11-13 February 2018 Pure Origin Post Show Summary In February 2018, Pure London opened its doors to a new sourcing section, Pure Origin. Aimed at uniting fabrics, global manufacturers, buyers and brands in London s busiest fashion trade hub, Pure Origin brought together all aspects of fashion sourcing and manufacturing under one roof. No other show in the UK offers sourcing and brands together and the appetite for a connected and efficient way of doing business was clear for us to see. Pure Origin offers a unique opportunity for connected and efficient business by facilitating easy access to global suppliers and fuelling networking and trade. Over 75 manufacturers and fabric suppliers from around the world exhibited in February, including the Handloom Export Promotion Council members from India, Turkish manufacturers from ITKIB and Confenix, LaGofra and Ribeiro & Matos from Portugal. While an upsurge in British manufacturing was reflected in a strong UK contingency at the show with Oxford Blue, LS Manufacturing Ltd, Gil Design Studio, and BeFab Be Creative UK showing. In addition we were proud to host a rich seminar programme within Pure Origin where leaders in the industry gathered to discuss the future of manufacturing. As we get ready for another unmissable show in July, take a look back at the success of season one. Best wishes, AW18 Visitors 9500+ Pure Origin Exhibitors 79 Content sessions across 3 days delivered by 25 industry-leaders 35 Julie Driscoll MANAGING DIRECTOR
Pure Origin takes place in collaboration with WGSN and Coloro, as well as a number of other key associations and partners from across the sourcing sector. At the February show, WGSN offered visitors an exclusive and insightful presentation of the key manufacturing future trends for SS19 whilst Coloro demonstrated its intuitive, intelligent and universal colour system which is set to revolutionise the way the creative and fashion industry works with colour. Partners & Associations In collaboration with: Our partners: What our Partners have to say It s super important to partner with trade shows like Pure because this is the perfect platform for everyone to meet experts, to meet the people in the industry, especially globally, to have great touch points and discussions with them. Ann-Kristin Kassler HEAD OF COLOR, COLORO One of the reasons that we came to Pure is to provide brands, manufacturers and independent designers with a really wonderful opportunity to be inspired by fabrics. Linda Laderman CO-FOUNDER, TEXTILE FORUM 02
AW18 Show in Numbers Visitors 9500+ AW18 Visitors Unique attendees to Pure Origin 31% Visitors that attend the show to discover new suppliers 69% Visitors that have influence on purchasing 58% Vistitors that would consider making future clothing and fabric purchases 60% Visitors that believe exhibitors remains the most important channel for sourcing goods 84% Visitors that attended Pure Origin content 21% * All figures are reflective of Pure London and Pure Origin attendance 03
Exhibitors Pure Origin Exhibitor Country Breakdown % 32.5 China 16.3 India 15 Hong Kong 16 Unitied Kingdom 9 Portugal 1 Spain 6 Turkey 2.5 Tunisia 4 Greece 1.25 Italy Exhibitor sector breakdown Accessories Outerwear Sportwear Footwear Packaging Finished Goods Fabric Leather Trim component Womenswear Menswear Childrenswear Knitwear Denim Underwear Prints Machinery % 38 15 15 1.25 4 55 18 7.6 5 51 38 26.7 18 5 15 6 1.2 Pure Origin exhibitors 79 Exhibitors who rebooked for Pure Origin July 18 52% Exhibitors receiveing an order during or after the show 62% Pure London exhibitors who visited Pure Origin 51% 04
A World Class Content Agenda In order for us to showcase content that was truly relevant to the manufacturing and sourcing audience, we launched the brand new Origin Stage at the show this February. Located within Pure Origin, innovation, sustainability, fabrics of the future, reshoring, and the impact of Brexit on the fashion supply chain were just a few of the topics discussed by manufacturing experts and industry leaders across the three-day show. Top 3 Most Visited Seminar Sessions 1. WGSN Fabric Forecast SS19 by Helen Palmer, Director of Knitwear, Material and Textile, WGSN WGSN s experts shared perspectives on the key fabrics, colours, materials and textures that will be huge in Spring/Summer 19. This fabrics and materials forecast was an essential session for manufacturers, buyers and designers. 