SINGAPORE MEDIA KIT 2019
AUDIENCE MEN - 38% WOMEN - 62% GENDER BURO. SINGAPORE S READERS ARE WELL-HEELED, FASHION CONSCIOUS AND DISCERNING INDIVIDUALS. From trendsetters and style-savants to the emerging affluent and the jet-set elite, Buro. Singapore reaches out to local residents as well as a diverse mix of foreigners and regional fashion insiders. Impeccably stylish and switched on, our readers purchase luxury goods, enjoy trying out new restaurants, and attend gallery openings and music festivals. The Buro. reader is highly sociable with a voracious appetite for the latest news in fashion, beauty and contemporary culture. As such, they turn to buro247.sg for trusted quality editorial curated for both a male and female audience. 60.4% Between 19-29 29.3% Between 30-39 6.9% Between 40-49 2.0% Below 18 1.4% 50 and above AGE
BURO247.SG VERTICALS FASHION BEAUTY CULTURE LIFESTYLE WATCHES & JEWELLERY News Buro Loves Insiders Trends Accessories Collections Street Style Men's News Buro Loves Insiders Trends Makeup Skincare Hair Men's Grooming News Buro Loves Insiders Art & Design Film, TV & Stage Music News Buro Loves Insiders Travel Food & Drink Technology Health & Fitness Motoring News Buro Loves Insiders Trends Men's
TRAFFIC OVERVIEW Pageviews per month 415,628 Unique pageviews per month 227,306 Pages per session 3.11 Session duration 01:15 Disclaimer: These figures are the average monthly statistics for the year 2018
SOCIAL MEDIA FACEBOOK Buro 24/7 Singapore 13,000+ subscribers TWITTER @buro247sg 1,623 followers INSTAGRAM @buro.singapore 21,815+ followers YOUTUBE Buro. Singapore 410,285+ views
2019 EDITORIAL CALENDAR JANUARY Men s Fashion Weeks FW19 Women s Couture Fashion Week SIHH 2019 Golden Globes Sundance Film Festival Singapore Art Week Men's Special* FEBRUARY Women s Fashion Weeks FW19 Academy Awards Chinese New Year Valentine's Day MARCH International Women s Day Baselworld 2019 Art Basel 2019 Shanghai Fashion Week FW19 Seoul Fashion Week FW19 Earth Day 24 Creatives* APRIL SIFA 2019 Coachella Easter Buro. LARGE* MAY Met Gala Singapore Food Festival Mother's Day* JUNE Men s Fashion Weeks SS20 Women s Couture Fashion Week Father's Day Pride Month *Planned microsite feature for the month
2019 EDITORIAL CALENDAR JULY Buro. Singapore's 4th Anniversary Buro. Digital Awards AUGUST National Day Buro. Beauty Awards SEPTEMBER Singapore Grand Prix Women s Fashion Weeks SS20 Emmys OCTOBER Shanghai Fashion Week SS20 Seoul Fashion Week SS20 WTA Finals (Shenzhen) NOVEMBER Singapore Writers Festival Neon Lights DECEMBER SGIFF Christmas New Year's Eve
BURO. EDITORIAL TEAM Esther Quek, Editor-in-Chief Norman Tan, Digital Editorial Director Vanessa Caitlin, Group Digital Creative Producer Crystal Lee, Marketing & Content Strategist Esther, previously based in Dubai, is a seasoned editor with a decade of media experience, including time spent at Citizen K Arabia as Editor-in-Chief, The Rake, Revolution, CondeNast Traveller, Stylist Arabia, Architectural Digest and the Hello! Group. Norman heads up digital at IMV with a vision and passion for creating a rich and seamless digital experience. He started his career at men s lifestyle journal August Man before joining Billionaire.com as Market & Lifestyle Editor. Vanessa joins IMV after heading up visuals at Billionaire.com. As Group Digital Creative Producer, she focuses on special projects, digital collaborations with clients, microsites, oversees the overall aesthetics on the platform as well as direct video projects and shoot fashion editorials. In her free time, she likes geeks out on techy stuff like AI and robots. At work, she dreams up ideas for clients campaigns and makes sure Buro's online stories get the eyeballs they deserve. Jolene Khor, Fashion and Beauty Editor Aravin Sandran, Culture Editor Janice Sim, Associate Lifestyle Editor Ryan Sng, Fashion Writer Jolene s commitment to fashion, feminism and french fries can be traced further than her days