Prima Alpaca media release NEW FROM SANDRA JORDAN PRIMA ALPACA SANDRA JORDAN PRIMA ALPACA INTRODUCES Sumptuous New Prima Alpaca Collection Inspired by Sacred Waters and Ancient Riverways of Peru (FOR IMMEDIATE RELEASE) The world s only extensive line of luxury alpaca textiles for the home, Sandra Jordan Prima Alpaca is pleased to announce the launch of its new Lago collection. Looking to the ancient topography and lush and varied waterways of Peru for inspiration, the fifteen new designs include a range of diaphanous sheers, crisp stripes and luxurious woven textiles. The palette comprises earthy, tonal neutrals, radiant whites and blues that bring to mind sacred mountaintop lakes, coastal seas and the sweeping Amazonian river basin. Casually elegant and infinitely easy, the new Lago collection Each new Lago design has been developed and woven with the utmost care, retaining a hint of history and the human touch. sandra jordan reflects founder Sandra Jordan s signature eye for color, style and sophistication. Like all Sandra Jordan Prima Alpaca offerings, the fabrics of the Lago collection drape exquisitely, are durable and do not fade. Involving intense handwork, the process of manufacturing these fabrics is earth-friendly. The cycle of herding, shearing and refining alpaca fleece gives careful consideration to the environment. In addition to fostering this traditional Peruvian industry, Sandra Jordan Prima Alpaca also partners with local Andean organizations to support education and housing for herding families who have tended their remote ancestral lands for generations. A percentage of every sale of Sandra Jordan Prima Alpaca fabric goes to support these initiatives. With its rugged natural beauty and ancient textile traditions, my homeland serves as an unlimited source for inspiration for me, says Sandra Jordan, who was born and raised in Peru. Each new Lago design has been developed and woven with the utmost care, retaining a hint of history and the human touch FOR MORE IMAGES AND INFORMATION PLEASE CONTACT LIZ LIGHTSTONE AT LIZ@ PAGE 1 OF 6
Prima Alpaca INTRODUCING THE LAGO COLLECTION PRIMA ALPACA TOTORA Native reeds from the Peruvian coastline are used by local peoples to create the Caballitos de Totora, the country s traditional fishing vessels, which also inspired this open-weave sheer. The jute-like texture gives Totora a rustic feel. 70% Prima Alpaca 30% Merino Wool PRIMA ALPACA CASA ALTIPLANO A striking ombre of gold and brown that brings to mind distant horizons and the sun dipping across the earth s edge. Altiplano is a color extension of our popular Prima Alpaca Mirage. 82% Prima Alpaca 18% Merino Wool PRIMA ALPACA CASA TOSCO A chunky weave of gray, white and light blue with a hint of silver that glistens like light shimmering across water. The perfect blend of casual chic. 88% Prima Alpaca 11% Merino Wool 1% Lurex PRIMA ALPACA URBANO Reminiscent of bespoke suiting, this indigo blue pinstripe with a heathered ground brings a touch of tailoring to bedding, window treatments and upholstery. 100% Prima Alpaca PRIMA ALPACA CABANA SHEER A wide-stripe sheer of indigo and soft grey with subtle beauty and sophistication, Cabana adds a hint of summer to interiors all year round. 70% Prima Alpaca 30% Silk PRIMA ALPACA DESTINO SHEER A grey-and-white sheer with a heathered, narrow-stripe, Destino brims with subtle movement and flow. 70% Prima Alpaca 30% Silk PRIMA ALPACA IKAT TINTO SHEER A rustic ikat design with a deep blue hue and the well-loved texture of a family heirloom. This textile feels traditional yet totally modern. 