ANNEXURE A Copy of Questionnaire B Bibliograpliy BBMianat^MiriiCT
A. Copy of Questionnaire A Research On "CONSUMER BEHAVIOR TOWARDS AYURVEDIC COSMETICS" IN CHIKMAGALUR DISTRICT A CASE STUDY OF HIMALAYA AYURVEDIC CONCEPTS 1. Name of the respondent: 2. Address : PART-A (PERSONAL INFORMATION) 3. Sex 4. Age Ph: Email Id: [ ] Male [ ] Below 25 Years [ ] 25 Years - 40 Years [ ] 40 Years - 60 Years [ ] 60 Years & Above Mobile: [ ] Female 5. Educational background 6. Occupation [ ] Illiterate [ ] Primary [ ] Secondary.[ ] Diploma/Graduate [ ] Student [ ] Government Employee [ ] Planter/Agriculturist [ ] Daily wage earner [ ] House Wife [ ] Private Employee [ ] Self Employed [ ] Others [P.S.] 7. Annual income [ ] Below Rs. 1,00, 000/- [ ] Rs.l, 00,000/- To Rs.5, 00,000/- [ ] Rs.5, 00,000/- To Rs.lO, 00,000/- [ ] Rs. 10, 00,000/-& Above 8. Family Size : []1 []2 []3 []4 []5 []6 []7 []8 []9 [ ] 10 [JAbovelO 321
PART-B (GENERAL DETAILS) 9. Do you use cosmetics? [ ] Yes [ ] No 10. If yes, identify your segment under cosmetics [ ] Oral Care [ ] Hair Care [ ] Personal Wash [ ] Deodorants [ ] Personal care products [ ] Skin Care [ ] Beauty Products [ ] Health 11. Which oral care do you use? [ ] Tooth Paste [ ] Tooth Powder [ ] Mouth Wash 12. Which of the following hair cares do you use? [ ] Shampoo [ ] Hair Oil [ ] Hair Gel 13. Identify your products in skin care segment. [ ] Winter Care [ ] Crack Care [ ] Summer Care [ ] Lip Care 14. Mark your products in the following personal wash segment. [ ] Toilet Soap [ ] Hand Wash [ ] Wash Cream [ ] Face Wash 15. Which type of deodorants do you use? [ ] Deo-Stick [ ] Deo-Spary [ ] Body Talk 16. Which of the following beauty products do you use? [ ] Face Cream [ ] Eye Liner [ ] Kajal [ ] Face Pack [ ] Under Eye [ ] Face Powder [ ] Foundation Cream [ ] Lip Liner [ ] Face Bleaching Cream [ ] Lip Stick [ ] Eye Lash [ ] Chik Rose [ ] Wax Cream 17. Which of following personal care products do you use? [ ] Pimple Cream [ ] Nourishing Baby Oil [ ] Diaper Rash Cream [ ] Hair Loss Cream [ ] Baby Powder [ ] Muscle & Joint Rub [ ] Anti-Wrinkle [ ] Sunscreen Lotion 322
PART -C (DETAILS OF TOOTH PASTE, TOILET SOAP, FACE CREAM & HAIR OIL) 18. Which type of following cosmetics are you using? Cosmetics General Ayurvedic Tooth Paste Toilet Soap Face Cream Hair Oil 19. What does your Tooth Paste contain? [ ] Fluoride [ ] Herbal [ ] Calcium 20. Which brand of Tooth Paste do you use? (Put V mark) Brands (General) V Brands (Ayurvedic) V Colgate Pepsodent Close-up Promise Cibalca Ajantha Babul Anchor white Others (PS) Meswak Toothpaste Himalaya dental care Neem Tooth Paste Vicco Ayurvedic Herbal Toothpaste Aloe Dent Toothpaste Jaikiran Herbal and Ayurvedic Binaka Meswalk Others (PS) 21. What factor influence you most to buy your brand of tooth paste? Factors of Purchasing Brand Dental Hygiene Taste & Flavor Advertisements Root Protection Cavity prevention Price Packaging Availability Friends suggestions Suggestions of Physician Agree Likert Scale Agree Neutral 323
22. Which brand of Toilet Soap do you use? (Put V mark) Brands (General) V Brands (Ayurvedic) V Pears Medimix Lux Neem Hamam Chandrlka Life Buoy Margo Liril Almand Rexona Aloe Vera Santoor Nag Champa Dove Moisturizing Almond Soap Others (PS) Others (PS) 23. What factor influences you most to buy your brand of Toilet Soap? Factors of Purchasing Brand Pimple care & Oil control Freshness Fragrance Complexion and Glowing Skin Protection Soft skin Advertisements Price Availability Friends suggestions Suggestions of Physician Agree Likert Scale Agree Neutral ^ 24. Which brand of Face cream do you use? (Put V mark) Brands (General) V Brands (Ayurvedic) V Fair & Lovely Nevia Fair Ever Ponds cream Gamier Emami OilofOlay Others (PS). HACs Fairness Cream Fair & Lovely ayurvedic Vicco turmeric Fair ever (saffron) Almond Proactive Solution No Marks face cream Others (PS) 324