at Singapore Tatler as its Assistant Digital Editor. As the surveyor of style, she reports on trends and news from the runway and beyond, and offers insights to the culture of the industry. Aravin Sandran believes culture is the most immediate, acute, and precise reflection of society. Tracking the art, design and entertainment scenes for the best and brightest talents and happenings, he brings an informed and artful prose to Buro., contributing to the dreams, debates, and dialogues of our times. Passionate about all things that result in a happier self, Janice manages the sub-sections of the lifestyle beat on the site food and drink, travel, technology, health and fitness, and motoring. She's also one that can be enticed easily over a good cup of coffee. Straddling the worlds of design and media, Ryan brings her perspective as a trained womenswear designer to her current role as Buro's fashion writer. A self-professed bluestocking, core themes throughout her work include femininity, historical garment and consumerism. She has previously written for Harper's BAZAAR and L'Officiel. Sinead Lee, Beauty Writer Celine Yap, Contributing Watches & Jewellery Editor Amelia Chia, Contributing Editor Tracy Phillips, Contributing Editor Sinead is an editorial fellow at Buro. Singapore, covering everything beauty on the news beat. She cut her teeth at PR and offers a never-ending supply of ice cream cravings and savage 'Miranda Priestly' quotes. Haute horlogerie expert and ex-editor of Revolution, Celine has over 10 years of luxury watch experience (she can recite the alphabet of watch brands) and is a self-confessed foodie and Sudoku-junkie. With eight years of experience covering fashion, beauty and lifestyle, Amelia brings her varied allegiances with her when it comes to writing and overseeing editorial content on the website. An overt shoe and spa lover, she previously managed the beauty beat at Harper's BAZAAR Singapore. Programming agency director, former radio DJ, creative consultant and stalwart in the Singapore fashion and lifestyle scene, Tracy brings invaluable industry insight and gravitas; contributing exclusively to Buro. Singapore on music and contemporary culture issues. Daryl Lee, Contributing Motoring Editor Hazirah Rahim, Digital Creative David Bay, Videographer Charmaine Tai, Editor / Content Strategist Daryl is often asked if he likes cars. The answer to that question is yes. Yes, he does. He also likes cake. And gummy bears. And bacon. And honking great steaks. And long, moonlit walks on the beach to digest all that. And maybe a long, moonlit drive after that. Hazirah has a serious obsession with cats and patterns. She's rarely seen without a boldcoloured print and a sunny smile. As Digital Creative, she provides visually appealing content by doing a little bit of everything: design, illustrations, photos and videos. After three years in magazines, David's new role is creating tailored video content for IMV. Working across varied categories like fashion, lifestyle and beauty, he adopts different filming styles in order to capture the perfect frame. An introvert by nature, Tai works best when left alone in a corner, stringing keywords and search terms to form titles for SEO articles. Ironically, the team mostly approaches her not for story ideas, but for her never-empty snack drawer.
SPONSORSHIPS AND BRANDED-CONTENT OPPORTUNITIES
STANDARD ADVERTORIALS A product or service focused advertorial written by Buro. that appears organically in the site's content feed INCLUSIONS 3 images per story Up to 400 words of text Social Media traffic drivers 1 x Instagram Post 1 x Facebook Post Special positioning on Buro247.sg 100% SOV * Final layout, copy and page design subject to editorial approval. This will be labelled as a promotion. Standard layout 100% SOV * *Additional charges apply
