22-24 July 2018 Pure Origin Post Show Summary In February 2018, we launched a unique garment and raw material sourcing event that brought together responsible sourcing and addressed the biggest challenges in garment sourcing. Covering everything from the integration between sustainability and speed to market, supply-chain transparency, fabric and technological innovation, Pure Origin is aimed at uniting fabrics, global manufacturers, buyers and brands in London s busiest fashion trade hub, bringing together all aspects of fashion sourcing and manufacturing under one roof. Pure Origin is where the UK meets the rest of the world. It is the gateway for International fabric and garment suppliers to break into the UK market. A market with the strongest presence, within Europe, of multiple retailers and department stores that develop their own label ranges. Pure Origin will also be seen by brands as the ultimate destination to source new suppliers. Pure Origin enables you to view the trends first No other show in the UK offers sourcing and brands together and the appetite for a connected and efficient way of doing business was clear for us to see. From providing an international platform to 166 exhibitors from 13 countries including Italy, Mauritius, Turkey, Portugal and Taiwan in season two, to hosting an unrivalled educational seminar and conference programme and exclusive speaker content, Pure Origin is undoubtedly the capital s largest apparel and garment trade show. Investing heavily into the future of fashion and through the launch of the Power of One campaign, Pure Origin will be an advocate for change in the fashion industry As we get ready for another unmissable show in 2019, take a look back at the success of our July 2018 event. Best wishes, Total July 2018 Visitors 7800+ Visitors have either direct responsibility or influence purchasing decisions 66% Pure Origin Exhibitors 166 Julie Driscoll MANAGING DIRECTOR
Pure Origin takes place in collaboration with WGSN and Coloro, as well as a number of other key associations and partners from across the sourcing sector. At the July show, WGSN offered VIP visitors an exclusive invite only presentation on the Future Consumer, whilst Coloro demonstrated its intuitive, intelligent and universal colour system which is set to revolutionise the way the creative and fashion industry works with colour. Partners & Associations In collaboration with: What our Partners have to say Sedex is proud to be part of Pure Origin and be at the forefront of the fashion trade industry s leading discussion about responsible sourcing in fashion. It is so important to hold ethical trade events like Pure Origin, to bring together buyers, suppliers and manufacturers to collaborate and focus on the importance of understanding where fashion materials and labour are sourced. At Sedex we understand that driving responsible and ethical business practices is key to managing a truly successful supply chain, and Pure Origin allows us to highlight this to the fashion community. Our partners: Jessica McGoverne COMMUNICATIONS AND MARKETING MANAGER, SEDEX The ASBCI are delighted to welcome Pure Origin as a valued Premier Member as we continue our longstanding collaboration with the clothing and textile retail supply chain in the UK. Premier membership gives Pure Origin the opportunity for representation on the ASBCI management board, which helps co-ordinate and direct the association s strategy in the interests of members. The ASBCI s Chairman Dr Alistair Knox was delighted to contribute to the panel discussions at the Pure events in 2018. ASBCI 02
SS19 Show in Numbers Visitors Combined July 2018 Visitors 7800+ Unique attendees to Pure Origin Visitors that attend the show to discover new suppliers Visitors that have influence on purchasing 43% 63% 66% Pure London Exhibitors who visited Pure Origin Visitors that believe trade shows are the most important channel for sourcing Visitor growth season on season 55% 86% +13% *All figures are reflective of Pure London and Pure Origin audience following the post show survey. Pure Origin July 2018 Exhibitor Drinks. July 2018 attendees included: Victoria Beckham, Head of production Selfridges, Ethical Trade Manager ASOS, Assistant Buyer Arcadia, Garment Technologist Marks & Spencer s, Product Development Technologist Debenhams, Sourcing Assistant John Lewis, Sustainability Manager River Island, Technical Manager People Tree, Buyer M&Co, Buyer Global Brands Group, Ethical Compliance Manager Next, assistant Designer 03
Exhibitors Pure Origin Exhibitor Country Breakdown % 36 China 15 India 9.5 Unitied Kingdom 9.1 Portugal 9.1 Taiwan 8.5 Mauritius 2 Italy 2 Pakistan 2.4 Turkey 2 Bangladesh 2 Greece 2 Switzerland Exhibitor product breakdown Womenswear Menswear Kidswear Sportswear Denim Fabrics Leather Prints Underwear % 60 45 40 33 33 25 15 10 20 Pure Origin exhibitors Exhibitors who rebooked for Pure Origin Feb 19 166 52% Exhibitor Highlights > Minister of Industry, Commerce and Consumer Protection, Hon. Ashit Gungah opened the Mauritian Pavillion > Taiwan Textile Federation showcased the very best in Taiwanese function textiles, trims and innovative wearable tech. The TTF uses technology to produce innovative and sustainable fabrics and constantly aim to reduce wastage through production processes > Milena Zdravkova joined the line up as Pure Origin s first Textile Designer and created a bespoke print for the show 04
