New Elixir Ultime
Kérastase has re-imagined a masterpiece. ELIXIR ULTIME, a true hair icon, now features a new fusion of sacred Marula Oil and precious Camellia Oil for the ultimate sensorial hair experience. Each golden drop of the new ELIXIR ULTIME intensely nourishes and shields the hair fibre, exalting hair with long-lasting radiance. Coupled with anti frizz complex, hair is left feeling soft, manageable and irresistibly light. But why improve on an icon? Because Kérastase is continually pushing the limits of hair science, through research, to find the most exquisite ingredients for the absolute best hair experience. During this research, what we discovered is sacred Marula Oil. Packed with nutrients, it works with Camellia Oil to enhance the performance of ELIXIR ULTIME and intensify hair shine. THE SCIENCE OF SHINE For the first time, Kérastase decodes the secret to optimal shine - balancing the equation between nourishment and reflection. Ideally, when light illuminates your hair, a portion of that light will be reflected by the hair fibre surface in a symmetrical trajectory: like a mirror effect. Our eyes capture this reflection, and our brain translates the phenomenon as shine. But surface imperfections can disperse the light, causing it to be reflected in multiple directions. When this happens, it is known as diffuse reflection. Light loses its intensity and our eyes perceive a much weaker shine. Nourished hair fibers have a smooth, unbroken surface. So, the more nourished your hair fibre, the greater its ability to reflect light. Now with the nourishing qualities of the Marula, ELIXIR ULTIME captures every luminous nuance. Your shine will be simply mesmerizing. CELEBRATING NATURE S MOST SACRED POWERS PRECIOUS CAMELLIA OIL Each drop of precious Camellia Oil is composed of approximately 82% Oleic acid (omega-9) and 12% Linoleic acid - two nutrients which are proven to have a natural affinity with the hair fibre for increased elasticity and lasting natural shine. SACRED MARULA OIL Marula Oil is a natural super oil, known for its weightless nutrition and anti-oxidant nutrition powers. The highest concentrations in essential fatty acids, vitamin C and E, join the highest levels of antioxidants (+60% more than classic oils) to deliver intense protection, without added weight.
A N E W LY ENHANCED RITUAL Cleanse, treat and texturise hair with new ELIXIR ULTIME. The range includes the newly formulated Le Bain shampoo, now enriched with sacred Marula Oil for even more shine and nourishment; Le Fondant conditioner with precious Amla Oil; and Le Masque, elevated with an all-new fragrance, tested to last all day and all night. LE FONDANT A creamy conditioner that delicately melts on hair to protect and intensely nourish the hair fibre. This oil-infused conditioner smoothes the hair fibre to magnify shine. The five-oil blend found in Le Fondant instantly smoothes and softens hair whilst providing nourishment. Frizzy, dull hair is visibly disciplined and easier to manage. Ideal for fine to normal hair, it leaves hair soft, shiny and with a lightweight silky touch. 48 hour intense and long lasting fibre nutrition * Leaves hair immediately 7 times shinier * Instantly smooths and controls frizz up to 96 hours, in extreme conditions* Facilitates detangling from roots to ends Leaves a long lasting 48 hour fragrant halo** *Instrumental test when used with the Bain. **Instrumental test when used with the Bain and Huile. RRP: 25.50 LE BAIN LE MASQUE A gentle oil-infused cleansing shampoo for dull hair seeking intense shine. An intensely conditioning mask infused with sacred Marula oil, designed to treat dull hair in need of shine. Infused with Marula Oil, Le Bain is a shine-enhancing shampoo ideal for dull or lack-lustre hair. This airy yet rich, lathering shampoo purifies and removes residue and pollution particles to eliminate dulling elements and revive the appearance of the hair. After use, the hair is left visibly shinier and feels nourished from root to tip. Ideal for dull hair seeking shine, this intense mask helps to treat and restore strands. Dull hair is nourished, leaving it feeling soft and looking visibly shinier. Combined with the Bain Elixir Ultime, it prevents dullness for a long -lasting radiance. This mask can be used occasionally as a deeper treatment for fine hair or as a regular treatment for normal to coarse hair. Leaves hair 6 times visibly shinier Removes pollution particles from hair Prevents pollution from redepositing on hair fibre Frizz is controlled for up to 96 hours.