FINE JEWELLERY & WATCHES

FINE JEWELLERY & WATCHES

ABOUT HARRODS Harrods began as a tea shop in east London, first opening its doors in 1824. Since then, it has grown to become the world s most famous department store, known for its unrivalled range of luxury products. As well as exclusive brands and myriad departments, one of Harrods most renowned attributes is its unparalleled service. Harrods has a reputation for service excellence; anything is possible, no product is too elusive and no query is too complicated. 42,000 visitors every day With the arrival of the digital age, Harrods has evolved accordingly, communicating with customers in a range of new ways including through in-store screen networks, online magazines and an app. True to form, however, the Harrods customer remains at the heart of everything we do. 14 million visitors every year Visitors from more than 130 countries every month 2 HARRODS MEDIA 3

HA R RODS MEDIA 2017 WINDOW & PUBLISHING CA LENDA R The 2017 Calendar allows each directorate to have a defined presence at a given point in the year. The Marketing & Communications teams have created a unified communications strategy that combines media, marketing, PR and social media, which work together to amplify each brand s USP. MONTH BROMPTON ROAD HANS CRESCENT JANUARY BEAUTY SPORTS VINYLS FEBRUARY WOMEN S FASHION CHILDREN S FASHION MEN S FASHION HOME, FOOD & BEVERAGES HOME HOME, FOOD & BEVERAGES MAY SUMMER SUMMER JUNE SUMMER SPORTS JULY WATCHES WATCHES & MALE MARCH APRIL AUGUST SEPTEMBER OCTOBER TBC MONTH PUBLICATIONS January January Store Guide February Harrods Magazine, Harrods Fashion Special, Harrods Luxury Gift Special and February Store Guide March Harrods Magazine, Harrods Magazine Arabia, Harrods Man, Harrods Man: The Edit and March Store Guide April Harrods Magazine, Harrods Home & Property, Harrods Estates, Harrods Beauty Special and April Store Guide May Harrods Magazine (May/June) and May Store Guide June Harrods Summer Home Sale magazine and June Store Guide July Harrods Magazine, Harrods Times and July Store Guide August Harrods Magazine, Harrods Magazine Arabia, Harrods Fragrance Special and August Store Guide September Harrods Magazine, Harrods Fashion Special, Harrods Home & Property magazine, Harrods Estates magazine, Harrods Hampers & Gifts and September Store Guide October Harrods Magazine, Harrods Man, Harrods Man: The Edit and October Store Guide November Harrods Magazine, Harrods Magazine Arabia, Harrods Children s Magazine, Harrods Winter Home Sale magazine, Harrods Christmas Food & Wine Special, Harrods Technology Special, Harrods Christmas Gift Guide, Harrods Watches & Fine Jewellery and November Store Guide December Harrods Magazine (December/January), Christmas Beauty Special, and December Store Guide WOMEN S FASHION & BEAUTY WOMEN S FASHION WOMEN S FASHION & BEAUTY HARRODS MAN TECHNOLOGY NOVEMBER CHRISTMAS DECEMBER 4 HARRODS MEDIA 5

FINE JEWELLERY, WATCHES & LUXURY JEWELLERY CUSTOMER PROFILE Harrods Media is dedicated to providing tailor-made media solutions for luxury brands. Known internationally as a specialist destination for jewellery and watches, Harrods carries exclusive and celebrated products sourced from all over the world. As the market-leading retailer, Harrods prides itself on having created a perfect environment in which to house these products. Our Fine Jewellery, Fine Watches and Luxury Jewellery teams welcome the opportunity to develop partnerships with premium brands in order to produce impactful strategic marketing and PR through our evolving media portfolio. FINE JEWELLERY The average customer spends 23,500 in the store where Fine Jewellery represents 39% of their overall spend 96% of the division trade is generated by Rewards customers 68% of the department base is female 76% are UK residents 73% are between 21 and 49 years old FINE WATCHES 8,400 Rewards customers shopped in the division in the last 12 months The average customer spends 29,000 in the store where Fine Watches represents 28% of their overall spend 97% of the division trade is generated by Rewards customers 59% of the department base is female 81% are UK residents 69% are between 21 and 49 years old LUXURY JEWELLERY 8,800 Rewards customers shopped in the division in the last 12 months The average customer spends 14,400 in the store 86% of the division trade is generated by Rewards customers 74% of the department base is female 76% are UK residents 75% are between 21 and 49 years old 6 HARRODS MEDIA 7

CASE STUDY MADE WITH LOVE & PRECISION OBJECTIVE The objective of the campaign was to reposition Harrods as an international destination for Fine Watches. Made with Love and Precision aimed to appeal to top-spending watch enthusiasts to help drive trade, attract new customers and retain existing ones. For the first time in the history of Harrods, the Brompton Road windows were devoted to fine watches. Our fine-watch houses were invited to showcase exclusive pieces in-store for the duration of the campaign, highlighting provenance and materials. The creative focused on oversized watches. The time pieces were set in precious metal and raw gemstones. To tie in with Harrods Times, visuals from the publication were incorporated into the window display to create impact and cohesion between platforms. CRM A direct mailer was produced to communicate the campaign, as well as targeted email. Made with Love and Precision was included on the What s On page in June. HARRODS.COM Made with Love and Precision featured on a homepage banner on harrods.com, as well as in a dedicated Style Insider feature. SOCIAL MEDIA Customers engaged with the campaign across Harrods social media platforms including @HarrodsTimes and @Harrods using the hashtag #MadeWithPrecision CAMPAIGN OUTLINE As well as featuring prominently in the Brompton Road windows, the campaign was covered in a feature in Harrods Times (English and Chinese editions), on the Harrods app, and across the in-store screen networks (exterior networks, Door 10 and Door 3) and as part of the store s visual merchandising. MARKETING SUPPORT & EVENTS An exhibition in The Fine Watch Room allowed customers to explore the exclusive timepieces in detail, with provenance stories and design details highlighted throughout. Press were invited to explore the room before the official launch. 8 HARRODS MEDIA 9

