GHAR KI DUKAN ** A MULTI LEVEL MARKETING CONCEPT **

GHAR KI DUKAN ** A MULTI LEVEL MARKETING CONCEPT **

SCOPE OF SEGMENT A Survey in 2015 represents the value of men's apparel market across India in 2015 and 2025. In 2015, the men's clothing market was worth about 1.1 trillion Indian rupees and was projected to reach more than 2.5 trillion rupees in 2025. Source : https://www.statista.com/statistics/730944/men-s-apparel-market-size-india/

COMPANY PROFILE Established in 2016, as a partnership firm, OTIF has grown by leaps and bounds. OTIF Deals in Import and Export of Fabric (Shirting & Suiting) as well as Manufacturing and Export of Men's shirts. For Menes Shirts OTIF inherits a capacity of SMGI sophisticated and, modern manufacturing plant located in 5-Star Kagal MIDC, Kolhapur, India with an employee strength of 237 in 2017. SMGI focuses on manufacturing of premium quality formal and semi-formal shirts and fulfilling demands of local as well as overseas market. We have our own label viz Puro Heritage and mainly we do FOB shirts with customer labels,customised Luxury Made to Measure Shirts for Individual and Corporate uniform shirt order. Cont

We export our Fabric and shirts to South America, Europe, USA, Hongkong,Russia, Israel, Kuwait, and Singapore. We along with our Garmenting partner SMGI gives prime importance to quality hence we source our fabrics from some of the best fabric manufacturers in the world such as Tessitura Monti, F.M Hammerle, Soktas, Raymond's, S Kumar, Donear etc. We offer all kind of products like, 100% Cotton shirts (Giza, Fine Egyptian, Supima), Linen Shirts, Cotton Linen Shirts and Polyester Cotton shirts. All our fabrics are made from 100% yarn dyed compact yarns. In addition, majority of our fabrics are VAT dyed. We manly use Wendler and Freudenberg interlining and Gutermann thread.

In addition to this use CAD from Gerber We have 124 machines with a production capacity of 1200 shirts per day. We have 237 employees working under SMGI We serve s both Export and Domestic market and we have our own brand for domestic market called as Puro Heritage.

PURO HERITAGE INTRODUCTION WE BELIEVE CLOTHING IS A CULTURE. LET S ADOPT A fusion of Traditional Italian designs with European quality and new fashions is what defines the brand best. With experience of over 15 years in textiles and after carefully analyzing the treads across the world, we have crafted each garments which comes out of Puro Heritage. Finest Giza cotton and Supima fabrics makes our garments a pure luxury. For us, clothing is a culture. Adopt it!!!

PRODUCT RANGE Classic Shirts Club Wear Shirts

CLASSIC SHIRTS The CLASSIC SHIRTS are beautifully tailored and cut from finest cotton for utmost comfort with a more generous cut across the chest and waist. These exquisite shirts are crafted from 100% Egyptian Giza Cotton. The formal shirt is a truly unique combination of style, feel and fit. The short sleeve options are ideal for warmer days. If you re in the office, the long sleeve shirts worn are smart, comfortable and feature that classic styling we have come to love. Our comprehensive formal shirt collection comes in an assortment of colours. We inherit striped and check design shirts with symmetric and asymmetric options in single, double and multiple colours. For domestic we work with 38, 40, 42 and 44 sizes. However for exports the fit management is as per customer requirements. Along with these we also have elite design-led collection with new and unique details on collar, cuffs and buttons.

CLUB WEAR SHIRTS Our club wear shirts are well known for unique detailing, vibrant colours and are perfect partners to smart tailoring. The smart casual shirts are designed for men searching for more than the average wardrobe staple. We are famous with cotton and linen club-wear shirts. Our cotton casual shirts are perfect for the easy weekend, relaxing after a hard day at work and for a night out. In addition, crisp and lightweight linen is an elegant choice for casual wear. Casual collection features long and short sleeved shirts; in a variety of different options. The young and vibrant colours, bright stripes, fun checks and play with fabric contrasts gives complete easy going club-wear attire. Our Slim Fit is our most contemporary, fitted shirt. It is very closely cut to the body, creating a streamlined silhouette. Gently tapering from waist and chest slim fit is your most regular and gratifying fit.

