Keynote & Business Forum

Keynote & Business Forum The Makeup Show Keynote & Business Forum is an event for all of our attending beauty pros. These speeches and demonstrations are presented by legends and the leading artists influencing and making an impact on our industry s past, present and future. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn. Whether it is the latest in technique and trend, insight into a particular area of the industry, or an intimate look into the life of a leading artist, The Keynote & Business Forum is a must for the attendees who want to learn how to advance their own artistry and careers. Saturday, September 23rd Making It In Makeup Renny Vasquez Saturday, September 23, 10:30-12:00 The road to success is different for every artist but talent, drive and tenacity are certain to be a part of it. Makeup Artist Renny Vasquez has managed to make a name for himself in NYC, the DMV, Hollywood and beyond by bringing his brand of education and artistry from coast to coast by using social media, artist events and an impressive work ethic to spread his beauty message. Clients include celebrities such as Jennifer Lopez, Serena Williams, La La Anthony, Kelly Rowland, Brandy, Gabrielle Union and Keke Palmer just to name a few. In his third keynote for The Makeup Show, Renny speaks about his own journey, shares his ideas on the things you can do to put your own career on the fast track and shows you an example of the beautiful makeup for which he has become known. The Basics of Beauty Sam Fine Saturday, September 23, 12:30-2:00 A master class is a class given to students of a particular discipline by an expert of that discipline. Sam Fine, among the world s leading makeup artists, is the man of choice when it comes to beautifying women of color. He has been called upon to work his magic on supermodels Naomi Campbell, Tyra Banks, Iman and superstars Queen Latifah, Kerry Washington, Jennifer Hudson and more. Sam s work has appeared on magazine covers and fashion pages of Vogue, Harper s Bazaar, and Essence. In 1998, he became a top selling author after the release of Fine Beauty: Beauty Basics and Beyond for African-American Women. As follow-up, Fine introduced his first instructional DVD, Fine: The Basics of Beauty. In this Keynote, you will experience firsthand the artistry that separates him from others in the industry and establishes him as an expert and innovator in our field. You will gain advice to further your own artistry and success in our industry. You will learn the secrets to creating unforgettable makeup applications and design for the specific needs of women of color.

Redefining Success Terri Tomlinson, Mary Erikson and Angela Wilson Saturday, September 23, 12:30-2:00 Building a better business as a makeup artist in any area of the industry requires successful planning, promotion and branding. In an always growing market like Texas and the Southern plains, you have to be sure you put together successful business materials, master makeup application and create a portfolio and presence that best represent you. In this important keynote makeup artist and The Makeup Show Director of Education and Artist Relations, James Vincent, is joined by a panel of artists who have created their own place, redefined what success can mean and made an indelible mark on the industry. Join us for inspiration and honest advice from artists who have done it and are doing it and can help you make your own name in the beauty business. The Makeup Show Town Hall Renny Vasquez, Kevin James Bennett, Melanie Mills and Alphonse Wiebelt Hosted by James Vincent Saturday, September 23, 4:00-5:00 Our industry has grown in size and scope tremendously in the last decade with more information and opportunity than ever before. It has led to a diverse community of artists with different voices, visions and experiences. In this all new The Makeup Show keynote, attendees are invited to join our panel of artists and experts to discuss current topics, debate timely issues, present ideas, voice opinions, ask questions and have an opportunity to engage executives and artists and explore some of the hot topics in today s makeup Industry. Sunday, September 24th Makeup Kit Breakdown Kevin James Bennett Sunday, September 24, 10:30-12:00 When it comes to building the perfect, professional makeup kit and breaking down the ingredients in your favorite product, there is no industry voice more knowledgeable than Kevin James Bennett. In this first time keynote at The Makeup Show, the makeup master behind so many brands offers his assessment of what every artist should be carrying in their kit. He will review the essentials for every media format, help you separate the actual needs from the wants in an ever growing market and offer insight on what are the actual must-haves for the makeup pro. Listen in as he offers advice on on the significance of formulation knowledge as a pro tool, breaks down basic formulas, demonstrates the process of editing a kit for efficiency and demystifies consumer and professional product.

