HALO COLLABORATIONS
WHAT WE WANT TO DO Work with like-minded designers and brands who want to do something a little different THE BENEFITS What are the benefits of brands and designers collaborating with our properties? WHO WE ARE A leading global brand licensing agency established in 1974 Head office in London and eleven local offices worldwide We represent a number of lifestyle, entertainment and character properties including: Line Friends, Chupa Chups, Mentos, Felix the Cat, RFU, Space Invaders, Sesame Street, Pink Panther, Doctor Who, BBC Earth, Star Trek and many more An intermediary between brand owners and manufacturers of product Relationships with all major retailers WE WOULD LOVE TO WORK WITH YOU... Broaden your appeal to a wider audience, age demographic and potentially retail distribution Generate additional revenue Secure media coverage and talk-ability HOW DOES IT WORK? Designers and brands can look to incorporate our properties into their own collections and sell into retail for a limited amount of time. Here are some collaborations we and our partners have created...
COACH Felix the Cat made his screen debut in an animated short in 1919, progressing over the following years to his own Cartoon Strip and TV series. He has since grown to become one of the most popular and enduring animated characters and a true pop icon. Felix has and continues to inspire fashion designers and brands around the world who have reinterpreted Felix in a fresh and modern way.
SCOTCH & SODA COLLABORATION BY CPLG
HUF COLLABORATION BY CPLG
BABY MILO BAIT
10x10ANITALIANTHEORY COLLABORATION BY CPLG
LEVIS Launched in October 1950, Peanuts has become one of the most widely read comic strips in the world. The brand is established in more than 75 countries, with over 3.4 billion social media impressions. Peanuts has partnered with a number of fashion brands throughout the globe including Gucci, Coach, Vans, Levis and HUF.
HUF
GUCCI VANS
ICEBERG COLLABORATION BY CPLG Established in 1964, a star of both small screen animation and the movies, the Pink Panther has become a true style icon with his hip, laid back look. Previous collaborations include streetwear brand HUF, cutting-edge design label Supreme, Italian fashion brands Iceberg and Monnalisa, and UK fashion designer Mimi Wade.
SUPREME PINKO COLLABORATION BY CPLG
ESSENTIEL ANTWERP COLLABORATION BY CPLG
STEREO VINYLS
MIMI WADE COLLABORATION BY CPLG
HUF
Chupa Chups was born in 1958 in Barcelona, Spain. It s the fifth largest confectionery brand worldwide and is sold in over 100 counties. The brand has 90% awareness and over 10 million lollipops are produced every day. The Chupa Chups logo was designed in 1969 by the artist Salvador Dali With over 1000 designs now available to use on product. Previous collaborations include London based fashion designer Fyodor Golan at LFW SS18, artist The Rodnik Band, Stay Real, Fila and Spanish fashion design Maya Hansen. The brand is celebrating its 60th anniversary in 2018. TEZENIS
FYODOR GOLAN COLLABORATION BY CPLG
FILA
MAYA HANSEN
ANYA HINDMARCH Space Invaders revolutionised the gaming industry when it launched in 1978. It s still cited as a major inspiration for game developers to this day. Space invaders have become a pop culture icon and continue to be THE symbol for the gaming market. It s recognised as one of today s most relevant retro brands and was featured in the recent movie Ready Player One. Space Invaders has an ongoing high profile collaboration programme including Anya Hindmarch, DeadMau5, Hogan and Fred Perry amongst others.
FRED PERRY
Since 1969 families have looked to Sesame Street to help their kids grow smarter, stronger, and kinder. Today Sesame Street reaches and teaches kids in more than 150 countries on-air, online and through a growing consumer products portfolio. Collaborations have included Puma, Peter Alexander, Charlie Choe, Quicksilver and KAWS for Uniqlo, to name but a few. The brand celebrates 50 years in 2019. COLLABORATION BY CPLG
PUMA COLLABORATION BY CPLG
CHARLIE CHOE
KAWS
Since 1966, Star Trek has thrilled an inspired audiences across the globe. The brand new series Star Trek: Discovery launched on Netflix in Autumn 2017. The critically-acclaimed series is one of Europe s top in-demand shows garnering a second season renewal after just six episodes. According to Netflix, Star Trek: Discovery is their #4 most-watched series by families in the world. Star Trek has inspired fashion designers and brands around the world including MAC cosmetics who launched a limited edition range of cosmetics. Gucci announced a Star Trek inspired fashion line with the release of its AW17 video campaign titled Gucci and Beyond. MAC
GUCCI
GUCCI Founded in 1912, Paramount Pictures is the fifth oldest surviving film studio in the world. Paramount s back catalogue includes classic movies such as Ferris Buller s Day Off, Grease, Flash dance, The Godfather, Mean Girls, Top Gun and Breakfast at Tiffany s. These classic movies continue to inspire the fashion trends. The iconic Paramount logo was even featured in Gucci s AW18 Milan show. COLLABORATION BY CPLG
PANTONE Mentos is one of the biggest candy brands in the world, currently sold in more than 130 countries, with 50 rolls consumed every second worldwide. Mentos has been making inroads as a lifestyle brand, with high-profile partnerships with Citroen and Pantone targeting fashionconscious 15-25 year olds.
PITTI BIMBO COLLABORATION BY CPLG Created as a plush toy line by David Horvath and Sun-Min Kim, the UglyDoll brand quickly gained a cult following around the world and was named Toy of the Year by the Toy Industry Association in 2006. Beloved by children, teenagers and adults alike, UglyDoll characters are distinct for their endearing ugliness in a wonderful uglyverse where differences are celebrated and embraced. The highly anticipated animated movie will launch in theaters in 2019.
Founded in 1701, Yale is an American Ivy league university based in New Haven, Connecticut, and the third oldest college in the United States. The Yale branding, including their iconic logos and the university s world-famous mascot, Handsome Dan the Bulldog, lends itself perfectly to the collegiate trend inspiring both fashion brands and retailers. CALVIN KLEIN
For more information please contact your local CPLG office cplg.com