MEDIA PORTFOLIO 10 HARRODS MEDIA 11

WELCOME TO THE HARRODS MEDIA PORTFOLIO THE PREMIUM DESTINATION FOR LUXURY MEDIA HARRODS MEDIA A 360 APPROACH Harrods Media has a 360 campaign strategy for partnering brands using a variety of multichannel touch points throughout the Harrods customer journey. For a virtual experience, please visit our website: harrods-media.com/media/virtual-tour PRINT With a wide menu of lifestyle titles, Harrods Publishing now creates 52 magazines per year, including the award-winning and ABC-accredited Harrods Magazine, Harrods Home & Property, Harrods Times, Harrods Man and the Store Guide. Elegant photography, insightful writing and a sense of fun have turned Harrods publications into inspirational reads that influence buying decisions. DIGITAL The digital version of Harrods Magazine carries the same production values as the print magazine in terms of quality and style, and is brought to life with cutting-edge interactive content. A popular platform with our growing international readership, it receives high levels of engagement, creates greater brand impressions and facilitates interaction. IN-STORE Harrods offers a range of in-store integrated media platforms, including digital posters that provide immediacy and impact, and the award-winning Harrods windows. 12 HARRODS MEDIA 13

MEDIA PORTFOLIO HARRODS MAGAZINE 14 HARRODS MEDIA 15

MEDIA PORTFOLIO: HARRODS PUBLISHING The award-winning and ABC-accredited Harrods Magazine paved the way for a number of acclaimed lifestyle titles from Harrods Publishing. There are now 28 luxury titles, with 52 issues published each year. Readers are highly engaged, and each publication has a powerful influence on their buying decisions. Brand partnerships are an essential element of Harrods print publishing, with premium advertising and standard positioning throughout, in addition to creative advertorial, editorial and bespoke opportunities. The Harrods editorial authority continues to create positive engagement with customers, influencing their shopping habits: 73% of readers have purchased a product featured in the magazine, and 83% say that seeing a brand featured in the magazine improves their perception of that brand. AWARDS AND COMMENDATIONS DMAs 2014: Won Fashion Magazine of the Year (app version) BSME Rising Stars 2015: Highly Commended award for Best Art Team Clio Awards 2015: Shortlisted for Best integrated Campaign DMAs 2015: Highly commended Fashion Magazine of the Year DMAs 2015: Highly commended Consumer Magazine of the Year (app) DMAs 2015: Won Digital Magazine Advertisement of the Year (Fendi game ) BSME 2015: Shortlisted for Best Cover of the Year Draper s Awards 2015: Shortlisted in the Best Fashion Marketing Campaign category for the Harrods Shoe Heaven campaign Jasmine Award 2015: Won Most Creative Visual Award and Best Article in a Customer magazine 2016 DMAs 2016: Won Fashion Magazine of the year and Design Team of the Year Jasmine Awards 2016: Shortlisted Most Creative Visual Award - for Darling Buds of May Jasmine Awards 2016: Won Jasmine Visual Award for Birth of a Fragrance Jasmine Awards 2016: Won Customer/House Magazine Award - Birth of a Fragrance Webby Awards: Official Honoree at the 20th Webby Awards BSME Rising Stars 2016: Shortlisted Best Art Team; Best Section Team (Digital) 16 HARRODS MEDIA 17

HARRODS MAGAZINE MEDIA PORTFOLIO: HARRODS MAGAZINE Harrods Magazine is the award-winning title celebrating luxury fashion, fine jewellery and watches, beauty, food and interiors. Harrods Magazine is an authority on the world of luxury, influencing the buying behaviour of its readers. Sent to top-spending Harrods customers in both large and handbag-size formats, the magazine is also available in-store and at luxury hotels, venues and events in addition to corporate partners airport lounges, spas and clubs. CIRCULATION: 124,218 (JANUARY DECEMBER 2015*) READERSHIP: 372,654 PER ISSUE** POSITION PER ISSUE Gatefold 44,000 Cover Inside front cover and app 23,800 Cover Inside back cover and app 15,500 Cover Back cover and app 19,800 Scent Seal POA Double-Page Spread DPS 1st 21,500 Double-Page Spread DPS 2nd 20,400 Double-Page Spread DPS Premium 17,000 TEN ISSUES A YEAR (COMBINED MAY/JUNE AND DECEMBER/JANUARY**) Mailed to the highest-spending Harrods Rewards customers Available in-store Distributed to premium locations and events, including first- and business-class airline lounges, five-star hotels and private members clubs 70% are female 26% live within 1.5 miles of Harrods (Harrods is their local store) 32% live between 1.5 and 10 miles from Harrods (wider national audience) 17% are 21 30 years old 15% are 31 39 years old 17% are 40 49 years old *Audited Bureau of Circulation **An increase of 500 applies to all rates in the December/January issue Double-Page Spread Standard 15,800 Right-Hand Page RHP 1st / 2nd 15,600 Right-Hand Page RHP Premium 12,700 Right-Hand Page Standard 11,400 Left-Hand Page LHP 1st / 2nd 12,500 Left-Hand Page LHP Premium 10,900 Left-Hand Page Standard 9,600 Advertorial DPS 21,200 Advertorial Single Page 17,000 Half Page Next to Masthead 7,900 18 HARRODS MEDIA 19

