USA. November December 2014 MARKETING GUIDE. Log in as a professional at scrupleshaircare.com to recreate this look.

November December 2014 USA MARKETING GUIDE Log in as a professional at scrupleshaircare.com to recreate this look.

A Special Free Gift To Our Scruples Integrity Salons As our way of saying thank you for your business, when redeeming reward points during November and December, Integrity Salons will receive a holiday gift. HOW TO GET YOUR INTEGRITY SALON GIFT: 1. Log on as a professional at scrupleshaircare.com 2. Select Integrity Salon Program from the menu on your left 3. Select Reward Point Catalog from the menu on your left 4. Click the GIFT to add it to your cart when submitting an order INCREASE SERVICE REVENUE and cover the cost of your color purchase Offer a deep conditioning treatment service and watch revenue soar. In addition, you will cover the cost of your TRUE INTEGRITY and HIGH DEFINITION hair color purchases. CONDITIONING TREATMENT EARNING POTENTIAL Client's Hair Length Applications / Amount Used Client Cost per Application Total Additional Revenue Short/Medium Hair 16 / ½ oz 20.00 320.00 Long Hair 8 / 1 oz 30.00 0.00 Ask Your Stylist About DEEP CONDITIONING SERVICES Featuring COMPLETE RECY Treatment Masque For chemically treated or damaged hair Helps nourish, soften and restore elasticity Works deep to help repair Adds strength, moisture and shine Also available for home use Use a customized print & frame (pictured right) to promote this conditioning treatment service in your salon. See page 13 for more details and instructions. GIVING BACK Having Scruples means more than being dedicated to the professional salon industry, it also means giving back. This year, Scruples has contributed to the following causes and organizations: november only PURCHASE: 12 TRUE INTEGRITY Opalescent Creme Colour open stock (60 ml/2.05 oz) RECEIVE : 1 Pearl CLASSIC COLLECTION Complete Recovery Treatment Masque (8 oz/227 ml) Susan G. Komen City of Hope Toys for Tots Special Olympics Salon cost: 78.00 Salon value: 90.00 Available while supplies last 13% From left to right: MIA LIGUORI MCHUGH Co-President Creative FRANK LIGUORI Co-President Distribution Operations TRACY LIGUORI Co-President Marketing/Advertising Stay Social december only PURCHASE: 6 HIGH DEFINITION Custom Mixing Gel Color System open stock (118 ml/4 oz) RECEIVE : 1 Pearl CLASSIC COLLECTION Complete Recovery Treatment Masque (8 oz/227 ml) Salon cost: 54.00 Salon value: 66.00 Available while supplies last 18% 2 scrupleshaircare.com November December 2014 3

Pearl Classic Collection Free Stylist Spray Bottle with Purchase 36% Give the Gift of Beauty Pearl CLASSIC COLLECTION holiday duos allow you to give the gift that never goes out of style! Gift giving made easy we ve got the perfect duo for anyone on your list. UP TO PEARL s LOVE YOUR COLOR 23% 20 26.00 value MAGNIFY YOUR STYLE 32.00 value Special holiday pricing won t last long! Purchase three Pearl CLASSIC COLLECTION styling products and receive a fourth styling product, PLUS