20 PV NEW YORK SHORTLY BRIEFS FROM TURKISH COMPANIES INTERVIEW İPEKYOL / YILDIRIM MAYRUK / BİLİCİ 32 TRANSFERTEX / THINK FASHION 04 TURKISH FASHION FABRICS JULY 2018 FROM PRESIDENT S PEN PINAR TAŞDELEN ENGİN DESIGNERS ARZU KAPROL ASLI PEKÇETİN DEMET AZAKLI GÜZİN KIZILASLAN NEJ JULY 2018 YOUR COMPLIMENTARY COPY N. 17 Cover design by NEJ
N. 17 Founder In the name of Uludağ Textile Exporters Association (UTIB) Pınar Taşdelen Engin Managing Director Betül Varel Advisory Board Osman Nuri Canik Ali Ay Yusuf Ateş Halil Ersan Özsoy Aslı Türkün Karaçor Mustafa Tezyaparlar Haluk Ogan Place of Management ULUDAG TEXTILE EXPORTERS ASSOCIATION Işıktepe OSB Mah. Kahverengi Cad. No: 11 16215 Nilüfer - Bursa / Turkey Phone: +90 224 219 10 19 Fax: +90 224 219 10 99 Web: www.uib.org.tr E-mail: fuarlar@uib.org.tr Production KALYON MEDYA +90 224 452 10 50 Publishing Director Betül Varel Publishing Coordinator Sedat Dil Creative Director Kasım Uysal Editor in Chief Sedat Dil Editor Assistants Engin Çağlar Özdemir Nazif Hamurcu Digital Editor Ali Yurtseven Translations Neslihan Yakut Advertising Sales Director KALYON MEDYA Addres Konak Mh. Lefkoşe Cd. No. 10 D. 14 Ofis Artı İş Merkezi Nilüfer / Bursa Phone: +90 224 452 10 50 Fax: +90 224 452 10 54 info@kalyonmedya.com.tr www.kalyonmedya.com.tr Print Renkvizyon www.renkvizyon.com.tr 4 times a year Copyright; All rights reserved. No part of the material protected by this copyright notice may be reproduced or utilized in any form or by any means without written permissions from the publisher. TFF Magazine does not take any responsibility for any written content. We are thankful for her supports for the cover art to fashion designer NEJ
CONTENTS 04 32 Turkey is now at the top of the ladder in quality fabrics and fast service, with a fully integrated industrial structure in terms of creations, which are the top required specification for the global brands today. In 1987 we set up a small workshop and entered the garment sector. 40 The prestigious name of textile and the ready-to-wear sector is Yalçın Ayaydın. We have asked him so many questions 52 Most importantly, it strengthens brand perception with its digital transformation strategy and always keeps innovation and creativity at the forefront. 66 74 Yildirim Mayruk, the doyen name of the fashion world, stepped into fashion first by making hats during his high school years like all the world-renowned great tailors. Arzyu, co-foundedby Arzu Kaprol Özlem Cönger, is made up of the collection specially prepared by Kaprol on wedding dresses.
PINAR TAŞDELEN ENGİN Charmain Of The Board Of Directors Uludağ Textile Exporters Association TFF MAGAZINE APRIL 06
PRESIDENT S MESSAGE Turkey is now at the top of the ladder in quality fabrics and fast service, with a fully integrated industrial structure in terms of creations, which are the top required specification for the global brands today. Turkish textile and ready-to-wear sector, the backbone of the production-based economy, has one of the maximal roles in the growth and development of Turkey s economy through its tremendous contributions to export. As UTİB, we have also put into practice exceptionally crucial projects in this direction both at home and abroad. We have carried out activities that create vision for our companies ranging from national participation organizations to international fairs to in-sector trainings and conferences, from R & D Project Markets to design competitions. On the other hand, we have insistently carried out our works with the trend areas we have created, and the procurement delegation activities that our participating companies have made bilateral business meetings with. At the Premiere Vision New York Fair, where Turkish fabric producers expect a huge turnout, we take part with 32 exporter companies. We will represent our country in the best way possible at Turkey s Promotion Booth, which draws great attention with special designs in the fair. In September, we will ceaselessly take part in the Premiere Vision Paris and Texworld Paris Fairs, where Autumn- Winter collections will be exhibited, with our TFF Magazine Stands. We arrange a National Participation Organization as Uludağ Textile Exporters Union (UTİB) in Intertextile Shanghai Apparel Fabrics fair that is to be held by 27-29 September in Shanghai / China. With the contribution and power of our national accretion companies at the fair, we will be representing our sector in the best way possible, and we aim to transform Turkey s Promotion Booth into a showplace by attracting more and more visitors. In European side where European companies are located, participation will be realized as pavilion as a whole including our participating companies, while visitors are given the chance to easily get in touch with the participating companies in the fair through the stands with special designs. However, we will actively participate in new markets by organizing a national participation event at LA Textile Show, which will be held in Los Angeles for the first time this year, and ATF Expo fairs in South Africa by intensifying our efforts in the sector. Due to the fact that the Autumn fair will take place in different European cities with the new decision taken by the Premiere Vision fair, we believe that there will be lucrative and positive results for Denim sector, which is highly valued by UTIB. In this direction, we will take place with the National Promotion and powerful Turkey booth in the fair that will be held by Denim Premiere Vision in London in December. In the acceleration of Turkey s economy, UTIB s contributions to export and projects that have been realized so far are revealed as concrete benefits with tangible data s. Our exports in May amounted to $ 113 million, with an increase of 15% over the same period last year. Our exports actualized from January 1 to May 31, 2018, has increased by 12% reaching 558 million dollars. By increasing both our energy and eagerness to work, we have increased the total annual export of UTİB by 8%, reaching 1.2 billion dollars. Turkey is now at the top of the ladder in quality fabrics and fast service, with a fully integrated industrial structure in terms of creations, which are the top required specification for the global brands today. In particular, considering that a large part of the purchase of European clothing brands is allocated to Turkey, we can easily see the point we have reached today. With the New York Premier Vision Fair, we will utilize the opportunity in reaching the US markets with a population of over 325 million and an average purchasing power of 62,000 USD per capita. Considering that the US is the third largest textile importer in the world with 12 billion dollars of textile imports per year, we will set up strategies accordingly. In order for our textile and ready-to-wear sectors, which is one of the locomotive sectors of Turkey s economy, to achieve a phenomenal success, as UTİB, we will actualize new projects, and continue to carry out our sectororiented activities and projects at full speed. TFF MAGAZINE APRIL 07
TFF MAGAZINE JULY 08 PREMIERE VISION NEW YORK 17/18 July 2018 TURKEY DISCOVER THE POTENTIAL Fashion seminars, Inspirational forum with selected fabrics and textiles Premiere Vision New York comes up with fabrics, design, manufacturing, accessories, and bringing in creative designs and concepts for textiles.the Première Vision fashion information, shown during the days of the show, provides a preview of the trends. It is an event providing a chance to introduce the new fall winter collection designs to best mills etc. in the Apparel & Clothing, Lifestyle & Fashion industries. With fashion seminars, an inspirational forum with selected fabrics & leather, and a color range presented in exclusivity, Première Vision New York provides the kick-off to the new season. It is the biggest meeting point for professional weavers, retailers of textiles, and distributers.
Premiere Vision will take place on 2 days from Tuesday, 17. July to Wednesday, 18. July 2018 in New York City. The aim of the lounge is to claims the success of Turkish fashion fabrics producers and invite professionals to discover the potential. Visitors will have a chance to discover Turkish culture and get to know more about Turkey where their potential clients are visit Turkey Lounge. NATIONAL PARTICIPANTS AKIN TEKSTIL A.S. ALMODO ALTUNLAR TEKSTIL SANAYI VE TIC. A.S ALTINYILDIZ TEKSTIL VE KONFEKSIYON A.S. ANTIK DANTEL SANAYI TICARET A.S. AVRUPA PASIFIK TEKSTIL BEZTAS TEKSTIL BTD TEKSTIL SANAYI VE TICARET AS BZ JAKARLI DOKUMA SAN TIC LTD STI CAN TEKSTIL ENTEGRE TESISLERI SAN.TIC. CONFETTI TEKSTIL SANAYI VE TICARET A.S DILEK TEKSTIL DYNAMO DENIM KUMASCILIK A.S. EKOTEN TEKSTIL SAN. VE TIC. AS. ETS EZGI TEKSTIL SAN.TIC.LTD.STI. HANTAS TEKSTIL SAN VE TIC LTD. STI. KIMTEKS TEKSTIL KIVANC TEKSTIL SAN VE TIC. AS M.F. YILMAZIPEK TEKSTIL TIC. SAN. LTD STI NUREL TEKSTIL BOYA APRE VE SAN.TIC.A.S OZDOKU TEKSTIL SAN VE TIC.LTD.STI. OZEL TEKSTIL INS. SAN. VE TIC. LTD. STI. PARLAMIS TEKSTIL TUP MERSERIZE TEKSTIL SANAYI VE TICARET A.S. UGURTEKS TEKSTIL URUNLERI TIC VE SANAYI AS MELSA DIŞ TİCARET LTD.ŞTİ. TFF MAGAZINE JULY 09
TEXWORLD PARIS a show embodying all fashion values: quality, innovation and energy! 17/20 September 2018 TFF MAGAZINE APRIL JULY 012 10 TFF Magazine will be on display at Le Bourget of this prestigious Show. Texworld Paris will be taken place 17 to 20 September 2018 at the Le Bourget. Taking place twice a year at Paris - Le Bourget, Texworld, with around 1.000 exhibitors, offers professional buyers from all over the world a rich variety of products from basics to creative high-end fabrics of excellent quality. 13.606 visitors came to Texworld Paris February 2018 to inform themselves on the latest trends and innovations in the following main exhibit sectors: Silk, silky aspects, prints, lace, embroidery, wool, wool blends, fibers, style, trends, functional fabric, trims and accessories, cotton, linen, shirting, fibers, yarns, functional fabric, textile design & services, style, trends, trims and accessories, trade publications, textile machinery, Denimworld, Full Package.
National Participants Acar Tekstil Adele Textiles (GMT Group) Akdem Tekstil Akdoganlar Tekstil Makina Aksoy Tekstil Fabrics,Tulle & Lace Altinsu Tekstil Arasan Tekstil Arres Tekstil Arseteks Tekstil Arta Tekstil Asli Tekstil ASY Tekstil Atakumas Tekstil Aysan Tekstil Bayteks BGT Tekstil Bisem-Paradise Tekstil Bordo Textile Burc International Fabric & Textile Burkanlar Bünyem Textile Can Kumascilik Canalp Mensucat Diva Kumascilik Tekstil Dost Tekstil Konfeksiyon EGR Fabrics Ekip Tekstil Endora Er-Ez Tekstil Ersat Tekstil Erteks Group Textile Etiteks Feyteks Filetül Mensucat & Tekstil Forte Boya Ve Apre Tekstil Furteks Dokuma Gamateks Tekstil Gencörme Tekstil Gockag Kumascilik Gokhan Tekstil Gureks Tekstil Gurkan Brode Tekstil Haksever Fermuar Tekstil Herboy (T&H Fabrics) HMK Tekstil Ilka Baski Kumas Tekstil Ipektül Isil Tekstil Izmir Brode Tekstil Joyteks Tekstil Kabul Tekstil Bridesign Karagözlüler Tekstil Karinca Tekstil Kazaroglu Tekstil Kotonteks Textile Industry Kuzenler Tekstil Kükrer Tekstil Lami Textile Larmatex La-Teks Lace (Lale Mefrusat) Lavida Kumas Luno Tekstil Maiteks Tekstil Marsala Textile Masgteks Tekstil Megam Tekstil Melek Dantel - Görenler Tekstil Menderes Tekstil - SNT Meteks Moda Dokuma Meterial Kumas Miatex - M.I.A Dokuma Migiboy Tekstil Monark Mensucat Muratoglu Tekstil Nara Naz Knitted Fabric Ova Tekstil Ölçerler Tekstil Özen Mensucat Özsar Tekstil Pakipek Tekstil Pasa Tekstil Pelle Tekstil Pinteks Tekstil Ramnur Textile Rayon Tekstil Regnum Tekstil Reisoglu Ridvan Ahmedin Tekstil Rof Tekstil S.S.C. Tekstil Sahin Knitting Textile Sahsa Tekstil Santana Textile Save Tekstil Seçen Tekstil Segovin Tekstil SNT Tekstil Sonasya Tekstil Soylu Knitted Fabric Stampoli Tekstil Tarteks Giyim Tekboy Tekstil Tekstas Tekstil Toraman Tekstil Ventsa Tekstil Zeynar Mensucat TFF MAGAZINE JULY 11
TFF MAGAZINE JULY 12 PREMIERE VISION PARIS The trend of the fashion world in the coming season. 19/21 September 2018 Premiere Vision Paris will take place 19-21 September 2018 at the Paris Nord- Villepinte. TFF Magazine will be on display at Press Village of this prestigious Show and will distribute as free of charge. The Première Vision is a unique opportunity for business meetings and exchanges between buyers and fashion makers. It is a platform for exhibitors and shows the trend of the fashion world in the coming season. For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry, including : Yarns, Fabrics, Leather, Designs, Accessories, Manufacturing come together in Paris, the capital of fashion.
