Our Mission: Salon Quality Without the Toxicity

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Our Mission: Salon Quality Without the Toxicity Kavella creates nontoxic, vegan professional hair care products. We seek out the highest quality ingredients and deliver the most effective formulas in all of our collections. We aim to provide products that serve all hair types and concerns while making sure that they deliver beautiful results the first time and the hundredth time they are used. Kavella products are available for salon purchase.

Our Name: A Symbol of Beauty and Transcendence The name Kavella is a combination of kavela, a Sanskrit word meaning lotus flower, and bella, meaning beautiful. The lotus flower symbolizes purity of the body, speech and mind. Although this flower is rooted in the mud, its flowers blossom on long stalks as if floating above the mucky waters. It transcends its environment. Just like the lotus flower, Kavella strives to transcend the norm of the hair care industry. We always choose organic ingredients wherever they are available. Our formulas use the best of nature s oils and extracts along with cutting edge green chemistry for a clean, luxurious collection of products.

Our Ingredients Organic Aloe Vera Extract Naturally balances hair and scalp ph Quinoa, Jojoba, Rice and Baobab Proteins Plant proteins used in place of animal-derived keratin to strengthen hair Organic Oils Argan, Jojoba, Sunflower, Safflower, Grape Seed, Rosehip, Shea and more! Panthenol (aka Vitamin B5) Naturally strengthens hair and protects against split ends Vitamin E Delays oxidation of the natural oils in our formulas Essential Oils Natural fragrances Bamboo Extract, Tapioca Maltodextrin and Sea Salt Natural ingredients that volumize and thicken hair Banned Ingredients Animal Derived Ingredients Including beeswax and lanolin Gluten Wheat, oat, barley and rye Formaldehyde-Releasers Known carcinogens, widely-used as preservatives Parabens Potentially carcinogenic preservatives Sulfates Unnecessarily harsh detergents Polyethylene Glycols (PEGs) Often contaminated with measurable amounts of known carcinogens Ethanolamines (DEA, MEA, TEA) May increase risk for cancer Phthalates Plasticizer that can damage the liver, kidneys, lungs and reproductive system When we don t use products with harmful ingredients, we are not just protecting ourselves. We are also not washing them down the drain and into our water. For more information on why we have banned these ingredients in our products, please visit us online at www.kavella.com.

Our Commitment to Animals Kavella was founded with a mission to help animals. We love them, we respect them and we want to be a part of the movement to protect them. We know that quality hair care products don t need to be formulated with any animal-derived ingredients, and our safe formulas never need to be tested on animals. In addition to being certified Cruelty-Free and Vegan by PETA and Cruelty-Free by Leaping Bunny, we also support the welfare and rights of animals by donating part of our profits. To learn about the organizations we support, please visit our website at www.kavella.com

Recovery Collection for Damaged Hair

Leave-In Recovery Lotion Best for: Damaged Hair (tip: Maximum recovery when used during blowouts. Heat helps penetration.) Organic Aloe Vera: ph is similar to healthy hair and scalp. Organic Sunflower, Safflower and Grape Seed Oils: These oils contain natural ceramides that heal damaged hair by sealing the cuticle back to the hair shaft. Organic Vegetable Glycerin: Humectant that draws and holds in water to the hair shaft. Hydrolyzed Baobab Protein: Unique hydrolyzed protein and amino acid solution for superior hair damage recovery. Panthenol: aka Vitamin B5. Strengthens hair and imparts longer lasting moisture. Also helps protect against heat damage. Recovery Oil Treatment Best for: Damaged Hair, Recovery from Split Ends Ceramide-Rich Oils: Repair damaged hair by gluing cuticle back together with Organic Sunflower, Safflower and Grape Seed Oils. Vitamin E: aka Tocopherol. Deeply conditions hair for healther, shinier strands. Is also an antioxidant that naturally preserves the oils in the blend. C13-15 Alkane: Naturally derived, super lightweight hydrocarbon. Silicone-alternative that helps the oils spread and penetrate the hair easily. Recovery Mask Best for: Damaged Hair, Very Dry and Porous Hair Organic Aloe Vera: ph is similar to healthy hair and scalp Ceramide-Rich Oils: Organic Sunflower, Safflower and Grape Seed Oils Repair damaged hair by gluing the cuticle back to the hair shaft. Olive Wax: Vegan alternative to beeswax derived from Olive Oil: Hydrogenated Olive Oil, Olea Europaea and Olive Oil Unsaponifiables. Hydrolyzed Baobab Protein: Another unique protein and amino acid solution for superior hair damage recovery. Panthenol: aka Vitamin B5. Increases strength of hair shaft, imparts long lasting moisture, and helps protect hair from heat.