a limited time only Scruples stylist spray bottle. LOVE YOUR COLOR See page 13 on how to customize print & frames and shelf talkers for your salon. MAGNIFY YOUR STYLE PURCHASE: 1 DESIGN BASE BB Creme For Hair (2.5 oz/71 g) 1 ENFORCE Sculpting Glaze (8.5 oz/250 ml) 1 ROCK HARD Finishing Spray (net wt 10.6 oz/350 ml) DUO INCLUDES: 1 RENEWAL Color Retention Shampoo (12 oz/350 ml) 1 RENEWAL Color Retention Conditioner (8.5 oz/250 ml) DUO INCLUDES: 1 CREME PARFAIT Volumizing Foam (8.5 oz/250 ml) 1 HIGH DEFINITION Hair Spray (10.6 oz/350 ml) RECEIVE : 1 HEAT UP Styling & Finishing Thermal Spray (8.5 oz/250 ml) 1 Scruples Spray Bottle (14 oz) Salon cost: 10.00 Salon value: 13.00 Salon cost: 12.00 Salon value: 16.00 Salon cost:.75 Salon value: 39.20 Available while supplies last Client cost: 20.00 Client value: 26.00 Client cost:.00 Client value: 32.00 4 scrupleshaircare.com November December 2014 5

White Tea Luxury Collection Give The Gift of Luxury 38% Shine For The Holidays Buy 1, Get 1 50% Off Pearl CLASSIC COLLECTION has just what your clients need to shine this holiday season. Loved ones will feel the luxury with this holiday duo! PURCHASE: 2 PEARL FINISH Humectant Pomade (1.41 oz/35 g) Salon cost: 12.00 Salon value: 16.00 Client cost:.00 Client value: 32.00 PURCHASE: 2 RENEWAL Hair Therapy Polish (2 oz/60 ml) Salon cost: 12.75 Salon value: 17.00 Client cost: 25.50 Client value: 34.00 FEEL THE 38% 39.00 value Special holiday pricing won t last long! PURCHASE: 2 SOOTHING POLISH Conditioning Serum (3.4 oz/100 ml) or 2 HYPERSHINE Repair Spray (3.4 oz/100 ml) Salon cost: 13.50 Salon value: 18.00 Client cost: 27.00 Client value: 36.00 PEARL Shine for the Holidays BOGO 50 % off Choose from selected styling & finishing products: PEARL FINISH Humectant Pomade RENEWAL Hair Therapy Polish SOOTHING POLISH Conditioning Serum HYPERSHINE Repair Spray See page 13 on how to customize print & frames and shelf talkers for your salon. See page 13 on how to customize print & frames and shelf talkers for your salon. Give WHITE TEA Luxury Collection for luxurious, shiny and healthy hair. FEEL THE DUO INCLUDES: 1 Sulfate Free Restorative Shampoo (350 ml/12 oz) 1 Leave In Miracle Foam Conditioner (150 ml/5.1 oz) Salon cost: 12.00 Salon value: 19.50 Client cost:.00 Client value: 39.00 PURCHASE: 2 Velvet Molding Gloss (44 g/1.55 oz) Salon cost: 15.00 Salon value: 20.00 Client cost: 30.00 Client value: 40.00 PURCHASE: 2 Magical Serum (150 ml/5 oz) Salon cost: 17.25 Salon value: 23.00 Client cost: 34.50 Client value: 46.00 Shine for the Holidays BOGO 50 % off Choose from Velvet Molding Gloss & Magical Serum See page 13 on how to customize print & frames and shelf talkers for your salon. SUCCESS TIP: Clients are looking for shiny, healthy hair especially during the holidays. Stock up on these shine holiday offers. Build a display and help clients achieve their desired look. TRACY 6 scrupleshaircare.com November December 2014 7