25. Why do you use face cream? [ ] Beauty [ ] Skin Care [ ] Advise of Physician 26. What factor influences you most to buy your brand of Face cream? Factors of Purchasing Agree Likert Scale Agree Neutral Brand Pimple care Complexion and Glowing Skin Protection Soft skin Fairness Advertisements Price Availability Friends suggestions Suggestions of Physician Which brand of Hair Oil do you use? (Put V mark) Brands (General) V Brands (Ayurvedic) V Parachute Dabar Vatika Nirmal Navaratna Jasmine Hair Oil Ashwini Homeo Hair oil KML Himalaya Revitalizing Hair Oil Nihar Coconut Oil Brahmi amla K.V.Prabhu Henna Hair Care Clinic plus hair oil Dhathri Herbal Hair Care Oil Keo Karpin Meera Herbal hair oil Godrej Anoop Hair oil Himtaj Ayurvedic hair oil Gamier Hair oil Dabar Amla Others (PS) Others (PS) 325
28. What factor influences you most to buy your brand of Hair Oil? Factors of Purchasing Brand Growth and Healthy hair Silky, Shiny and Soft hair Advertisements Fragrance Hair loss control Price Advertisement Availability Friends suggestions Suggestions of Physician Agree Likert Scale Agree Neutral 29. How long have you been using the following cosmetics? [Please put V mark] Cosmetics Tooth Paste Toilet Soap Face Cream Hair Oil - Duration of Use (Years) 1 2 3 4 5 More Than 5 30. How often do you purchase your cosmetics? Cosmetics Tooth Paste Toilet Soap Face Cream Hair Oil Twice a month Every month Once in two months Occasionally 326
31. Where do you normally shop for cosmetics? [ ] Drug House [ ] Department Store [ ] Mail Order [ ] Super Market [ ] Cosmetic Stores [ ] Kirana Store [ ] Dealer's Show Room 32. What is your average monthly expenditure on cosmetics? [ ] Less than Rs. 100/- [ ] Rs. 100/- - Rs.300/- [ ] Rs.300/- - Rs.500/- [ ] Rs.500/- & Above 33. How much of your income is spend on your cosmetics purchase? [ ] 0% - 0.5% [ ] 0.5% -1.0% [ ] 1.0% -1.5% ' [ ] 1.5% - & Above 34. 'Ayurvedic cosmetics movement is fad'- What is your opinion? [ ] Agree [ ] Agree [ ] Neutral [ ] [ ] disagree 35. What is your role in buying of cosmetics in your family? Buying Roles Initiator Influencer Decider Buyer User Put V mark 36. If advertisements appear between Television programs, would you watch it? Frequency of watching advertisements Always Sometimes Occasionally Rarely 37. Has advertisement influenced in deciding your brand? Very much Somewhat Not Not at all Can not say Opinion 327
38. Would you suddenly buy as soon as you watch it on your Television screen? Definitely Probably Can not say Probably not Definitely not Opinion 39. Would you remember the brand ambassador's in advertisements which you watched while purchasing your cosmetics? Always Sometimes Occasionally Rarely Just user Opinion 328
40. A. PART-D [fflmalaya AYURVEDIC CONCEPTS (HAC)] If you are using/used cosmetics of HAC, please answer the following questions. Skin Care Segment Type of usage Willing Cosmetics Unwilling to try Tried Using to try Face Pack Face Toner Facial Cleansers Face cream Lip Salve Moisturizers Skin Nutrients Toilet soap B. Baby care [for your kid] Baby Care Products Type of usage Tried Using Willing to try Unwilling to try Baby Cream Baby Lotion Baby Power Diaper Rash Cream Gentle Baby Shampoo Moisturizing Baby Soap Moisturizing Baby Oil C. Hair Oil Hair Oil/Cream Type of usage Tried Using Willing to try Unwilling to try Anti-Dandruff Hair Cream Anti-Dandruff Hair Oil Anti-Dandruff Shampoo Protein Conditioner Protein Hair Cream Protein Shampoo Hair Loss Cream Revitalizing Hair Oil ' 329