Establishing Expertise Brian Champagne Sunday, September 24, 12:30-2:00 Brian Champagne has been a professional makeup artist for 30 years and is the three-time U.S. and world champion facialist in Bio-Therapeutics Face of the Future contest. His clients include Miss USA and Miss Universe, and he s worked on the Emmy Awards and Reality Awards. With a passion for education and an eye for innovation, he has taken his business to new levels by learning to meet the needs of his clients, cater to an ever-changing industry and master the art of media to increase his visibility. A social media sensation and top educator, Brian continues to share his knowledge with this industry he loves so much. In this first time The Makeup Show keynote, Brian shares the story of his success, sheds some light on our exponentially growing beauty industry, offers advice on how you can build your own career and business with integrity, and brand yourself so your clients seek you out as the expert in your own market. Multidimensional Makeup for Photography Danessa Myricks Sunday, September 24, 2:30-4:00 As a makeup artist, photographer, and entrepreneur, Danessa Myricks has mastered the perfect beauty application and image and made a name for herself as one of the most creative in our makeup industry. With the creation of her eponymous line, Danessa Myricks Beauty, and her work in the studio, Danessa continues to creatively combine art and product manipulation as she did in her role as Director of Innovation for Benefit Cosmetics. Her insight and ability to guide others on how texture, color, product payoff, and lighting can synergize on camera is unmatched and essential to understanding all forms of beauty. In this first time keynote Danessa shows us why a multidimensional strategy is key to producing strong and impactful images. She tells her tips for mastering and manipulating texture and shows you how to set the tone that is vital for creating memorable images, maximizing color, and bringing dimension in our craft. Join us as Danessa shares the skills and hands you the tools and guides you through her understanding of how these effects will read on camera in different lighting settings are the key to unlocking your fullest potential. Main Floor Seminars Learn all the new trends for the seasons, techniques from Airbrush to FX and more at the Main Floor Seminars. Designed to inspire and inform, these seminars are presented by our sponsors and exhibitors, along with some of the biggest artists in the business. These complimentary events are seated on a firstcome first-served basis and are included in admission to The Makeup Show. Saturday, September 23rd Seminar A

10:45-11:30 Everyday Look - Kenia Ontiveros for Kenia Ontiveros Beauty 11:45-12:30 In Your Element - Dylan Rey for NYX Professional Makeup 1:00-1:45 Everlasting Beauty: Long-lasting Makeup - Nicholas Lujan for MAKE UP FOR EVER 2:00-2:45 Makeup Design with Primary & Pastel Colors - Monica Halligan for Senna Cosmetics 3:00-3:45 The Magic of Multi-Tasking Makeup - Sian Richards for London Brush Co. 4:00-4:45 Reality Skin vs. Celebrity Skin - AJ Crimson for AJ Crimson Beauty Seminar B 10:00-10:45 What Brands Really Think of Your IG Page - Janelle Olynyk for Smith Cosmetics 11:00-11:45 T3 Perfect Tools to Master Perfect Hair - Amber Scudiero for T3 Micro 12:00-12:45 Glow BIG: Makeup that Beats the Heat - Tanya Deemer for Temptu 1:00-1:45 Autumn/Winter 2017 Runway Trends - Gina Bettelli for MAC Cosmetics 2:15-3:00 Skin Is In! - Melanie Mills for Melanie Mills Hollywood 3:30-4:15 What s New with Cinema Secrets Pro Cosmetics - Jeff West & James Elle for Cinema Secrets Sunday, September 24th Seminar A 10:15-11:00 How to Book Your Dream Client & Double Your Sales - Briana Dai for Beauty Boss Network 11:15-12:00 Choosing the Right Foundation Brush - Autumn Scruggs for Crown Brush 12:15-1:00 Men Want Makeup Too - Angela Wilson for MustaeV 1:15-2:00 Detailing Beauty - Ivan Betancourt for MUSE Beauty Pro 2:15-3:00 Fearless Latina - Mayeli Rivera for Drama Queen Makeup 3:15-4:00 Innovative Skincare Must-Haves for Every Makeup Artist - Ken Holmes for Dr Brandt Seminar B 10:00-10:45 Before Foundation - Bethany Townes for Embryolisse/Twin Medix

