AC Rice Curl Complex PF A unique complex that deeply nourishes hair while helping retain curls Tomorrow s Vision Today!
AC Rice Curl Complex PF Technical Information: Product Code: 20650PF INCI Name: Water & Lactobacillus/Tomato Fruit Ferment Extract & Oryza Sativa (Rice) Extract & Keratin Amino Acids & Acyl Coenzyme A Desaturase INCI Status: Conforms Suggested Use Levels: 1.0 10.0% Suggested Applications: Curl Retention, Conditioning, Anti-Aging
Why is curly hair curly? A little hair anatomy Hair has 3 layers o Cuticle protects the inner structure of hair It is coated with sebum, which provides shine o Cortex keratin filaments wrapped in helical structures intertwined into bundles o Medulla center of the hair shaft, contains loosely connected cells and airspace, not always continuous
Hair Anatomy (Cont.) The cortex is held together by 3 types of bonds: o Hydrogen bonds Weak physical bonds broken by water or heat Bonds reform when hair dries o Salt bonds Weak physical bonds broken by alkaline or acidic solutions that alter ph of hair Bonds reform when ph is normalized
Hair Anatomy (Cont.) o Disulfide Bonds Much stronger than hydrogen & salt bonds Cysteine is the key amino acid in keratin Each cysteine amino acid contains sulfhydryl groups that link with adjacent sulfhydryl groups to form disulfide bonds and create cysteine Chemical treatment required to permanently straighten or curl Oxidation of sulfhydryl groups in cysteine damages hair and weaken individual fibers Protecting disulfide bonds is important for strengthening hair
So, why is curly hair curly? So, why is hair curly? - Curly hair contains a significantly higher degree of disulfide bridges than wavy or straight hair
AC Rice Curl Complex PF A unique complex that enhances curl retention, conditions, hydrates and protects curly hair Helpful for both naturally curly hair & hair curled with an iron or permed It contains: Rice Amino Acids Steroyl CoA-desaturase (SCD-1) Tomato Bioferment Keratin Amino Acids
How does it work? Rice Amino Acids Hydrates hair Helps stabilize hydrogen and salt bonds Strengthens hair Enhances curl retention Natural or styled Coincides with marketing appeal of rice in cosmetics
How does it work? (Cont.) Steroyl CoA-desaturase (SCD-1) This enzyme converts saturated fatty acids on hair to unsaturated fatty acids The conversion changes melting point of fatty acids, as a result they are more fluid like which: Improves flexibility Improves texture Improves curl retention
How does it work? (Cont.) Tomato Bioferment Contains a unique bi-enzyme complex that converts serine into cysteine Acetyltransferase converts serine to O-acetylserine O-acetylserine thiol lyase converts to form cysteine Can help repair oxidized sulfhydryl groups Restoring disulfide bonds strengthens hair & improves curl (the stronger disulfide bonds the better hair maintains its shape)
How does it work? (Cont.) Tomato Bioferment Also offered by itself as ACB Tomato Bioferment Tomatoes contain lycopene, a potent antioxidant that protects against oxidative stress NutraIngredients-USA reported that launches of products containing lycopene are on the rise Lycopene Lycopene is 10 times more efficient than Vitamin E at quenching singlet oxygen After US & Canada, the largest lycopene markets are Japan & Brazil
How does it work? (Cont.) Keratin Amino Acids Light weight humectant Keeps hair looking polished & smooth Provides conditioning benefits
Percent (%) Curl Retention Efficacy Data Curl Retention 120 17 100 80 16 15 Protocol Clean, virgin brown tresses were first treated and then dried under ambient conditions 60 14 Tresses were combed 10 times each 40 20 13 12 11 Tresses were curled with a curling iron The length of each tress was measured over a period of 18 hours 0 30 Minutes 3 Hours 18 Hours Time 5% AC Rice Curl Complex PF Control Percent Improvement 10 Tested samples: a) 5% AC Rice Curl Complex PF in aqueous solution b) Water (Control) A 12% increase in curl retention was obtained after 18 hours of using AC Rice Curl Complex PF
AC Rice Curl Complex PF Technical Information: Product Code: 20650PF INCI Name: Water & Lactobacillus/Tomato Fruit Ferment Extract & Oryza Sativa (Rice) Extract & Keratin Amino Acids & Acyl Coenzyme A Desaturase INCI Status: Conforms Suggested Use Levels: 1.0 10.0% Suggested Applications: Curl Retention, Conditioning, Anti-Aging
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