Balanced Collection for Normal Hair

Balanced Shampoo Best for: Normal Hair (tip: For balayage or other colors where the root is undamaged, use the Balanced Shampoo in conjunction with our Moisturizing Conditioner.) Organic Aloe Vera: ph is similar to healthy hair and scalp. Hydrolyzed Quinoa Protein: Unique protein that reduces friction for styling ease. Increases shine. Lactobacillus Ferment: Probiotic-based preservative. Makes formula acidic to close hair cuticle for high shine. Balanced Conditioner Best for: Normal Hair, Healthy to Slightly Dry Ends Organic Aloe Vera: ph is similar to healthy hair and scalp. Organic Coconut Oil: Proven to aid hair with protein retention. Organic Argan Oil: Provides exceptional shine and hydration. Organic Rosehip Oil: Exceptionally light oil to hydrate hair. Hydrolyzed Quinoa Protein: Unique protein that reduces friction for styling ease. Increases shine. Root Revival Dry Shampoos for Blondes Best for: Refreshing Hair Between Washes, Boosting Volume Organic Tapioca Starch and Organic Arrowroot Powder naturally absorb oil. Organic Cocoa Powder and White Kaolin Clay for a more natural blonde color, Talc-Free. e Root Revival Dry Shampoos for Brunettes Best for: Refreshing Hair Between Washes, Boosting osting Volume Organic Tapioca Starch and Organic Arrowroot Powder naturally absorb oil. Organic Cocoa Powder and Black Kaolin Clay for a more natural brunette e color, Talc-Free.

Moisture Collection for Dry Hair

Moisturizing Shampoo Best for: Curly Hair, Porous Hair, Hair Chemically Damaged to the Root, Dry Scalp Organic Aloe Vera: ph is similar to healthy hair and scalp. Soothing. Hydrolyzed Jojoba Protein: Forms a water-soluble film on hair to add shine and luster. Lactobacillus Ferment: Probiotic-based preservative. Makes formula acidic to close hair cuticle for high shine. Moisturizing Conditioner Best for: Very Curly Hair, Very Porous Hair, Colored or Chemically Processed Hair Organic Jojoba Oil: Great oil for hair because it resembles natural scalp sebum. Hydrolyzed Jojoba Protein: Provides a fine coating to hair that adds shine and luster. Organic Shea Oil: Lightweight oil that moisturizes while adding some heat protection. Abyssinian Oil: Miracle oil that provides lightweight hydration, beautiful shine and softness. Moisture Oil Treatment Best for: Hydrating Ends, Minimizing Split Ends Organic Jojoba and Shea Oils: Deeply moisturizing oils. Abyssinian Oil: Miracle oil that provides lightweight hydration and shine. Vitamin E: Deeply conditions hair for healthy, shiny strands. Is also an antioxidant that naturally preserves the oils in this blend. C13-15 Alkane: Naturally derived hydrocarbon that helps protect against heat. Moisture Mist Best for: Detangling and Hydrating Dry Ends Organic Aloe Vera: ph is similar to healthy hair and scalp. Soothing. Abyssinian Oil: Miracle oil that provides lightweight hydration and shine. Hydrolyzed Jojoba Protein: Coats hair to add shine and luster.