11:00-11:45 How Color Theory Applies to Skin - Terri Tomlinson for Terri Tomlinson Makeup Training Academy 12:00-12:45 In-Depth Techniques for Classic and Timeless Bridal Makeup - Megan Luman for Mehron 1:00-1:45 Artistically Inclined: Creating Beauty for Editorial - Nicholas Lujan for MAKE UP FOR EVER 2:00-2:45 Makeup Mixology For Photography - Roque Cozzette for Cozzette 3:00-3:45 Mixing Business with Beauty - Jenn Karsner for The Artist Linc Hands-on Workshops In an inclusive and intimate class, artists will receive hands-on training from some of the largest names in our industry. These workshops are designed to allow learning through demonstration, discussion, coaching and critique via face-to-face attention from celebrity artists. SATURDAY WORKSHOPS EMPHASIS EYES Orlando Santiago Saturday, September 23, 2017 9:30-12:30 Studio 1 The emphasis on the eyes in most makeup applications cannot be denied and the decisions we make can make all the difference. In this hands-on workshop, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple product options. We will discuss different product possibilities and the role they play in perfecting application and learn techniques for lining and defining, the importance and the power of depth and volume as well as explore the relationship between brow, lash and every area of the eye. Whether you are just starting out as an artist or want to bring your makeup to a more advanced level, this workshop will be sure to have you designing and applying a perfect eye for every occasion. CLASS LEVEL: FUNDAMENTALS TO ADVANCED MAKEUP BREAKDOWN: MYTH BUSTERS Danessa Myricks and James Vincent Saturday, September 23, 2017 9:45-12:45 Studio 2 In our beauty industry, buzzwords are more prolific than ever as social media saturates us daily with new must know makeup practices. In this workshop, we will define the terms that get used

and abused including contour, highlight and strobing. We will explore and examine the true design and application for areas including complexion, eyebrow and beyond. CLASS LEVEL: INTERMEDIATE TO ADVANCED DEFINING BEAUTY Bethany Townes Saturday, September 23, 2017 1:00-4:00 Studio 1 This brand new beauty driven workshop will help you develop an understanding of the process of putting together a beauty driven makeup look from start to finish. You will learn to develop more cohesive and fashion oriented looks in your artistry from bridal to everyday makeup and make choices that keep your application timely and timeless. We will discuss the concept of collaboration and examine the creative process as well as demonstrate essential techniques and product choices in keeping your work modern, fashionable and controlled CLASS LEVEL: INTERMEDIATE MAKEUP FOR PHOTOGRAPHY Autumn Scruggs Saturday, September 23, 2017 1:15-4:15 Studio 2 In this crucial event for anyone working in any print medium including bridal, editorial, head shot or other print work you will review what is involved in creating flawless beauty makeup for photography. This event is designed to help you better understand the details that make a makeup camera ready. The presenter will take you through the techniques required to transform a makeup for photography and the product and tools that can be used. They will share personal procedures as well as explore the precision required for photographic applications. CLASS LEVEL: ADVANCED SUNDAY WORKSHOPS ADVANCED AIRBRUSH Orlando Santiago and Brian Sutherby Sunday, September 24, 2017 9:30-12:30 Studio 1 This event is designed for artists with at least a basic knowledge of airbrush application and use who are interested in developing an editorial eye and style for high end beauty or fashion images using the airbrush as your tool. In this workshop you will explore the essential elements of color and texture and how to use the airbrush to achieve them.