TFF Magazine will be on display at Press Village of this prestigious show and will distribute as free of charge. 32 Turkish exhibitors out of 163 Turkish total were from Bursa. The fabric section had 809 exhibitors of which 95 were Turkish exhibitors 30 of which were from Bursa The yarn section had 45 exhibitors in total. 7 exhibitors were Turkish and 2 of them were from Bursa. The leather section had 224 companies of which 14 were from Turkey. The design hall had 216 exhibitors. The accessories hall had 296 exhibitors of which 16 were Turkish. The apparel hall had 135 companies of which 29 were from Turkey. The tricot section had 24 exhibitors of which 2 from Turkey. The Masion D expectations, very exclusive design section had 25 exhibitors. More than 1.900 exhibitors including big companies and small local businesses will showcase their very latest and best products. More than 62,000 professional visitors from 120 countries will participate in this high-visibility event. These businesses are ready to establish new connections and gain insight into the future developments in the industry. In February 2018 edition, 1725 exhibitors from 50 countries (1.6% increase over last year) attended Premiere Vision Paris. Turkey was represented by 163 leading companies in this important venue. Italy had 657 companies, France 254, the UK 112, Spain 82, Portugal 62, Japan 59, South Korea 45, China 39 and Germany 32. TFF MAGAZINE JULY 13
Intertextile Shanghai Apparel Fabrics 27-29 September 2018 27/29 September 2018 TFF MAGAZINE APRIL JULY 016 14 Intertextile Shanghai Apparel Fabrics is world s largest fairs and it is a comprehensive platform Uludağ Textile Exporters Association is continuing national participation organizations at Intertextile Shanghai Apparel Fabrics show and will take place at National Exhibition and Convention Center China at 27-29 September 2018. Intertextile Shanghai Apparel Fabrics is world s largest fairs and it is a comprehensive platform to showcase the supreme apparel fabrics and accessories expo.
In this edition, UTİB will build a Turkey Country Lounge with Turkey Discover the Potential concept. In 2017 the tradeshow served as a presentation platform for 4.380 exhibitors. These tradeshow exhibitors presented their companies and services on a total of 112.524 sqm and attracted thousands of apparel fabrics and accessories suppliers as well as over 60,000 of garment manufacturer, retail chain store, wholesaler & distributor, trading company, department store, buying office etc. from around the world. 77.883 visitors came to inform themselves on the latest trends and innovations in the following main exhibit sectors: Fabrics (cotton, wool, silk, linen, ramie, man-made, knitted, coated), lingerie and swimwear fabrics, functional fabrics, printed fabrics, fibres and yarns, embroidery and lace, accessories, design and styling agencies, fashion and textile trade publications. In this edition, UTİB will build a Turkey Country Lounge with Turkey Discover the Potential concept. The lounge will introduce Turkish textile sector and Turkish culture to China and to the world. TFF MAGAZINE APRIL JULY 017 15
ATF Expo African wind in textile 20/22 November 2018 TFF MAGAZINE APRIL JULY 018 16 ATF is South Africa s only import sourcing trade exhibition for the clothing, footwear and textile industries. It offers the opportunity for international textile, clothing and footwear exporters and manufacturers to meet with buyers from chain stores, independent retailers, mini-chains, agents, importers, wholesalers and other industry decision makers. Over the past nineteen years, ATF has become the premier sourcing event on the African Continent bringing together international suppliers, manufacturers, service providers and buyers all under one roof. A very special event is the 20th anniversary edition of the ATF, which takes place on 3 days from Tue., 20.11.2018 to Thur., 22.11.2018 in Cape Town. UTIB will organize Turkey Pavilion and Turkish companies will have a place in ATF.
This international trade exhibition offers a wide product range covering the entire textile spectrum. The main objective of ATF is to offer foreign manufacturers as well as local importers and service providers in these industries the opportunity to meet Southern African buyers. More than 200 exhibitors from 10 different countries will be represented at this highly focused trade event. This international platform offers a wide product range covering the entire textile spectrum. From casual apparel to functional fabrics, kids wear, latest trends and formal clothing, attendees discover textiles of innovative structure, material mixes and colour palettes. This international trade exhibition offers a wide product range covering the entire textile spectrum. From casual apparel to functional fabrics attendees will discover textiles of innovative structure. The event offers international manufacturers and local suppliers an opportunity to make contact with buyers and importers from Southern Africa. It provides the widest exposure in the shortest time span. Let Cape Town must do attractions make you fall in love with this city when you are there for ATF Expo South Africa 2018. Who should Visit: Chain Stores Sourcing Heads Buyers Merchandisers Technologists Designers Production Managers Independent retailers Mini Chains Sports Retailers Manufacturers Agents Distributors Wholesalers TFF MAGAZINE APRIL JULY 019 17
LA Textile Los Angeles International Textile Show 03/05 October 2018 TFF MAGAZINE APRIL JULY 020 18 UTIB will organize a national participation to Los Angeles International Textile Show (LA TEXTILE) which is the fashion industry s premier West Coast destination for textile, design & production resources from around the globe. Participants started to prepare their latest collections that they will represent during the show. The show is only open for business people who are related to textile industry and market.
Trend Forum which is curated by LA TEXTILE s Official Trend Partner PECLERS PARIS. Participants will have a chance to send their samples to organizer s Trend Forum which is curated by LA TEXTILE s Official Trend Partner PECLERS PARIS. Complimentary seminar program will be filled with fashion industry and trend experts presenting education that is designed to inform and inspire. Turkish mills products will present under the theme of Secret Garden at Turkey Country Lounge. Attandess can visit Turkey Country Lounge and discover Turkish mills. TFF MAGAZINE APRIL JULY 021 19
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PV NY AVRUPA PASİFİK Could you please talk a little bit about your company s work on design and innovation Avrupa Pasifik Tekstil, founded in 2000, is one of the leading printing factories located in city of Bursa, serving both domestic and international customer sallover the World.The core idea is being able to print conventionally&digitally&dyeallpossible demands of the customers on seasonally changing selective, dynamic printing grounds, both knitted and wovens. TFF MAGAZINE APRIL JULY 024 22 Avrupa Pasifik Tekstil leads its customers with their own creations. We have a Professional design team who work seriously in the irindividual feild to bring together the for seen fashion for the future. We do twomain collections a year with up coming trends for Spring/Summer Fall/Winter. We work around colour cards, moodboards, fabric developments and the me swhichallow us toofferour customers a collection with a difference. What kind of activities do you actualize to have a good position in Turkey and the World? Professionalising in a new venture at all times. Ourlatest Venture is SwimShort fabrics for men and women. We have been doing studies and developements in the last year on Short fabrics Polyamid and polyamid blend fabrics using acidprints and also polyester and Polyester blend fabrics coating them with special finishes such as water reactive and quickdry. This venture has bought us to work together with many world wide brands in the swimshort industry. Which products will stand out in your Autumn 19 / Winter 20 collection? For our 19/20 Fall-Winter collections we have used a variaty of fabrics from viscose, tencel to silk, jacquards, knitsand blend fabric stohybrid. Combinning warm and soft colours to punctuate the existence of life. Also, We have used ther usty and decaying effects so as to let know that one day this life willend.
BZ JAKAR PV NY Could you please talk a little bit about your company s work on design and innovation? Since Bz Jakar s most important department is R & D, we are open to all kinds of innovations and developments in this field. Therefore, we attach great importance to R & D investment. We develop new qualities and patterns in the field of jacquard with our strong R & D team. Lastly, we have invested in the latest model jacquardweaving machine, and we develop different qualities in the purchased looms. In this regard, we amplify different and diverse qualities than those on the market, and we have the opportunity to offer our customers exclusive collections. We increase output and efficiency. Our goal is surely to create different patterns and qualities in our collectiosn through seasonal trends that have not been done before in the jacquard field. What kind of activities do you actualize to have a good position in Turkey and the World? As Bj Jakar, we are increasing our quality standards to satisfy our customers day to day. We are entering into new quality research and we attach great importance to R & D development. The most important issue for us is to provide satisfaction to our customers and increase bilateral or multilateral business interactions day to day. When we make orders to intensify customer s satisfaction, we do our level best to reduce the error rates to a minimum. We participate in selected fairs every year in the field of fabric. In this way, we have the chance to introduce our new collection, meet with our available customers, strengthen our business relationships and gain new customers. Which products will stand out in your Autumn 19 / Winter 20 collection? The products that stand out in autumn 19 / winter 20 collections mainly consist of quality patterns giving 3d effects. In addition, the qualities that are created with fringes and channel-styled yarns are also in our agenda. In particular, we have studied intensively the fluffy flower motifs and tassel effects on the organza floor. Velvetjacquard qualities are among the qualities that will be popular again this season. The colors mostly include the earthy and natural tones. More natural colors will also be on the agenda. In addition to this, radiant qualities will be at the forefront. We especially emphasized the development of tinsel-content qualities. TFF MAGAZINE JULY 23
PV NY EKOTEN FABRICS Could you please talk a little bit about your company s work on design and innovation? TFF MAGAZINE APRIL JULY 026 24 Our most important innovation fabrics are cupro,tencel,ice crepe, sueded, jacquard and sustainable fabrics. Cupro; Ekoten Fabrics, the leader of the sector in every respect, also made a difference in the production of Cupro. With a quick adaptation to the changing market s needs and innovation in every aspect, we brought the Cupro with more commercial and reachable shape. Cupro has been created for the new values of beautiful fashion. Fabrics are built on a cool, sensual aesthetic combined with responsible, innovation and versatility that perfectly matches contemporary, consumer s desires. In recent years, a rising trend of Cupro fiber skin-friendly, stonewash effect and fluid will continue to be among the indispensable features of fashion. Cool in summer, Warm in winter Silky & Smooth Touch Draphy Flowing Eco-friendly Tencel; Ekoten High-Tech Tencel Fabrics are the leading player in their sector not only because they are easy to care but also because of the their total moisture transfer properties with perfect drape for the softest garment in the world! Super soft with unique fluidity our features High-Tech Tencel fabrics are natural and are environmentally friendly. Creating the High-Tech Tencel fabric with using ecofriendly manufacturing process. Stay wrinkle-free, be more stable even after 20 washing cycles with excellent dimentional & color stability with its High Tech unique fluidity and smooth surface. Ice crepe; Ice crepe fabrics, knit in our fully automated knitting area with using ultra fine gauge machineries. The technology of machineries is the key point to produce high quality ice crepe fabrics which we have the best in the Europe. After the knitting process fabrics pass to dyeing and finishing steps. The fabulous drape feature we provide to the fabric is achieved through multifunctional technological steps in these production stages. This elegant and sophisticated Ice crepe fabric has a soft hand finish and a beautiful flowing drape that feels lovely against the skin. Ice Crepe, which is obtained from special organic cotton fibers grown in very limited area. What kind of activities do you actualize to have a good position in Turkey and the World? Digital media is becoming increasingly important. Thanks to the many technological possibilities, we make our fabric presentations easy and accessible. we provide to our customer with social media accounts,web site, our special application to reach our fabric libraries and also we are sending a ekoten weekly fashion updates mail in a week. Which products will stand out in your Autumn 19 / Winter 20 collection? Ethnic and chic garments,nude and Brown tones will be the most fashion part for fall winter 19/20 season. An ethical code, but also an aesthetic one. Rules of life, but also style. Class, elegance and spontaneity in the way they behave and dress Freedom is the our keyword. Flowers and geometrical pattern always trend shapes in this season.wool touch, 3d, brushed and crincle effects also more prefered fabrics. We are pasionate about the extreme and authentic natüre, life outdoor and its codes are transported to the city for new style of streetwear, very close the sport. Ambitious and reckless this season fw19-20 is characterized by two fundamental points that seem opposed, * romantic ego * The World of design is living a change that involves the universe of matters from different point of view: scientific, chemical and alchemical an also we folllow this steps for the our future.