MEDIA PORTFOLIO: HARRODS MAGAZINE ARABIA Harrods has brought its award-winning luxury fashion and lifestyle magazine to the Middle East. Harrods Magazine Arabia launched in November 2016, delivering Harrods unparalleled brand authority to the region. The title included fashion, beauty, fine jewellery, watches and lifestyle, with all content tailored to the region. It reached existing Harrods Rewards customers based in the Middle East, and targeted discerning and high-networth individuals as potential Harrods customers. CIRCULATION: 25,000 COPIES PER ISSUE THREE ISSUES PER YEAR (FROM 2017) MARCH, AUGUST AND NOVEMBER DISTRIBUTION Distributed to Harrods Rewards customers based in the Middle East; key VIP addresses; premium hotels, airline lounges and corporate locations in the region POSITION PER ISSUE Gatefold - 22,000 Cover Inside front cover (DPS) 14,000 Cover Inside back cover 8,500 Cover Back cover 9,000 DPS Premium 12,500 DPS Standard 10,000 RHP Premium 8,500 RHP Standard 7,500 LHP Premium 6,500 LHP Standard 5,000 Advertorial Single page 11,500 Advertorial DPS 15,000 20 HARRODS MEDIA 21

MEDIA PORTFOLIO: HARRODS MAN As the menswear style scene continues to expand and evolve, Harrods Man invites its male customers to indulge in well-appointed luxury. The new biannual magazine from Harrods Publishing is dedicated to fashion, grooming, accessories, watches and luxury third-party brands, celebrating both modern and traditional style. With premium advertising opportunities, Harrods Man is distributed to top-spending Harrods customers and to highly targeted audiences through selected global venues and events. CIRCULATION: 60,000 65,000 COPIES PER ISSUE TWO ISSUES A YEAR (MARCH & OCTOBER) 50,000 mailed to Harrods Rewards cardholders Distributed to premium locations and events, including London Fashion Week Available in-store 19% are 21 30 years old POSITION PER ISSUE Gatefold 44,000 Cover Inside front cover 23,800 Cover Inside back cover 15,500 Cover Back cover 19,800 Double-Page Spread DPS 1st 21,500 Double-Page Spread DPS 2nd 20,400 Double-Page Spread DPS Premium 17,000 Double-Page Spread Standard 15,800 Right-Hand Page RHP 1st / 2nd 15,600 Right-Hand Page RHP Premium 12,700 Right-Hand Page Standard 11,400 Left-Hand Page LHP 1st / 2nd 12,500 Left-Hand Page LHP Premium 10,900 Left-Hand Page Standard 9,600 Advertorial DPS 21,200 Advertorial Single Page 17,000 Half Page Next to Masthead 7,900 22 HARRODS MEDIA 23

MEDIA PORTFOLIO: WATCHES & FINE JEWELLERY Our annual Watches & Fine Jewellery magazine is a glossy publication distributed in November. It showcases the breadth of brands and their ranges in The Fine Jewellery and Fine Watch Rooms. CIRCULATION: 60,000 ONE ISSUE PER YEAR (NOVEMBER) 35,000 mailed directly to Harrods Rewards card holders 6,000 distributed among UK venues via Gold Key Media (3,000 airline lounges, 2,000 hotels and 1,000 corporate locations) 4,000 UAE venues (1,000 airline lounges, 1,000 hotels, 2,000 events) 2,000 Chinese hotels (1,000 Shanghai, 1,000 Beijing) 500 Parisian venues POSITION PER ISSUE Gatefold 44,000 Cover Inside front cover 23,800 Cover Inside back cover 15,500 Cover Back cover 19,800 DPS DPS (first) 21,500 DPS DPS (second) 20,400 DPS DPS Premium 17,000 DPS Standard 15,800 RHP RHP (first and second) 15,600 RHP RHP Premium 12,700 RHP Standard 11,400 LHP LHP (first and second) 12,500 LHP LHP Premium 10,900 LHP Standard 9,600 Advertorial DPS 21,200 Advertorial Single page 17,000 Half page Next to masthead 7,900 Heavyweight inserts POA 24 HARRODS MEDIA 25