A World Class Content Agenda In order for us to showcase content that was truly relevant to the garment sourcing industry, we introduced the new Origin Conference. Located within the Pure Origin hall, this unique learning experience explored the latest developments in the sourcing world. Innovation, sustainability, fabrics of the future, reshoring, and the impact of Brexit on the fashion supply chain were just a few of the topics discussed by manufacturing experts and industry leaders across the three-day show Top 3 Most Visited Seminar Sessions 1. PANEL DISCUSSION: ADDRESSING ETHICS AND SUSTAINABILITY IN THE FASHION INDUSTRY WITH CARYN FRANKLIN OMI, Co-founder, Vin + Omi, Orsola de Castro, Founder and Creative Director, Fashion Revolution, Natalie Lee, Blogger, Stylist, Public Speaker, stylemesunday.com 2. TRANSPARENCY ENSURING A TRACEABLE AND COLLABORATIVE FUTURE FOR ALL FASHION SUPPLY CHAINS Tamsin Lejeune, CEO, Common Objective and Founder, Ethical Fashion Forum Anna Fitzpatrick, Fashion Roundtable Jodi, Muter- Hamilton, Founder, Black Neon Digital Eszter Kantor, EU Politics Panel Expert, Fashion Roundtable Sophie Slater, Co-Founder and Brand Director, Birdsong 3. DESIGNER S CHOICE: BIO-BASED TEXTILE INNOVATION FOR FASHION AND SPORTSWEAR Anne Prahl, Sustainable Design Consultant Key Seminar Content Stats 17 28 25% 36% seminar sessions on the Pure Origin stage across the 3-day show industry-leaders on the Pure Origin stage across the 3-day show of visitors who came to Pure Origin attended a seminar on the Origin Stage of seminar content attendees had buying power 05
Dedicated Marketing Campaign Social Media Our award winning dedicated social media team were on hand to promote and highlight all exhibiting companies across Facebook, Instagram & LinkedIn. Brand new website With its new-look design and enhanced search options, the new Pure London website showed off Pure Origin manufacturers and suppliers in the best possible light to buyers from the UK and beyond. Total followers across all social channels 65,865 + Email Campaign To help drive awareness and encourage retailers to the new launch show, Pure Origin, a dedicated email marketing campaign was delivered to our database of 89,000+ UK and international retailers in the lead up to the show. Pure Origin Direct Mailer Published and sent out by post, a direct mailer highlighting the key features of Pure Origin July 2018 was mailed to 4000 Heads of Sourcing. Total growth of followers season on season 20% New Web users each season 181,137 Instagram followers growth from last season 70% Pure London Facebook Reach 3,383,147 Best Social Media Campaign 2018 & 2017 06
Pure Origin in the Press Key pieces of coverage 265 91 Pieces on Pure Origin 44 45+ Pieces of key pre-show coverage Pieces of international coverage Pieces of post-show coverage Total circulation 167 62.6m+ We are the UK voice for suppliers of fashion and textiles and are delighted to be working alongside Pure London and Pure Origin to provide a new platform for British fashion talent and business. Adam Mansell, CEO, UKFT Press in Attendance Total number of press in attendance 91 60 UK trade press in attendance 4 International trade 9 Consumer 12 Bloggers 6 Other 07
Exhibitor testimonials It is very unique at Pure Origin, to meet with many people who have new projects. It makes me more excited to meet with people who try to do new things. I don t get this from other tradeshows. Cinar Isik CO-FOUNDER BUB MODA We exhibited for the first time here in February and the result was positive. That s why we came back. We found it has grown since then and that s even more motivation for us to be here. Peter Muegge DIRECTOR THERMORE We have chosen to come to Pure Origin because there s a lot of potential in the UK market. The UK market is huge and is growing at a rapid pace and we want to be able to get into that. Saud Seed MARKETING MANAGER RAJBY JEANS Visitors testimonials It was good seeing all Pure Origin is a great the manufacturers and way to source quality the mixture of different products from all over product types at Pure the world in one place. Origin this year Josephine Buss SENIOR DESIGNER - PAUL SMITH Dale Kivon BRAND DIRECTOR FORTUNE ELEMENTS LTD I found the talks the best bit and this year my favourite being MUD jeans! And yes I would return next season Karen Perry SUSTAINABILITY MANAGER, JOHN LEWIS I really enjoyed the exhibition and felt it was much improved. There was more to see, with a better atmosphere. I was happy to see a greater emphasis on sustainable brands, and hope this can continue for future shows. I found the Origin section very helpful and made contact with two potential new suppliers. Jenny Hulme HEAD OF BUYING - PEOPLE TREE The main stand I ve looked at is the one from Mauritius because it looks like there is more sourcing opportunities there. The general layout and different stands with areas of clothes is good. Josephine Buss SENIOR ETHICAL COMPLIANCE, GLOBAL BRANDS GROUP 08