Volume Collection for Lifeless Hair

Volumizing Shampoo Best for: Fine or Lifeless Hair Bamboo Extract: Increases shine by depositing natural silica. Tapioca Maltodextrin: Makes hair strands appear thicker. Hydrolyzed Rice Protein: Natural film-forming that increases volume and strengthens. Vitamin B5: Strengthens and protects hair. Volumizing Conditioner Best for: Fine or Lifeless Hair Organic Sweet Almond Oil: Lightweight hydration. Tapioca Maltodextrin: Makes hair strands appear thicker. Hydrolyzed Rice Protein: Natural film-forming that increases volume and strengthens. Volumizing Styling Mousse Best for: Application at the Root and Throughout Hair When Styling Fine or Lifeless Hair Hydrolyzed Rice Protein: Natural film-forming that increases volume and strengthens. Vitamin B5: Strengthens and protects hair. Tapioca Maltodextrin: Makes hair strands appear thicker. Salty Sugar Texture Spray Best for: Achieving Authentic Beachy Waves Beet Sugar Extract: Natural moisturizing sugar extract. Sea Salt: Creates beachy texture! Magnesium Sulfate: aka Epsom Salt. Creates beachy texture. Hydrolyzed Rice Protein: Natural film-forming that increases volume and strengthens hair. Organic Orange and Lime Distillates: For a natural beachy fragrance! Teasing Powder Best for: Boosting Volume at the Root or Controlling ling Updos, Braids and Other Styles that Need Texture Kaolin Clay, Organic Tapioca Starch and Organic Arrowroot ot Powder: Absorb excess oil. Hydrolyzed Rice Protein: Adds volume.

Styling Products

Flexible Hold Styling Cream Best for: Curly Hair, Holding Blowouts Where Frizz is a Concern, Holding Heat Styles, Flexible Men s Styles Organic Sunflower Oil: Moisturizer that is absorbed into hair shaft. Provides natural ceramides to prevent breakage. Hydrolyzed Rice Protein: Natural film-forming that increases volume and strengthens hair. Organic Cocoa Butter: Moisturizing butter that provides thickness to product and adds a delicious fragrance! Bamboo Extract: Adds natural silica to hair for increased shine and softness. Medium Hold Styling Cream Best for: Men s Hair, Separating and Texturizing Ends Olive Wax: Vegan alternative to beeswax derived from Olive Oil: Hydrogenated Olive Oil, Olea Europaea and Olive Oil Unsaponifiables. Organic Sunflower Oil: Moisturizer that is absorbed into hair shaft. Provides natural ceramides to prevent breakage. Organic Shea and Cocoa Butters: Moisturize the hair and thicken the formula naturally. Cocoa butter also provides a delicious fragrance boost! Blowout Enhancer Best for: Blowouts on Hard-to-Hold Hair or Hair That Frizzes Organic Sweet Almond Oil: Provides lightweight hydration. Hydrolyzed Rice Protein: Natural film-forming that increases volume and strengthens hair. Tapioca Starch: Naturally holds style longer by absorbing oil. Alcohol-Free Hair Spray Best for: All Blowouts. (tip: Combine with Volumizing Mousse for blowouts with body!) Organic Aloe Vera: ph is similar to healthy hair and scalp. Soothing instead of drying. Organic Green Tea Extract: Antioxidant that stimulates the hair follicle and softens hair. Hydrolyzed Rice Protein: Natural film-forming that increases volume and strengthens hair. Strong Hold Pourable Gel Best for: Strong Hold with a Natural Shine. Can be mixed with our Flexible Hold Cream. Tapioca Maltodextrin: Provides hold and naturally makes hair appear thicker Vitamin B5: Adds shine, strength and volume to the hair Organic Bamboo Extract: Strengthens hair while naturally restoring body and shine

Thermal Protectors

Thermal Primer Best for: Priming Wet Hair for Blowouts or Dry Hair for Hot Tools. Can also be used as a detangler. Organic Avocado Oil and Organic Camellia Oil: Very high-heat tolerant moisturizers for the hair. The oils in this formula balance out our fast-drying organic alcohol base so the hair will not dry out. Thermal Serum Best for: When a More Concentrated Heat Protectant is Needed (such as straightening very curly hair). Can also be used to seal in our oil treatments or to simply add shine to the hair. Organic Avocado Oil and Organic Camellia Oil: Very high-heat tolerant moisturizers for the hair. Caprylic/Capric Triglyceride: A specific fraction of coconut oil fatty acids that moisturize the hair. This alternative is perfect for hair applications because it is more dry and silky than traditional coconut oil, and it is tolerant of high heat.

www.kavella.com admin@kavella.com 855-4-KAVELLA @kavellahaircare Kavella LLC 2017