INTEGRATED VIDEO PACKAGES Engage the reader through a series of videos to increase top-of-mind recall for your product or service INCLUSIONS Creating videos in collaboration with editorial team Inclusion in Buro247.sg Specials module Social Media traffic drivers 2 x Instagram Post 2 x Facebook Post Special positioning on Buro247.sg 100% SOV * Minimum six-week lead time from sign off and receipt of assets Final layout, copy and page design subject to editorial approval. This will be labelled as a promotion. Standard layout 100% SOV * *Additional charges apply
BESPOKE ADVERTORIALS AND SPECIAL PROJECTS Opportunity to devise a bespoke advertising solution to cater to specific client objectives INCLUSIONS A fully tailored digital project to create a lasting impact Holistic campaign to include social media and offline activation(s) Social Media traffic drivers 1 x Instagram Post 1 x Facebook Post Special positioning on Buro247.sg 100% SOV * Final layout, copy and page design subject to editorial approval. This will be labelled as a promotion. *Additional charges apply Microsite for Clé de Peau Beauté: Yvette's Bangkok https://www.buro247.sg/yvette-king-bangkok-luxury-weekend/ cle-de-peau-beaute/index.php Microsite for Ermenegildo Zegna: Sheep to Shop https://www.buro247.sg/zegna/
RATES LEADERBOARD, SIDE SKINS & HALF PAGE BANNERS: 100% SOV FOR ALL PLACEMENTS FORTNIGHTLY MONTHLY IMPRESSIONS * HOMEPAGE FASHION BEAUTY CULTURE LIFESTYLE WATCHES & JEWELLERY $24,000 $11,500 $5,750 $4,400 $5,750 $3,600 $30,000 $13,800 $8,050 $6,600 $8,050 $4,000 75,000 70,000 50,000 40,000 50,000 30,000 ADD ON SECOND HALF PAGE EXPANDABLE HALF PAGE HALF PAGE VIDEO SPECIAL PROJECTS BUTTON MENU BUTTON $1,000 Additional 30% loading of each individual section Additional 30% loading of each individual section Value add with any microsite or Bespoke advertorial for 1 week or $2,000 per week Value Add with any Microsite for 1 week or $1,000 per week SPECIAL PROJECTS STANDARD ADVERTORIAL BESPOKE ADVERTORIAL BESPOKE CAMPAIGN $10,000 $15,000 Prices to be confirmed individually All Rates are NETT and in SGD. * Estimated monthly impressions for Desktop and Mobile
DISPLAY AD SPECS DESKTOP 1 2 DIMENSIONS 1. Top Leaderboard 1460 x 180 px 2. Menu Button 80 x 70 px 3. Halfpage banner 300 x 600 px 4. Side skins 480 x 1080 px 5. Side skins Impt. Info. * 140 x 768 px *(for laptops such as MacBook Airs) 4 5 3 5 4 Maximum file size: 200KB Accepted formats: Jpg and Gif Accepted formats for Expandable Halfpage: HTML5, Jpg and Code
DISPLAY AD SPECS DESKTOP DIMENSIONS 1 1. Expandable halfpage 1000 x 600 px 2. Special projects button 300 x 60 px 3. Halfpage Billboard 1000 x 250 px Maximum file size: 200KB 2 Accepted formats: Jpg and Gif 3 Accepted formats for Expandable Halfpage: HTML5, Jpg and Code
DISPLAY AD SPECS MOBILE 1 DIMENSIONS 1. Top Leaderboard 320 x 150 px 2. Halfpage banner 300 x 250 px 2 Maximum file size: 200KB Accepted formats: HTML5, Jpg and Code tags
DISPLAY BANNER SPECS PLATFORM AD UNIT DIMENSIONS FORMAT DEVICES (PIXELS) IOS Android OS X Windows 4 4 DESKTOP SIDE SKINS 140 X 768 480 X 1080 LEADERBOARD HALF PAGE BANNER GALLERY BANNER EXPANDABLE HPB FULL WIDTH BANNER 1460 X 180 300 X 600 1000 X 600 950 X 160 MENU BUTTON 80 X 70 SPECIAL BUTTON 300 X 60 JPG/GIF JPG/GIF JPG/HTML5/TAGS JPG/GIF JPG/HTML5/TAGS JPG/GIF JPG JPG MOBILE LEADERBOARD HALF PAGE BANNER 320 X 150 300 X 250 JPG/HTML5/TAGS JPG/HTML5/TAGS Important: All Key Image/Info should stay within 140x768 for side skins. Maximum file size for all assets is 200KB.
CONTACT EDITORIAL Esther Quek, Editor-in-Chief eq@buro247.sg SALES Raha Ahmad, Sales Director ra@buro247.sg Norman Tan, Digital Editorial Director n.tan@imv.com.sg Deric Ng, Senior Sales Manager dn@buro247.sg Samantha Tng, Senior Sales Manager st@buro247.sg MARKETING Natasha Damodaran, Marketing Director n.damodaran@imv.com.sg PUBLISHER Bettina von Schlippe, Publisher of Buro. SEA bvs@buro247.sg June Chen, Marketing Manager j.chen@imv.com.sg Indochine Media Pte Ltd 1 Syed Alwi Road #02-02 Singapore 207628 t +65 6225 4045 w www.buro247.sg