Bonus Holiday Promotions Turn Up The Heat Free Blow Dry Spray PURCHASE: 1 INFINITE Ceramic Styler 44% Free Gift with MENZ Haircolor Purchase PURCHASE: 3 MENZ 5 Minute Haircolor (60 ml/2 oz) 49% RECEIVE : 1 Pearl CLASSIC COLLECTION Blow Dry Spray Save Time & Protect (6.6 oz/195 ml) Salon cost: 60.00 Salon value: 108.00 Client cost: 120.00 Client value: 216.00 Purchase an INFINITE Ceramic Styler and receive a Pearl CLASSIC COLLECTION BLOW DRY SPRAY Save Time & Protect 200.00 120 value TURN UP THE HEAT 16.00 value RECEIVE : 1 Pearl CLASSIC COLLECTION Renewal Color Retention Shampoo (12 oz/350 ml) 1 Pearl CLASSIC COLLECTION Dual Design Gel / Wax (4 oz/114 g) 1 MENZ 5 Minute Haircolor Shaving Bag Salon cost:.00 Salon value: 47.25 Client cost: 28.50 Client value: 46.50 client cost includes two hair care products and a free shaving bag See page 13 on how to customize print & frames and shelf talkers for your salon. Luxury Skin Care Trio Buy 1, Get 2 Free PURCHASE: 1 WHITE TEA Panthenol EDA Creme (80 ml/2.7 oz) RECEIVE : 1 WHITE TEA 5% Panthenol Treatment (250 ml/8.5 oz) and 1 WHITE TEA Hydrating Lotion (250 ml/8.5 oz) Salon cost: 20.50 Salon value: 34.75 SUCCESS TIP: It doesn t get more luxurious than great savings on a WHITE TEA Luxury Skin Care Trio. Increase your profits by stocking up and selling products at full price after the holidays. MIA 41% 41% SKIN CARE TRIO for unbelievably beautiful skin 41 69.50 value Create Holiday Party Hair with Urban Shock 'Tis the season to awe and excite! Vibrant and pastel haircolors are hot during the holidays. PURCHASE: 1 URBAN SHOCK Color Craze Intro Unit INTRO UNIT INCLUDES: 7 URBAN SHOCK Color Craze 1 each shade (75 ml/2.5 oz) 2 Pearl CLASSIC COLLECTION ER Emergency Repair Conditioner (8.5 oz/250 ml) 1 Swatch Book 1 Instruction Brochure 1 6 Pack URBAN SHOCK Client Care Cards Salon cost: 50.00 Salon value: 97.50 48% See page 13 on how to customize print & frames and shelf talkers for your salon. 8 scrupleshaircare.com November December 2014 9

Perms & Texture Feature Editorial Scruples Perm Sale Give your clients the texture they want! Create distinctive results for every hair type with these perming systems. EFFECTS & RENEWAL PURCHASE: 6 Perms CHOOSE FROM: EFFECTS Buffered Perm System (normal or tinted) RENEWAL Conditioning Perm (normal or tinted) Salon cost: 21.00 / 3.50 each Salon value: 26.70 CENTURA 1, 2 & 3 PURCHASE: 6 Perms CHOOSE FROM: CENTURA 1 Acid Perm CENTURA 2 Non-Thio Perm CENTURA 3 Buffered Alkaline Perm 33% Custom Signage Available See page 13 for details 21% Salon Conversion Spotlight: Bombshell Beauty Lounge With three salons in Virginia and plans for additional location expansion, Bombshell Beauty Lounge was looking to connect with a manufacturer that could be a true business partner and help them grow their business. They found that fit with Scruples Professional Salon Products. After completing a full conversion to Scruples, this is what the Bombshell staff had to say: At Bombshell Brazilian Waxing & Beauty Lounge we produce story worthy service with attention to every detail. Scruples is the newest addition to the Bombshell brand and has been an