JADE PV NY Would you briefly share the activities that your company is initiating in field of Design and Innovation? Jade Lace of Nurel Textile, which produces lace and knitted fabrics for indoor and outdoor wear using state-of-the-art Karl Mayer machines, has been serving its customers since 2006. We are still struggling to provide a quality service and we are bringing our high quality products with competitive prices to our local and international customers.. Our company, which spends a considerable amount of time and resources on design and innovation, prepares underwear and outerwear twice a year with R & D work done in line with the requests we receive from our customers in addition to the fair organizations that our company participates in every year. As far as each collection differs from the previous one, we successfully complete our goals of reaching various product and pattern groups.. What are your efforts to rise to the peak in markets both in Turkey and the World? Jade Lace offers its products with an innovative and consistent approach to the customers in the domestic and international markets. With its innovative and fast-growing nature, Jade Lace attaches importance to quality products, timely delivery, service quality and top-level business management. By offering the best quality with the fastest feedback, meeting the needs of all customers is among its top priorities. Following our continuous service approach, our goal is to globalize Jade Lace brand. Which products will stand out in your Autumn 19 / Winter 20 collection? In our autumn-winter indoor and outdoor clothing collection, our products are available in qualities that we use natural fibers in addition to trend patterns and color pallets, TFF MAGAZINE APRIL JULY 027 25
AUTUMN & WINTER TFF MAGAZINE APRIL 028
TFF MAGAZINE APRIL 029 HELLO LOVE SEASON
We have conducted interview with M. Fatih Bilici, Bilici Holding Board Member TFF MAGAZINE APRIL JULY 030 28 FOUNDED IN 1950 AS A FAMILY BUSINESS, STARTED TO WORK WITH COTTON TRADE.
Bilici Investment is a conglomerate harboring a great deal of sector. Can we know more your inception story in the sector and the process of fabric production? Despite being a transparent company, Bilici Investments has become an institutional structure that has succeeded in protecting its family values to the core and able to share these values with its investors. Our Company, founded in 1950 as a family business, started to work with cotton trade and respectively began to establish ratchet operations, weaving, yarn twisting, finishing & dyeing and yarn production facilities and becoming one of the few companies moulding the textile sector. I believe that the growth process we have experienced has matured organically since the investments we have made with the growth acceleration we achieved are parallel to and feed each other.. When looking back after those established facilities, Bilici Yatirim has become an integrated structure in the production and sale of Polyester and Cotton fabrics. Since our vertical integration has entered a mature phase, we are now striving to incrase the added value in our products. For this reason, we attach great importance to corporate product innovation and branding. Although Bilici Investments diversifies the portfolio through its active investments in tourism and agricultural sectors, the flagship of the group is surely the textile industry. In the near future, we plan to evaluate our strategic investment plans primarily through the textile sector. this context, the core values of our strategy are to present our customers with creative, innovative, trendconscious and fashionable collections at affordable prices with original designs. TFF MAGAZINE APRIL JULY 031 29
Can you please shed light to your current company structure and your potential in yarn and fabric production? Biteks Yarn, which makes our yarn production, produces 16,000 spindles of cotton yarn and 29,000 spindles of polyester viscose yarn in the Osmaniye Organized Industrial Zone under a covered area of 20,000 m2. The company has doubled its capacity with the latest $ 10 Million renovation investment made in 2016. Bilişim Yatirim Twisting Mill and Centering Facility, located in Adana Hacı Sabanci Organized Industrial Site, has a monthly yarn twisting capacity of 270 tons, including cotton, polyesterviscose, and elastane, with an open area of 25,000 m2 and a closed area of 11,620 m2 in total. TFF MAGAZINE APRIL JULY 032 30 Bilici Yatirim Finishing & Dying facility locates in the same region as the Twisting Mill facility has an annually 12 million meters of fabric dyeing and finishing capacity with an area of 25.000 m2 open area and 11.620 m2 closed area, in total. Under the BTD Textile brand, we export our end-product fabrics to more than 30 countries from Australia to Europe and America. Currently, there are companies in the customer portfolio that are leading the World Fashion sector, such as Inditex Group, Marks & Spencer, Ann Taylor, Uniqlo. What are your assessments regarding the Turkish Sector and Turkish Fabrics? I believe that Turkish woolen drapers have closed the gap between producers in Asia and Europe in the quality/price parameter. The fashion and retail sector wants to change its strategies globally and deliver faster and new products to its customers under the name of fast fashion. In our country where we possess a strategic importance in this sense, Turkish woolen drapers can offer location and production speed and quality all together and can get a fair share because of the growing nature of the industry. It is a fact that the Turkish woolen drapers must make the necessary investments in research, development, and innovation as soon as possible considering the up-coming trends and changes. I believe that if we can improve ourselves in this matter, we will be able to achieve great co-efficiency and sustainability in global markets.
Lastly, can we hear more from you about the plans and goals of Bilici Holding s that are to be actualized recently? We will pursue to invest in the textile sector, which is our flagship. Recently, there are a few works we are planning to actualize to renew our machine park. In the long run, our goal is to increase our branding and awareness and our exports market share.. Apart from textiles, we are evaluating investment opportunities in different sectors such as Food, Energy and Real Estate. TFF MAGAZINE APRIL JULY 033 31
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In 1987 we set up a small workshop and entered the garment sector. Throughout our journey that started with limited opportunities, we have always had dreams. Within a year, as Sun Textile, we became an important export company and started to produce for our foreign customers at the end of ten years. Can you briefly explain the emergence of Jimmy Key? What kind of brain-storming and R&D studies you had to go through before emergence? In 1987 we set up a small workshop and entered the garment sector. Throughout our journey that started with limited opportunities, we have always had dreams. Within a year, as Sun Textile, we became an important export company and started to produce for our foreign customers at the end of ten years. We were not just dreaming of selling our products, but also the designs. To realize our dreams, we have begun to develop our design power and kept investing in this field. As a result of our experience in the garment industry and our design power, the idea of creating our own brand has emerged. Thus, in 1997, the Jimmy Key brand was born. we have leaped forward into a different lane from textile sector to ready-to-wear retailing. When Jimmy Key was first founded, it was limited to men and women s wear. There were alternatives such as sportswear, daily casual wear, women s formal suit in the collections. As of 2014, Jimmy Key is continuing its journey in global markets as a women s ready-to-wear brand. TFF MAGAZINE JULY APRIL 035 33 Who is the audience of Jimmy Key addressed to? Do you intend to expand your target audience? In 2014, we narrow down the target mass of the Jimmy Key brand to only women in the direction of our experiences, works that had been actualized over time, and our market research. We positioned the brand of Jimmy Key as the brand of women who enjoys life. In our target audience, there are urban women who are sensitive to the environment, confident, comfortable, able to interpret fashion differently, and who love nature. Sun Holding / Jimmy Key Chairman of the Board of Directors, Günseli Ünlütürk As of 2014, Jimmy Key is continuing its journey in global markets as a women s ready-to-wear brand. G.Ünlütürk
INTERVIEW As the Jimmy Key brand, we have identified the modern woman as the target audience. In our designs, we create collections that will provide comfort and quality to women who enjoy life. We reflect our clients expectations and new trends in our collections in the direction of our brand image, we closely follow the trends of retail and fashion sector in international markets. What are the key points you care the utmost attention in your designs? How do fashion trends affect your designs? TFF MAGAZINE JULY APRIL 036 34 The most important point in Jimmy Key designs is; we are mindful of addressing the lability of mood by centering our consumers through interpreting the fashion of the moment in a different way. It is important that the products in our collections should be compatible with each other and be available for use in different environments. It is essential that the trends are original and interpreted by our designers for our consumers. We always pay great attention to the wholism of the collection. The integrity of our collections is also trained in our sales points where we provide services as well as our products, in accordance with the brand image and by making arrangements that accurately describe our collection. Day-to-day fashion is also provided through our sales consultants who have precious experience in fabric and customer relations. In marking up your Jimmy Kimmel brand, your quality products, and your fabric choices are undoubtedly the keys to your Jimmy Key brand. In this context, what do you pay attention to when choosing your fabrics? As it is known, the most important component of garment designs is the fabric. Ekoten Textile, our fabric manufacturing company in our group, produces continuously fashionable fabrics that are innovative, different, ahead of time, compatible with human skin. For this reason, the use of specially developed innovative fabrics is indispensable for Jimmy Key. Our brand consumers fabric awareness stage regarding the fabric is quite high. Having past the tests in design features, touch, compatibility with human health and quality as well as the design itself, it adds value to our products and is the reason for preference.