100% Prima Alpaca PRIMA ALPACA BALSA Echoes of handcarved markings punctuate this distinctive stripe of French Blue on a Sand ground. The design is based on a French textile long admired by Sandra. 70% Prima Alpaca 30% Merino Wool PRIMA ALPACA BARCO Barco features crisp vertical stripes interspersed in different widths and styles for a fresh take on a traditional stripe. Intriguing and rhythmic with a subtle texture. 70% Prima Alpaca 30% Silk PRIMA ALPACA NOMAD OPAQUE SHEER A textured jacquard woven sheer that brings to mind trails and paths and the sacred labyrinths of the Inca. A design that adds depth and dimension to all spaces and styles. 55% Prima Alpaca 45% Merino Wool CONTINUED FOR MORE IMAGES AND INFORMATION PLEASE CONTACT LIZ LIGHTSTONE AT LIZ@ PAGE 2 OF 6
Prima Alpaca INTRODUCING THE LAGO COLLECTION PRIMA ALPACA FRONTERA SHEER Elegant yet informal, this deep blue and French vanilla sheer has a soft hand and delicate plaid design. Reminiscent of ancient woven artifacts and basketry. 100% Prima Alpaca PRIMA ALPACA MAREA BOUCLÉ This nubby jacquard of deep blue-andwhite bouclé features a tight looped texture, alluring tactility and a beautifully soft hand. 70% Prima Alpaca 30% Wool PRIMA ALPACA CASA AZULEJO In a graphic nod to Spanish tiles, Azulejo combines blue, black and pure white yarns in a distinctive textured patterning. Loosely architectural and appealing. 70% Prima Alpaca 30% Merino Wool PRIMA ALPACA SURI PICANTE ZIBELINADO FINISH With its labor-intensive finish called Zibelinado, this rich spice colorway shines with a rippled, sable effect. A new introduction to our grouping of glamorous plush textiles made from the glossy locks of the rare Suri alpaca. 68% Prima Alpaca Suri 32% Merino Wool PRIMA ALPACA CASA CUADROS This remarkable woven has a heathery look and denim texture with just a touch of shimmering silk. Created using a deep blue bouclé yarn, Cuadros offers the ultimate in casual elegance. 69% Prima Alpaca 28% Silk 3% Merino Wool ABOUT SANDRA JORDAN PRIMA ALPACA Sandra Jordan Prima Alpaca is the world s only extensive line of luxury alpaca textiles for the home. Alpaca makes up only one percent of the luxury fibers in the world. Only ten percent of that one percent is of the quality that can be used for Prima Alpaca. Prized for its exquisite drape and supreme softness, Sandra Jordan Prima Alpaca enhances any decor. Available in a spectacular palette for upholstery and throws to draperies and wall coverings, the uses are limited only by imagination. Founded by Sandra Jordan and based in Northern California, Sandra Jordan Prima Alpaca is now represented in showrooms across the US, Canada, Mexico, Australia, Russia and Europe. see photos next page FOR MORE IMAGES AND INFORMATION PLEASE CONTACT LIZ LIGHTSTONE AT LIZ@ PAGE 3 OF 6
Prima Alpaca media release 1 2 SANDRA JORDAN 3 BABY ALPACA IN THE ANDES OF PERU all photos credit peruvian photographer arim almuelle F O R M O R E I M A G E S A N D I N F O R M AT I O N P L E A S E C O N TA C T L I Z L I G H T S T O N E AT L I Z @ S A N D R A J O R D A N. C O M PAGE 4 OF 6
Prima Alpaca 4 6 8 5 PRIMA ALPACA LAGO CABANA LAGO TOTORA AND PICANTE PRIMA ALPACA LAGO BASALT 7 9 10 PRIMA ALPACA LAGO BALSA F O R M O R E I M A G E S A N D I N F O R M AT I O N P L E A S E C O N TA C T L I Z L I G H T S T O N E AT L I Z @ S A N D R A J O R D A N. C O M PAGE 5 OF 6
Prima Alpaca 11 LAGO PICANTE 15 12 13 LAGO IKAT TINTO 16 14 LAGO PICANTE F O R M O R E I M A G E S A N D I N F O R M AT I O N P L E A S E C O N TA C T L I Z L I G H T S T O N E AT L I Z @ S A N D R A J O R D A N. C O M PAGE 6 OF 6