MEDIA PORTFOLIO: LUXURY GIFT SPECIAL The editorial content from Harrods Magazine is delivered to additional consumers in a series of handbag-size supplements (170mm x 225mm) including Harrods Luxury Gift Special. The supplements are inserted into publications including The Sunday Times Style magazine and Grazia. HARRODS LUXURY GIFT SPECIAL This 22-page supplement showcases content from our dedicated bridal feature in the February issue of Harrods Magazine. ONE ISSUE PER YEAR (FEBRUARY) PREVIOUS PARTNERS INCLUDE TATLER, GRAZIA 35,000 mailed directly to Harrods Rewards card holders 6,000 distributed among UK venues via Gold Key Media (3,000 airline lounges, 2,000 hotels and 1,000 corporate locations) 4,000 UAE venues (1,000 airline lounges, 1,000 hotels, 2,000 events) 2,000 Chinese hotels (1,000 Shanghai, 1,000 Beijing) 500 Parisian venues Cover POSITION IFC Roll fold Harrods Magazine & IFC Harrods Luxury Gift Special plus Harrods app PER ISSUE 50,000 DPS 2nd DPS Harrods Magazine & 2nd DPS Harrods Luxury Gift Special 27,500 RHP RHP Harrods Magazine & RHP Harrods Luxury Gift Special 14,400 LHP LHP Harrods Magazine & LHP Harrods Luxury Gift Special 12,600 Cover Back cover Harrods Luxury Gift Special 6,000 Advertorial Harrods Luxury Gift Special & Harrods Magazine 20,000 26 HARRODS MEDIA 27

MEDIA PORTFOLIO: HARRODS TIMES Accompanying the July issue of Harrods Magazine, this newspaper-style promotional publication is dedicated to providing the Harrods customer with a valuable insight into premium timepieces from the world s leading luxury brands. Published once a year, Harrods Times offers its elite readership specific content ensuring maximum effect. CIRCULATION: 60,000 65,000 ONE ISSUE PER YEAR (JULY) 45,000 (UK editions) are inserted into the July edition of Harrods Magazine and mailed to Harrods Rewards fine-watch customers Distributed to premium locations including first- and business-class airline lounges, five-star hotels and private members clubs Available in-store DISTRIBUTION LIST AVAILABLE ON REQUEST POSITION PER ISSUE Cover Inside front cover 23,800 Cover Inside back cover 15,500 Cover Back cover 19,800 DPS DPS (first) 21,500 DPS DPS (second) 20,400 DPS DPS Premium 17,000 DPS Standard 15,800 RHP RHP (first and second) 15,600 RHP RHP Premium 12,700 RHP Standard 11,400 LHP LHP (first and second) 12,500 LHP LHP Premium 10,900 LHP Standard 9,600 Advertorial DPS 21,200 Advertorial Single page 17,000 Half page Next to masthead 7,900 28 HARRODS MEDIA 29

MEDIA PORTFOLIO: HARRODS CHILDREN S MAGAZINE Published in November, Harrods Children s Magazine inspires customers in the run-up to the festive period by showcasing the best in children s fashion, toys and confectionery. CIRCULATION: 50,000 COPIES PER ISSUE ONE ISSUE PER YEAR (NOVEMBER) 40,000 distributed with the November edition of Harrods Magazine and mailed to Harrods Rewards cardholders Copies available in-store in Childrenswear and in The Harrods Christmas Grotto Distributed to targeted locations including family health clubs, premium childcare providers and maternity clinics POSITION PER ISSUE Cover Inside front cover (DPS) 15,000 Cover Inside back cover 9,000 Cover Back cover 12,000 DPS Standard 13,000 DPS Advertorial - 15,500 RHP Standard 7,900 LHP Standard 6,600 Product placement (including photography) 2,500 30 HARRODS MEDIA 31

MEDIA PORTFOLIO: HARRODS HOME & PROPERTY Presenting the world s most inspiring interiors, designer furniture and furnishings, as well as showcasing luxury property from Harrods Estates, Harrods Home & Property magazine reaches a niche customer segment, including those who have bought and sold property through Harrods Estates luxury property agents. CIRCULATION: 61,000 COPIES PER ISSUE TWO ISSUES A YEAR (APRIL & SEPTEMBER) Mailed direct to top-spending Harrods Rewards cardholders and Harrods Estates customers Available in-store Distributed to premium locations, including first-class airline lounges, five-star hotels and private members clubs POSITION PER ISSUE Cover Inside front cover (DPS) 16,500 Cover Inside back cover 8,400 Cover Back cover 13,000 Single page Standard 7,250 DPS Standard 13,000 32 HARRODS MEDIA 33

MEDIA PORTFOLIO: HARRODS ESTATES The biannual Harrods Estates magazine showcases the best of what Knightsbridge, Mayfair, Chelsea and Kensington have to offer in terms of residential sales and lettings as well as lifestyle. The publication also highlights the most luxurious home pieces available in-store, positioning Harrods as a leading luxury homeware destination. ONE ISSUE PER YEAR (APRIL & SEPTEMBER) PREVIOUS PARTNERS INCLUDE TATLER & GRAZIA 35,000 mailed directly to Harrods Rewards card holders 6,000 distributed among UK venues via Gold Key Media (3,000 airline lounges, 2,000 hotels and 1,000 corporate locations) 4,000 UAE venues (1,000 airline lounges, 1,000 hotels, 2,000 events) 2,000 Chinese hotels (1,000 Shanghai, 1,000 Beijing) 500 Parisian venues POSITION PER ISSUE Cover Inside front cover 8,400 Cover Inside back cover 4,200 Cover Back cover 5,250 RHP Standard 5,000 LHP Standard 3,700 34 HARRODS MEDIA 35