exceptional partner from the beginning. Scruples has delivered unprecedented service to our salon family. Whether traveling to the training center [Scruples Academy] or simply calling the technical service line we have been constantly surprised by the amount of care and consideration that is expressed at every interaction. There is something to be said when a manufacturer uses the word 'integrity.' Scruples embodies integrity in everything that they do and we are truly elated to be working with such amazing people! CHRIS DORE Director of Education & Brand Manager Bombshell Brazilian Waxing & Beauty Lounge Salon cost:.00 / 4.00 each Salon value: 36.00 36% 2014 New Products Review TEXTURE FUSION PURCHASE: 6 TEXTURE FUSION and 1 TEXTURE FUSION Sponge Kit Salon cost: 30.00 / 5.00 each Salon value: 47.00 NEW Pearl CLASSIC COLLECTION COMPLETE RECY Treatment Masque A conditioning masque that helps nourish, soften and restore elasticity while adding strength, moisture and shine to damaged or chemically treated hair. BLOW DRY SPRAY Save Time & Protect Uses evaporative silicone technology to help reduce blow dry time and protects hair from thermal styling damage. The lightweight formula conditions and reduces frizz. DESIGN BASE BB Creme For Hair A leave in beauty balm designed to prep and protect hair prior to styling. Helps repair split ends, smooth cuticles and adds shine. NEW TRUE INTEGRITY Blackberry Series This series includes 3VR, 4VR, and 5VR and contains a vibrant purple base that provides beautiful plum and purple shades. When these shades are used with TRUE INTEGRITY Conceal Levels 3 6, 100% gray coverage is achieved. Creme Booster This unpigmented haircolor booster is designed to provide an extra ½ level of lift with TRUE INTEGRITY UL series and an extra level of lift when mixed with TRUE INTEGRITY shades. 10 scrupleshaircare.com November December 2014 11

Featuring COMPLETE RECY Treatment Masque For chemically treated or damaged hair Helps nourish, soften and restore elasticity Works deep to help repair Adds strength, moisture and shine Also available for home use PEARL Velvet Molding Gloss & Magical Serum Purchase an INFINITE Ceramic Styler and receive a Pearl CLASSIC COLLECTION BLOW DRY SPRAY Save Time & Protect for unbelievably beautiful skin PEARL styling & finishing products: PEARL FINISH Humectant Pomade RENEWAL Hair Therapy Polish SOOTHING POLISH Conditioning Serum HYPERSHINE Repair Spray styler purchase 16.00 value 69.50 value COLOR LOVE YOUR 23% 20 26.00 value MAGNIFY YOUR STYLE 32.00 value Display holiday boxes on a shelf together or cut here and create two separate pieces of signage. CUT & SHELF : DIMENSIONS 10" X 2" Custom Signage NEW Size & Format Available Customize Print & Frames and Shelf Talkers Scruples' editable Print & Frames and Shelf Talkers are a great way to promote retail products in your salon, increase sales and build your residual business. PRINT & FRAME (EXAMPLE) (Frame not included) FEEL THE value: Special holiday pricing won t last long! SHELF TALKER (EXAMPLE) Shine