REPORT 1st edition May, 14th to 17th, 2009 PALAIS DE TOKYO - PARIS

REPORT 1st edition May, 14th to 17th, 2009 PALAIS DE TOKYO - PARIS

1.618 FIRST EDITION The first edition of 1.618 Sustainable Luxury Fair 2009 has been a great success despite a difficult economic context. The new Luxury values and the will to get to a better consumption found their showcase within the Palais de Tokyo, from May, 14th to 17th. 30 exhibitors / 5000 visitors / 2300 professionnals / 700 journalists 440 media clippings from France & International ( TV - radios written press - Internet) A noteworthy carbon footprint (40 tons of CO2) An appointment confirmed for the second edition for Spring 2010

1.618 FIRST EDITION 1st Art & Sustainable Development exhibition, Consumer ( 17 artists / 26 works of art ) Curator: Lauranne Germond (www.projetcoal.fr) Selection of documentaries from the Environmental Film Festival Conferences: The Gold Field The new Luxury in the eco-travel

THE EXHIBITORS 1.618 Paris wanted to present a selection of innovative products and services that link Luxury to Sustainable Development. The exhibitors are from activity domains as diverse as our target s habits of consumption. Hotel industry / Design / Cosmetics / Mobility / Fashion / New Technologies Air Sur Guillemette Saazs Bi Scot Hôtel Fouquet s Barriere Segway Cécile Planchais Jel SheerinO kho Coal John Paul et Lexus Six Senses Kuoni Czeers Mon Soin du visage Eco Luxury Natural Glam Tesla Motors Elise Fouin Or project Ultra Light Valentine Gauthier Princesse Bora Lodge et SPA Fritsch & associés Ragazze Ornamentali Sony

THE EXHIBITORS Air Sur Bi-Scot Cécile Planchais Czeers Elise Fouin Fritsch & Associés Guillemette Eco Luxury Hôtel Fouquet s Jel John Paul Kuoni Mon soin du visage Natural Glam Or Project Princesse Bora Ragazze Ornamentali Saazs Segway SheerinO kho Six Senses SolarLab Sony Tesla Motors Ultra Light Valentine Gauthier

DETAILLED VISITORSHIP The professionals A lot of luxury and industry professionals (around 2300) were present at this innovative event which drew their attention. Big luxury brands and big groups: leather goods, fashion designers, jewelers, cosmetics... Big industrial groups: transportation (automobile, aircraft), new techs, design, oil industries Hotel groups, hotels and palaces International buyers: Luxury department Stores, tour operators Institutionals : Ministry of Ecology, of Culture, Cultural Institutions Architects and architect agencies.

DETAILLED VISITORSHIP The general public Simple onlookers, insiders or convinced people, the fair welcomed around 2000 visitors along the 3 days. The public was essentially composed of French visitors with an appreciable part of foreigners. Country of origin of the paying visitors 3% 2% 1% 1%1% 2% 90% France USA-CANADA Germany Italy Switzerland United-Kingdom Others

A NOTEWORTHY CARBON FOOTPRINT (realised by PWC) 40 tons of CO2 emitted (ie 15 kg /m2) Main points of the event s eco-conception :. Creation of reusable and recyclable paper booth. Restriction of energy use (low voltage lights, no generator). Advice to exhibitors. Dematerialized set based on virtual imaging. Work on the reduction of energies and wastes. Transparency of the process. Communication tools all printed on recycled and recyclable paper with vegetal ink and glaze. Partnership with green cabs. Creation of a production agency specialised in the eco-conception of luxury events: 1.618 Productions The details of the result and the forecasted compensation will be soon announced to the press.

2009 OFFICAL PARTNERS

OUR PARTNERS

FUTURE PROSPECTS Creation of an annual appointment in Paris. Next edition in Spring 2010 Widening to the international (by 1.618 Paris or through licences) Eco conception performance improvement Increasing the quantity of visitors and the diversity of the exhibition Developping the art exhibition Improvement of the information within the event Enjoying and spreading our values through the event realization

CONTACT ORGANISATION 1.618 Paris t. +33 1 42 86 00 01 contact@1618-paris.com PRESS CONTACTS bmcs presse t. + 33 1 42 86 00 01 presse@bmcs.fr www.bmcs.fr Igor Robinet-Slansky igor@bmcs.fr www.1618-paris.com