* Fibre is nourished up to 48 hours ** *Instrumental test when used with the Fondant or Masque. **Instrumental test when used with the Fondant or Masque. RRP: 22.10 Leaves hair immediately 8 times shinier* Delivers 48 hour long lasting fibre nourishment* Instantly smooths 96 hour frizz control in 80% humidity* Facilitates detangling from roots to ends Provides a 48 hour fragrant halo.** *Instrumental test when used with the Bain. **Instrumental test when used with the Bain and Huile. RRP: 34.00
A CO L L E C T I O N O F P R E C I OU S O ILS So that every woman can enjoy beautiful hair, Kérastase offers a luxurious ELIXIR ULTIME experience for all hair care and styling needs. Three versatile, intensely nourishing, smoothing, texturising and illuminating huiles caress the hair in sublime lightness. THE ICON L HUILE ORIGINALE Our iconic shine-enhancing hair oil for long-lasting radiance and durable frizz protection. This all-star leave-in hair oil provides beautifying care for dull hair with heat protection for up to 230. It helps seal the appearance of split ends and smooths the hair fibre for long-lasting frizz control. Hair is instantly refined with a visible and intense shine. Infused with an exceptional blend of floral and woody scents, the Oil delivers a sensorial caress while melting into hair, leaving hair feeling silky and soft. Star ingredients: NEW Responsibly sourced Marula Oil / Camellia Oil / Argan Oil / Amla Oil / Corn Germ Oil Instantly & intensely smooths hair Provides 96 hour*** anti-frizz protection Guarantees up to 230 Thermoprotection Facilitates hair manageability Helps reduce the appearance of split ends Leaves a long lasting fragrant halo for up to 24 hours* Woody Oriental Top: Mandarin, Violet leaf, Freesia Heart: Cedarwood, Violet flower, Heliotrope Base: Sandalwood, Musc, Feves tonka Before Blow drying: Apply to towel-dried hair to add softness, facilitate styling and protect hair. After blow drying: Add a finishing touch to smooth. Everyday finish: Apply a few drops every morning to protect hair from external aggressions. RRP: 41.40 NEW FORMULA L HUILE ROSE A radiant beautifying hair oil that smooths and nourishes coloured hair for vibrant shine. This radiant beautifying hair oil is infused with an exceptional combination of Imperial Tea extract, Camellia Oil and Sacred Marula Oil. This combination helps to enhance colour radiance, smooth the hair, control frizz and provide irresistible shine, all with high heat protection up to 230. Hair is left feeling deeply nourished, silky soft, and with an alluring fragrant halo. Star Ingredients: Imperial Tea Extracts / Responsibly sourced Sacred Marula Oil / Argan Oil / Camellia Oil / Corn Germ Oil Leaves a long lasting fragrant halo for up to 24 hours Up to 96 hour frizz control, in 80% humidity Facilitates hair manageability The appearance of split ends is visibly reduced Floral Top: Bergamot, Iris, Green notes Heart: Freesia, Damas rose, Marine notes Base: Musc, Chypre, White flowers L HUILE LÉGÈRE Leave-in bi-phase oil mist for fine hair, to create body and luminous shine. Ideal for finer hair types, this beautifying Bi-phase oil mist is infused with Intra-Cylane, Marula Oil, Camellia Oil, and Corn Germ Oil, to provide thickness, body and shine to dull hair. The active nutrients deeply penetrate the fibre for long-lasting nourishment. Frizz appears visibly controlled for up to 96 hours, even in 80% humidity. Hair is endowed with an alluring scent and mirror-like shine. Star Ingredients: Ancient Myrrh Extracts / Intra-Cylane : Thickness Booster / Argan Oil / Camellia Oil / Corn Germ Oil / Amla extracts Provides fibre firmness and body Provides intense radiance Texturises hair though light detangling power Long lasting 96 hour** frizz control in 80% humidity Long lasting fragrance halo / up to 48 hours* of fragrance Floral Top: Bergamot, Iris, Green notes Heart: Freesia, Damas Rose, Marine notes Base: Musc, Chypre, White flowers
Available from Kérastase Salons Nationwide and Online from September 2018 www.kerastase.co.uk For more information, please contact the Kérastase Press Office: Sophie Codd sophie.codd@loreal.com