for the Holidays BOGO 50 % OFF Choose from selected Pearl CLASSIC COLLECTION styling & finishing products Enter cost, value and/or savings Add salon's name here Starting at Enter cost, value and/or savings PRINT & FRAMES November-December 2014 print & frames are now available online. Ask Your Stylist About DEEP CONDITIONING SERVICES Shine for the Holidays BOGO 50 % off Choose from s LOVE YOUR COLOR 23% 20 26.00 value MAGNIFY YOUR STYLE 32.00 value Special holiday pricing won t last long! 200.00 120 value TURN UP THE HEAT FEEL THE 38% 39.00 value Special holiday pricing won t last long! 16.00 value 41% SKIN CARE TRIO Shine for the Holidays BOGO 50 % off Choose from selected 41 69.50 value Now you can create promotional displays for your salon. DIMENSIONS Print & Frame: 8" x 10" Shelf talker: 11" x 2" INSTRUCTIONS Log in as a professional at scrupleshaircare.com and click on "Merchandising" Download PDFs to your computer or device: Open in Adobe Acrobat on your computer Open in PDF Expert on your device Click in the available spaces to add your salon's name, pricing, values and/or savings SHELF TALKERS November-December 2014 shelf talkers are now available online. LOVE YOUR 23% MAGNIFY YOUR 20 26.00 value STYLE COLOR Shine for the Holidays BOGO 50 % OFF Choose from selected Pearl CLASSIC COLLECTION styling & finishing products Shine for the Holidays BOGO 50 % OFF Choose from WHITE TEA Velvet Molding Gloss & Magical Serum TURN UP 44% THE HEAT 120 200.00 value 32.00 value Starting at up to 36.00 value 30 Starting at up to 46.00 value with INFINITE ceramic FEEL THE 43% 39.00 value SKIN CARE for unbelievably beautiful skin TRIO 41% 41 November December 2014 13

Salon Price List USA Salon Each Salon Each Salon Each (50% margin) (60% margin) Salon Each (50% margin) (60% margin) CREME COLOUR SYSTEM SPECIALTY COLOR SYSTEM PEARL CLASSIC COLLECTION PEARL CLASSIC COLLECTION TRUE INTEGRITY Opalescent Creme Colour Starter Kit 95.00 Mixing Intro Unit 285.00 Complete Intro Unit 550.00 Creme Colour, 76 shades (60 ml/net wt 2.05 oz/58.2 g) 6.50 Swatch Book 105.00 ILLUSIONIST Brilliant Creme Highlights Intro Unit 160.00 Creme Highlights, 10 shades (60 ml/net wt 2.05 oz/58.2 g) 6.50 ILLUSIONIST Accelerator Powder Packet (10 g/.35 oz) 1.00 ILLUSIONIST Accelerator Powder (680 g/ oz) 32.00 Swatch Book 60.00 HYPNOTIC Single Step Creme Lowlights Intro Unit 160.00 Creme Lowlights, 10 shades (60 ml/net wt 2.05 oz/58.2 g) 6.50 Swatch Book 60.00 GEL COLOR SYSTEM HIGH DEFINITION Custom Mixing Gel Color System Intro Unit 235.00 Gel Colors, 10 shades (118 ml/4 oz) 9.00 LIFT, for Ultra Light Blondes (118 ml/4 oz) 9.00 2-Pack Intensifiers, 2 shades (29.6 ml/1 oz) 6.50 Swatch Book 105.00 BLAZING HIGHLIGHTS Toner Infused Gel Color System Intro Unit 135.00 Gel Colors, 5 shades (118 ml/4 oz) 9.00 Oil Lightener (236 ml/8 oz) 13.00 Blue Oil Lightener (118 ml/4 oz) 7.75 X-tra Light Booster Concentrate (net wt 454 g/16 oz) 22.00 Swatch Book 80.00 SHADOW LOWLIGHTS Filler Infused Gel Color System Intro Unit 135.00 Gel Colors, 7 shades (118 ml/4 