Rebrand of VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN
Defining words ELEGANT CHIC CLASSIC DELICATE STRONG DIGNIFIED EXQUISITE FANCY FASHIONABLE GRACEFUL GRAND LUXURIOUS COUTURE NEAT OPULENT ORNATE POLISHED REFINED STATELY STYLISH STYLIZED AFFECTED APPROPRIATE SUMPTUOUS BEAUTIFUL DELUXE LUXE EXTRAVEGANT GORGEOUS LAVISH SUPERB POSH SWANK MAGNIFICENT LUXURIANT
Elegant CHARACTERIZED BY OR EXHIBITING REFINED, TASTEFUL BEAUTY OF MANNER, FORM, OR STYLE.
Luxe THE CONDITION OF BEING ELEGANTLY SUMPTUOUS.
Chic SOPHISTICATION IN DRESS AND MANNER; ELEGANCE.
Competitors
Personas VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN
Fashion Blogger VICHIE IS A FASHION BLOGGER, HER ENTIRE LIFE REVOLVES AROUND FINDING THE NEXT BIG THING. SHE INVEST MOST OF HER TIME SEARCHING THE INTERNET, OR REVIEWING SOMEONE FASHION LINE. SHE'S IN THE KNOW ABOUT EVERYTHING THAT IS GOING ON IN THE FASHION WORLD. SHE MAKES HER MONEY BY TELLING OTHER PEOPLE WHAT/WHO/HOW TO WEAR. SHE'S IN LOVE WITH SOCIAL MEDIA AND SHOPPING FOR NEW THINGS TO WEAR. Persona: Vichie
Fashionista BAILEY ISN'T AFRAID TO SPEND THE EXTRA PENNY ON A ONE OF A KIND PIECE OF JEWELRY NO ONE ELSE HAS. SHE'S A FASHION PHOTOGRAPHER, FASHIONISTA, AND JUST ALL AROUND FASHION TYPE GIRL, MOST OF HER PAYCHECKS GO TO NEW FENDI PURSES OR PRADA SHOES. SHE FOLLOWS NYFW AND LIVES FOR ANYTHING NO ONE ELSE HAS, BUT IT HAS TO BE WORTH IT. Persona: Bailey
Fashion Stylist ELLE IS A FASHION STYLIST, HER JOB IS FASHION. SHE IS CONSTANTLY IN THE KNOW AND CAN BE TURNED TO WHEN IN DOUBT. SHE IS CONSTANTLY SPORTING THE LATEST TRENDS, BUT USUALLY STAY NEUTRAL FOR HER CLIENTS. HER CLIENTELE CONSISTS OF CELEBRITIES, A-LISTERS, AND HIGH PROFILE BUSINESS MEN. SHE IS CONSTANTLY OUT ON THE TOWN, AT EVERY EVENT, AND NETWORKING OPPORTUNITY. Persona: Elle
Fashion Blooger ALEXANDER, OR ALEX FOR SHORT IS A MENSWEAR BLOGGER WHO ALSO DEDICATES HIS TIME TO LEARNING ABOUT WOMENSWEAR AS THE FASHION WORLD OF WOMEN HAS A BIGGER AUDIENCE. HE KNOW'S AS MUCH, IF NOT MORE ABOUT WOMENS WEAR THAN THE TYPICAL FASHIONISTA. HIS SPENDS HIS TIME TALKING TO A=LISTERS, FASHIONISTAS, ON HOLIDAY AT A RESORT OFF THE COAST OF SOME RANDOM CELEBRITY FILLED ISLAND AND HAS BEEN SEEN CONSORTING WITH TOP LEVEL CELEBS LIKE RIHANNA. HE IS THE GO TO FOR YOUNG FAMOUS WOMEN AS THE BRUTALLY HONEST BEST FRIEND. Persona: Alexander
Logo Itterations CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K CAMILLE K
Brand Color Options IDENTITY ALMOST BLACK - 69, 62, 61, 52 GOLD - 24, 27, 64, 0
Color Inspiration Gold & Faint Neutrals
COLOR PALLETE CONSISTING OF MOSTLY NEUTRAL TONES, THE COLOR PALLETE WAS SELECTED TO IMPLY ELEGANCE AND WAS ALSO CHOSEN TO COMPLIMENT & PULL FOCUS TOWARD CAMILLE K JEWELRY. Gold & Faint Neutrals
Mood & Tone
History of VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN
The Brand CAMILLE K IS A JEWELRY BRAND ESTABLISHED IN CALIFORNIA IN 1995 BY CARLA LABAT. CAMILLE K WORKS WITH AMERICAN ARTISANS TO BLEND VINTAGE AND MODERN ELEMENTS THAT RESULT IN THE SOPHISTICATED STATEMENT JEWELS THE BRAND IS KNOWN FOR.
Wireframes VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN
LOGO NAVIGATION IMAGE CAROUSEL BLURRED TO FOCUS ON INTRODUCTION, FOCUS ON HOVER.
FEATURED PRODUCTS MAIN IMAGE OF COLLECTION TITLE ON HOVER ON CLICK, REVEAL HIDDEN SHOP. ON CLICK IMG IMG IMG IMG MAIN SHOP IMG IMG IMG IMG
MAIN SHOP CONT. ON CLICK EXPANDS DETAIL VIEW IMG CLICKED IMG IMG IMG ITEM DETAILS HERO IMAGE INQUIRE IMG IMG IMG IMG
IMAGE CAROUSEL IMAGE IMAGE SHARP SHAPE TO EMPHASIZE ANGULAR SHAPES IN DESIGN AND JEWELRY
LOGO NAVIGATION SOCIAL Rough Content Blocks CAROUSEL WITH TITLE OVERHEAD PICTURES GRAYED OUT UNTIL HOVER, THEN WORDS BECOME TRANSPARENT. FOUR SHOP CATEGORIES CLICK THROUGH TO SHOP PAGE CAROUSEL OF EDITORIALS PRESS PICTURES SECTION, ON CLICK STOP CAROUSEL AND EXPAND.. LOCATIONS LISTS LOCATION, PHONE, ADDRESS, EMAIL SOCIAL ICONS & BRAND MESSAGING CONTACT SIMPLE CONTACT FORM NAME, EMAIL, QUESTION, SUBMIT...
THE COLLECTIONS PRESS LOCATIONS BLOG CONTACT VINTAGE INSPIRED JEWELRY FOR THE MODERN WOMAN SHOP THE COLLECTIONS FEATURED PRODUCTS VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS THE CLASSICS SHOP COLLECION CHAIN REACTION SHOP COLLECION THE ROMANTICS SHOP COLLECION HIGH SOCIETY SHOP COLLECION
HIGH SOCIETY CHAIN REACTION - ON HOVER CHAIN REACTION SHOP THE COLLECTION
THE CLASSICS THE ROMANTICS
MONTECITO MONTECITO VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS
MONTECITO MONTECITO VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS MIRAMAR CUFF $1,015.00 THE MIRAMAR CUFF MAKES A BOLD AND MODERN STATEMENT. FEATURING FIVE CAST CALIFORNIA TURBAN SHELLS, WEAR THIS 24KT GOLD-PLATED TAPERED CUFF TO ACCENTUATE SIMPLE SILHOUETTES. MATERIALS AND FIT 2.5" WIDTH 1" OPENING 7" CIRCUMFERENCE 24KT GOLD PLATING INQUIRE
INQUIRE VINTAGE. MODERN. SOPHISTICATED. STATEMENT JEWELS NAME EMAIL INQUIRY INQUIRE THE COLLECTIONS PRESS LOCATIONS BLOG CONTACT