More than 1000 European footwear and clothing brands presentations are together at the same space 18-21 August, 2015 Moscow, SOKOLNIKI Fair Ground. Sponsored by: General media partner: Approved by:
Holding of two events at once - FASHION pre-collection and EURO SHOES PREMIERE COLLECTION is indubitable advantage of the project joining clothing and footwear industries. The fairs hold in the format of a closed showroom only for buyers with a personal invitation. 100% of visitors are specialists from Russia and the CIS.
Facts and figures Frequency: twice a year Total exhibition area: 21 000 sqm. Participants: 500 companies Brands: 1000 Countries represented: 16 (Austria, Australia, Brazil, Germany, Italy, Spain, Israel, Poland, Portugal, Slovenia, the USA, France, Finland, Switzerland, Sweden, Estonia) Visitors: 10 000
Fair segments: Women s wear Men s wear Kids wear Footwear Accessories Bags
FASHION pre-collection and EURO SHOES PREMIERE COLLECTION become the main event of the order time of the season. It is very important to use the possibility of early sales. As the clients will spend their budget on orders of your brand earlier, the less they will have to order from your competitors. Thus, the participation in the exhibition in August gives you the competitive advantage.
VISITORS PROFILE Position Geography 23,3% Shop owner/director Moscow 26,6% 36,1% Distributor 43,0% 57,0% Regions Head buyer
Visitors Area 2009 2011 2014 2014 2011 1000 3500 5500 2009
VISITORS PROFILE Out of 68 000 guest visitors, 65 % are focused on the average price level of goods, 15% - on high level and 20 % were distributed between the premium and low price segments. 15% 10% 10% Low price 65% Average price High price Premium
According to our research the buyers potential of the visitors is more than 40 millions EURO. The average amount of a contract exceeds 10 000 EURO.
The results achieved by the participants 97% of the participants of FASHION pre-collection and EURO SHOES PREMIERE COLLECTION have achieved their targets. Targets for participation at the exhibition: Signing orders 96,1% Searching new contacts 87,2% Supporting the brand's image 49,4% Investigating the business activity of competitors 22,1%
What participants say? Бренд DIDIER PARAKIAN: «We are honored to Participate at the FASHION pre-collection fair. Today is the second day of the fair and we ve got good results. We ve found new clients, new commercial representatives. We are delighted with the organization of this event, development, attention to the participants and visitors and the atmosphere in general. According to the results we would be glad to participate in the next edition. We are sure that this fair will take a worthy place in the list of the fashion events in Russia. The level of organization and the charm of your team are without compare...». Brands TROY COLLEZIONE, SARTO REALE: «This is our first joint event and I d like to mention that it s organized on the very high level. It may be said without exaggeration that it has the level of the best world fashion fairs. FASHION pre-collection has certainly pushed our brands forward. I hope that this fair will be in the list of the main fairs that we ll participate...». Mikhail Protchev, Owner of the brands Fabric Raul, sales and marketing director DIDIER PARAKIAN «Participation at EuroShoes has become traditional for our company and we present our collections at this event. It becomes further more important as we are able to present to our buyers our collections much earlier than at the other exhibitions» Enrico Barbato, Accademia
Brands ВАRONIA, ELENA GRUNERT, WILLE HAUBER, GELKO, DORIS STREICH, TONI, PPEP, RAFFAELLO ROSSI, CASSIS, MILESTONE, GATE ONE: «Our company is more than 14 years on the Russian market and presents 10 German brands. We are sure that we ll contribute this fair to the Budget of 2015 fairs are very important in the search of new fresh clients». Vladimir Gul, owner of Gul Handels GmbH Brand EXE: «I have very positive impression from this fair. Attendance is according to the first edition. Today is my second day at this fair and I ve got already a rather positive result. I think that it s a good fair for Promoting European brands on the Russian market. And our brand will come back to participate in the next edition». Ruggiero Piccolo, representative of the brand Brand GIAN RICARDO RAGUSO: «As the premiere this fair is excellent. It s very good organized. I ve found a lot of new contacts here and absolutely sure that we ll participate in the next one and will find more new clients. Due to this fair I ve got the possibility to open my mono brand shop in Moscow. I would like to advise to everybody to participate in this fair, because I think that it s very important, good o rganized and gives good possibilities to enter the Russian market». Leonardo Raguso, owner of RG Eventi s.r.l. «For us Euro Shoes is the number one exhibition. We start our presentations at this show and get the best results from it. We plan to participate in the future, even with a bigger stand». Alexander Ponamarev, MAX Distribution