At this point, we rarely import some special quality fabrics from abroad. What are your investment plans for the Textile and Ready-to-Wear Industry in the upcoming period? In the apparel market as Jimmy Key, we reach our customers with 23 stores and 60 sales points in Turkey and at 10 sales points abroad. Over the course of time, we have predominantly opened new stores in different cities of Turkey, the Aegean region, in line with the strategy we have determined and have renewed them in the direction of our brand s image. We want to achieve our dreams, reach our goals. For this reason, we work with faith and enthusiasm. We have recently opened 3 stores in Istanbul, the center of ready-towear retailing industry, and intend to increase the number of stores count to 5 by the end of the year. We are aiming to increase our stores count to 50 in line with our strategic plans we have prepared in the development process we started for about 3 years ago. We follow technological developments closely and adapt all beneficial solutions to our processes in order to increase the quality of service we provide to our customers. The importance of e-commerce is increasing in the garment sector. While we continue to invest in our manufacturing companies and retailers as a group, we will do our priority investment to develop our e-commerce in the global market. We are currently aiming to increase our share of the rising e-commerce volume to 50% in five years. As a women s ready-to-wear brand, we are aware of the importance of women s active involvement in working life. We organize our business processes in this direction. In this context, we participate and support the work carried out as the Women s Empowerment Principles (WEPs) as well as the Global Compact signatories. By doing so, we aim to increase women s development and participation in business life by touching the lives of more and more women. Although the number of female employment in the ready-wear retail sector is high, Jimmy Key is above the employment rate of the sector with a rate of 80% female employees. The brand also aims to increase this ratio in line with the investments it has realized. Besides closely monitoring the developments in the working life, we intend to bring a totally different perspective to the sector by developing sample applications. Where do you care to get your fabrics used in production? In parallel with this, can we get your views on Turkish fabrics? The number of companies that produce high-quality fabrics in our country is quite high. While we create our collections, we surely give priority to Turkish companies. 90% of the fabrics we use are supplied by Turkish producers. As mentioned before, our knitted fabrics are supplied from Ekoten Tekstil, has the opportunity to make a difference in his collections with specially designed fabrics for Jimmy Key. Turkey with an emphasis on the textile sector R & D, with speed, trained manpower, and design capability, dissociates from competitor countries. While creating our collections, we closely follow the world fashion trends. At this point, we rarely import some special quality fabrics from abroad. Jimmy Key is above the employment rate of the sector with a rate of 80% female employees. TFF MAGAZINE APRIL JULY 037 35
İpeker Textile, which produced the world s first Vegan certified fabric, is the most sensitive company in terms of protecting animal rights and nature. Here is an interview, where you will enjoy as you read, conducted with İhsan İpeker, The İpeker Textiles Board of Directors \ Administrative and Commercial Director. TFF MAGAZINE APRIL JULY 038 36 Ipeker Textile, which produced the World s First vegan fabric
As İpeker Textile, you have produced the World s first Vegan-certified fabric. Can you explain the starting point of this success that made a tremendous impression in the World? As İpeker, we started off the road 9 years ago. We named the journey as the Green Factory Sustainability Program (GFSP). The GFSP is a program that will guide our positive contributions in the sector we operate and the ecosystem we live on. When creating the GFSP, we used the world s best practices. But the starting point was our long-standing past. We have combined key milestones for our company and built new spots and came to these days. We have strengthened these key points with the help of a strong governance, economic progress, social and environmental improvements and ethical circle covering all these dimensions. We are striving for projects that cover all the dimensions of sustainability. In 2007, Ipeker provided the production of wool fabric with the wools obtained from the tailpiece of the unshaved sheep, known as mulesing free wool, certified under the Animal Welfare product range. As the first company to publish the Vegan Declaration in its field five years ago by taking the animal sensitivity one step further, it has made a commitment to end up the use of all materials containing animal protein in its products. İpeker, who aims at preserving animals right and fairness, and assuring the necessary living conditions for animals to live inventively instead of being used as a product, which is the integral part of nature and environmental dimension, argues that animals are not a property for human beings and that even a piece of their body is not open to the arbitrary use of humans.. Ipeker shows great sensitivity to the removal of speciesism. TFF MAGAZINE APRIL JULY 039 37
TFF MAGAZINE JULY APRIL 040 38 What exactly is Vegan Fabric? Could you open up the contents for us? We have completed our intensive R & D works with our partner in order to eliminate our inputs that contain animal proteins. In 2017, we opened our products and Vegan Textile Processes, strengthened with innovation, with the VTP transparency policy to the European Vegetarian Union. Our products have been tested and found to contain no animal protein in raw materials, solvents, colourants and chemical substances. With the new processes developed, we are producing the same quality as VTP without compromising İpeker s acclaimed touches, colors, and designs, without causing any deviation in its technical characteristics. But it should not be perceived solely as a fabric test. We try to eliminate it in such a way by minimizing all the factors that affect the environment and animals. The quality of industrial wastewater is crucial at that point. Due to the fact that thousands of microparticles in the wastewater of companies where polyester yarn - fabric manufacturers take place, and there is no high-tech water purification plant, have flowed into the seas and oceans, these particles are found in one of every four fish today. The Tree Balance Sheet, which contains the carbon and water footprint calculated by İpeker at the end of the year and plays an important role in the implementation of Net Zero policy, is the most important factor in ensuring the establishment of this balance.
Global brands are subjected to use codes starting with TR in their tags when they use İpeker s fabrics. How does this contraint make you feel like? Which parts of the products are the Vegan fabrics used more intensively? Do the numbers of these areas increase in the future? With İpeker, İpeker Home and Ipeker Tech brands, we have a wide range of vegan products to be used ranging from clothing to home textiles, from medical to industrial agriculture, from electronics to automotive sectors. We know that being a vegan is not a trend, but a mental change. We believe that this change will happen in every field that touches people s lives.. Ipeker has become the world s first Vegan V-Label certified fabric manufacturer approved by the European Vegetarian Union (EVU). Because there is no protein-based content in the production, thanks to fabrics that do not have a crosscontamination risk,ipeker once again has demonstrated the sensitivity and innovative face of Turkish Textiles around the world by obtaining TR-1705257 numbered license certification starting with Turkish code. TFF MAGAZINE JULY APRIL 041 39 Vegan fabrics are also eco-friendly. Would you like to briefly broach the subject? The contribution of the vegan fabrics to the environmental dimension is as follows. It prevents animal abuse. It prevents an increase in the number of endangered plants and animals, which occur as a result of climate change, the reduction of biodiversity in the oceans, deforestation and the absence of fresh air and water. It provides better living conditions for future generations. It supports the formation of a sub-structure that will end poverty. It is a basis in ensuring values such as peace and justice for every living creature.
INTERVIEW İPEKYOL YALÇIN AYAYDIN Chairman of the Board of Directors TFF MAGAZINE APRIL JULY 042 40
The prestigious name of textile and the ready-to-wear sector is Yalçın Ayaydın. We have asked him so many questions, mainly ranging from women s employment to the secrets of sustainability in the sector. We made an enjoyable and productive interview about the fabrics he chooses for İpekyol and Twist in specific, and the Turkish fabrics in general which will mirror the industry. TFF MAGAZINE APRIL JULY 043 41 How do you evaluate the workforce and contribution of women in the Textile and Ready-to-Wear Sector that are possessed by women? Women s contribution to employment must, of course, be brought to an improved level in the context of equal opportunities. Especially in our country, we should closely follow the legal processes related to this matter and work with women hand in hand and find solutions to these problems in unity. For example, about maternity leave, prenatal and postnatal, alternatives such as breastfeeding rooms, nurseries at workplaces can be derived in order to prevent women s permanent suspensions from work. The thought that the babies are totally connected to the mother In this regard, an egalitarian approach allows us to be at a fair crack of the whip in professional life regardless of gender. I back up the fact that equalitarian approaches and making employment suitable for everyone are extremely crucial to us.
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I have certainly seen the great benefits of knowing this sector from the ground up. Y. Ayaydın What kind of suggestions can you make about the activities that can be done to achieve sustainable employment opportunities in the sector? The main problem that the industry has experienced is that the employment of intermediate staff has not yet reached an adequate level. Even if we have as many universities as we do, we cannot govern the employment process. Because I dont believe that enough emphasis is given to high schools. Specifically, I think that technical and vocational high school is very much needed in our industry.the problems in education and population cause workers to stack in the market and change their jobs quite often and this circulation leads to problems in terms of employers. As İpekyol, you are among the most reputable brands. The quality of your products is quite assertive; what do you specifically pay attention to when choosing your fabrics? I have certainly seen the great benefits of knowing this sector from the ground up. I took part in the finance department of the textile sector for a while because I was a business graduate. Then I was in the marketing department because I was interested to know more and more rather to stuck in a desk Job. Thus by knowing the sector, I built my own brand. I do not give a good chance that textile companies whose infrastructure is not stable can already be branded in this sector. A manager who does not know what quality means can not have enough knowledge about his business and can put serious distances between him and the consumer. TFF MAGAZINE APRIL JULY 047 45 From where do you supply fabrics you have been using in the production? Besides, what do you think about Turkish fabrics in general? What are your assessments regarding the contribution of Textile and Apparel Industry to the present Economy of Turkey? The fabric range offered by the textile industry is quite large, in imported and domestic level, but our priority is ofgood-quality fabrics. We take up to be well-acquainted with every detail of our collections and factories and our preferences are realized within this direction. For our Silkroad and Twist brands, we generally use fabrics from our own country. Solely the fabrics of our Machka brand are provided from Italy. Especially, we can claim that our country is a pioneer in the world because of its quality.. As the textile industry, we offer a large number of employment opportunities in our country. This type of employment has not yet reached this level in any sector of our country. Respectively, we can present automotive and the emerging tertiary services as alternatives.
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WE HAVE A DESIGN CENTER, TFF MAGAZINE APRIL JULY 049 47 CALLED DESIGN LAB, IN WHICH WE SUPPORT OUR YOUNG AND CREATIVE FRIENDS IN THE TEAM.
İlkay Keskin Purchasing Director TFF MAGAZINE APRIL JULY 050 48 AS KOTON, WE PASSIONATELY PUT INTO PRACTICE OUR CUSTOMER AND TECHNOLOGY-FOCUSED PERSPECTIVE WITH OUR CREATIVE AND INNOVATIVE COLLECTIONS WE HAVE DESIGNED BY ANTICIPATING THE SEASONAL TRENDS. Nevertheless, we adapt fashion trends ranging to the climate of the country we are in, the cultures and consumer expectations. In this context, we provide our customers with a privileged shopping experience, presenting the current fashion with a fast production organization. Could you please tell us about the journey of Koton Brand and Koton s company politics? Koton s adventure began in 1988 at Kuzguncuk by selling the excess of export products at a small store. Following the second store opened in 1991, with a focus on design and production in 1995, the first overseas store opened in Munich in 1996. Today, as Koton, we meet fashion lovers in 520 stores and more than 1000 sales points in 28 different countries all over the world. Since its inception, Koton has taken steps to offer its customers high product range and genuine fashion trends. In this context, the core values of our strategy are to present our customers with creative, innovative, trend-conscious and fashionable collections at affordable prices with original designs.
What kind of works do you actualize to maintain your institutional success? As Koton, we passionately put into practice our customer and technology-focused perspective with our creative and innovative collections we have designed by anticipating the seasonal trends. In these collections, we are signing very special collaborations with the doyens of the fashion world, powerful designers, international brands, and we offer designs that appeal to every preference and style. Up until today, we have grabbed a slice of history by collaborating with names such as Elif Mısırlı, Bora Aksu, Hakan Yıldırım, Arzu Sabancı, Dilek Hanif, Can Bonomo, Fahriye Evcen, Tuba Unsal, Ebru Şallı and Zeynep Tosun. In all our works we put into practise, we are committed to protecting our pioneering position. fast production organization. What do you say about the product range that Koton has and How does it reflect the fashion trends? We have collections covering many categories such as women, men, children, baby, accessories, beauty, denim, underwear under the roof of Koton. While offering 80 new product options every day to our customers, we offer more than 50 collections and approximately 30 thousand different models each year. However, we have a very strong team that prepares our designs within the context of Koton. We have a design center, called Design Lab, in which we support our young and creative friends in the team. With the Design Lab, we have created the first design center in Turkey receiving the first R & D promotion in the design field. In the management of a professional name like Isham Sardouk, a world-renowned in the world, there are many analysts and researchers working on fabric and apparel, and employees working in different areas of design. While the information flow is continuously provided to brand and design groups, through Design-Lab, our Business and Customer Insights department refreshes our team s knowledge on competition, customer trends and commercial trends in the world, both at macro and micro level. This is a working system where these people are fed both by a pioneer in the sector like Design-Lab and by analytical methods supported by the customer insights. TFF MAGAZINE APRIL JULY 051 49
TFF MAGAZINE APRIL JULY 052 50 Could you give us information about your new creations and your campaigns? As Koton, we made a quick introduction to our Spring - Summer season through our new partnerships. First of these collaborations have been Zeynep Tosun for the Koton Collection. We maintained our concept of Dancing Dresses which we launched last season, in the new season too. Within the scope of our business association with Zeynep Tosun, we have brought together 25 pieces of wedding, graduation and summer options for all special occasions. of patterns, through the slogan This Summer Colorful Fashion with our Colorful advertising campaign, in which our brand ambassador was Fahriye Evcen. Apart from this, we pursue our campaigns in the scope of Special Days like Anniversaries, Mother s day, Father s day, Festivals. We also signed for the third Arzu Sabancı for Koton collection this season. Designed with the motto both on holiday and in the city; summer style consists of a total of 68 pieces including 20 beachwear. However, We announced our collection that combines the power of colors with the claim
How do you supply fabric? And what would you like to say about Turkish fabrics? Most of the fabrics used in our collections are mostly imported from Turkey. We have production facilities in different cities of Turkey like Istanbul, Izmir, Batman, Van. Apart from Turkey, among the countries in which we use their fabrics are Egypt, Bangladesh, Pakistan, and China. TFF MAGAZINE APRIL JULY 053 51 TURKISH TEXTILE HAS A SIGNIFICANT POSITION IN THE GLOBAL MARKET. TURKISH TEXTILE, IN ADDITION TO KNOWLEDGE, PRODUCTION CAPACITY AND QUALITY, RACES TO THE TOP FOR WORLD LEADERSHIP, MAINLY IN KNITTED FABRICS, IN COTTON AND VISCOSE GROUP, CALLED NATURAL FIBER..