2. Winning with Colour Color forecast by Ann-Kristin Kassler, Head of Colour, Coloro and Joanne Thomas, Colour Consultant, Coloro 3. Panel Discussion: Made in the UK Re-evaluating the Proposition of Reshoring manufacturing A panel discussion exploring the pros and cons of UK Manufacturing as a choice By Simon Middleton, Founder and MD, Blackshire, British Coastal Clothing, Charlie Ross, Direct, Offset Warehouse and Dr Alistair Knox, Chairman, ASBCI Key Seminar Content Stats 23 35 21% 37% seminar sessions on the Pure Origin stage across the 3-day show industry-leaders on the Pure Origin stage across the 3-day show of visitors who came to Pure Origin attended a seminar on the Origin Stage of seminar content attendees had buying power 05
Dedicated Marketing Campaign Social Media Our dedicated social media team were on hand to promote and highlight Pure Origin exhibitors across Facebook, Twitter, Instagram & LinkedIn. Brand new website With its new-look design and enhanced search options, the new Pure London website showed off Pure Origin manufacturers and suppliers in the best possible light to buyers from the UK and beyond. Total followers across all social channels 55,000+ Email Campaign To help drive awareness and encourage retailers to the new launch show, Pure Origin, a dedicated email marketing campaign was delivered to our database of 89,000+ UK and international retailers in the lead up to the show. Pure Origin Direct Mailer Published and sent out by post, a direct mailer announcing the launch of Pure Origin at Pure London this February was mailed to 10,000 womenswear & menswear retailers across the UK. Pure London Facebook Reach 777,821 Pure London Facebook engagements 12,494 Instagram Impressions 248,833 Instagram engagements 14,947 Best Social Media Campaign 2017 06
Pure Origin in the Press Key pieces of coverage 259 56 Pieces on Pure Origin 65 50+ Pieces of key pre-show coverage Pieces of international coverage Pieces of post-show coverage Total circulation 205 54+ million The advent of technology is now challenging the way in which we see the fashion and garment industry mobilise. The use of automation, and the demands of consumers to move to a more agile demand, means that different ways of manufacturing and sourcing are already being seen to impact. Jonathan Ivelaw-Chapman CEO, SEDEX GLOBAL Press in Attendance Total number of press in attendance 99 42 UK trade press in attendance 12 International trade 23 Consumer 14 Bloggers 8 Other 07
Exhibitor testimonials We are launching a new product range of accessories and womenswear apparel as well as manufacturing side of things so it s been good to access that side of the market. Customers and buyers that we ve already spoken to has been a really eclectic mix - smaller designer-makers or retailers some really interesting conversations and some nice leads. It s been really worthwhile! Solii Brodie BEFAB BE CREATIVE, UNITED KINGDOM We were already thinking about coming to Pure London as a brand, we just decided to start here at Pure Origin because it was a new project. Miguel de Oliveria CONFENIX, PORTUGAL Visitor testimonial Once I was at Pure Origin I spent the whole day here. It s really exciting to have everything in one area so you can approach lots of different people all in the one place and you don t have to spend hours and hours emailing people and learning about people and what they do because it s all in the one area, which is really, really useful. Tristan Evans FOUNDER, GROVE & CO We ve spoken to quite It makes sense to unite a range of buyers and Pure Origin to Pure clients in general, a London and it gives us the lot of them have been opportunity to showcase smaller independent what we do to the UK retailers which is really buyers - for us Portuguese nice and it s good to brands, the UK market is see that they re here very important. as they re one of our Miguel Rodrigues OTS BY OTOJAL GROUP, PORTUGAL staples for business. Adam Robertson KALOPSIA COLLECTIVE, UNITED KINGDOM Pure has always been a very talked about show but this time they made a new entrance, Pure Origin. I thought it was a good opportunity to come and showcase, so we can meet people out here in this market. Amit Gupta PARTNER, EAST WEST COMBINE, INDIA 08