How to become the best in your region. Colin Farndon - Director of Leisure, Gleneagles
GLENEAGLES THE GLORIOUS PLAYGROUND Know who you are aspire to be individual, authentic and genuine. Your Attributes Your Values Your People Your Relevance
GLENEAGLES THE G LORIOU S PLAYGROUND BRAND ATTRIBUTES ICONIC SCOTTISH ADDRESS A WORLD OF EXPERIENCES EFFORTLESSLY STYLISH SINCERE & GENUINE Set in the raw, untamed and breathtakingly beautiful hills of Perthshire, Gleneagles is a true Scottish icon. Throughout its 90-year history, Gleneagles has been at the heart of Scottish culture, politics, sport and business. Whether guests have come here to eat, meet, drink, shoot, fish, hunt, ride, drive, play golf or tennis or just to relax and be pampered. Gleneagles has always been, and will always be, a glorious playground. Gleneagles has always been associated with glamour and effortless style. When the hotel opened in 1924 it was described as the Riviera of the Highlands. Style informs everything we do, and today Gleneagles remains a gateway to a glamorous world. Gleneagles beats with a warm heart that delights in hospitality and storytelling. This warmth and thoughtfulness springs from a love of the place and a desire to go above and beyond expectations. Our ultimate desire is for guests to experience something so quintessentially Gleneagles that it is beyond comparison.
GLENEAGLES THE G LORIOU S PLAYGROUND FUNCTIONAL ATTRIBUTES LOCATION FACILITIES BREADTH OF SPA OFFER ROOMS, F&B, WIDER OFFER Guests want to experience a place build experiences around where you are it is part of who you are. Its not about biggest and best, it is about presentation, relevance to and integrity of the experience you are offering. Facilities should reflect personality and avoid the global generic. It is important to offer choice and reflect a range of expertise but only do things you can do well and avoid box ticking sophisticated travellers will find you out! Guest experience does not begin and end at the Spa door ensure that the wider property has empathy and recognition for the spa guest. Create touchpoints that are relevant and choices which enhance their journey.
GLENEAGLES THE G LORIOU S PLAYGROUND SHARED TEAM VALUES SPIRIT OF ADVENTURE PRIDE ONE TEAM WARM AND THOUGHTFUL Gleneagles is a glorious playground of leisure activities, country pursuits and exceptional culinary experiences, where everyone's sense of fun and adventure can be kindled. Through your enthusiasm, curiosity and willingness to try new things, you are inspired to seize all the superb career and development opportunities the glorious playground offers you. In the process, your infectious energy also enhances the guest experiences. Gleneagles has a rich history going back nearly a century and you can feel proud to be a part of this. Aim to leave it in a better place, day to day and year to year, to pass it on to the next generation of employees and guests. Your every action builds on Gleneagles' reputation; just let your high personal and professional standards speak for themselves. We're all part of one team, working together to deliver legendary service. Whether you're front or back of house, and whether it's an action, a gesture, a conversation, or just a warm smile, you are helping to enrich the guest story and create lasting memories. Gleneagles beats with a warm heart and is a home from home - a welcoming place where staff and guests feel they truly belong. Friendly, caring and attentive, your natural hospitality towards guests and colleagues is what makes Gleneagles such a special place.
GLENEAGLES THE GLORIOUS PLAYGROUND PEOPLE, PEOPLE, PEOPLE Find Talent& Potential Train Experts Reward with empathy Trust and support Empower for success
GLENEAGLES EASTERTON FARM RELEVANCE TO YOUR MARKET Industry insights that are key to us: Emotional Luxury - It is not about what they get but so much more about how you make them feel and addressing their needs bespoke and personalised. Consumers are seeking meaningful experiences -they want to connect to the culture, the people and nature. Relationships with a hotel is key, individuality & personality. The little guys are winning They want to feel good and they want to be wise about how they spend their money. It needs to be simple and sincere - Quality is a given. Multi-generational travel is booming they want to travel together to enrich their lives creating and sharing valued memories. It s all about the Micro moment. Think big in how you structure things, but plan small and build in the opportunities to allow the micro moments to happen.
GLENEAGLES EASTERTON FARM TELLING YOUR STORY Pe o ple do no t buy go o ds or s e rvic e s. The y buy re lations, s torie s & magic. Influencers & Events, PR & Key Media Awards! A brand is no longe r what we te ll the c o ns um er it is it is what c o ns um e rs te ll e ac h othe r it is.
Thank you Colin Farndon Director of Leisure E colin.farndon@gleneagles.com The Gleneagles Hotel Auchterarder, Perthshire, Scotland, PH3 1NF