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Roman, always keeps innovation and creativity at the forefront. S. Toplusoy How do you evaluate the past and the present of Roman Brand, which has a history of 40 years? And can we know what are your goals in specific? Roman, in fact, has defined its development and change from past to present based on the meaning and value maps of its customers because of society and the world change as quickly as possible as the time changes. These change-takers actually make this progress. During this period, the Roman has always been open to change. Following the innovations, the brand formed a unique style and started to create its subjective fashion. While there were definite limits to fashion 15-20 years ago, today there is no clear frame of what is going to become fashionable anymore. Despite the rapid change, the Roman brand always adds identity to their designs by synthesizing the trends of East and West. In brand s DNA, there is a continuous quality from the day it was established up to the present day. It aims an affordable luxury, but along with that, it also adopts the principle of openness to change and innovative vision. Especially the new product aims to increase the performance of sales and profitability by saving the speed of service development, operational costs, time and labor power. With differentiation in service, the use of new technologies and high-quality production, it attaches great importance to the production of branded products, not to the production of any sort of goods. It is sensitive about producing in parallel with the quality and ecological production systems. Most importantly, it strengthens brand perception with its digital transformation strategy and always keeps innovation and creativity at the forefront. As a result of all these efforts, we have been keeping up with the rapid change of the fashion and retail world as the Roman brand. In order to be able to catch up and overcome this pace, we have had to be able to set up such strategies. I believe we have succeeded it to a great extent and we owe our current growth to these strategies. SUZAN TOPLUSOY Creative Director Today, we have more than 100 sales points in total together with 50 stores in Turkey and 15 stores abroad, in addition to our corner shops and franchises. From the United States to the People s Republic of China, from the United Arab Emirates to South Africa, we have reached a wide range of geographical area. Our goal is to maintain our domestic growth while maintaining the same momentum abroad. Currently, another important factor today is to peruse the seasons correctly. Those who do the job properly and who manage it correctly derive the profit, while those who make the discount store only compensate for their mistakes. As Roman, we are a brand that introduces our collection to our customers at the right prices at the beginning of the season. We had never been a brand starting the season with seasonal discounts up until today. Thatis why, we have gained a reputation in the eyes of our customers. This is a very important value for our brand. TFF MAGAZINE APRIL JULY 057 55
INTERVIEW Since we have more quality in our brand s DNA, both our fabric and our sewings and molds are to be of good quality as our main principle. S. Toplusoy How is the Roman woman going to come out this season? Could you give some hints regarding the season? TFF MAGAZINE APRIL JULY 058 56 While preparing our summer collection of 2018, the city I was most impressed with was Marrakech. In Marrakech, you feel like you are watching a photo exhibition. I got the main spirit from Marrakech at the starting point of my collection. That s why we took our campaign here. Of course, the sharp light of the city was also very impressive for the shootings. Of course, the fact that Jardin Majorelle and Yves Saint Laurent lived and fed on there can also be counted as several influencers. I also felt that how this magnificent garden became the source of inspiration for Yves Saint Laurent when I was in Jardin Majorelle. In the permanent manifesto of the Roman brand, diversity and elegance coexist together. We have combined this difference and classiness with the bohemian spirit of Marrakech this season, with a large palette of colors. With our silhouettes in the collection, we have been innovative but concentrated on tradition, craftsmanship and hand workmanship; you can see it in the ethnic details of our dog days group. We were inspired by the rising street style in Jean, knitwear and complementary accessories, we were inspired and we did not compromise on the materials we use. As a result, I think we get a rich Spring-Summer collection when we combine the Roman s DNA, Marrakech s bohemian spirit and the energy of the streets. In the lead of our 2018 summer image shots were Agnes Sokolowska, our model with a western but exotic appeal. As the venue, we chose the magical streets of Marrakesh, which you can feel every detail of the texture in Marrakech and Hotel Mamounia. This year s Spring-Summer collection allows our customers the luxury of being a number of women who live in different periods as they wish. In the collection where timelessness prevails, the patterns that bring together the vibrant tones of nature are at the forefront. Which spots will you exactly emphasize in 2018-2019 Autumn & Winter season? In the 2018-19 Winter Roman collection, we, first of all, underline that consumers and fashion lovers must be quite brave. Instead of sheltering under the wings of imitation, we have created a unique, free, self-confident and flashy woman who uses the combination of east and west synthesis, without being the part of the rapidly changing technological world. The starting point of the collection; was a longterm trip to Brazil and Argentina at the new eve of the last year. It is always the most exciting thing to be encountered in streets in everyday life, to the unique symbolic clothes and accessories of the attracting cultures with this kind of ethnic texture. We prepared an extraordinary collection full of surprises, and I can say that we are very excited.
We supply the majority of our fabrics from Turkey. S. Toplusoy What kind of fabrics do you usually prefer as a company? Do the fabrics you use have a special preference? Since we depict many different Roman women in our collection, we use a variety of different fabrics to provide diversity. But rather, we prefer natural materials and high-quality fabrics. Silk chiffon, silk satin, brocades, lace, special embroidered fabrics, embroideries are mainly taking part in our evening gowns collection group. However, we prefer fabrics, mainly wool, viscosewool blended, cotton-wool blended fabrics in winter season, and in the summer season we prefer linen, cotton, cotton voile, cotton organza, silk, and organza fabrics. We don t use nylon and polyester very much. Because we are in a fairly large and quality market as a Roman trademark, we attach great importance to the quality of our fabrics. Since we have more quality in our brand s DNA, both our fabric and our sewings and molds are to be of good quality as our main principle. TFF MAGAZINE APRIL JULY 059 57 How do you supply fabric? What would you like to say about the fabrics produced in our country? We supply the majority of our fabrics from Turkey. Generally, we make P&D by ourselves. After our R&D researches, we started to perform our own research. In our fabric supplies, we fall into line with the producers at every stage from low-quality to print quality. In a sense, we are also guiding them. We, as a Roman brand, we attach great importance to the quality of our fabrics.
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ÖZLEM ŞAHİN TFF MAGAZINE APRIL JULY 061 59 Co-Founder / Think Fashion I was in the fashion marketing business for a long time before launching Think Fashion. I was always following the important markets, global trends and the next steps in the fashion industry. I realised one of the most rapidly growing market - modest fashion market with the 374 Billion market size globally. Meanwhile i was giving consultancy for some modest fashion brands so i decided to serve globally more on this market with an international vision. www.thinkfashion.co
International designers in our network started to produce in Turkey from more and more. Ö.Şahin TFF MAGAZINE JULY APRIL 062 60 TF has a very rich content. What kind of team do you work with and how often do you update? Yes because the modest fashion market is really big and we understand the market dynamics. When you understand the market you can bring solutions on the problems or see the opportunities right away. Our team also very international. From Dubai, Australia, Germany, Indonesia, Turkey... we have great people. During the fashion week timing our team goes more than 100 people. It is always good to keep the energy international. What are your efforts to increase brand awareness, relationships with buyers, and sectoral organizations? We are organizing big global events with 5 continents / 100 designers & brands / 5000 + visitors. So it brings directly a strong branding to the Think Fashion and as well as the Modest Fashion Week itself. We got higlighted in New York Times, Washington Post, The Guardian, Vogue, BBC... etc We are well connected with the global media, influencers, fashionistas around the world. How did you aim to position Think fashion? Is it a website that attracts the attention of the industry or is it a platform that brings together sectoral imagery such as fashion-design, organization? We are the one who put the Modest Fashion Week in the fashion literature globally. Think Fashion is the founder of Modest Fashion Week events which starts from Istanbul with Modest Fashion Week in 2016 May. Later on we moved the concept to London and Dubai with London Modest Fashion Week and Dubai Modest Fashion Week in 2017. Our next step Jakarta Modest Fashion Week on July 26-29, 2018. In the organizations we bring all stakeholders together globally - designers & brands, industry experts, global media buyers, influencers... Having a huge network brings businesses together for sure. We give consultancy to the global companies, we work as an production agency and position Turkey as a production center. International designers in our network started to produce in Turkey from more and more. Basically we connect to dots in the modest fashion industry with a global vision and our aim is always create global and sustainable business relationships. Could you briefly tell us about your upcoming communication plan as TF? Are we going to see new and creative platforms for fashion design and for the sector? For 2018, our 2 big project is Jakarta Modest Fashion Week on July 26-29, and Dubai Modest Fashion Week in December. Making that kind of events are taking 6 months. Also we will have a e-commerce platform this year, where modest fashion lovers can shop directly the most trending modest fashion pieces with the motto of from catwalk to your wardrobe It will be the most international e-commerce with our big international designer network. They will be our supplier this time in our e-commercd platfrom. Could you briefly tell us about your upcoming communication plan as TF? Are we going to see new and creative platforms for fashion design and for the sector? We are organizing big global events with 5 continents / 100 designers & brands / 5000 + visitors. So it brings directly a strong branding to the Think Fashion and as well as the Modest Fashion Week itself. We got higlighted in New York Times, Washington Post, The Guardian, Vogue, BBC... etc We are well connected with the global media, influencers, fashionistas around the world.
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Founded in 1970, Transfertex is one of the pioneers in heat transfer printing. Under the new family ownership from 1982 on Transfertex has enjoyed steady growth accompanied by many changes and improvements in the production technology. The Transfertex headquarter and exclusive production is based in Kleinostheim, Germany, very near to the Rhine-Main Airport of Frankfurt, the largest airport on the European continent. Own affiliates are located in the USA, China and France, representatives are available all over the world. The Turkish representation is located in Istanbul TFF MAGAZINE JULY APRIL 064 62
We conducted an interview with the revolutionary innovative products in the field of printing and how they uses this technology in the textile industry. Today, Transfertex primarily supplies the textile, plastics, wood and metal processing industry. The main focus is on prints for fashion, sports and home furnishing. We are one of the few companies with a fully integrated manufacturing process for printing papers and films. TFF MAGAZINE JULY APRIL 065 63 Transfertex produces its first-class prints via analogue as well as via digital process. The Transfertex print quality is much higher than with standard CMYK digital printing due to a higher pixel concentration and the use of additional dyestuffs giving you 7% more color space. Our renowned creative teams in France and Germany permanently analyze the international print trends. This allows the creation of a precise print collection that is available worldwide - without any development costs for our customers. Customized print solutions contribute to the sales success of our customers. The international network of Transfertex allows the presentation of our prints to all customers of the supply chain at short notice - no matter if retailer, brand or fabric supplier. The transfer paper prints are being delivered to the location you require - anywhere in the world.
