AVEDA MEN COLLECTION CUT AUTUMN/WINTER Day Training

AVEDA MEN COLLECTION CUT AUTUMN/WINTER 2010 1 Day Training

Table of Contents Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Horst Rechelbacher, founder mc 1 Introduction: This hands-on class will teach you how to increase your Salon sales with Aveda Men Pure-Formance Collection and men s hair cuts. Key components and steps to service in order to increase male guests salon revenue. Section 7 Pages ch Classroom Handouts Looks 1, 2, 3 Blueprints Head Sheets Score Board: 1 Contest 2 Ways to Win Aveda Men Purescription Pad Evaluation Form AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 iii

A perform connect home play male statistics attend refine pricing and take home 4 L R R L 1 salon statistics G R O W T H extend identify own opportunities 3 R L L R 2 think about the opportunity image hair cut looks set a goal practice inform AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 1

A Supplies and Needs List Images of outcomes created using tools Cut paper Carved wood Painting, image of men s haircuts) (see attached power point) PowerPoint of Men s Hair Cuts DVD Technical Overview DVD player and monitor Hair cutting tools for each student to include: Comb Scissor 5 ½ - 7 Clipper comb Motor driven clipper Edger Sectioning clips Water bottle Mannequin heads (1 Samuel head for student) Service Blueprint 2 copies for each student Tools of the Trade Handout (page 37 and 38 in Men s Cutting Curriculum) Men s Cutting Curriculum Aveda Men Pure-Formance Collection Aveda Men Pure-Formance Aroma Spray Aveda Men Pure-Formance Composition Aveda Men Pure-Formance Conditioner Aveda Men Pure-Formance Exfoliating Shampoo Aveda Men Pure-Formance Firm Hold Gel Aveda Men Pure-Formance Grooming Clay Aveda Men Pure-Formance Grooming Cream Aveda Men Pure-Formance Liquid Pomade Aveda Men Pure-Formance Pomade Aveda Men Pure-Formance Shampoo Aveda Men Pure-Formance Shave Cream Aveda Men Pure-Formance Dual Action Aftershave 2 AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010

A Agenda For 1 Day Training 30 Minutes Welcome Housekeeping Aveda Mission Moment of Wellness Objectives Connect 30 Minutes Conversation and Consultation 45 Minutes Demonstration and practice on mannequin heads 45 Minutes Hair Cutting Techniques 1 Hour Model Workshop and Presentation 30 Minutes Conversation and Consultation Optional tools, goal setting 30 Minutes Review objectives Answer questions Determine next steps Gain commitment Close AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 3

A Men s Collection 1 Day Training CONCEPT: The right tools equals the right results. CONNECT What is your hobby? Talk about your favorite hobby and the tools to ensure its successful outcome. Examples: Knitting Scrap booking Wood working Working on cars Painting Playing tennis DJ ATTEND Facilitate Discuss: What tools related to hobbies. Ask the participants: What are some of your hobbies you enjoy? Facilitate questions: What tools or hobbies are required for your hobby or skill? Why are they important? What do they allow you to do better? What would happen if you used the wrong tool or used the tool incorrectly? IMAGE Connection tools to outcomes Show images of outcomes such as cut paper edge, cared wood or finished painting. Also show several men s hair cuts. Ask the participants to describe what tools they think were needed to produce the desired results. With just about any hobby, you will get the best results by choosing the right tools and using them properly. Cutting men s hair also requires knowledgeable tool selection and skillful execution. 4 AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010

A INFORM dvd Play DVD technical overview for Men s Cutting Curriculum. Facilitate Review: Tools of the Trade handout. Participant Break: 15 minutes. dvd Play DVD from DNA Collection. Introduce participants to DNA Collection. Share mood boards. PRACTICE Look 1 George: Using a see and do format, demonstrate the primary shape for the George look. Instruct the participants the hair should be 2 inches longer than the image so we can continue to cut on the mannequin the rest of the day. Note: This will still capture the key points of the look. Facilitate Demonstration: Participants will cut on their mannequin while you offer coaching. Demonstrate the transition top and front. Instruct participants to do the same while you coach. Demonstrate the detail and finish. Instruct participants to do the same while you coach. Include product application and appropriate men s styling techniques as outlined in the step-by-steps. Lunch: Return from lunch. Look 2 Caleb: Facilitate Demonstration: Using a see and do format, demonstrate the primary shape for the Caleb look. After demonstration is complete, participants will cut on their mannequin while facilitator offers coaching. Demonstrate the transition top and front. Instruct participants to do the same while while facilitator offers coaching. AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 5

A EXTEND Facilitate Demonstration: The detail and finish. Instruct participants to do the same while you coach. Include product application and appropriate men s styling techniques as outlined in the step-by-steps. Look 3 Jason: Facilitate Demonstration: Using a see and do format, demonstrate the primary shape for the Jason look. After demonstration is complete, cut on their mannequin while you offer coaching. Demonstrate the transition top and front. Instruct participants to do the same while you coach. Demonstrate the detail and finish. Instruct participants to do the same while you coach. Include product application and appropriate men s styling techniques as outlined in the step-by-steps. REFINE Different tools for different outcomes. Ask participants: What different outcomes did you notice when you used a scissor vs. a clipper? PERFORM Ask participants: Fill out a service blueprint for one of their current male guest that they intend to use one of these looks on. Ask for volunteers to share their service blueprint with the class. Note: Service blueprint are in the classroom handout section. Facilitate Discuss: Discuss how participants can increase their salon sales with men s hair cuts and Shave Rituals on the next page. Consult with your male guests while filling out the Aveda Men Pure-Formance Purescription Pad. Introduct the Score Board in the classroom handout section. 6 AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010

