VENUE BROCHURE 2013 Collections July 19-23, 2012
THE EVENT Mercedes-Benz Fashion Week Swim (MBFW Swim) is presented annually by IMG Fashion in Miami Beach, Florida at South Beach s Dates: July 19 23, 2012 Location: The Raleigh Hotel, Miami Beach, FL Attendance: 10,000+ by invitation only Media + Buyers: 650+ (Domestic and international) Shows: 20+ runway shows & presentations historic hotel, The Raleigh. With its iconic, landmark pool, it is one of Miami s hottest destinations. Timed to coincide with the swimwear industry s largest trade show, MBFW Swim provides a world-class runway platform to launch your swimwear and resort collections while gaining exposure with the national and international fashion, style, and news media. IMG Fashion s runway venues come complete with the most experienced, professional production team in the industry. MBFW Swim The Event 2
MARKETING BENEFITS Beyond the Runway - Designer content is seamlessly integrated into relevant posts on the Offical Website, Facebook, Twitter and You- Tube pages of MBFW Swim - Each season, a custom social media calendar is created to generate brand awareness and direct traffic to individual designer s websites Official Website - The Official Event Website s designer section will include images and video highlights of designer s collection and a link to individual designer s websites (In 2011, mbfashionweek.com had over 1.3 million visitors from 169 different countries) - Online tools for designers to promote their brand including designer runway and backstage photos and videos, profiles, retail locations, links to designer website and e-commerce - Blog stylized site includes real time event news, downloadable schedules, expanded designer content pages, and event scene featuring backstage and celebrity photos Facebook - Designer news, status updates with insider info, recent photos, video links and contests provide over 222,000 fans (March 2012) an outlet to share and interact with your brand and the Event Twitter - Up-to-date happenings at MBFW Swim are circulated to over 89,000 followers (March 2012), which increases an average of 3,000 over the course of each season YouTube - The Official YouTube channel brings the glamour of the runway directly to millions of consumers worldwide. Via the world s largest entertainment platform, a dedicated MBFW Swim YouTube channel grants at-home viewers a front row seat to your collection Additional Exposure - Designer/Collection name inclusion in event advertisements in publications such as California Apparel News, Ocean Drive Magazine, New York Times, The Daily, etc - Editorial mention in the Official Program including designer name and headshot (Distributed to 5,000 attendees) -Official Schedule with your collection name, show time and venue is distributed in the Official Program, as well as on the Official Event Website - Inclusion in designer specific event signage at The Raleigh Please contact Ashley Edes at ashley.edes@imgworld. com or 646.871.2465 regarding marketing and social media MBFW Swim The Event 3
Mercedes-Benz Fashion Week Swim attracts journalists, photographers, camera crews and top media from around the world Vogue Teen Vogue ELLE WWD Sports Illustrated People Magazine Life & Style NBC Associated Press Reuters Miami Herald E! Seventeen Access Hollywood Lucky Extra Marie Claire InStyle Mercedes-Benz Fashion Week Swim attracts top international swimwear designers labels and brands including: A.Ché Cosabella Mare Lisa Blue Speedo Aguaclara Crystal Jin Lisa Maree Swimwear Anywhere ANK by Mirla Sabino Custo Barcelona Luli Fama Tibi Aqua Di Lara/Qiss Qiss Diesel Luxe by Lisa Vogel Tommy Bahama Aquarella dineila Brazil Mara Hoffman Tori Praver Swimwear Ashley Paige Dolores Cortés Marysia Swim Trina Turk Badgley Mischka Ed Hardy Swimwear Nicolita True Religion Swimwear Beach Bunny Swimwear Have Faith Swimwear Norma Kamali V Del Sol Becca Inca Parke & Ronen Vitamin A Belusso Jessica Simpson Poko Pano ViX Swimwear Caffé Swimwear Jogo Beach Red Carter White Sands Australia Carmen Marc Valvo Kooey Swimwear Australia Rosa Cha Zimmermann Cia.Marítima L*Space by Monica Wise Sonia Vera Swimwear Zingara MBFW Swim The Event 4
CABAÑA GRANDE Location: The Raleigh Hotel Runway: 90 long x 6 wide x 3/4 high (white painted muslin) Capacity: 390 seated*, 50 standing, 104 front row *designated amount of sponsor seats are additional to these numbers Rental Time: 2 to 3 hours backstage, 1 hour front of house (subject to change pending final schedule) Rate: $8,500 MBFW Swim Cabaña Grande 5
