ULTIMATE SIGNATURE SPACE U LT I M AT E O P P O R T U N I T Y ULTIMATE YACHT
A living, breathing, personification of the modern man s luxury lifestyle showcasing best-of-class brands, state-of-the-art materials and one-of-a-kind interior appointments all while raising money for charities worldwide.
Terrace for DonQ rum WHAT IS THE ESQUIRE SIGNATURE SPACE? Each year since 003, Esquire has taken over a stunning living space and transformed it into a spectacular masculine statement. To date, four penthouses in Manhattan and four mansions in Los Angeles have been recreated. Study for Corum marks the first year Esquire will transform the interior of a super yacht! THE ROOMS Virtual Reality Room for Lufthansa Each room in the Signature Space is paired with one of Esquire s advertisers/sponsors, and designed to bring each individual brand subtly to life while creating a fluid look and feel throughout the interior and exterior spaces.
THE ULTIMATE RED CARPET FUNDRAISING MACHINE Signature Space partners work with leading charity organizations Red-carpet events, hosted by A-list celebrity ambassadors and musical performers Program has raised close to $9 Million to date for charities New charities in : YachtAid Global, SeaKeepers Opportunity for owner to raise money for their own causes! Please note:the 011 Signature Space is in development and all program elements are subject to change.
Music Lounge for Heineken THE LATEST PROJECT: ESQUIRE HOUSE LA 010 A 1960s house set in Hollywood Hills was transformed from a forty-year old family home to a modern day bachelor pad Media Room for DIY Network Before Great Room for Hugo Boss
Music Studio for Absolut Vodka THE SIGNATURE SPACE The overall renovation of the Esquire House LA was approximately $.1Million with the owner s investment at $800,000 and $1.Million in product donated by elite vendors including: 3-Form B&B Italia Cosentino USA Walker Zaner LG Stone Source Pacific Hide & leather Kohler Waterworks Heineken and Krups Blue Microphones Low Voltage Architecture Lutron Tuell Reynolds Arteriors Home Hard Rock Audio Perception Fender Monster Cable Vladamir Kagan Couture Jonathan Adler Fuse Lighting In addition to the vendors and sponsors who have participated in the past, we look forward to many fresh faces from the yachting industry for the Ultimate Yacht program.
Music Studio for Absolut Vodka SPONSORS Each year since 003, Esquire has brought leading interior designers together with luxury brands including: We look forward to new sponsors representing the yachting industry for the next Ultimate Bachelor Pad: The Ultimate Yacht.
IN SEARCH OF THE ULTIMATE YACHT! marks Esquire s 10 Year Anniversary of The Ultimate Bachelor Pad and we re looking to make it bigger and better than ever. The yacht we seek is open to being refit like no other! Esquire s Signature Series will be the powerful engine for creating one of the most significant, state-of-the-art, sleek yacht interiors ever seen. Esquire will collaborate with the design firm, sponsors and vendors to refit the next Ultimate Bachelor Pad while raising money for charities worldwide. The Esquire UltimateYacht refit is a perfect opportunity for a yacht enthusiast whether it be for his own yacht or an investment property. The refit will be partially subsidized with state-of-the-art products and design elements with the owner investing a portion of the overall costs. The yacht will achieve stature through red carpet events, charity events, and other events, optimizing resale and charter opportunities. Please note:the 011 Signature Space is in development and all program elements are subject to change.
IN SEARCH OF THE ULTIMATE YACHT! Criteria 130 or larger with plenty of deck space (tri-deck optimal) Owner open to a sleek, sophisticated, more transitional/contemporary interior Project to reflect interests and passions of owner with mutually agreed upon vision of overall space Owner to provide the designers and sponsors the freedom to create Esquire will present mutually agreed upon dates and events to owner for projected use Owner must be in a position to commit no later than August 1, 011 Please note:the 011 Signature Space is in development and all program elements are subject to change.