oz) 9.00 Swatch Book 80.00 SPECIALTY COLOR SYSTEM MENZ 5 Minute Haircolor Intro Unit 100.00 Haircolor, 9 shades (60 ml/2 oz) 8.00 Activator (liter) 7.00 1 Minute Stabilizer (250 ml/8.5 oz) 9.25 Applicator Bottle (60 ml/2 oz) 1.60 Swatch Book 42.00 POWER BLONDE Lightening Powder Lightening Powder (net wt 400 g/14.1 oz) 20.00 Lightening Powder (net wt 800 g/28.2 oz) 34.00 URBAN SHOCK Color Craze Intro Unit 50.00 Haircolor, 7 shades (75 ml/2.5 oz) 6.00 Swatch Book 42.00 PURE OXI DEVELOPERS Demi-Permanent Liquid Developer (liter) 6.75 10 Volume Clear Developer (liter) 5.25 20 Volume Clear Developer (liter) 5.25 Demi-Permanent Creme Developer (liter) 8.25 10 Volume Creme Developer (liter) 6.75 20 Volume Creme Developer (liter) 6.75 30 Volume Creme Developer (liter) 8.25 40 Volume Creme Developer (liter) 8.25 HAIRCOLOR ACCESSORIES COLOR WHIP Haircolor Thickener (250 ml/8.5 oz) 5.00 COLOR WHIP Haircolor Thickener (liter) 12.50 COLOR AWAY Haircolor Stain Remover (250 ml/8 oz) 5.00 NO H2O2 No Peroxide (8.5 oz/250 ml) 7.50 NO H2O2 No Peroxide (liter) 21.75 NO H2O2 No Peroxide (gallon) 43.25 Two-Sided Mixing Bowl 6.25 Applicator Brush (black or silver) 1.20 Applicator Bottle 2.00 Measuring Cup 1.20 Color Tool 2.25 400-Pack Haircolor Foils (10 4 ) 13.00 400-Pack Haircolor Jumbo Foils (10 6 ) 19.00 200-Pack Color Papers (10 5 ) 19.00 Scruples Stylist Color Apron 16.25 Scruples All-Purpose Cape 16.25 Tube Key 2.00 INTRO UNITS Stylist Kit 29.95 59.90 74.88 Starter Kit 99.95 Salon Intro Unit 499.95 Integrity Salon Collection 1,000.00 SHAMPOO TOTAL INTEGRITY Ultra Rich Shampoo (12 oz/350 ml) 10.00 20.00 25.00 TOTAL INTEGRITY Ultra Rich Shampoo (liter) 25.00 50.00 62.50 MOISTURE BATH Replenishing Shampoo (12 oz/350 ml) 6.25 12.50 15.63 MOISTURE BATH Replenishing Shampoo (liter) 12.00.00 30.00 MOISTURE BATH Replenishing Shampoo (gallon) 34.00 STRUCTURE BATH Volumizing Shampoo (12 oz/350 ml) 6.25 12.50 15.63 STRUCTURE BATH Volumizing Shampoo (liter) 12.00.00 30.00 STRUCTURE BATH Volumizing Shampoo (gallon) 34.00 RENEWAL Color Retention Shampoo (12 oz/350 ml) 6.25 12.50 15.63 RENEWAL Color Retention Shampoo (liter) 12.00.00 30.00 RENEWAL Color Retention Shampoo (gallon) 34.00 PLATINUM SHINE Toning Shampoo (8.5 oz/250 ml) 8.50 17.00 21.25 PLATINUM SHINE Toning Shampoo (liter) 17.00 34.00 42.50 HAIR CLEARIFIER Deep Cleansing Shampoo (12 oz/350 ml) 6.25 12.50 15.63 HAIR CLEARIFIER Deep Cleansing Shampoo (liter) 12.00.00 30.00 HAIR CLEARIFIER Deep Cleansing Shampoo (gallon) 34.00 CLEARET Dandruff & Deodorizing Shampoo (8.5 oz/250 ml) 8.50 17.00 21.25 CLEARET Dandruff & Deodorizing Shampoo (liter) 17.00 34.00 42.50 CONDITION MOISTUREX Replenishing Conditioner (8.5 oz/250 ml) 6.75 13.50 16.88 MOISTUREX Replenishing Conditioner (liter) 14.00 28.00 35.00 ER Emergency Repair Conditioner (8.5 oz/250 ml) 6.75 13.50 16.88 ER Emergency Repair Conditioner (liter) 14.00 28.00 35.00 RENEWAL Color Retention Conditioner (8.5 oz/250 ml) 6.75 13.50 16.88 RENEWAL Color Retention Conditioner (liter) 14.00 28.00 35.00 RENEWAL Color Retention