How is the transfer paper produced? TFF MAGAZINE APRIL JULY 066 64 The copyright protected Transfertex artworks required for a particular collection are either created digitally on the screen or scanned and modified using the latest reproduction techniques, and the colours in the patterns are then separated. Wengraving machines which produce the printing cylinders to print the paper. Transfertex produces its quality paper either digitally or with the superior Copper Rotogravure process which both guarantee excellent results. The designs are printed in print stations placed one after another in a single operation on the production machines. For lower order quantities Transfertex also uses high-quality digital printing machines. The result is a sublimation printed paper roll. The print on the paper can easily be transferred to the fabric.w
How is the print transferred to the fabric? With Transfertex you can print onto many kinds of materials and synthetic fabrics. The dyestuffs in the inks have the ability to sublimate. This means that they can be used to transfer designs from paper onto textile and non-textile materials. The printing from paper onto the base material to be printed takes place in a so-called thermal print calender. The ready-for-print textile is fed together with the transfer paper into the calender and guided around a heated cylinder. Prints / Designs: Through the pressure and heat, the inks change from the solid into the gaseous state, sublimate from the paper onto the textile and diffuse into the fibre. Subsequently the printed material is ready for use without further treatment. Free available collection of thousands of first class print designs Our renowned creative teams in France and Germany guarantee the realization of the most topical print trends for nearly all applications All Transfertex designs are ready-toprint with no development costs Customer designs are individually realized in our world-class quality TFF MAGAZINE APRIL JULY 067 65 Quality: Higher print quality than with standard CMYK digital printing due to a higher pixel concentration and the use of dyestuffs giving you 7% more color space Large solid areas can be printed free of streaks or unwanted shades, dyehouse quality single-color solids Quality dyestuffs guarantee high and consistent fastnesses Transfertex, a bluesign system partner and Oeko-Tex certificated, maintains the strictest environmental standards for product and processes
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YILDIRIM Y MAYRUK TFF MAGAZINE APRIL JULY 069 67 CREATOR Y. Mayruk
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A good costume never gets updated if the material, model, and workmanship is good. This applies to everything. TFF MAGAZINE APRIL JULY 071 69 Y. Mayruk Yıldırım Mayruk, the doyen name of the fashion world, stepped into fashion first by making hats during his high school years like all the world-renowned great tailors. We have made an interesting interview about Yıldırım Mayruk, who gives beneficial hints which are kinda bedside information regarding the occupation and sector.
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Fashion identifies the present moment and describes the situation in which it exists. Y. Mayruk What does expressions like fashionable, de-moded, trendy mean to you? Fashion identifies the present moment and describes the situation in which it exists. If there was such a thing as out of date, the flea market would not become an antique dealer. No auctions would have been made. A good costume never gets updated if the material, model, and workmanship is good. This applies to everything. Before you prepare an outfit, are you preparing it by looking at the design or the fabric? It is not the design based on the fabric, but the fabric based on the design. Think like a cooker. Is it possible to transform a pumpkin into a stuffed eggplant? Of course, if the subject matter is costume and fashion, priority should be given to fabric. Neither a thin fabric is likely to make a coat, nor a thick woolen is likely to make a swimsuit. Do you remember the day of taking your first step into your profession? Did you start sewing clothes by discovering that you have an inherent tendency towards it? Nowadays, many fashion designers and fashioners are able to make a delible impression either through social media or alternative channels. How do you find the present fashion designers and fashioners? Is our future bright in fashion design and textile sector? TFF MAGAZINE JULY APRIL 073 71 I started my profession by making a hat with my sister who also was a tailor. If you look at the timeline of fashion, the Great tailors recognized all over the world also started their profession by making hats. For example, a popular ready-to-wear brand became famous with Şen Hat in our homeland. I prepared my first garment for my mother, a daily chanting dress. Producing costumes has nothing to do with the spirit; but with knowledge, experience, etiquette, and creativity. Of course, the material and sewing skills should be counted too. The notion of stylist is an adjective derived afterward. I m a tailor. The person who sells bijouterie is called fashion designer so does a person who mushrooms in social media and shares the rubbish. Surely, I do not approve of this title for myself. What s important is to make an impression through your costumes, and fashion parade collections rather than your name and of course the ladies you dressed up. In Turkey, the number of tailors who can sew suits, coats, etc, unfortunately, is gradually decreasing. Sleeved dressed are replaced by surcoat, abaya, t-shirt, and coats. Turkey has not yet globalized with a quality brand or does not have a famous creator. You can not see many names in fashion encyclopedias other than Rıfat Özbek. Our country is unfortunately and still like a contract carrier. It is now a subsidiary industry that produces for other brands.
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INTERVIEW TFF MAGAZINE APRIL JULY 076 74 ARZYU Arzyu, co-founded by Arzu Kaprol & Özlem Cönger, is made up of the collection specially prepared by Kaprol on wedding dresses. Arzyu, who will be the new look of the brides who attach import an ceto original design, gets the power from the women s union.
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INTERVIEW It was a very pleasant and joy full process, I must say. Arzu Kaprol TFF MAGAZINE JULY 78 Everything has a story. So surely does the idea and brand of Arzyu. Could you brief lyex plain to us the birth story of the brand and that process? The idea of creating a brand that could meet all the needs of the brides was always in my mind.then I crossed paths with Ayla Cönger. We took action for ARZYU. Ayla s identity as a financier and business woman and my identity as a designer has given life to ARZYU. We literally created a brand that emerged from the power of 2 women. It was a very pleasant and joy full process, I must say. A wedding dress is a very special out fitt hat can be worn once in a life time unless there is a negative situation. With Arzu brand, what are there a sons for only focusing on thiss pecificarea only? I have been doing custom wedding dresses and couture out fits for years to come. I have always been excited by a collection with exclusive and elegant touches, filled with handi craft sanda way from a fabricated design concept. Bridal s idiosyn crasy and uniqueness, make all these processes valuable and precious.
Almost in all cultures and ancient past of man kind, Bridals has always had a distinct place. Do you use the traditional motives of different cultures when designing? It is not particularly true to talk about a cultural in fluence. As in my ARZYU collections, or in my own trade mark, the details stand out as you see it. In our ARZYU brand designed bridals, we gaves ignifi can temphas is to specific details where brides would feel very special when dress the mup such as geometric patterns, drapes, feathers, crystals and fluid fabrics. What are your future goals for the Arzyu brand? Do you intend too pen stores in different countries? In our target list, America was the first country to reach out. We did actualize it with the trunk Shows we have made in June in Bergdorf Goodman. Now Brides in New York have also had the chance to meet with ARZYU brand. Currently, the Middle Eastand the Far East are on the ait list to reachout. Everything has a story. So surely does the idea and brand of Arzyu. Could you brief lyex plain to us the birth story of the brand and that process? The best part of designing a wedding dress is the chanceto be the reforone of the most special days of the bride. The biggest motivation when designing ARZYU collections was toen sure that Human being can personify in their own element that he can exist within his own dreams. To be ableto design a wedding dress that will accompany the tremendous magical moment of the person and that will support the person s own self. What features do you like to hear most from the people who like to Express their pleasures? The biggest motivation for me is to see some one totally wrapped up in my designs from head totoe.? TFF MAGAZINE JULY 79
INTERVIEW TFF MAGAZINE APRIL JULY 082 80 Black is not just a random color for me but a life style. This has been the case since the day I have defined myself with my present form. It would be wrong to disinte grate the Aslı Pekçetin brand from my character. I do not know how the situation is for the other designer brands but every fold of my brand is completely an extension of my characters, thoughts, and habits.
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It would be wrong to disinte grate the Aslı Pekçetin brand from my character. A.Pekçetin Did you always have the feeling of choosing black as your lifestyle, or was it just an idea to differentiate yourself and created your own stylein the course of your trainings? You have an all-round education alback ground with great achievements. Respectively, you first studied Economics at Istanbul University, followed by business brand management training in Italyand lastly in thesa me country in Milano you have educated on Fashion Design training at DOM Domus Academy. How important is education to be a good fashioner and designer. Can we just say that it is not enough to have a creative personality? As you expressed very-well, black is not just a random color for me but a life style. This has been the case since the day I have defined myself with my present form. It would be wrong to disinte grate the Aslı Pekçetin brand from my character. I do not know how the situation is for the other designer brands but every fold of my brand is completely an extension of my characters, thoughts, and habits. TFF MAGAZINE APRIL JULY 085 83 I would like to answer your question with a similitude. The ability is like a raw diamond covered with coaland mud in the depths of a large mine. Of course, it is still of great value when you find it raw. Yet, it will earn its original value after discovered by an expert, evaluated in size and clarity and point engraved in the most appropriate cutting technique. Inessence, fashion design has, of course, greatim portance. A talent that has not been well trained and has not been kneaded by multiple disciplines will always have to settle for less than his or her potential value. I do not know how the situation is for the other designer brands but every fold of my brand is completely an extension of my characters, thoughts, and habits.
INTERVIEW I think that Turkish textile has the potential to be come the top actor in the Turkish economy. A.Pekçetin What does fabric mean to you? What features do you pay attention to when choosing your fabrics? TFF MAGAZINE APRIL JULY 086 84 Would you like to talk about the importance of choosing fabric to reflect the secret behind the beauty of yourdesignsandtheblackcolorused in your creations in the best way possible? If you plan to proceed with a limited colorrange in your design journey, then your playground be comes fabrics. This is inevitable. Most of the time we under rate black and sell it short. How ever, when you get down to the depths of your work, you realize how much subtles hades of black existand how even your choice of fabric weaving makes your design so different. We have sewed the same design with dozens of different fabric suntil we find the right expression of the feeling thatis concretely put in topractice. What ever the cost, ranging from the fabric I choose for my designs to all the other accessories and materials, I never compromise on quality and originality. When you buy an Aslı Pekçetin design, this piece will age with you in your wardro be for as long as you live, and will always make you feel special. What distinguishes an out fit from all other design instruments is that you carry it on your skin. Think about it, you carry on your body a story that will always remain in you, you are traveling with it, eating, shopping and collecting new memories. I believe you can sense and predict the value I give to the fabric in the process of designing a product that contacts with skin and carries my trade mark. The first thing I pay attention when choosing a fabric is that whether it provides you with a comfort zoneor not. Then, I usually think about in what fabric might I catch the story I want totell that specific season. In this phase, I move with my gut feelings. In a word, I do not act too quickly trendy fabrics. Then, as I mentioned before, authenti city comes. Of course, I often work with the same materials for the icon pieces of my brand but my desire to discover the new,leads me in every collection of mine. Before you prepare a collection, are you preparing it by looking at the design or the fabric? The fabric is always a continual guide, but I am generally in favor of the story behind it. The founding and developing story of my brand makes my design journey exciting. Would you like to share your views on Turkish fabrics? I think thatturkish textile has the potential to be come the top actor in the Turkish economy. I can easily say that we can rise to the peak in the field of raw materials, although it is not yet in the field of design. Although I have a global perspective in choosing the right fabric for my designs, the place of Turkish fabric has always been great in my collections.
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DEMET AZAKLI Founder & Co- Owner Originally a project designer and an architect, DemetAzaklı created a luxury leather brand, named TOOL in 2015. TFF MAGAZINE APRIL JULY 089 87 TURAN OZEREN Co- Owner
What are you your observations regarding the view of Turkish people on leather and leather-products? What types of leathers are mostly used in Turkey? Leather has always preserved its unwavering position since the beginning of human history not only in Turkey but also in the World and has been an irreplaceable and necessary tool for the Fashion World. TFF MAGAZINE APRIL JULY 090 88 While the Rock Culture is the first thing that sprang to mind in the garment industry, leather is still at the primary of the most used materials in important areas such as handbags, accessories, and shoes, without differentiating man and woman. How does the Tool appeal to the target audience? Was there a segment that you specifically identified when you started production? We are making indispensable tools of modern times for urban men and women who are open, travel-loving, business-minded, practical and functional. That is why our name stems from this concept. For example, if you are complaining about your phone, earphones, and wallet that have begun to pile up on your hand while you are trying to look after your passport and flight card at the airport, we are producing something exactly for you. You are the target audience.
