FASHION BRANDS DIVISION KOOKAÏ ORIGINAL KNITWEAR When Kookaï was founded 30 years ago, it placed its faith in knitwear. The brand s star items have style, a touch of sophistication and are revisited each season. Over time, the brand has built solid credentials in the fashion ORIGINAL KNITWEAR world. Today, Kookaï is followed by generations of fashion lovers. When Kookaï was founded 30 years ago, it placed its faith in knitwear. The brand's star items have style, a touch of sophistication and are revisited each season. Over time, the brand has A STATE OF MIND built solid credentials in the fashion world. Today, Kookaï is followed by generations of fashion lovers. Constantly attracting new talent, Kookaï works with teams of hip designers, impertinent advertisers and trendy bloggers. Its strength is its state of mind. Very well-established, the brand offers an alternative vision of current trends. It dares to create truly fun combinations and A STATEfashion OF MIND light-hearted prints that bear the brand s unique signature. Constantly attracting new talent, Kookaï works and with appealing always teams of hip designers, impertinent Kookaï s world is daring, open-minded creative advertisers and trendy bloggers. Its strength is its state of mind. Very well-established, the and surprising. brand offers an alternative vision of current fashion trends. It dares to create truly fun combinations and light-hearted prints that bear the brand s unique signature. Kookaï s world is daring, open-minded and appealing always creative and surprising.
THE KOOKAI KOOKAÏ WOMAN THE FRENCH CHIC. A claimed feminity: she is seductive and charming when she wants to! She breathes joy of life, she loves colors and funny prints, and above all, dresses. She has the impertinence of being herself and doesn t like to follow the dictates of fashion that don t correspond to her: no unkempt, neither androgynous look, ORIGINAL KNITWEAR and the too much rock or too much ethnic don t match her style When Kookaï was founded 30 years ago, it placed its faith in knitwear. The brand's star items To sum up, everything that can hide her feminity: never. But she refuses the have style, a touch of sophistication and are revisited each season. Over time, the brand has sexiness claimed without subtlety. The motto is Chic above all, but never stiff, built solid credentials in the fashion world. Today, Kookaï is followed by generations of neither rugged, and all that stuff fashion lovers. IN BRIEF, THE COMPLEX ART OF BEING A WOMAN. The Kookaï woman loves the small prints, easy and full of humour, the nice finishes, the lovely colors A that give good look, the details with embroideries, lace or braids, STATE OF MIND the color contrasts, the stripes, the twirling lines, the loose fitting, the everyday Constantly attracting new talent, Kookaï works with teams of hip designers, impertinent dresses you can wear for every occasions, the soft and sophisticated knits that advertisers and trendy bloggers. Its strength is its state of mind. Very well-established, the beautify and reassure you at the same time, the denim pieces feminized by brand offers an alternative vision of current fashion trends. It dares to create truly fun embroideries, the striped sailor sweaters endlessly restyled combinations and light-hearted prints that bear the brand s unique signature. Kookaï s world is daring, open-minded and appealing always creative and surprising. The Kookaï woman never gets bored of being a Belle de Jour or a midnight lady whenever she wants.
I I Répartition par canal de distribution de la contribution! Répartition par canal de distribution de la contribution Répartition de la contribution et CA par marché! Répartition de la contribution et CA par marché 1% 26% Europe CA: 15 388 K (Wholesale & Retail) Contribu6on: 576 K (13,6%) 31% 7% 34% Europe de l est CA: 140 K Contribu6on: 65 K (1,5%) Wholesale Multibrands 31% (Allemagne, Espagne, Pays Bas) Wholesale Franchisee 34% (Asie, Pays Bas, Georgie) Moyen- Orient CA: 104 K Contribu6on: 44 K (1%) Wholesale Multibrands 31% (Allemagne, Espagne, Pays Bas)7% (Zalando, Mon Showroom) Internet Wholesale Wholesale Franchisee 34% (Asie, Pays Bas, Georgie) Internet Licences 26% (Australia) CA : 1 102 K Internet Wholesale 7% (Zalando, Mon Showroom) Contribu6on : 243 K (5,7%) Internet Retail 1% (Place des tendances, BrandAlley) (Wholesale 75% Retail 25%) Licences 26% (Australia) Internet Retail 1% (Place des tendances, BrandAlley) TOTAL CA: 23 134 K Contribu6on: 4 236 K Wholesale : 4 096K (96,7%) Retail : 140 K (3,3%) Europe : Albanie, Allemagne, Espagne, Grèce, Pays Bas, Portugal SIS de l Est Géorgie, Lituanie, Russie SIS et franchises représentent 34 % de la contribution: impact positifeurope pour la: Estonie, visibilité/ Moyen Orient Liban : Chine, Hong Kong, Taïwan, Mongolie et franchises représentent 34 %marque de la contribution: Asie Internet : Zalando, Monshowroom, Spartoo, Place des Tendances, Brandalley impact positif pour la visibilité/marque Asie CA: 5 330 K Contribu6on: 2 238 K (52,8%) Australie CA: 1 070 K Contribu6on: 1 070 K (25,3%) (Licence 100%) 2 2 3 3 Voorbeelden van Kookai e-commerce verkoopkanalen: place des tendances Brandalley Vente privée Spartoo Zalando Australia/New Zealand/ Fidji https://www.kookai.com.au/pages/boutique-locator Asia http://www.fairton.com/ Spain https://www.elcorteingles.es/kookai/moda/ https://www.zalando.es/kookai/ France https://www.placedestendances.com/fr/fr/kookai-femme https://www.zalando.fr/kookai/ https://www.brandalley.fr/c-2084214-kookai https://www.spartoo.com/kookai-b7827.php
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