CLASS LEVEL: ADVANCED BEAUTIFUL SKIN OF COLOR Danessa Myricks Sunday, September 24, 2017 9:45-12:45 Studio 1 This event will help you increase your confidence when you approach any skin tone. The presenter will review the skills required for working on a variety of mid and darker skin tones, review important considerations for skin color and undertone, discuss in-depth foundation matching and choosing eye, lip and cheek colors that are appropriate to skin tone. Focus on color matching, highlight, contour and concealing skin to create a flawless canvas for women of color. CLASS LEVEL: FUNDAMENTALS UNDERSTANDING COLOR THEORY AND COLOR CORRECTION Orlando Santiago Sunday, September 24, 2017 1:00-4:00 Studio 1 Theory is used to allow us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all make up design. Color theory applied in beauty make up lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections, and helps with issues like under eye darkness. In more advanced or avant garde make up designs, color theory will help you create a unique and impactful end result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work. CLASS LEVEL: FUNDAMENTALS MASTERING MAKEUP TREND Bethany Townes Sunday, September 24, 2017 1:15-4:15 Studio 2 Understanding the latest movement in makeup is more important than ever. Every season we are treated to catwalk creativity from the fashion capitals of the world, which inspires makeup for an entire season. Award shows and celebrity appearances have our clients always asking for the latest look. In this workshop, we will identify current direction for the upcoming season. Through the colors, textures, looks and trends taken from the world of fashion, you will feel inspired with your own makeup application and better understand how to make your clients look like their favorite celebrity. CLASS LEVEL: ADVANCED FOCUS: ARTIST S KIT AND CAREER BUILDING SERIES

For Your Career: The business part of this beauty industry can sometimes be the greatest obstacle to success. Having an understanding of how to prepare your materials and present yourself to potential clients can be the crucial factor in determining whether you are the artist who is given a coveted position. In this first time Career Focus seminar series industry leaders known for their honest advice and valuable insight will help you understand the industry standards and identify what you can do in your own career to make For Your Kit: Determining which product takes the coveted place in your kit can be one of the most difficult decisions for the professional artist. With so many options available artists can spend too much time and money in the process of perusing and purchasing makeup or even get stuck in staying with the same product they have always used. The Makeup Show Focus Series: Artist s Kit Building Area is designed to give you the opportunity to compare and contrast products from the same category by looking, feeling and revealing the facts and fundamentals that separate one from another allowing every artist to make a more informed purchasing decision. Take this opportunity to touch each product, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items. All product and materials needed will be provided by The Makeup Show during each session. THESE ARE NOT HANDS-ON SESSIONS. Brand Specific Focus sessions are complimentary though seats are limited. Saturday, September 23, 2017 Special Event Makeup Secrets Bethany Townes Studio 3 Saturday, September 23, 2017 10:00-11:00 Knowing which products work best for high intensity situations from red carpet and celebrity appearances to holiday parties and weddings allows you to choose these makeup must haves to apply high performance makeup and use the perfect finishing product on any client you are working with. Focus On MustaeV Angela Wilson Studio 3 Saturday, September 23, 2017 11:30-12:30 Take this opportunity to touch each product from MustaeV, try it, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items and learn the features and benefits of each. Let MustaeV show you what they are all about and share their must have for the professional makeup kit. *Brand Focus sessions are complimentary but do require pre-registration while purchasing your ticket. All product to be provided by respective brand Focus On Temptu Tanya Deemer Studio 3 Saturday, September 23, 2017 1:00-2:00 Take this opportunity to touch each product from Temptu, try it, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items and learn the features and benefits of each. Let Temptu show you what they are all about and share their must have for the professional makeup kit.

*Brand Focus sessions are complimentary but do require pre-registration while purchasing your ticket. All product to be provided by respective brand Insight: NYFW Wrap Up Orlando Santiago Studio 3 Saturday, September 23, 2017 2:30-3:30 Get a first look at and a feel for current and upcoming trends and an understanding what you need in your kit. A must attend for anyone who wants to work on fashion week or bring a more fashion feel to any makeup application. Sunday, September 24, 2017 Insight: Bridal Autumn Scruggs Studio 3 Sunday, September 24, 2017 9:30-10:30 Bridal makeup artists must be the best in the business. Both the intensity of the situation and the dynamically durable requirements of the application make it the toughest makeup you can do. See what products meet the bridal challenge and create the perfect bride every time. Must-Have Makeup for a Complete Kit James Vincent Studio 3 Sunday, September 24, 2017 11:00-12:00 There are those products that exist in the makeup industry as the pieces every artists wants to have at hand. Do not miss this seminar that will show the whats and whys of some of our most famous classic and current makeup must haves. Understanding Eyes Autumn Scruggs Studio 3 Sunday, September 24, 2017 2:00-3:00 Shadows and liners are almost unlimited in their options. Learn to sort through the pack and pick exactly what you need to put together a perfect makeup kit.