Conditioner (gallon) 40.50 QUICKSEAL Detangling Conditioner (8.5 oz/250 ml) 6.75 13.50 16.88 QUICKSEAL Detangling Conditioner (liter) 14.00 28.00 35.00 QUICKSEAL Detangling Conditioner (gallon) 40.50 QUICK RECY Leave-In Conditioner (6 oz/175 ml) 8.00 16.00 20.00 COMPLETE RECY Treatment Masque (8 oz/227 g) 12.00.00 30.00 PURIFY HAIR CLEARIFIER Treatment (8.5 oz/250 ml) 5.25 HAIR CLEARIFIER Treatment (liter) 15.00 STYLE Style Primer: BLOW DRY SPRAY Save Time & Protect (6.6 oz/195 ml) 8.00 16.00 20.00 DESIGN BASE BB Creme For Hair (2.5 oz/71 g) 9.00 18.00 22.50 Gloss: RENEWAL Hair Therapy Polish (2 oz/60 ml) 8.50 17.00 21.25 SOOTHING POLISH Conditioning Serum (3.4 oz/100 ml) 9.00 18.00 22.50 FINISH Gloss: HYPERSHINE Repair Spray (4.2 oz/125 ml) 9.00 18.00 22.50 PEARL FINISH Humectant Pomade (1. oz/35 g) 8.00 16.00 20.00 Firm: TEXTURIZING PASTE Sculpt & Create (3.5 oz/100 g) 10.00 20.00 25.00 ENFORCE Working & Finishing Hair Spray (8.5 oz/250 ml) 6.75 13.50 16.88 ENFORCE Working & Finishing Hair Spray (liter) 18.00 36.00 45.00 HIGH DEFINITION Hair Spray (net wt 1.5 oz/50 ml) 3.50 7.00 8.75 HIGH DEFINITION Hair Spray (net wt 10.6 oz/350 ml) 8.50 17.00 21.25 Extra Firm: ROCK HARD Finishing Spray (net wt 10.6 oz/350 ml) 9.00 18.00 22.50 PUMPS Trigger Sprayer (8.5 oz) 1.30 Liter Pump 1.30 2.60 3.25 Gallon Pump 3.30 ACCESSORIES Scruples Window Decal 1.60 Retail Product Bag.15 INFINITE Ceramic Styler 100.00 200.00 Prescription Pad (25/pad) 2.30 Salon Banner with stand (23" x 62") 75.00 WHITE TEA COLLECTION Starter Kit 99.95 Salon Intro Unit 399.95 Integrity Salon Collection 1,000.00 Sulfate Free Restorative Shampoo (350 ml/12 oz) 11.00 22.00 27.50 Sulfate Free Restorative Shampoo (950 ml/32 oz) 25.00 50.00 62.50 Restorative Conditioner (150 ml/5 oz) 8.50 17.00 21.25 Restorative Conditioner (950 ml/32 oz) 25.00 50.00 62.50 Soothing Daily Conditioner (250 ml/8.5 oz) 8.50 17.00 21.25 Soothing Daily Conditioner (950 ml/32 oz) 20.50 41.00 51.25 Magical Serum (150 ml/5 oz) 11.50 23.00 28.75 Leave-in Miracle Foam Conditioner (150 ml/5.1 oz) 8.50 17.00 21.25 Luminous Gel (150 ml/5 oz) 10.00 20.00 25.00 Satin Paste (44 g/net wt 1.55 oz) 10.00 20.00 25.00 Velvet Molding Gloss (44 g/net wt 1.55 oz) 10.00 20.00 25.00 Luxury Hair Spray (265 ml/net wt 8 oz) 9.25 18.50 23.13 5% Panthenol Treatment (250 ml/8.5 oz) 8.25 16.50 20.63 5% Panthenol Treatment (liter) 22.50 45.00 56.25 Panthenol EDA Creme (80 ml/2.7 oz) 20.50 41.00 51.25 Hydrating Lotion (250 ml/8.5 oz) 6.00 12.00 15.00 COLOR ART Conditioning Color Gloss Intro Unit 180.00 Color Gloss, 12 shades (118 ml/4 oz) 8.00 Processing Solution (liter) 6.50 Swatch Book 60.00 TEXTURE & PERMS TEXTURE TEXTURE FUSION 6.50 Texture Sponge Kit 8.00 PERMS EFFECTS Buffered Perm System (Normal or Tinted) 4.45 RENEWAL Conditioning Perm (Normal or Tinted) 4.45 CENTURA Perm System 1 - Acid-Balanced Perm 6.00 2 - Non-Thio Perm 6.00 3 - Buffered Alkaline Perm 6.00 Flexible: SILK CONTROL Blow Dry Elixir (5 oz/148 ml) 8.50 17.00 21.25 CREME PARFAIT Volumizing Foam (8.5 oz/250 ml) 7.50 15.00 18.75 