THE ULTIMATE YACHT : OWNER S OPPORTUNITY As the owner of the Ultimate Yacht, you will: Be involved in the creation of one of the most cutting-edge, luxurious, sleek yacht interiors to be introduced into the marketplace Fall Own this transformed yacht at a fraction of the overall cost Participate in amazing charity events and philanthropic opportunities Host exciting red-carpet charity galas, live performances, VIP awards ceremonies, VIP parties and more Be on the must see A-list destination for Fall and beyond Meet some of the most influential and discerning VIPs and tastemakers, including: High-end philanthropic supporters Friends and colleagues of the design and fashion communities Celebrities Clients, retailers, and potential customers from today s leading luxury brands Be featured in Esquire Journal, Esquire Magazine and other publicity campaigns
THE ULTIMATE YACHT : INDUSTRY S OPPORTUNITY Great press for the American yachting industry Support Built in America Support local trades, creative artisans and craftsmen International press Shift industry standards with a truly state-of- the-art interior Support industry charities such as SeaKeeper and YachtAid Global Strengthen relationships within the yachting community Collaborate with state-of-the-art companies worldwide
THE ULTIMATE YACHT : SEA & LAND LAUNCH Launch Party/Unveiling will be on the water in New York City with a star-studded event Land based tents with designer lounges Possible yacht-hop Subsequent charity events, VIP parties, press events Yacht to cruise to Lauderdale and Miami for the boat shows; Charity & invite-only parties aboard Broker, press parties and others
PRESS EXPOSURE The Esquire Signature Space program has generated 1.8 billion media impressions to date (003-010). Esquire will work with leading entertainment/mediaindustry PR firm to maximize press exposure for the Ultimate Yacht program, charity events, and partners during the entire duration of program. Past media coverage has included: PRINT The New York Times The New York Post The Los Angeles Times The Chicago Tribune The Wall Street Journal People US Weekly InStyle Rolling Stone WWD Advertising Age Billboard Magazine Mediaweek min (Media Industry Newsletter) TV The Today Show CNN Access Hollywood The Style Network The Rachel Ray Show ESPN Extra E! Entertainment Tonight VH1 The Insider LXTV PBS DIY Network Press line at Esquire House Hollywood Hills (008). ONLINE Access Hollywood Apartment Therapy BizBash Curbed Extra Folio The Huffington Post JustJared LIFE Los Angeles Times OK! Thomson Reuters News Perez Hilton USA Today PopSugar Gawker
PRESS EXPOSURE IN WILL BE HUGE! The Esquire Ultimate Yacht will be adding another huge luxury marketplace into the picture - - The Superyacht Industry! This fusion of two enormous, powerful luxury markets means: Twice as many sponsors, product vendors, celebrities, media giants, etc. Twice the PR and marketing opportunities Twice the social networking power Press line at Esquire House Hollywood Hills (008). Twice the exposure (Global and U.S.) Phenomenal exposure for all involved This project will live on long after its debut and always be known as the The Ultimate Yacht and Ambassador of Charity no matter where in the world it sails.
SPONSOR BENEFITS: ESQUIRE APARTMENT JOURNAL The Journal is a 4-color, 80-page magazine dedicated to the 011 Signature Space. Total 011 Journal distribution: 10,000 + Influencers Distributed to all guests at Ultimate Yacht events Polybagged with most recent issue of Esquire to 5,000 high HHI ($150,000+) subscribers in the New York area Rates for 4-color ads in the 011 Journal: Full page - $7,500 NET Spread - $14,000 NET Sponsor Benefits Logo will appear on the Participants Page Sponsor s products (auto, spirits, technology) will be covered in Journal articles and photos, as appropriate Previous Journals, 003 010. Please note:the 011 Signature Space is in development and all program elements are subject to change.
SPONSOR BENEFITS: DEDICATED FACEBOOK TAB and VAST SOCIAL MEDIA CAMPAIGN The Esquire Ultimate Yacht custom-designed Facebook tab will be online beginning prior to event. This extensive page, completely devoted to the Esquire Yacht project and events, includes red-carpet video and photos from charity events, plus all photos and articles from the Esquire Yacht Journal. The tab is part of the Esquire Magazine Facebook page. See the 010 Esquire House tab at: facebook.com/esquire New programs will be introduced for social media campaigns! By, aggressive, high profile programs will be created reflecting the most innovative and largest effort to date!!! With one year prior to launch, who knows what new technology will bring From the 010 Esquire House LA Facebook tab. Sponsor Benefits The co-sponsored charity event will be covered, with red carpet photos and video, crediting sponsor Sponsor s logo will appear on the Participants Page, linked to sponsor s website or Facebook page Please note:the 011 Signature Space is in development and all program elements are subject to change.
We look forward to answering your questions and welcoming you aboard the ESQUIRE ULTIMATE YACHT TEAM! Please contact: Joyce Clear, Owner, Interior Designer Clear Yacht Interiors www.cleargroupintl.com jclear@cleargroupinternational.com Direct: 03-858-343 Please note:the 011 Signature Space is in development and all program elements are subject to change.