MEDIA PORTFOLIO: CHRISTMAS FOOD & WINE SPECIAL The editorial content from Harrods Magazine is delivered to additional consumers in a series of handbag-size supplements (170mm x 225mm) inserted into publications including Observer Food Monthly and the Sunday Times. CIRCULATION The combined print run of these supplements ranges from 150,000 to 350,000 copies. A confirmed schedule and circulation volumes for 2017 are available on request. CHRISTMAS FOOD SPECIAL This 44-page supplement features the best Christmas food, wine, homeware and hampers from the November issue of Harrods Magazine and the Harrods Hampers & Gifts magazine. CIRCULATION: 150,000 350,000 ONE ISSUE PER YEAR (NOVEMBER) DISTRIBUTION PARTNER: TBC Cover Cover POSITION LHP Harrods Magazine and IFC Christmas Food & Wine special RHP Harrods Magazine and IBC Christmas Food & Wine special PER ISSUE 13,600 15,400 Cover LHP Harrods Magazine and back cover Christmas Food & Wine special 16,400 RHP RHP Harrods Magazine and right-hand page Christmas Food & Wine special 14,400 LHP LHP Harrods Magazine and left-hand page Christmas Food & Wine special 12,600 DPS DPS Harrods Magazine and Double-page spread Christmas Food & Wine special 18,800 36 HARRODS MEDIA 37

MEDIA PORTFOLIO: BEAUTY SPECIALS The editorial content from Harrods Magazine is delivered to additional consumers in a series of handbag-size supplements (170mm x 225mm) distributed with Marie Claire and the Sunday Times Style magazine. CIRCULATION The combined print run of these specials is more than one million copies a year, with circulation ranging from 150,000 to 350,000 copies. A confirmed schedule and circulation volumes for 2017 are available on request. BEAUTY SPECIALS Harrods Magazine s award-winning beauty coverage is showcased in two annual specials, with another special that places a specific focus on beauty, fragrance and Christmas. DISTRIBUTED WITH MARIE CLAIRE AND SUNDAY TIMES STYLE MAGAZINE FRAGRANCE SPECIAL (AUGUST) CHRISTMAS BEAUTY SPECIAL (DECEMBER) HARRODS MAGAZINE AND FRAGRANCE SPECIAL (AUGUST) Inside front cover 13,900 Back cover 13,900 RHP 14,400 Full-page advertorial 20,000 Half-page advertorial 12,000 Composite advertorial 8,000 HARRODS MAGAZINE AND CHRISTMAS BEAUTY SPECIAL (DECEMBER) Inside front cover 14,400 Back cover 14,400 RHP 14,900 Full-page advertorial 22,000 Half-page advertorial 13,000 Composite advertorial 9,000 38 HARRODS MEDIA 39

MEDIA PORTFOLIO: HARRODS HOME & FURNITURE SALE MAGAZINE The biannual Harrods Home Sale magazine is the world s ultimate luxuryfurniture sale publication, which showcases seasonal reductions from the finest brands. CIRCULATION: 56,000 COPIES PER ISSUE TWO ISSUES A YEAR (SUMMER SALE JUNE & WINTER SALE DECEMBER/JANUARY) Mailed directly to Harrods Rewards cardholders and Sale shoppers Supported by a CRM email campaign and external advertising POSITION PER ISSUE Cover Inside front cover 9,800 Cover Inside back cover 8,400 Cover Back cover 13,400 Single page Standard advertorial 6,600 40 HARRODS MEDIA 41

MEDIA PORTFOLIO: STORE GUIDE Reflecting the look and feel of the award-winning Harrods Magazine, the Store Guide supports thousands of customers daily as they navigate the Brompton Road store. This essential pocket-sized guide is picked up by over 100,000 customers every month from information points around the store. In addition to floor maps and restaurant reviews, the Store Guide highlights seasonal events, products and offers. The Store Guide can help endorse brand partnerships with multiple Harrods Media outlets, and raise brand awareness to a premium and unrivalled mass readership as well as to those seeking information instore. The readership has an impressive international reach, and many customers keep their Store Guide as a souvenir of their visit. A Mandarin edition of the Store Guide is published every other month. CIRCULATION: 110,000 EVERY MONTH LOCATION PER ISSUE 12 ISSUES PER YEAR Inside front cover (DPS) 7,000 Back cover 4,000 First Left-Hand Page 3,800 Left-Hand Page 3,500 Right-Hand Page 3,500 42 HARRODS MEDIA 43