A Men Skin and Shave Rituals 1. Introduce the ritual Tell the guest that he will get a complimentary Aveda Men Pure- Formance Skin and Shave Ritual during his shampoo. Tell him that he could save time in the morning and achieve amazing results with the Aveda Men Pure-Formance line. 2. Cleanse and condition Shampoo with Aveda Men Pure-Formance Shampoo. Wrap a warm towel infused with Aveda Men Pure-Formance Composition around the guest s face and leave it on while conditioning his hair. Tell your guest that the towel is infused with Aveda Men Pure-Formance Composition, which soothes the skin and scalp. Condition his hair with Aveda Men Pure-Formance Conditioner. Rinse and remove the warm towel. 3. Aveda Men Pure-Formance Dual Action Aftershave Apply a dime-size amount of Aveda Men Pure-Formance Dual Action Aftershave to the back of your hand and slowly massage it onto your guest s entire face (for about 30 seconds). Tell your guest that the Dual Action Aftershave you re applying does 2 different things. It helps reduce razor burn. But it s also a great daily moisturizer. 4. Aveda Men Pure-Formance Shave Cream Have your guest sit up. Then apply a dime-size amount of Aveda Men Pure-Formance Shave Cream to the back of his hand. Invite him to notice the texture and aroma. Tell him that the Shave Cream you ve applied helps give a closer, more comfortable shave, with less skin irritation. Wipe off the Shave Cream. 5. Guest response. Ask your guest how his face feels now. Compared to how it usually feels after shaving. Ask if he has any questions. Ask if he s interested in a take-home skin and shave regimen. If he is, use the Skin Care Purescription Pad to recommend the Botanical Kinetics Purifying Gel Cleanser for pre-shave maintenance and Green Science Firming Eye Creme, as well as the Aveda Men Pure-Formance Shave Cream and Dual Action Aftershave. 6. Finish with Aveda Men Pure-Formance Aroma Spray. Talk about how the blend of organic vetiver, lavender and lemon awakens the senses and is as appealing to women as it is to men. Women Skin and Shave Rituals Perform the Hand Ritual using Aveda Men Pure-Formance Dual Action Aftershave. Preview the Shave Cream if your guest s husband or boyfriend wet shaves. Ask your guest: Does your husband or boyfriend shave regularly? Ask your guest: Does he wet shave or use an electric razor? May I quickly show you how he could get a better shave and healthier-looking skin? AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 7

blueprint Look 1 George a guest design objective in guest terms student date technical strategy station prep/sanitation technique (include textbook reference) professional product education check points tools notes instructor initials pre-service complete service 10 AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010

blueprint Look 2 Caleb a guest design objective in guest terms student date technical strategy station prep/sanitation technique (include textbook reference) professional product education check points tools notes instructor initials pre-service complete service AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 13

blueprint Look 3 Jason a guest design objective in guest terms student date technical strategy station prep/sanitation technique (include textbook reference) professional product education check points tools notes instructor initials pre-service complete service 16 AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010

Score Board one contest dates: two ways to win to: Your Pure-Formance does the trick: Perform as many Skin and Shave Rituals and sell as much Aveda Men Pure-Formance Dual Action Aftershave and Shave Cream as possible. It s that simple. How to score: Record the total number of rituals performed and the number of shave by each stylist during the contest. At the end of the contest, the stylist who performed the most rituals and the stylist who sold the most shave products will each win: (2 prizes will be awarded). Sunday Monday Tuesday week 1 Wednesday Thursday Friday Saturday Sunday Monday Tuesday total rituals total products week 2 Wednesday Thursday Friday Saturday total rituals total products 18 AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010

Score Board Sunday Monday Tuesday week 3 Wednesday Thursday Friday Saturday Sunday Monday Tuesday total rituals total products week 4 Wednesday Thursday Friday Saturday grand total rituals total rituals total products grand total products Total Skin and Shave Rituals performed during contest: Contest winner: Total shave during contest: Contest winner: AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 19

aveda education we believe learning never ends Evaluation Form EVALUATION FORM Congratulations on your completion of this education experience to ensure your continued growth. Please take a moment to give us your thoughts on this questionnaire. Your comments will enable us to evaluate and improve the effectiveness of this course. NAME YOUR POSITION/DEPT FACILITATOR 1. How likely is it that you would recommend this experience to a colleague? 1 2 3 4 5 6 7 8 9 10 NOT LIKELY What is the primary reason for the score you gave? 2. How likely is it that you would recommend this facilitator to a colleague? What is the primary reason for the score you gave? VERY LIKELY 1 2 3 4 5 6 7 8 9 10 NOT LIKELY VERY LIKELY CLASS DATE 3. How likely is it that you would recommend this learning environment (classroom setting, visuals) to a colleague? 1 2 3 4 5 6 7 8 9 10 NOT LIKELY What is the primary reason for the score you gave? VERY LIKELY AVEDA CORP ALL RIGHTS RESERVED AVEDA EDUCATION AVEDA MEN COLLECTION CUT 1 DAY TRAINING 9-9-2010 21

A Soy ink on 100% post-consumer paper. Mixed paper recycling is limited. Please contact your local recycling program. Aveda Corporation. All rights reserved. Minneapolis, MN 55449-7106 USA 800.328.0849 USA / 763.951.6999 aveda.com DOMESTIC