Tester and take them to Presentations for Clients to try right away. At the end of the Presentation, ask prospects to place product orders right away. 10
3. Two Proprietary Blends Two proprietary botanical blends were created and infused throughout the entire FC5 line. Each blend contains concentrated botanicals that help soothe, balance and condition skin. Moisture Fresh Complex A unique blend of botanicals including St. John s wort and extracts of cucumber, birch leaf, clover blossom and watercress. Together with our other ingredients, this complex helps to soften, cool, soothe and condition dry skin. Matte Fresh Complex A concentrated combination of botanicals including mallow, melissa, watercress and ivy. Together with our other ingredients, this soothing blend helps to calm and harmonize oily skin. Why Fresh Ingredients Are Important Encapsulated fresh cell phytonutrients are more potent, more efficacious and pure. They work in harmony with our exclusive proprietary blends to promote radiant, youthful-looking skin. 5 Send samples home with your contact information. This gives Clients a chance to use the products and experience the results for themselves. Be sure to call three days later to find out if they re enjoying the products, and if they d like to place a product order. If you don t close the sale right away, continue to follow up. Call one week after delivering a sample to: Find out if they are using the products. Make sure their skin is adjusting well and they are satisfied, or switch to a different skin type if necessary. Answer any questions they may have. Find out if they would like to place an order. Suggest Arbonne Special Delivery. Schedule a Presentation if possible. Share the Arbonne opportunity. Call two to three weeks after delivering a sample to: (Exception: If there were any problems discussed in the first call, then make adjustments and follow up again within a few days) Make sure the skin is adjusting well. Ask for referrals and schedule Group and/or One-on-One Presentations. Continue to share the Arbonne opportunity. Contact your Client once a month thereafter to: Remind them to place orders and/or sign up for Arbonne Special Delivery. Suggest new products for them to try. Inform them of any special sales or promotions. Continue to share the Arbonne opportunity. Implement the following forms of monthly contact: Emails Invitations to events Phone calls One-on-One Presentations Group Presentations Holiday, birthday and anniversary cards Note: Be sure to follow up twice in the first 30 days, so that if products need to be returned or exchanged, you have time to process them within 45 days. 11
5 SKIN CARE BASICs Your Clients will benefit tremendously from FC5 because it provides the 5 basic elements of skin care: hydration, cleansing, exfoliation, moisturization and protection. 1. Hydrate. Water is the key ingredient to achieve healthylooking, radiant skin. FC5 products help hydrate the skin s surface. 2. Cleanse. Clean skin is beautiful skin. Exfoliate, refine, energize and balance skin while providing it with the perfect foundation for moisture and makeup. 3. exfoliate. Achieve youthful-looking skin by exfoliating to revitalize skin from stress, fatigue and excessive exposure to sun, wind, heat and cold. 4. Moisturize. FC5 is a daily skin care regimen that includes antioxidants and hydration that is key to skin s beauty and radiance. 5. protect. FC5 broad spectrum SPF 20 sunscreen products help prevent sunburn, and if used as directed with other sun protection measures, these products help reduce the risk of skin cancer and early skin aging. 6 For more information on FC5 and how to sell product: Click to arbonnefc5.com. Visit arbonne.com > Internet Consultants > Product Knowledge. Tune in to the FC5 Arbonne Learn & Burn training. Attend company-sponsored events. Attend local meetings and trainings. 2012R02 01 2012 ARBONNE INTERNATIONAL, LLC ALL RIGHTS RESERVED. ARBONNE.COM 12