HARRODS MAGAZINE HARRODS APP 44 HARRODS MEDIA 45

MEDIA PORTFOLIO HARRODS APP MEDIA PORTFOLIO HARRODS APP Relaunched in September 2015, the award-winning Harrods app blazed a trail as a fully native, fully responsive, multi-platform magazine app available for Apple, Android and web. The digital version of Harrods Magazine showcases the latest in luxury beauty, fashion and lifestyle, and the app engages with customers through interactive elements such as film, audio, animated images and adverts, shopping hotspots, and interactive product pages with 360-degree rotations. The ever-popular Make-up Studio offers customers an opportunity to try before they buy, testing the latest products on-screen. Users can also add items to favourites, share content and tap hotspots to shop at harrods.com. In addition to access to an archive of digital issues of Harrods Magazine, customers can also plan their visit to Harrods and find their way around the store with the digital Store Guide, which includes floor plans, news and information on events and services. Available to download from the Harrods app, Harrods Magazine carries the same quality, style and production values as the print magazine, but brilliantly fuses cutting-edge interactivity with unrivalled bespoke editorial. Now available for tablet and mobile, on both ios and Android, the app receives high levels of engagement, creates high numbers of brand impressions and facilitates valuable interaction. Advertising opportunities include luxury high-impact placement, exclusive video content and interactive campaigns. Total app downloads: 250,510 Average number of sessions: 24,800 monthly average (app + web) Average dwell time: 13.5 minutes International audience: 47% in around 132 countries New visitors: 41% 12 ISSUES PER YEAR Advertising is sold separately to the print issue, or can be packaged together. 46 HARRODS MEDIA 47

MEDIA PORTFOLIO THE MAKE UP STUDIO & MASTERCLASS PACKAGE THE MAKE-UP STUDIO AND MASTERCLASS PACKAGE As part of the Harrods Magazine print edition and app, the Make-Up Studio and Masterclass is a pioneering opportunity to gain editorial coverage. Photoshoots and filmed features are an effective way to inspire readers and introduce them to new products while offering an immersive digital experience. The brand s cosmetics collection features in the Make-up Studio in the digital app, allowing users to experiment with the latest products and create different looks A still advertisement features in the digital app Masterclass features in both the print magazine and the app The brand is included in the editor s letter, describing the collection and the look The brand features on a digital screen in The Cosmetics Hall for two weeks THE MAKE-UP STUDIO MAS- TERCLASS (HARRODS APP) Package includes: Feature in print and on the Harrods app, inclusion in the Make-Up Studio and digital screen in the White Hall Make-Up Studio accessible on the container homepage PER ISSUE 10,000 HARRODS APP 8 ISSUES A YEAR 48 HARRODS MEDIA 49

MEDIA PORTFOLIO HARRODS APP PACK AGES STATIC A SINGLE FULL-SCREEN IMAGE Static advertisement supplied Assets supplied PACKAGE STATUS RATE Premium print advertiser Screen network advertiser 4,000 Print (standard position) 4,300 App-only digital advertiser 4,600 MULTIMEDIA A ONE-PAGE ADVERTISEMENT INCLUDING STILL IMAGES, VIDEO, COPY Multimedia advertisement Includes production utilising Harrods templates, all assets supplied PACKAGE STATUS Premium print advertiser Screen network advertiser RATE 12,750 Print (standard position) 13,250 App-only digital advertiser 13,750 HARRODS APP VIDEO A SINGLE FULL-SCREEN VIDEO Video advertisement supplied Video assets supplied PACKAGE STATUS RATE Premium print advertiser Screen network advertiser 8,400 Print (standard position) 8,800 BESPOKE A tailor-made solution developed by Harrods to create an interactive experience based on a product, brand or campaign, to fully engage users RATE Price on request App-only digital advertiser 9,200 50 HARRODS MEDIA 51

MEDIA PORTFOLIO DIGITAL STORE GUIDE MEDIA PORTFOLIO HARRODS APP HARRODS APP The Digital Store Guide is a digital mapping solution in the Harrods app that can: Localise a customer s phone and pinpoint their position on a digital store map Offer a searchable index of brands, departments and points of interest Provide a location, or a route to their chosen destination or brand As a business, Harrods aim was to create a tool that supports the broader navigation project (as recommended by Endpoint) to help improve wayfinding in-store. Other objectives included: Increasing time and spend in-store by creating opportunities for customers to discover more product and spend less time navigating Offering a new marketing channel for promoting in-store events, launches and points of interest Driving incremental income through increased downloads of the app and new in-app media opportunities Strengthening the value of the Harrods app to create an end-to-end digital experience Using content to inspire customers to visit the store Supporting customers prior to and during their visit To be market-leading in the delivery of a digital retail navigation experience In future, Harrods aims to work with ibeacons to send marketing messages directly to devices detected in a specific location. These beacons have the ability to deliver short messages or trigger action on a nearby screen that could be used to highlight events, offers or promotions Future updates to the Harrods app will see customers able to find others in the store, as well as communicate via the app Additional new features will include the I am lost function. This will allow users to specify an agreed meeting point and offer the shortest route to that meeting point after pressing the function Log-in functionality linked to Harrods Rewards will also be added to the app 52 HARRODS MEDIA 53

HARRODS APP IN STORE MEDIA 54 HARRODS MEDIA 55

IN STORE MEDIA WINDOWS IN STORE MEDIA EXHIBITION WINDOWS & POP-UP Our award-winning windows engage passers-by and entice customers through product placement, spectacular experiential exhibition windows and pop-up shops. The windows are located on Brompton Road, Hans Crescent, Basil Street and Hans Road. The exterior digital screens also enhance the window campaigns. The Exhibition Window and Pop-Up package offers interaction and engagement in an experiential space. The package allows product and customer interaction with window displays and a pop-up shop inside. EXHIBITION WINDOWS & POP-UP PACKAGE * PER SCHEME Brompton Road January June: 135,000** July December: 150,000** *Package includes; Four Brompton Road / Exhibition windows and one pop-up location **This cost excludes production IN STORE MEDIA 56 HARRODS MEDIA 57