Cabaña Grande: - White tent with white stage set and white 3/4 runway located adjacent to the Raleigh Hotel on 18th Street and Collins Avenue - European Style overhead lighting - Fully balanced sound system provides equalized coverage for music playback - Standardized seating plans to expedite pre-seating - Backstage areas come fully equipped with garment racks, mirrors, makeup lights, headsets and radio communication - Climate-controlled air conditioned environment - Continuous generator power - Venue management and an experienced design team to handle all lighting, sound, and staging requirements - Volunteers will be on site to help set up and break down (stuff gift bags, usher guests, and dress models backstage, if needed) - Security will be provided to assure a safe and efficient flow of guests MBFW Swim Cabaña Grande 6
OASIS Location: The Raleigh Hotel Runway: 56 long x 6 wide x 12 high (white painted muslin) Capacity: 140 seated*, 64 standing, 62 front row *designated amount of sponsor seats are additional to these numbers Rental Time: 2 to 3 hours backstage, 1 hour front of house (subject to change pending final schedule) Rate: $5,500 MBFW Swim Oasis 7
Oasis: - Clear tent venue with 12 raised covered runway located in the Raleigh Hotel s sandy Oasis just behind the pool area - Bench-style guest seating - Fully balanced sound system provides equalized coverage of music playback - Standardized seating plans are provided to expedite pre-seating - Backstage areas come fully equipped with garment racks, mirrors and makeup lights, headsets and radio communication - Climate-controlled air conditioned environment - Continuous generator power - Venue management and an experienced design team to handle all lighting, sound, and staging requirements - Volunteers will be on-site to help with set up and break down (stuff gift bags, usher guests, and dress models backstage, if needed) - Security will be provided to assure a safe and efficient flow of guests MBFW Swim Oasis 8
RALEIGH POOL If you are interested in presenting your collection in alternative, dynamic ways, such as a suspended runway over The Raleigh pool with a tropical foliage back drop, pool side exhibits and informal modeling, group shows, and more, call us to customize your perfect event. In addition to evening activities, if you are interested in engaging your brand with consumers during a daytime event at The Raleigh s iconic pool please contact us to learn more. The opportunities could include styling sessions, trunk shows and personal shopping experiences, a runway show or presentation, etc. Contact: Christina Neault christina.neault@imgworld.com 646-871-2410 MBFW Swim Raleigh Pool 9
RALEIGH PENTHOUSE Current decor of The Raleigh Penthouse s above, past MBFW Swim events held in The Raleigh Penthouse below The Raleigh Penthouse is the ideal location for intimate runway settings, presentations with passed champagne and cocktails, or the perfect after-party to celebrate the debut of your newest collection. Please call us to discuss opportunities. Contact: Christina Neault christina.neault@imgworld.com 646-871-2410 MBFW Swim Raleigh Penthouse 10
SHOW PRODUCTION IMG Fashion, the world s premiere fashion event company, involved in over 30 industry and consumer events around the world each year, offers unparalleled show production expertise to enhance the presentation of your collection. These services include the following: Individual Show - Production Coordinator/Show Director - Backstage Staff - Hair & Makeup Artists - Dressers - Models (details on page 12) - Pressers - Pre-show workspace - Rack Rentals Does not include invitations, PR, front of house staff, run of show, video/still photography, wardrobe stylist, music selection, accommodations and travel, shipping of styled collection, gift bags, custom scenery/lighting, or insurance. Brand logo, vinyl applied to upstage wall available for additional fee. Individual Show Rate (includes venue fee): $33,500 Cabaña Grande $30,500 Oasis Please contact Christina Neault at christina.neault@imgworld.com or 646-871-2410 to discuss the production of your show. MBFW Swim Show Production 11
SHOW PRODUCTION Group Show - Production Coordinator/Show Director - Backstage Staff - Hair & Makeup Artists - Dressers - Models (details below) - Pressers - Pre-show workspace - Rack Rentals - Gobo Lighting Brand Integration - Guest List Management (including invitations, RSVPs, seating) - Front of House Staff Does not include individual designer PR, run of show, video/still photography, wardrobe stylist, music selection, accommodations and travel, shipping of styled collection, gift bags, custom scenery/lighting, or insurance. Group Show Rate (includes venue fee): $10,000 per designer* Group Show *minimum 4 designer participation Model Casting (for both Individual and Group Shows) IMG Fashion producers completely handle casting of the models for your show. This process includes outreach to model agencies, casting, schedule coordination with agencies, scheduling of fittings and hair/makeup tests, and backstage model wrangling. Model cards including measurements will be provided to designers once casting is complete. Show costs listed on pages 11 and 12 include up to 15 models. Designer may opt to hire extra models at an additional cost. Please contact Christina Neault at christina.neault@imgworld.com or 646-871-2410 to discuss the production of your show. MBFW Swim Show Production 12