DUAL DESIGN Gel / Wax (net wt 4 oz/114 ml) 8.00 16.00 20.00 TWISTED Curl Defining Creme (net wt 5 oz /142 ml) 8.00 16.00 20.00 SMOOTH OUT Straightening Gel (8.5 oz/250 ml) 7.50 15.00 18.75 SMOOTH OUT Straightening Gel (liter) 22.00 44.00 55.00 Firm: HEAT UP Styling & Finishing Thermal Spray (8.5 oz/250 ml) 7.50 15.00 18.75 Extra Firm: DIRECT VOLUME Root Lifter (8.5 oz/250 ml) 7.50 15.00 18.75 ENFORCE Sculpting Glaze (8.5 oz/250 ml) 6.75 13.50 16.88 ENFORCE Sculpting Glaze (liter) 18.00 36.00 45.00 ENFORCE Sculpting Glaze (gallon) 55.00 14 scrupleshaircare.com November December 2014 15

Scruples Education Show Schedule NOVEMBER DECEMBER 2014 Date Show Distributor City/State Phone Artist Nov 23 1,000 Cup of Coffee Reliable Salon Resource Group Madison, WI 800-657-0750 Chris Venesky Nov 1,000 Cup of Coffee Reliable Salon Resource Group Pewaukee, WI 800-657-0750 Chris Venesky Online Education Webinars Contact education@scrupleshaircare.com to register Date Program Time Nov 10 BLAZING HIGHLIGHTS & SHADOW LOWLIGHTS 11:00 11:30 a.m. CST Nov 10 ILLUSIONIST Highlights & HYPNOTIC Lowlights 2:00 2:30 p.m. CST Dec 15 ILLUSIONIST Highlights & HYPNOTIC Lowlights 11:00 11:30 a.m. CST Dec 15 BLAZING HIGHLIGHTS & SHADOW LOWLIGHTS 2:00 2:30 p.m. CST Academy Schedule 2015 Scruples Academy registration form available online at scrupleshaircare.com/education Date Program Artist Feb 28 Mar 3 Training for Tomorrow Scruples Education Team June 13 16 Training for Tomorrow Scruples Education Team Sept 12 15 Training for Tomorrow Scruples Education Team Oct 27 Training for Tomorrow Scruples Education Team Oct 28 29 Self-Tour of Haircolor Self-Tour of Haircolor Team Member Oct 30 Spa Retreat Day Scruples Education Team Oct 31 Nov 3 Global Design Artistry (Halloween Theme Cocktail Party) Scruples Education Team Scruples Corporate Headquarters Lakeville, MN 1.800.457.0016 Recently Retired Discontinued Product (size) Replacement Product (size) ILLUSIONIST Brilliant Creme Highlights 5CR & 5CO (60 ml/2.05 oz) N /A HAIRCOLOR FORMULA/CREDITS MODEL: Courtney NATURAL LEVEL: 2 BASE COLOR: HIGH DEFINITION Custom Mixing Gel Color System Level 5 Wine Auburn DIMENSION COLOR: BLAZING HIGHLIGHTS Toner Infused Gel Color System Chestnut STYLE & CUT: Charlie Price HAIRCOLOR: Jacque Alexander Hansen MAKEUP: Kumi Goanaeh PHOTOGRAPHY: Melanie Watson SCRUPLES ACADEMY Video Scruples Sold Worldwide Scruples Professional Salon Products, Inc. 1.800.457.0016 TECHNICAL ASSISTANCE: 1.888.SCRUPLES (727.8753) scrupleshaircare.com WE PROUDLY SUPPORT: Satisfaction Guarantee: Scruples guarantees your complete satisfaction with all its products. If for any reason you are not completely satisfied with any Scruples product, return the unused portion to your Scruples distributor for a full refund. Distributor note: Scruples will replace any partially used merchandise returned as a result of this guarantee. ALL PROMOTIONS AVAILABLE WHILE SUPPLIES LAST. Printed in USA ACE Grants: For information on applying for a grant to attend cosmetology school, call 1.888.411.GRANTS