Through her innovative, different lines and remarkable leather accessory designs, she attracted the attention of many investors and luxury retailers. We have had a pleasant conversation about design, leather accessories and Tool Brand. TFF MAGAZINE APRIL JULY 091 89
Could you give us brief information about the design of your products? What criterions do you consider when designing? How do you scale your branding process? Would you give us information about your domestic and foreign stores? TFF MAGAZINE APRIL JULY 092 90 How do we carry everything we can think of like a phone, wallet, tablet, headset, and charger, glasses with us in a more aesthetic and more practical way? That s the question we had in mind since the first day of establishment. Every product we design is an answer to this problem. Each product is a Shortcut that will make your life easier at a meeting, at the airport, in the GYM, on the road, or on a summer festival. We believe that simple things are stronger. Therefore, our products have a simple and plain design concept. It s good to have a little simplicity when there are so many things in the middle of a busy business day that causes mental fatigue. What is the most popular product, what do you think the reason is? The output product of TOOL s Tablet Bag has attracted much attention since the first day it came out. This is because you do not have to be a fashion enthusiast or a handbag lover to notice it. It has a design that takes its power from simplicity. It is a user-friendly product that you can put everything you need during the day and find it orderly as soon as you put it. TOOL has attracted attention with its simple expression, stylish design, diverse and memorable products and practicality from the first day of its establishment. It locates at sales points like Vakkorama, servingto Turkey s most important A plus segments.. We are in FEA store at Souq and Bebek which is located in the Kanyon Shopping Mall and Club Marvy Hotel in Izmir. We make selling all over the world via our internet website www. thetoolofficial.com and Hipicon. We also have online sales at Souq and Lunapark. We sell overseas at The House Collective in Australia. We will be selling in Amsterdam very soon. How has the effect of technology and futuristic approaches that have been on the agenda lately deepened and influenced the future of leather and leather accessories? We have tried to say something different with this product to the target audience. We will take you from point A to point B may be not in the shortest time but in the most elegant and practical way. We have been with them ever since. If leather and leather products; such as accessories, clothing, shoes, bags, decorations, are in our everyday lives, one of the most important reasons behind this is the technological developments. The increase in the machinability of the leather and the countless alternatives in texture and color options liberate the designer.
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Could you briefly introduce yourself and your designs in general? How did you step into the magical world of fashion anf design?. Fashion is a passion that took root during my years working at YKK. Beyond passion, it is about the zippers and other fastening products for me. In a way, my time working as a Corporate Communications Specialist at YKK (2000-2010), shaped my future fashion outlook. Following YKK, I began to work for my family company which operates in the automotive sector but the fashion and those little but functionally huge products were always on my mind and I found myself enrolled at Istanbul Fashion Academy weekend program for Fashion Design in 2013. As a graduate of Business Management, I had no idea about how to draw until that time. Drawing became such a pleasure for me and I began to visualize the very first steps of my award winning idea at the 11th International Design Awards during those years. Then I became a member of the Fashion Designers Union and Solidarity Association in Turkey. Are you talking about your style? What is your source of inspiration? While designing my evening gowns, my main inspiration is zipper and sustainability. The limited usage of the evening gowns has always been a question to me for quite a long time and I wanted to find the answer to the question with my style and design idea. My evening gowns offer different looks through the functionality of the seperating zippers and reversible sliders for the daily use too. In other words, the long parts of my evening gowns can be removed and the shorter parts can work instead by the help of the zippers. This is the main working principle of the evening gowns that I design. You have granted the 11.IDA Design Awards in the International Design Contest held in USA. What would you like to say about your design that brought you this award? How will this prize you received will lead you? Frankly speaking, when I learnt about the result of the 11th International Design Awards, I felt proud. Nor for myself personally but for winning an international compeittion and representing my country. I was aware of the strength of my design idea and I decided to attend the IDA Awards which is being held every year in America. I received two awards at the 11th IDA Design Awards; one is the Gold Award in the Apparel Category/Garment Concepts and the other one is the Silver Award in Haute Couture. I will continue to design my evening gowns in line with this award winning concept. I d like to take this opportunity to mention my old friend, colleague., mentor and management coach, Jonathan Lipzitch. Jonathan Lipitch has always supported me during my years at YKK and throughout fashion journey. My thought is that he deserves these awards as much as I do. I would like to thank him once again here for all his support. TFF MAGAZINE JULY 93
More than an evening gown by Güzin Kızılaslan The evening gown offers you some other looks which are not seen here and can be even more sustainable for you, environment and future generations to come TFF MAGAZINE JULY APRIL 096 94 With the capability of the seperating zippers and reversible sliders. 2017 IDA Gold Award Winner / Garment Concepts 2017 IDA Silver Award Winner / Haut Couter
Will you tell us a little bit about your future projects? The awards that I won officially show the strength and the future side of my designs. I will continue to design in line with my award winning concept to use our resources more efficiently. TFF MAGAZINE I really want these garments to be worn more than once. I would like to collaborate with some fashion designer colleagues and companies that have the similar sense and lead the future together as we should not just care about the aesthetics but our resources, environment and thus future generations as well. JULY APRIL 097 95 AWARD IDA 2017, Gold WINNING COMPANY WINNING DESIGNER Guzin Kizilaslan CATEGORY Apparel Category-Garment Concepts PROJECT NAME More Than An Evening Gown
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n e j NEJLA GÜVENÇ TFF MAGAZINE JULY APRIL 099 97 Nejla Güvenç, the designer of the initials, the protagonists of the Inspirational Women Entrepreneurial Stories. She is Turkey s one and only organic fashion designer who made a tremendous impact in the world with distinctive skills and works. She marked a new epoch in the organic fashion just to spite the environmental, sociological and economic damages created by fashion and have been a pioneer in this area as a Woman Entrepreneur. JLA GÜVENC We made a productive and pleasant interview with Nejla Güvenç, who made presentations at TEDx, ranging from design to trademark counseling, won not only Turkey s appreciation but also the whole world.
INTERVIEW I always used natural fibers in my collection, and I totally turned into organic fabrics For many years, she took part in the design teams of the leading brands in Turkey. In 2002, she created her own brand, called NEJ. She has sold her collections she has prepared by using organic fabrics and considered as an ecological movement, in many countries of the world. The designer, supported by ITKIB, has become entitled to be a design consultant authorized by TURQUALITY, the world s first state-sponsored branding program. Could you briefly introduce yourself? When did you get involved in Fashion and started to write about it? Neja Güvenç appeared in the book entitled as Women Entrepreneurs Inspiring Stories From Emerging Economies And Developing Countries, an entrepreneurship lecture given at the Joseph H. Lauder Institute, the Wharton School of the University of Pennsylvania, with her entrepreneurship story. TFF MAGAZINE JULY 98 In the 10,000 Women Entrepreneur project sponsored by Goldman Sachs in 2011, conducted by Harvard University and The Wharton School of the University of Pennsylvania, she has become the only Turkish woman entrepreneur. Nejla Guvenc, who hit the jackpot in entering among the 24 women whose success story was published in the book, Nejla Güvenç uses her brand NEJ she created in 2002 as an ecological adventure and keep using organic materials in her designs. The casebook schooled in the entrepreneurship lecture at the Joseph H. Lauder Institute at The Wharton School of the University of Pennsylvania under the rubric of the international management program, keeps guiding and inspiring, students who desire to become entrepreneurs. Nejla Güvenç presented her collection at Coterie New-York, Who s Next Paris, Berlin Premium, Tokyo I.F.F, Tokyo Weaready Mercedes-Benz Fashion Week İstanbul presented by American Exspress, Kuveyt Hala Expo. Nejla Güvenç, along with the Nej brand journey, provides design and production consulting support to many brands. I will be like her when I grow up. Nej Nejla Güvenç, the President of Creative Industries Council (YEKON) and Board Member of TOBB Union of Chambers and Commodity Exchanges Creative Industries Council of Turkey, was ranked second in the Promising Woman Entrepreneur category in Turkey s Woman Entrepreneur contest that was held in 2011 by initiatives of Garanti Bank, in cooperation with Economist and the Women Entrepreneurs Association of Turkey (KAGIDER)
Personally, I believe that design is a passion and a lifestyle How did you first step into the magical world of Design and Fashion World? Can you please tell us why Nej is Organic? I m having trouble wearing a non-natural product. I feel nervous, stressful and unhappy. By knowing and believing the very existence of people like me, I always used natural fibers in my collection, and I totally turned into organic fabrics The devastation in nature that was caused by humans in the 21st century, is undeniably visible. The pollution of the sea, air and land, global warming, and the rapid and high consumption of natural resources are deeply shaking many ecosystems at its core. Ways to figure out to minimize our footprint in nature are being sought. The prominence of what is natural is increasing day by day. Natural and environmental fabrics represent a better world that is both ethics and environmental-friendly in terms of production and can be hand down to next generations. The main philosophy in my designs is to find what is what is good, beautiful, beneficial things for people that exist in nature and reflect it on my products. Personally, it is simply to be beneficial to ourselves and nature, be more comfortable and healthy. The characteristics of the products obtained from natural yarns should be durable, hygienic, antibacterial and refreshing. The naturalness and soft texture of the fabrics make you feel comfortable. Besides all of these, there is the pleasure of dressing in harmony with nature. I was drawing pictures and trying to express my imaginations with lines and drawings, without knowing what fashion design was, or developing a job awareness, at the age of eight or nine. Then I watched a movie and went through a life changing experience. It was a story of a young girl discovering her life, her design journey and actualizing her brand dreams. Then I turned to my mother with great excitement and showed the television and decisively said: I will be like her when I grow up. What is the contribution of your designer skills to branding in the sense of design, when brand consulting? Personally, I believe that design is a passion and a lifestyle, it is not a profession, it is an industry where ideas and dreams unite and the industry develops. We are fed from life, nature, emotions. Each designed product incorporates a story and reveals the designer s vision and mission Especially in recent years, design-oriented thinking, production, and development, experiential works are one of the ways that make differences in the creation of innovations. By combining strategic thinking with creative practices, solutions can be produced in line with the needs of your brand with traditional and contemporary methods. Brands are aware of design, innovation and communication power as well as being reliable, ethical, sincere. It is a team game, a business association that combines ideas, knowledge, and know-how combined with design, industry, and communication. The formula is completed when you add love that makes all hearts gentle. A story and reveals the designer s vision and mission Nej TFF MAGAZINE APRIL JULY 0101 99
INTERVIEW Our TEDx title is; The world: A small Dot in Universe Technology, Entertainment and Design abbreviated as, TED, has entered our lives as a series of conferences covering Technology, Entertainment and Design. TEDx is an independent, local organization initiative that brings people from around the world together in the direction of Ideas Worth Spreading initiative, with an ever-expanding scope. Thanks to TED talks, a world that is enriched by new ideas and inspirational debates came out. TFF MAGAZINE APRIL JULY 0102 100 It was quite recent that you have had a presentation on TEDx. Could you please enlighten us about the content of your presentation? A pale blue dot. I see you and I try to exist with you. In this ever-increasingly complex world, Are they feelings, thoughts, and experiences that help us to develop in this world? Because it is our fighting in our inner world, that manage and control everything, ranging from how to love and how to live. To be able to continue with love despite all obstacles, with the belief that can raise awareness makes to greenery, nature, human value. We can make a difference and open the doors by imagining and designing our lives and goals. As well said by Mevlana: The door opens, you only have to shoot. When?, I do not know. As long as you know to stand at that door. It is a platform on which ideas are shared by people who think courageously, is open to innovations, does what is undone, and go off the road for untested. Inspirers; new discoveries, innovations that have never been thought of, inventions, dreams. Here are a few inspirers that make us strong. I will be like her when I grow up. Nej
Everything starts with dreaming. Nej What kind of excitement did you experience with TEDx? Would you like to share the emotional side of this great experience? Imagine, be curious, appeal, explore your potential, believe and be brave. Look for your benefits to yourself and the whole. Remember. everything grows as you share it, be generous to nature. In fact, it is a great responsibility when you think of the idea that the ideas and emotions you share, have the power to shape the thoughts and imaginations of other people. Just as I was inspired by a movie I watched as a child, the possibility of inspiring people by an 18-minute conversation. To impress one of the people who watched me in TEDx and to make them experience such a feeling is an indescribable experience and a great happiness for me. TED is a platform that I follow closely, feed on, get inspired by, and that the world needs. What are your suggestions for both youngsters and women who are hesitant to step into the business world through your achievements in the fields of design, fashion, brand-consultancy? Would you like to share your views and experiences regarding women entrepreneurship? Everything starts with dreaming. Imagine, be curious, appeal, explore your potential, believe and be brave Look for your benefits to yourself and the whole. Remember.. everything grows as you share it, be generous to nature. Making a decision is difficult; It takes responsibility. It is more difficult and risky to make different decisions from the rest of common people. You can not procure acceptance easily. What you will do is to take the first step courageously, and to look at the world differently. TFF MAGAZINE JULY APRIL 0103 101 As the famous poet Can Yücel well-stated: Things that cannot be seen in the dreams. The things the dreams see. Continue dreaming.