IN STORE MEDIA DRESSED WINDOWS IN STORE MEDIA TANK WINDOWS The dressed windows give brands the opportunity to showcase products at one of London s most affluent addresses. The windows are on Brompton Road, Hans Crescent and Basil Street. The bijou Tank windows are delightfully small-scale, making them ideal for showcasing fashion accessories shoes and leather goods in particular. DRESSED WINDOWS PER WINDOW Brompton Road 29,000 TANK WINDOW Brompton Road 7,500 PER WINDOW Hans Crescent 14,500 * Basil Street (annual) 80,000 Hans Road (4 Tank & 1 Dressed window) 20,000 * A 2,000 premium applies in November & December 58 HARRODS MEDIA 59

IN STORE MEDIA DIGITAL NETWORK IN STORE MEDIA EXTERIOR DIGITAL SCREENS EXTERIOR DIGITAL SCREENS DIGITAL NETWORK EGYPTIAN ESCALATOR DIGITAL MEDIA WALLS In 2016, Harrods Media launched a new digital initiative that gave brands the opportunity for exclusive digital takeovers, with 100% share of voice with digital packages on premium media walls (Door 3, Door 5 and Door 10) and the Egyptian Escalator network. TWO-DAY TAKEOVER Brands can choose to occupy all screens or individual networks on all floors, for two days and at peak times each month 85,000 DOOR 3 PACKAGE 14 DAYS 28 DAYS Brands can also opt for one-minute slots on Door 3 (all floors including audio and Basil Street), as well as a Harrods app video slot 35,600 58,400 The exterior networks are located across Brompton Road, Hans Crescent and Basil Street, and offer a great opportunity to target top-spending customers and increase brand awareness as they enter the store. Our external Digital windows display dynamic footage from the brand. Film may also be featured, and can form part of the magazine app package and a wider layered campaign. FIVE-MINUTE TAKEOVER 14 DAYS 28 DAYS Choose a five-minute slot on the hour, every hour on your choice of network POA POA LOCATION 14 DAYS 28 DAYS Brompton Road 5,700 11,400 Hans Crescent 3,700 7,400 Basil Street 3,600 7,200 60 HARRODS MEDIA 61

IN STORE MEDIA DIGITAL MEDIA WALLS IN STORE MEDIA DIGITAL MEDIA WALLS The most advanced platform in the digital portfolio consists of two premium media walls at entrance points and on departmental landings, reaching customers as they enter the store and travel up the escalators. DOOR 10, HANS ROAD: LOCAL/PREMIUM Door 10 is one of our most premium entrances, welcoming local residents and Harrods Car Park users who enter the store via Hans Road. DOOR 3, BASIL STREET: CHAUFFEUR DROP-OFF Door 3 offers a high-impact branding opportunity in close proximity to the chauffeur drop-off point. The screens run from the Lower Ground Floor to the Sixth Floor and work well to target our top-spending customers en route to key departments, including Superbrands and Fashion Lab. The media walls are located across four floors at entry points to key departments. They offer a great opportunity to target our customers as they travel up and down the escalators. LOCATION (DOOR 10, HANS ROAD) NO. OF WALLS SCREEN SIZE 14 DAYS 28 DAYS Lower Ground Floor 1 4 x 46 1,800 3,550 Ground Floor 2 (sold as pair) 16 x 46 5,750 11,500 Third Floor 1 12 x 46 3,500 6,900 Fifth Floor 1 9 x 46 2,400 4,700 All of the above 5 10,800 21,500 SEASONAL INCREASES: For premium digital locations, there will be a 500 increase around seasonal and peak times throughout the year (November and December). Locations affected are the Hans Road interior media wall and the Basil Street interior media wall (both on the Ground Floor). LOCATION (DOOR 3, BASIL STREET) NO. OF WALLS SCREEN SIZE 14 DAYS 28 DAYS Lower Ground Floor 1 7 x 60 2,150 4,300 First Floor 1 4 x 3 60 6,150 12,300 Second Floor 2 (Sold as pair) 2 x 3 60 4,750 9,500 Fourth Floor 2 (Sold as pair) 2 x 3 60 4,750 9,500 All of the above 6 17,800 35,600 SEASONAL INCREASES: For premium digital locations, there will be a 500 increase around seasonal and peak times throughout the year (November and December). Locations affected are the Hans Road interior media wall and the Basil Street interior media wall (both on the Ground Floor). 62 HARRODS MEDIA 63

IN STORE MEDIA DIGITAL MEDIA WALLS GRAND ENTRANCE 5, HANS CRESCENT, PREMIUM In conjunction with the newly developed Grand Entrance 5, Harrods Media has state-of-the-art high-definition media walls from the Lower Ground Floor to the Fifth Floor. This is the most premium network in the portfolio. LOCATION 14 DAYS Lower Ground Floor 1,800 Ground Floor 7,950 First Floor 6,950 Second Floor 5,200 Third Floor 5,200 Fourth Floor 5,200 Fifth Floor 2,450 TOTAL 34,750 64 HARRODS MEDIA 65

