THE WGSN WEEKLY 10 January 3, 2011 www.wgsn.com
5 WAYS TO BE RESOLUTE IN 2011: CONSUMER TREND ANALYSIS WGSN Takeaways: Design and embrace less space Write a handwritten note, don't text Buy something old, mix with something new Set the table for dinner one night a week Capture the memories, celebrate the moment As we approach the end of one year and the beginning of another, it's the time when - after the season excesses - the consumer begins to mull over exactly how they're going to be just a bit better, improve their lazy ways and attempt a few new, interesting challenges. For Full Report http://www.wgsn.com/content/report/hbl/think_tank/2010/happy_new_year_5waystoberesolutein2011.html :
OLEK: KNITWEAR INSPIRATION Key takeaways: Olek is inspired by anything and everything Her work is entirely hand crocheted Olek produces a range of work, from sculptures to installations and costumes She aims to bring vibrant color and energy into living spaces Crochet artist Olek has captivated the New York art world with her vivid creations. Her obsession with crochet has produced a vast range of work including costumes and sets for dance productions, installations in abandoned buildings and wearable sculptures. For Full Report http://www.wgsn.com/content/report/trend_analysis/knitwear/2010/december/olek_crochet_inspiration.html
PATRIOTIC: YOUTH TREND ANALYSIS Key Themes: Stars-and-stripes bermudas are a key shape for guys Mix the middle-american look with 90s bleachy style Reframe graphics by collaging and misplacing motifs 90s grunge in girls' styling continues as a hot trend for summer 2011. Place the American flag onto faded and dishevelled oversized shirts and 90s tracksuits WGSN looks at the emerging British and American patriotic spirit seen on street style blogs and in fashion editorials. Re-emerging as a revival of 90s vintage and 80s punk, the iconic American and Union Jack flags are currently a notable influence on hipster styling and rebellious rock 'n' roll looks. For Full Report http://www.wgsn.com/content/report/trend_analysis/youth/2010/december/patriotic.html
TECHNO SURREAL: HOSIERY DESIGN FILE WGSN Analysis: The ever-increasing popularity of hosiery as a fashion essential has consequently increased its directional appeal. When designing, allow forward-thinking fashion trends to translate to hosiery, drawing inspiration from the illusory design details of a techno-surreal aesthetic. Our techno-surreal hosiery design file draws inspiration from WGSN's autumn/winter 2011/12 Faux Real macro trend. This capsule collection contains mood, print and color direction, key details and original artwork to create key shapes. For Full Report http://www.wgsn.com/content/report/design_files/intimates/2010/december/fauxrealhosierycapsuledesignfile.html :
THE TURBAN: WOMEN S ACCESSORIES TREND ANALYSIS WGSN S Favorite Looks: Jewel-toned and printed silks Plain and perforated leather Knitted wool versions Knotted at the side for a bohemian aesthetic Knotted at the front for traditional turban styling Since Prada s turbaned girls strutted down the runway in 2006, the turban has undergone a quiet, but assertive revival. WGSN assesses the resurgence of this once dormant trend. For Full Report http://www.wgsn.com/content/report/trend_analysis/accessories/2010/december/turban.html :
HAWAII STYLE SPORTSWEAR: TREND ANALYSIS WGSN Top 5: Kitschy Hawaiian tourist shirts are driving this sporty street trend Scenic prints, tropical fruit and flower motifs are key graphics Go one step further - experiment with non-traditional background colours Look to traditional Hawaiian quilt patterns for further inspiration Print inside-out on larger surface areas for a subtler print effect Exotic prints are all the rage for Spring 2011 street and sport collections. WGSN analyzes the inspirations and new interpretations of the tropical kitsch trend. For Full Report http://www.wgsn.com/content/report/trend_analysis/sport/2010/december/hawaii_style.html
CLIMBING IN FASHION: TREND ANALYSIS Key takeaways: Basics Sportswear Piping Ethnic 90s Stripes Abstract Pink and blue Orange Blue on blue Considered the sport of the adventurous, climbing has been growing in popularity among city dwellers looking for an easy and accessible way to reconnect to nature. As high fashion starts to play a significant role in the climbing gear design process, WGSN outlines the key directions about to inspire climbing product. For Full Report http://www.wgsn.com/content/report/trend_analysis/sport/2010/december/climbing_in_fashiontrendanalysis.html
IN TO THE WILD: MENSWEAR VINTAGE DESIGN FILE WGSN Takeaways: Fishing capes and multi-pocket gilets mix tough utility detailing with hard-wearing all-weather nylon or canvas constructions Traditional fur trim collars, storm flaps, quilted liners, waist adjusters and hunting shoulder/elbow pads borrow from military uniform Leather belts and straps have an oldfashioned functionality that ensures outerwear maintains its archive or reproduction appeal Vintage design files contain original research that feeds into product development for current menswear trends. Into The Wild takes inspiration from the off-grid film of the same name, directed by Sean Penn, and combines traditional outdoors workwear with more survivalist-influenced, functional garments. For Full Report http://www.wgsn.com/content/report/design_files/menswear/vintage_design_files/2010/2010-08_into_the_wild_vdf.html
CHINESE PORCELAIN: INTIMATES INSPIRATION WGSN Analysis: WGSN is inspired by the purity and focus of Chinese blue and white pottery. The simple two-tone colorway allows fragile, complicated designs to look simple and elegant. These patterns have a relaxed yet refined quality that looks great for loungewear. After an over-saturation of fetish and bondage-inspired lingerie over the past few seasons, we are feeling a light, delicate mood for spring/summer 2011 lingerie and sleepwear. WGSN takes inspiration from Chinese blue and white porcelain, for a look that s very pure and feminine in feeling, with intricate pattern details. For Full Report http://www.wgsn.com/content/report/trend_analysis/intimates/2010/november/intimates_inspiration_chinese_porcelain.html
FASHION FILM CREATIVE TALENT: TOP TEN WGSN Favourites: Ruth Hogben Nick Knight Daniel Askill Suzie Q & Leo Siboni Zach Gold Erik Liss Sharif Hamza Justin Anderson Wing Shya Elisha Smith Leverock As fashion films take to our screens and gain precedence within fashion advertising, WGSN has searched the globe to find the top 10 fashion filmmakers who are leading this explosive genre. With striking visuals, dreamy soundscapes and a wide range of fashion and film backgrounds, here is our shortlist of fashion film s finest creators. For Full Report http://www.wgsn.com/content/report/pop_culture/film_tv_music/2010/december/fashion_film_creativetalenttop10.html