FASHION EDITOR / BLOGGER DİLARA KIRMIT Dilara Kırmıt is Turkey s, perhaps the world s youngest fashion editor and Blogger. Her writings are closely followed both in social media and in many local and foreign printed commentaries. Such that, she was granted a Fashion TV reward. With Dilara Kırmıt, we have talked about the fashion, latest trends and new creations of the world famous brands. Love; wearing and carrying it, is the hardest thing for me. You can not randomly give every outfit to be dressed up by everyman. Either he does not understand its feelings or sewings. D.Kırmıt TFF MAGAZINE JULY 102 Bursa is one of the leading cities in the textile world and living in city that is world famous in textile has an important place and contributions to me. D.Kırmıt Could you briefly introduce yourself? When did you get involved in Fashion and started to write about it? Hello. I would like to thank to TTF Magazine for giving me this positive exposure on this important and beautiful platform. I am very honoured to be in TFF magazine. I am Dilara Kırmıt. I was born on April 17, 1996, in Bursa, originally from Sivas. I completed my primary and high school education in Bursa. I completed my high school education in the department of Women s Clothing Technology in 4 years of education. In my high school life, the project Museums In Fashion that was actualized with Faruk Saraç became our European Union Project. Thanks to that project I was giving a chance to study fashion in Finland and I lived there for a while. It was a spectacular experience for me. In fact, my interest in fashion has started in my high school years with Model Drawing Techniques class. Thanks to my teacher, I had the chance to discover my talent and skills. However, I must confess that, my main goal was to become a psychologist.
I will struggle to be better and a decent name for Turkish fashion. You have a unique and subjective style. In fact, you are like a fashion designer with a style besides a fashion editor-writer. How did you manage to do that? From an external perspective, it is nice to be perceived and thought that way, lucky me. I think that this is actually caused by the reflection of one s own life and perspective on fashion. I do not have to necessarily use any parts that are trendy or popular and create a styling, even if I m a fashion designer writer or editor. Because every trendy design in fashion may not reflect my character and lifestyle. Fashion is not just a piece of cloth. So we must be at the fore-front with the styles that reflect our lives. I like to determine my daily combination mood dependant. That is why, I cannot stand more than 2-3 hours in the same clothes during the day when I am moody. Who are the designers that you find close to yourself and like his or her style? How do you describe fashion? Which has been the most favorite of you among the current trends? Which elements will come to the forefront during the upcoming spring-winter season? What kind of trends will stand out the most on the podiums and Fashion is a very universal concept, I think even an attempt to describe it would be a sort of restriction. Because fashion cannot be just boiled down to the worlds of fashion shows, designers, models. Even music that we read, watch, listen to is a fashion element. Sometimes, even our idleness can be reflected in the fashion. The fashion is very sensitive and transparent and is like a child. It could be sometimes naughty, or a very bad mother, or can be purely innocent, and elegant. Sometimes you will encounter them in fashion parades and designs of our designers. Fashion does not rule. we cannot mother her. I mostly like to follow foreign designers and bloggers and consequently learn more and more because even in street fashion a lot of perceptions fell into pieces and create a world fashion concept. TFF MAGAZINE JULY 103 I love to dress up women who live in my designs and drawings, and I like talking to them, in fact, all of them are mine. I dress them up as they wish. That s why I do not specifically have a designer to compare myself in person. Everyone is surely very successful and somehow unique in their own mould but I personally admire Hakan Yıldırım, Erkan Demiroğlu, and Deniz Berdan very much. They represent some women within me. Which of the recent creations of the world fashion giants has remained in your mind? Every year Dolce Gabbana VERSACE and GUCCI become bywords. I enjoy following these giant 3 brands the most because they do tell a lot. Dolce Gabbana brought feminist women into the foreground. I think manly trousers, jackets; ornate ties were exteremly creative and good. I was mostly impressed by them. This had been tried before but failed to make a comeback but this year it indeed came out. Can we get your views on Turkish fabrics? How do Turkish fabrics take place in the collections of important companies? We have a handful of gigantic fashioners, and I can say that our designers, who have been dressing up the artists and designers of the years many times, give more importance to the use of Turkish fabrics. I know most of them prefer to buy from abroad but the use of Turkish fabrics on behalf of us and the evaluation of this means the arrival of a beautiful trend in the textile sector. That is why, it is so precious to me. Bursa is one of the leading cities in the textile world and living in city that is world famous in textile has an important place and contributions to me.
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PHOTOGRAPHER CANBERK ÜREGEL Canberk Üregel is an artist who has been involved in various branches of art since high school, has become professional in photography without completing his high school education, and is now a fashion photographer. We had an interesting conversation with him about the art of photography and fashion photography in specific. TFF MAGAZINE JULY 106 Who is Can Uregel, The Fashion Photographer? Could you briefly introduce yourself a little bit? While completing my high school education at Galatasaray High School, I discovered analog photography machines at a young age thanks to my father help and decided to combine the art of photography, which became my hobby, with my interest in Fashion. During my college years at Bilgi University and Hogeschool at VanAmsterdam, fashion photography had happened to be my job and found myself constantly working to thrive on in this lane. Later on, I completed my Master s degree in Radio-TV Cinema at Marmara University and currently I m about to complete my second master s degree in Visual Communication Design department.. Would you like to share your style in photography as an artist photographer? When taking a photo, the frame of the result I always want to achieve is already determined in my head. In the digital processing part of shooting and afterward, I fill the gap inside of this frame. I ve always thought that glam is more magical than other styles. The big brackets of my scenes I am trying to create for now are coming out in this direction. We will see what is going to change in the future.
We will see what is going to change in the future. Canberk Who is Can Uregel, The Fashion Photographer? Could you briefly introduce yourself a little bit? While completing my high school education at Galatasaray High School, I discovered analog photography machines at a young age thanks to my father help and decided to combine the art of photography, which became my hobby, with my interest in Fashion. During my college years at Bilgi University and Hogeschool at VanAmsterdam, fashion photography had happened to be my job and found myself constantly working to thrive on in this lane. Later on, I completed my Master s degree in Radio-TV Cinema at Marmara University and currently I m about to complete my second master s degree in Visual Communication Design department.. TFF MAGAZINE JULY 107
PHOTOGRAPHER I believe this is the greatest inspiration to me. Canberk TFF MAGAZINE JULY 108 How would you define the inspirers and creativity in your Photographs? I believe that one of the most important issues in this job is constantly developing the practicality of the eye. I mean, when you are exposed to see a view, you should be able to see something different from the remainders. For this, at a very young age, like a daily workout, I kept scanning dozens of photos every day just to find out the answers of my questions such as what s happening in the world, where do we head to, what can be done to take better results. This practice has developed a reflex to look at and analyze everything relevant to the visual, ranging from a billboard to a flyer when you walk through the road. I believe this is the greatest inspiration to me. How do you define the concept of imagination in Photogprahy? What do you owe your success to? As the great skillful photo masters have said, there is nothing unfulfilled, or untested in this period, except doing what is the better and more interesting. I mean, there are very few things that have not been tried either in style or technique, this is because both technology and our life are moving very fast. But thanks to this progress, new things that can be done reach out to an unlimited number. Maybe it s not entirely new, it might have been inspired from somewhere else, but without this cumulativeness, art would not have existed. Once you have designed something that is not in your mind and made it happen, a new horizon opens in your life and it never closes again. After that moment, you are constantly starting to think about where and how I can do it. The ideas keep coming into your mind constantly, and you keep taking notes. Maybe when you travel intercity, or when you see a film scene on TV, something new pops into your mind and all your concentration is shifting afterward and you find yourself producing a project.
I have never seen before and had the chance of shooting. Canberk What was the project did you savorily work with? The project I savorily worked with was a magazine shooting we made abroad for the past few years. Although I have been living in Istanbul since I was born, I have had the opportunity to go to unvisited places I have never seen before and had the chance of shooting. People welcomed us so beautifully that everything would not have been so beautiful if things were pre-set or fictionalized before. What are your goals in the field of fashion photography? Who do you want to work with? My goal is to be an artist who is well-known in Europe and here. Rather than being known to the public eye, I want recognition and appreciation for my works. I especially desire to work with Gucci and Zegna. TFF MAGAZINE JULY 109 What are your opinions about fashion photography in Turkey? Fashion photography in Turkey, we can say that is in a much smaller circle comparing to other branches of arts. Despite this, there is a pretty tough competition. This competition automatically leads to personnel development and works for everyone. We help and develop each other when appropriate and we think what we can do more for the better, if need be. Of course, this is a balance of professionalism and friendship. Progressing without losing this balance is very important both in the name of the fashion industry in our country and to move beyond ourselves from the remainders in other countries. I don t know if it is related to my involvement in photography but I know one thing that is being in the most important position in fashion photography in the world.. The reason behind my claim is both our customers overseas continue to choose us and there is very little difference in quality between the work done in here and the work done by the world s leading brands.
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TFF MAGAZINE JULY 111 Each city has its own unique atmosphere and spirit. It stoles you away. Some cities glamorize you with architectural structure, some with the streets interestingly shaped, some with art, some with religion, and some with culture. San Francisco is a city with steep hills that is particularly difficult to walk, due to its complicated city life, dancers on the squares, homeless people on every corner, and immigrants floating from Asia. Those bumpy long streets are where Hollywood movies famous detective chase scenes were shot. San Francisco is a city where skyscrapers, bridges, and the city gradually disappear in fog.
ABOUT SANFRANCISCO In the west of the surrounded city is the Pacific Ocean, which is home to magnificent beaches. SF, which is known as the center of art and technology, hosts the Silicon Valley, often seen in movies, is the other side of the world for us. There is a 3 hour time difference between San Francisco and New York, the USA s westernmost point. Golden Gate Park: One of the largest urban parks in the world, Golden Gate Park stretches for three miles on the western edge of San Francisco. TFF MAGAZINE JULY 112 Transportation in San Francisco You can travel to San Francisco via international Airport. You can reach to the city center, by taking taxi, bus, or railway systems. Other innercity transportation alternatives are tramway, bus or taxi. If you wish, you can rent a bicycle to wander around the beachfront and the Golden Gate Bridge. We definitely recommend you to use tramway in the city and visit the coastal part with bike. You better go with the flow and get lost in the streets of this wonderful city. Ocean Beach: Great views along with the Pacific Ocean accompany you throughout journey. The next stop is going to one of the most beautiful beaches. It s a place where you have to watch the sunrise against the spectacular Pacific Ocean and you can get stolen by the view. Entertainment-Shopping in San Francisco Entertainment: The most entertaining part of the city is the colorful streets, spectacular beaches, and squares it owns. The city is already known with the famous city streets and magnificent art. To deeply discover the city, you should start your day with the famous Cable Car (Tramway). Then, it is a must to a rent a bicycle from the Fisherman s Wharf area and head to the Golden Gate bridge. Shopping: The Chinatown area is ideal for cheap purchases for shopping lovers. It s kinda like little China as you know. You feel like wandering around the streets of China. Other shopping district, which is the center of the city, is the Union Square. But this place is quite expensive and unaffordable for freeriders. Among other areas is Fisherman s Wharf. You can especially take a look at Ghirardelli Square. Another alternative is the Little Italy region.