OUR CONCEPT No Need to wait for sales, you can purchase from your Ghar Ki Dukan at any time on sharper MPR plus discounts. Minimum 25 % off. ONE TIME INVESTMENT INR 3500/- Members till 31/3/19 will get freebies worth INR 3500/- once they become members. All our products are at sharp MRP as these are direct from factory and there is no wholesaler, no stockiest, no retailer margins in this.

Plan With appointment of each New partner, his immediate above in chain with get INR 250/. When ever a Network partner buy product his immediate chain partner will get 7 % of the returns. And each increasing level share will be 50% of next level. * Ex. Illustration 1 All members will have complete access to the products and they will get minimum 25% off round the year. Discount percentage can be increased on special occasion.

WHAT EXACTLY WE GET 1. One time payment Inr 3500/- (all inclusive) For life time members. 2. Merchandise Worth Inr 3500/- 3. Fixed Incentive on adding new partner 4. Fixed income as profit margins on sale in your channel. 5. Starter Kit 6. Catalogue 7. Fixed discount offers for members 8. Refund Commitment

Return Illustrations Refund INR 2500/- (Even if there is no activity in your account.) With Normal Network a person can earn upto INR 2.6 Lakh per year. With Aggressive Network a person can earn upto INR 12.9 Lakh per year.

ILLUSTRATION 1 - NORMAL PACE Level Commission % Partner Yearly commission Average garment value sale per person/year Average partner addition at level Time frame we assume in month 1 7.000 6 4200 10000 6 2 3.500 24 8400 10000 4 3 1.750 96 16800 10000 4 4 0.875 384 33600 10000 4 5 0.438 1536 67200 10000 4 6 0.219 6144 134400 10000 4 7 0.109 24576 268800 10000 4 8 0.055 98304 537600 10000 4 9 0.027 393216 1075200 10000 4 10 0.014 1572864 2150400 10000 4 3 6 9 12 15 20 25 36 48 60 4296600

ILLUSTRATION 1 - NORMAL PACE Assuming depth upto 6 level, as person can earn early INR 2.6 Lakh/ Year

ILLUSTRATION 2 - AGGRESIVE PACE Level Commission % partner Yearly commission average garment value sale per person/year average partner addition at level Time frame we assume in month 1 7.000 10 7000 10000 10 2 3.500 80 28000 10000 8 3 1.750 480 84000 10000 6 4 0.875 1920 168000 10000 4 5 0.438 7680 336000 10000 4 6 0.219 30720 672000 10000 4 7 0.109 122880 1344000 10000 4 8 0.055 491520 2688000 10000 4 9 0.027 1966080 5376000 10000 4 3 6 9 12 18 24 25 36 48 10 0.014 7864320 10752000 10000 4 21455000 60

ILLUSTRATION 2 - AGGRESSIVE PACE Assuming depth upto 6 level, as person can earn early INR 12.9 Lakh/ Year

During 3 years, if partner is not able to earn INR 2500/-due to any reason and is willing to close his membership, he can request for closer of his membership within 45 days from completion of 3 years from date of registration.he will be refunded INR 2500 Minus whatever he has earned in 3 years as full and final payment. Ex. Partner earned only 500 in 3 years by way of making new Partners, and is willing to close his membership, he will be refunded INR 2000/- Minimum Guarantee (2500) Earned (500).

PURO HERITAGE 204 Garnet Palladium, Behind Express Zone Western Express Highway, Goregaon, Mumbai 400097 7045938498/99 www.puroheritage.com E-mail: gharkidhukan@puroheritage.com