BE YOURSELF, WEAR ALPE! BUSINESS DOSSIER MARKETING CAMPAIGN 2016 2017
BE YOURSELF, WEAR ALPE! BE YOURSELF... Naturalness is very important in our philosophy and we want to convey in our shoes. The Alpe woman: is vital, cheerful and be herself. All moments that she lives are special and natural. She likes to feel good being herself and she feels identified with her Alpe Shoes. WEAR ALPE! In ALPE Woman we re looking the quality and the maximum comfort to accompany every moment of your day. All of that we make it without give up to fashion and to style. Our quality materials and the care that we make our shoes being possible that you can wear Alpe in all the moments that you live in your day by day. Feel good, live, enjoy, wear ALPE Shoes.
MADE IN SPAIN FASHION & COMFORT We watch out our styles for you can wear it all day and wherever you go. Our designers use soles for the maximum comfort and adjustment of your feet. They study how to ensure the maximum comfort without forget fashion and trends.
ALPE AS A COMPANY From 1986, ALPE is known for quality and high-design shoe manufacturing. Our shoes, made in Spain, are available in the large store groups and in the independient boutiques. Day by day, ALPE shoes are being displayed in more shop windows around the world, and that is the best proof of our good work.
Thanks to this, today ALPE can show this recap: ALPE EXPERIENCE IN NUMBERS Annual turnover: more than 66 million Number of clients in Spain: more than 2.000 Number of clients in the rest of the world: more than 1.500 The company has been producing shoes for more than 25 years. During this time, due to our care and attention in using high quality leathers and materials, combined with creativity and fashion, our reputation has grown immensely. Number of pairs sold during the last year: over 875.000 Annual investment in advertising and marketing: more than 600.000 International fairs: Micam Milan GDS Düsseldorf Panorama Berlin Pure London Moda Birmingham Momad Madrid ANWR.
ALPE IN THE WORLD Our shoes can be found in: Spain, France, England, Portugal, Ireland, Italy, Belgium, Croatia, Austria, Czech Republic, Poland, the Our work is recognized in markets across 5 continents. Currently over 30 markets are trendy thanks to our models, without paying more for it. Netherlands, Serbia, Greece, Cyprus, Bulgaria, Romania, Moldova, Ukraine, Sweden, Switzerland, Germany, Russia, Israel, Morocco South Korea, Japan, Chile, Colombia and the US.
ALPE AT YOUR SERVICE The manufacturing process is the sum of shoemaking tradition, using the latest technology and selecting the best leathers that your feet deserve. The philosophy of our design team is to create on-trend desirable footwear for the contemporary customer, who seeks quality, comfort and style at an affordable price. Always with our commitment to excellent customer service, in Spain and elsewhere in the world.
ALPE WITH YOU Every collection deserves a good presentation, and nowadays our presence both in the traditional media (radio, television and newspapers) and social networking is becoming more intense. The link with our customers is more powerful than ever. Thanks to the use of these new channels, including a following of our designs and styles by some of the most influential fashion bloggers (Priscila Betancort, Marina Romero, Elena Caride, Marta Sgroi, Virginia Sauto, Kira Miró, Oliva Molina, Maria León...) and the increased traffic from our online store.
ALPE WITH EVERYBODY This is the main reason we can see our shoes being worn by some the most famous celebrities (Elsa Pataky, Malú, Helen Lindes, Paula Echevarría...), and especially on the feet of Ursula Corberó and Ariadne Artiles, who totally embodies like no other the philosophy of ALPE.
ALPE SHOWS ITSELF Our company takes part in the most important international fairs. MICAM, PURE, GDS, MODA, PANORAMA and MOMAD, we are on the twice yearly appointment schedule of our customers, who make a point to visit us at these fairs.
ALPE FOR THEM Our customers also appreciate that ALPE have developed an advertising support plan using point of sale, we provide them with different promotional items in connection with the marketing campaigns that are carried out for each season.
CREACIONES ALPE SL. & ALPE SPORT, SL. Carretera Vieja de Extremadura s/n 45513 Santa Cruz del Retamar, Toledo. SPAIN. tel. (+34) 925 794 953