Brands BÄUMLER, CLAUDIO CAMPIONE, LISA CAMPIONE, STONECAST, BLACK DRESS, JEAN PAUL, BANDOLERA, COVERED: «As the other participants we present the first time at this fair and we d liked it very much. Very good polling space and everything is organized on the highest level. Service is perfect. Fairs are the main point of our job, around 60% of orders are writing during the fairs. They are very important for us because they serve as the straight communication with the clients and search of the new potential and future partners. We wish growth and prosperity of your exhibition in the next season...». Brands BARBARA SCHWARZER, COLB, YOUNG COUTURE, NISSA, DIDIER PARAKIAN, RODRIGO NEW YORK: «Given that the event is held the first time it s very successful. Everything is organized in the very professional way and I see huge potential of this fair in the future. It will develop for sure. I ve found new clients and I m sure that we ll participate in the upcoming editions...». Olga Zagun, Director of the Representation of OZ Fashion Yuriy Ananin, representative of GGS Trade «Our company have been participants since the first event. Euro Shoes premiere collection is our most important and most successful exhibition. With each event we are meeting more and more new clients and increasing our orders. The presentation held in February 2010 proved successful again. We signed 4 times more orders that in August 2009. We definitely increased our volume of business and met with many more new clients.» Alexander Spies, MARCO TOZZI
More than 1000 world fashion brands participate at the fairs: 87 % of participants have already confirmed their participation in the next season of FASHION precollection and EURO SHOES PREMIERE COLLECTION, at which they will present their collections of «Spring/Summer 2016» season, as well as increased their exhibition space.
Special program for promoting your brands Promotion through the website of the exhibition www.fashion-fair.ru and www.euroshoes-moscow.ru We will publish the following about you: information about all your brands banner or logo of your company in the scrolling text at the top of the main page of the site The website is on the leading positions in the most popular search engines: yandex.ru, mail.ru, google.com, rambler.ru on the inquiry of «Fashion» exhibition. The attendance is 9000 persons/month.
We will inform your potential clients about your participation at the exhibition beforehand We will publish the advertizing page about your brand into the company exhibition magazine Fashion report. The magazine with the announcement of your participation will be sent by mail 1,5 months before the exhibition starts. Fashion report is an edition for professional buyers which is represented at the Russian market for more than 10 years and is a famous brand. The magazine has a basis of more then 50 000 readers. The cost of this double-page spread is 5 700 EURO. For participants of the exhibition this service is FREE.
FASHION PARTY for participants and buyers Fashion party is organized for the participants and buyers, where all your clients will be invited to. It will be unforgettable show with the compulsory concert program of guest pop stars.
The unique service for participants: Compensation for the flights of two employees in the amount of 150 euro per each person (In case of booking a stand in the size from 30 sq.m). VIP-transport. Comfortable shuttles will meet all the participants at Moscow airports. During the fair dates, the shuttles will run from the hotels as well as from Sokolniki metro station to the exhibition pavilions and back. Special parking for all participants. Service is available not only during the fair dates, but also during assembling and dismantling of the exposition. Parking is free. Free Wi-Fi Free CATERING for visitors and VIP- CATERING for participants in the Italian restaurant specially organized during the fair dates.
Special program for buyers
Meeting at Moscow airports and transfer to the exhibition are FREE VIP-transport. Participants will be met with comfortable shuttle at Moscow airports. The easy travel will be provided by the specially allocated transport - during the fair dates, shuttles will run from the hotels as well as from Sokolniki metro station to the exhibition pavilions and back.
FREE accommodation for buyers from regions We pay accommodation for buyers who are coming from regions in the comfortable 4-star hotel which is located close to the exhibition. Hotel offers a convenient parking space, the services of conference-halls and SPA.
FREE CATERING at the exhibition All visitors may have a free coffee break or a glass of Prosecco at the specially equipped areas during the fair dates.
You will GUARANTEED gain a new client which will sign an order with you During the official part of FASHION PARTY we will present you with a buyer s purchasing certificate of 1 000 to 3 000 EURO nominal which will be raffled off among visitors.
The culmination of the official part of FASHION PARTY will be awarded the main prize the keys to a new business-coupe car Professional buyers, who will sign the orders with you, may become the participants of the lottery. You will choose yourself among your clients who will become the lucky owner of a lottery ticket for business-coupe car.
Media partners Shoes report PROfashion Модный magazin TextilWirtschaft Fashion Italy Sportswear International Moda Pelle Global Fashion
+7 (495) 925 75 03 www.fashion-fair.ru www.euroshoes-moscow.ru