The Voice of Style, Everyone s In
BRAND DESCRIPTION The definitive style guide for the Mexican woman. This is the brand that any woman looking for style inspiration should read.
TARGET SEL (Socioeconomic level) READER PROFILE AB 73 % C 27 % 84% of our audience enjoys healthy eating and exercise Independent women determined to improve their style day to day. AGE 25-34 41 % 35-44 35 % Génder More than 70% regularly indulges themselves with beauty treatments 87% consumes products that improve their life More than 70% regularly indulges themselves with beauty treatments 87% loves to go shopping 86% travels for pleasure 82% purchases luxury items More than 60% has an interest in financial and investment topics Women 90 % Men 10 %
MARCA BRAND TARGET CALENDARIO PRODUCTO TARIFAS RATES CONTACTO INFO PLATAFORMS (AUDIENCE DATA) Pageviews: 1.000.000 Unique Users: 500.000 TOTAL AUDIENCE 1,584.200 WEBSITE (UU) 500.000 FB TW IG PINTEREST YT PRINT 350.000 500.000 150.000 21.000 5,000 58, 200 MONTHLY UNIQUE USERS SOURCE: GOOGLE ANALYTICS
PLATAFORMS (AUDIENCE DATA) PRINT AUDIENCE: 58, 200 PRINT RUN: 85.000 PASS ALONG: 3.6 SUBSCRIBERS +12, OOO Montly - National
PRODUCTS Digital Print STANDARD DISPLAY, RICHMEDIA AND PREMIUM RICHMEDIA TRADITIONAL PAGES Events Tailor-made Projects Influencer Marketing VIDEO SOCIAL MEDIA INSERTS PRINT CREATIVITIES 360 PACKAGES (ACCORDING TO YOUR BRAND S NEEDS) BRANDED CONTENT BRANDED CONTENT NEWSLETTER
TAILOR-MADE PROJECTS LA MEZCLA IDEAL SER HEALTHY NO TIENE QUE RESULTAR ABURRIDO SI TIENES LAS RECETAS Y LOS INGREDIENTES ADECUADOS. TE PRESENTAMOS DOS TAZONES QUE PUEDES ARMAR EN CASA CON LOS SUPERFOODS Y LAS PROTEÍNAS QUE ENCUENTRAS EN LAS DISTINTAS TIENDAS NUTRISA foto MARILOLY FERRER por ANDREA SÁNCHEZ Chía, $179. Este bowl es ideal para ti al salir del gimnasio. Arma la base con la proteína zero carbs de vainilla de Nutrisa, ya que ayuda a mantener el nivel de masa muscular sin incrementar grasa corporal de manera excesiva. Añade toppings como goji berries, chía y moras. La primeras son altas en fibra, favorecen la saciedad y eliminan toxinas. Las semillas de chía tienen minerales, ácidos grasos y le caen muy bien al cuerpo. Las moras regulan el flujo y la presión sanguínea, son antioxidantes, antiinflamatorias y un gran alimento para la memoria. Mejor, imposible! Goji Berries, $329. 76 InSTYLE AGOSTO 2018
CALENDAR EDITORIAL PRINT EDITORIAL WEB JANUARY JANUARY Red Carpet Recovery Camp FEBRAURY 148 Beauty with a budget Denim Trends Fits for all Valentines FEBRAURY Red Carpet Fashion Week MARCH 149 Nail basics and nail art New trends and how to wear them Spring Summer MARCH Spring Fashion Girl Power APRIL 150 Accessories Special Fragrance guide Fitness Special APRIL Spring Break
CALENDAR EDITORIAL PRINT EDITORIAL WEB MAY 151 SPECIALS: InStyle Wonderland Edición Wellness BEST BEAUTY BUYS A full report of the best beauty products Mother s Day MAY Cannes Best Beauty Buys JUNE 152 Swim suits Bikini Body Summer shopping Gift guide for dads Father s Day JUNE Summer JULY 153 Solar care Vacations Accessories Swimsuit Special Summer Issue JULY Summer Reset AUGUST 154 Jeans Beauty Salon Report AUGUST Fall Fashion
CALENDAR EDITORIAL PRINT EDITORIAL WEB SEPTEMBER 155 Beauty report Bags Spectacular Hair Fall Winter The Fashion Issue SEPTEMBER Fashion Week OCTOBER 156 Accessories Special Breast Cancer Awareness OCTOBER Halloween DIY NOVEMBER 157 Winter Skincare Guide Boots Frangance Guide NOVEMBER #DECRETO ( What you did you achieve this year, and what s up for the next?) DECEMBER 158 STYLE 100 Los 100 most glamourous moments of the year Gift Guide Party Makeup and Hair Fitness and skin detox The Best of the Year, New Year, New Body DECEMBER Best of 2019
DIGITAL RATES FORMAT MEASUREMENTS PRECIO FORMAT MEASUREMENTS PRICES FORMAT MEASUREMENTS PRICES STANDARD DISPLAY Boxbanner Halfpage Billboard Superleaderbanner Leaderboard Mobile hight banner 300x250 300x600 970x250 970x90 7280x90 320x100 $13 RICHMEDIA Boxbanner Richmedia Halfpage Richmedia Billboard Richmedia Superbanner Richmedia Leaderboard Richmedia Mobile Hight Banner Richmedia 320X50 300X600 970X250 970X90 728X90 320X100 $260 $19 PREMIIUM RICH MEDIA Interscroller Reveal banner Native Ad Interactive Ad 320x50 320x50 / 970x250 320x250 320x480 $15 Mobile standard banner 320x50 Mobile Banner Ricmedia 320X50 Floor Ad 970X90 VIDEO FORMAT MEASUREMENTS PRICES Pre-roll In-article In-Feed 640X360 (vast) $21 Vertical Video Interactive Video Take Over Interstial 995X650 320x480 SOCIAL MEDIA FORMAT MEASUREMENTS PRICES Facebook $500 Twitter N/A $300 Instagram $500
BRANDED CONTENT Article Infographic Photo Gallery Rich Article Video $3,750 $4,000 $4,000 $5,000 Ask for Quote
PRINT RATES FORMAT PRICES SINGLE PAGE $11,000 CREATIVE SPECS: Images in 300 dpi in CMYK. Formats: PDF, JPG, EPS or TIFF. Include cut lines. Fonts embedded o text in curves. Identify the file with the client name In spreads, in a continuous image, include a break for the binding of 5mm En cases of continuous texts that near the center, please reserve 5 mm per side. PRINT DOUBLE PAGE SPREAD $22,000 FRONT INSIDE COVER + FIRST PAGE SPREAD $12,700 BACK INSIDE COVER $12,700 BACK COVER $13,800 SINGLE PAGE DOUBLE PAGE SPREAD FRONT INSIDE COVER + FIRST PAGE SPREAD BACK INSIDE COVER BACK COVER CUT: 21 X 27.5 CM CUT: 42 X 27.5 CM CUT: 42 X 27.5 CM CUT: 21 X 27.5 CM CUT: 21 X 27.5 CM OVERTAKE 22 X 28.5 CM OVERTAKE 43 X 28.5 CM OVERTAKE 43 X 28.5 CM OVERTAKE 22 X 28.5 CM OVERTAKE 22 X 28.5 CM
CONTACT INFO Sales Director FERNANDO CEBALLOS fernando.ceballos@expansion.com.mx To see all the Grupo Expansión Media Kits please access: http://mediakit.grupoexpansion.mx/ International Sales Director MADELIN BOSAKEWICH madelin.bosakewich@geeinternational.com Contacto Email ventas@expansion.com.mx