SPONSOR INFORMATION IMG Fashion is dedicated to keeping the venues at Mercedes-Benz Fashion Week Swim affordable for all participating designers. The event exists in large part due to our generous sponsors and we engage with brands that are dedicated to supporting you and the fashion industry as a whole. In addition to the event support provided by our official sponsors, we understand that you may be pursuing individual sponsors for your show. In doing so, we ask that you avoid brands in the categories listed here so that there will not be any conflicts with the exclusivities extended to the event sponsors. Please keep in mind that this is an incomplete list that will expand. Therefore, please contact Danielle Calcara at 646.871.4533 or danielle.calcara@imgworld.com with any questions. The event also has hair care and makeup sponsors that may be interested in working with you, but you are free to work with your own partners for these products. Your sponsors may not conflict with any of these categories: - Motor Vehicles and related categories - Credit Cards and Payment Systems - Hotels and Residential Properties - Wireless/Broadband Providers - Shipping and Logistics - Mobile Phones, Handsets and PDAs - Tourism and Travel - Airlines - Non-Alcoholic Beverages (sodas/energy drink) - All spirits, liqueurs, beer and wine - Water (including flavored waters) - Coffee and Coffee Products - Regional Magazine - National Newspaper - Skincare and Suncare MBFW Swim Sponsor Information 13
FINAL STEPS Please read all venue information carefully before making your selection. Indicate on the form on the following page your top three choices including the date and venue. Once completed, return via fax or mail to IMG Fashion with a credit card authorization form or company check for your 50% deposit by April 18th, 2012. If you choose to email it, please send it to Lauren Turner at lauren.turner@imgworld.com. Requests will not be considered without a deposit. If this will be your first time showing with us, please include a designer press kit along with your application. This should include a company and designer profile detailing the history of the collection, images of the most current collection, recent press coverage, and a distribution list. Please submit this to us in hard copy format (electronic submissions will not be accepted). MBFW Swim Final Steps 14
VENUE REQUEST FORM Company Name: Designer Name: Address: Primary In-house Designer Contact: Phone: Fax: Email: Cell Phone: P.R. Company: P.R. Contact Name: Address: Phone: Fax: Email: You must include your 50% deposit with this form. Receipt of your request and deposit does not guarantee a commitment from IMG Fashion. Your deposit will not be processed until a time slot has been mutually agreed upon; at that time, the deposit becomes non-refundable. Please make checks out to IMG Fashion Division of IMG Worldwide and send to IMG Fashion, 304 Park Avenue South, 4th Floor, NY, NY 10010. To pay by credit card, fill out attached authorization form. Please send this form to IMG Fashion, Attn: Lauren Turner fax: 212-772-0899 or email: lauren.turner@imgworld.com Venue Choices: Please indicate first, second, and third preferences of evening for your venue Cabaña Grande: $8,500 Fri. July 20th Sat. July 21st Sun. July 22nd Mon. July 23rd OASIS: $5,500 Fri. July 20th Sat. July 21st Sun. July 22nd Mon. July 23rd Please indicate here if you are interested in show production by IMG: Individual Show Group Show For events in The Raleigh Penthouse or at The Raleigh pool, please contact Christina Neault at christina.neault@ imgworld.com to customize a package perfect for your needs. Please note all forms & deposits are due back no later than April 18th, 2012 MBFW Swim Form 15
Credit Card Authorization Form I hereby authorize IMG Fashion Division of IMG Worldwide to make the following charges to the credit card listed below: AMERICAN EXPRESS* VISA MASTERCARD *preferred credit card Cardholder s Name: Complete form and send to: IMG Fashion Division of IMG Worldwide Attn: Lauren Turner Fax: 212-772-0899 Email: lauren.turner@imgworld.com Card Number: Expiration Date: Amount of Charge: $ Amount in Words: Signature of Card Holder: Date: Billing address: Zip Code: Phone Number: Invoice Number: Invoice Date: For Purchase of: For Show/Event: Designer Name: Business Phone #: Email Address of Contact: Company Name: Business Phone #: Email Address of Contact: Company Name: Business Phone #: Business Fax #: Company Address: MBFW Swim Form 16