D. Oral Care Oral Care Type of usage Tried Using Willing to try Unwilling to try Dental Cream 41. What is your opinion about quality of cosmetics of HAC? Quality Leve s Cosmetics Excellent Very Good Good Poor Very Poor Tooth Paste Toilet Soap Face Cream Hair Oil 42. How happy are you with its performance? Level of Satisfaction Cosmetics Highly Considerably Reasonably Unsatisfied Satisfied Satisfied Satisfied Tooth Paste Toilet Soap Face Cream Hair Oil Highly Unsatisfied 43. What is your opinion about price of cosmetics of HAC? [ ] Very Costly [ ] Costly [ ] Reasonable [ ] Cheap [ ] Very Cheap 44. Are you a brand loyal to HAC? [ ] Yes [ ] No 45. If yes, in case, prices of HAC cosmetics increase, still would you like to go with the same brand? [ ] Yes [ ] No 46. If any competitor's brand comes with good varieties of products and with the reasonable price, would you like to shift? [ ] Yes [ ] No 330
47. How do you come to know about the following products of HAC? 48. Cosmetics Tooth Paste Toilet Soap Face Cream Hair Oil Personal Sources [Family, Friends, Ref. Group, Physician Etc] Sources of Information Commercial Sources [Print, Broadcasting, Internet, Outdoor Etc] Have you seen the advertisement of HAC? Yes [ ] No [ ] Direct Marketing & Personal Selling Experimental Sources [Trade Fair, Exhibition, Free Trails] Through Researcher 49. What is your opinion about Advertisement Campaign of HAC? Ad Campaign Television Radio News Paper Magazine Journals Internet Outdoor Ads Point of Purchase Word of Mouth Excellent Quality Levels Very Good Good Poor Very Poor 50. What is your opinion about result of advertisement campaign? Impact of Advertisement campaign Entertaining Educative Creative Creating Desire No Impact Boring Agree Likert Scale Agree Neutral 331
51. What is your opinion about sales promotional activities undertaken by the firm? Consumers' sales Qua! ity levels promotion mix Excellent Very Good Good Poor Very Poor Offers Price reduction Coupons Money refund offers Free goods Premium offers Others [P.S] 1 2 52. Is your requirement of HAC's products available in all types' outlets? Availability Rarely Available Available Always Available Outlet Organized Outlets [Super Buzer, Medical Stores, Speciality Stores, Departmental Stores etc.] Drug House 53. If your brand of cosmetics of HAC is not available, what will you do? In Case Of Non-Availability Wait Shift to other brand Opinion Yes No 54. Do you have any comments on HAC? [ ] Yes [ ] No If Yes, Please Mention Below 1. On cosmetics: 2. On price: 3. On availability: 4. On advertisement: 5. On any other issues: 55. Do you have any suggestions to HAC? [ ] Yes [ ] No If yes, please mention below 1. On cosmetics: 2. On price: 3. On availability: 4. On advertisement: 5. On any other issues: Kirana Stores 332
56. 57. PART-C (FOR WOMEN RESPONDENTS ONLY) When do you go for purchasing your cosmetics? Frequency of Purchase Always Sometimes Occasionally Rarely Just user If you do not go for purchasing, do you insist on your brand requirement to the one who buys for you? Frequency of Purchase Always Sometimes Occasionally Just user 58. How do you come to know about your brand of cosmetics? Sources of Information Advertisement on Television Other sources 1. Family members 2. Friends 3. Reference group 59. Would you like to buy the goods based on brand? Frequency of watching advertisements Always Sometimes Occasionally Rarely 60. Has peer group influenced in deciding your brand? Opinion Very much Somewhat Not Not at all Can not say Thanking You, Date: Place: Signature 333