Anti-Aging + Nourishing + Moisturization
Technical Information Product Code: 20742 INCI Name: Cocos Nucifera (Coconut) Fruit Extract INCI Status: Conforms Suggested Use Level: 1.0-5.0% Suggested Applications: Anti-Aging, Nourishing Moisturization, Improves Slip
Coconut Water Trend The use of Coconut Water in Health & Wellness Market: o Coconut water is the most rapidly growing wellness-oriented beverage o Exotic and has excellent consumer recognition Coconut water has an enduring history of use in medical applications: o Isotonic Solution Replaces lost fluids & minerals when the body is dehydrated
Coconut Water Trend Revlon Lush Paul Pender o Brands are capitalizing on the coconut water trends o Example: Hydrating Make-Up Active Concepts asks: In topical applications, does coconut water really hydrate the skin? Coconut water is not how the coconut stays hydrated!
Coconut Lipids Coconuts answer to Moisture Retention: Coconut water is found suspended in the hydrophobic meat, or white/fleshy edible part of the coconut Rich in MCT s Contributing to cellular nutrition Effective Levels of Sterols Structurally similar to cholesterol an essential component of proper cell membrane permeability & fluidity MCT & Sterol constituents Provide protection to the internal coconut water & dehydrating elements
180% Comparative Moisturization 168% Protocol Equipment: DermaLab Combo Percent (%) Difference 160% 140% 120% 100% 80% 60% 40% 20% 0% -20% 29% 138% 31% 122% 108% 35% 33% -3% -2% t = 0 24 hrs 1 week 2 weeks 3 weeks Experimental vs. Untreated Control Experimental vs. Base Lotion Improvements in moisturization following application of the test materials after a period of 3 weeks Principle of measurement: Conductance, single frequency Subjects: 10 (m/f) Test area: Volar forearms Concentration of active used: 2.0% Frequency of application: Twice Daily
Percent (%) Difference TEWL Comparison t = 24 1 week 2 week 3 weeks 20% 19% 18% 16% 15% 14% 12% 12% 11% 10% 11% 10% 9% 8% 6% 6% 4% 2% Protocol Equipment: DermaLab Combo Principle of measurement: Ultrasound Probe Subjects: 10 (m/f) Test area: Volar forearms Concentration of active used: 2.0% 0% Experimental vs. Untreated Control Experimental vs. Base Lotion Frequency of application: Twice Daily Improvements in barrier function following application of the test materials after a period of 3 weeks.
Half Head Study Protocol 5 participants with ethnic hair Concentration of active used: 2.0% Principle of measurement: Salon professional and volunteer assessed hair characteristics AcquaSeal Coconut demonstrated the ability to smooth the cuticle of the hair, enhance combability, and increase shine
Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner.
Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner.
Technical Information Product Code: 20742 INCI Name: Cocos Nucifera (Coconut) Fruit Extract INCI Status: Conforms Suggested Use Level: 1.0-5.0% Suggested Applications: Anti-Aging, Nourishing Moisturization, Improves Slip