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IN STORE MEDIA EGYPTIAN ESCALATOR NETWORK IN STORE MEDIA FOOD HALL DIGITAL SCREENS EGYPTIAN ESCALATOR The Egyptian Escalator is one of the most popular destinations for visitors. The screens are located on either side of the escalators and capture customers attention as they travel between floors. Take advantage of high footfall in the Food Halls with influential digital screens at key point-of-sale areas that benefit from a high dwell-time. ELITE SCREENS Located on the Egyptian Escalator, these premium screens are used exclusively for fine-jewellery and fine-watch brands; the location targets a large number of visitors in a popular area. LOCATION NO. OF SCREENS 28 DAYS LOCATION NO. OF SCREENS FLOOR 14 DAYS 28 DAYS Egyptian Escalator 28 Lower Ground to Fifth Floor 2,100 4,200 Elite Screens 3 First Floor 2,625 5,250 Meat & Fish 6 Fruit & Vegetables 5 Chocolate, Confectionery, Tea & Coffee 17 Charcuterie, Fromagerie & Traiteur * 17 Godiva Cafe 2nd Floor 1 Candy Store 3rd Floor 1 47 1,500 *1 of these scales faces a post and cannot be seen 68 HARRODS MEDIA 69

IN STORE MEDIA THE COSMETICS HALL IN STORE MEDIA BEAUTY ROOM The Cosmetics Hall showcases the world s finest selection of skincare and cosmetics. The digital screens offer an ideal point-of-sale opportunity for beauty brands to engage with customers; the screens are only available for brands sold in this department. The Beauty Room, located in The Cosmetics Hall, is available for hire by beauty brands on a weekly basis. The room can be branded internally with bespoke creative to enhance the customer experience and generate brand engagement. LOCATION 7 DAYS The Cosmetics Hall, Ground Floor 2,000 LOCATION NO. OF SCREENS 14 DAYS 28 DAYS The Cosmetics Hall 6 2,080 3,150 70 HARRODS MEDIA 71

IN STORE MEDIA CENTRAL LIFT WRAP IN STORE MEDIA LINGERIE DISPLAY AND POSTER PACKAGE Using wraps on the central lifts allows brands to reach customers in a high-footfall dwell area. Dominant branding on the exterior of the six lifts is seen from the Lower Ground Floor to the Fourth Floor. Posters in changing rooms and visual-merchandise displays in Lingerie ensure that brands are visible at key decision-making moments. LOCATION 1 x premium poster (behind till point) 4 x fitting-room posters 6 x walkway torsos 2 x till-point torsos 28 DAYS 3,000 LOCATION 28 DAYS Lower Ground Floor 6,500 Ground Floor, Beauty 20,000 Second Floor, Home 15,000 Third Floor, Furniture 15,000 Fourth Floor, Fashion 15,000 72 HARRODS MEDIA 73

IN STORE MEDIA CHILDRENSWEAR DISPLAY & POSTER PACKAGES IN STORE MEDIA CHILDREN S ESSENTIALS DIGITAL SCREEN Media and visual-merchandising opportunities are available for children s brands to exhibit products in the department. This is a new media platform in Children s Essentials on the Fourth Floor. It consists of a high-impact digital screen within the department. The Burger Bar LOCATION 2 MONTHS Fashion Lab Mezzah Lounge Childrenswear, Fourth Floor 1,500 Fashion Lab Fashion Lab Fashion Lab The Conservatory at The Georgian The Georgian A Pea in the Pod Maternity A Baby Gifts & Layette Mini Superbrands Children s Designerwear Children s Sunglasses, Swimwear, Nightwear & Underwear Disney Christmas Café Nursery Furniture B Baby Designer Apparel Children s Designerwear Children s Designerwear Children s Designerwear Children s Shoes The Disney Bibbidi Bobbidi Boutique The Disney Store LOCATION PACKAGE FLOOR OPPORTUNITY 28 DAYS A Maternity Posters Fourth 3 x lightboxes 2,500 IN STORE MEDIA B Nursery Pop-up Fourth 1 pop-up location 2,500 74 HARRODS MEDIA 75

IN STORE MEDIA FINE JEWELLERY & FINE WATCH PACKAGE IN STORE MEDIA SWIMWEAR AND POSTER AND DISPLAY PACKAGE Located at influential entrances and high-dwell areas across the department, this range of mixed media is designed to appeal to the fine-jewellery and fine-watch customer. LOCATION Ground Floor package includes; 7 x display cases 2 x lift wraps Hans Road (Door 10) digital screens Egyptian Escalator (Elite) digital screens 28 DAYS 25,000 A multi-platform offering with media sites positioned at key locations throughout the Swimwear department. This package includes four poster locations positioned strategically at the department till point and at the entrance to the fitting rooms, which encourages customers to engage with your brand and collection. LOCATION 28 DAYS Swim and Sunglasses, First Floor 1,500 76 HARRODS MEDIA 77

IN STORE MEDIA SWIM & SUNGLASSES VINYL Swim & Sunglasses houses a new media platform consisting of a high-impact vinyl at the entrance. LOCATION 3 MONTHS Swim & Sunglasses, First Floor 1,500 78