www.romanson.com MARCH. 2014, Vol.14 MOMENT Letter ROMANSON and Romanshorn Story The world s first cutting glass watch! Color Watch Collection Blue color point watch! New release New store opening Special display Online update AD, PR, Magazine, Bus shelter AD Promotion item International News Myanmar, Iran, Dubai Turkmenistan, Ukraine, Latvia
MOMENT letter ROMANSON S CUTTING GLASS WATCH CONTAINS THE GLITTERING BEAUTY OF SWITZERLAND ROMANSON was established in 1988, inspired by the town of Romanshorn in Switzerland. Romanshorn had a central role in watch making in the 19th century and is widely known for its beautiful natural scenery. ROMANSON tries to capture in its watches this city s history and tradition of watch making as well as its beautiful natural resources. With this goal in mind, ROMANSON developed cutting glass technology for the first time in the world in 1989. Cutting glass technology cuts the glass s surface into a multi-faceted diamond shape. This surface reflects light effectively, maximizing the watch s beauty. First cutting glass model ROMANSON was inspired to develop this technology by Lake Constance in Romanshorn. The surface of clear glass represents Switzerland s pristine natural beauty, and the cutting glass technology evokes the glittering beauty of Lake Constance in the shining sun. This unique cutting glass technology is a great opportunity to introduce the ROMANSON brand to watch lovers around the world. ROMANSON is loved by its fans for its superior designs that express the watch s own beauty. PA3247LL_cutting glass 02 ROMANSON vol.14 www.romanson.com 03
Color Watch collection Maximize blue s attractiveness with a silver metal band and blue dial ENDLESS ATTRACTION OF BLUE! As new seasons come, we naturally search for new colors to wear. Various colors attract us because they express our inner moods. For this season, we recommend the color blue, which is fun for daily life and has a classic charm at the same time. Blue is the color of the year 2014, and it signifies hope. ROMANSON wishes that you all have a hopeful new year, so that we suggest blue as the color for a new watch. We offer the following blue timepieces. Classic Dazzling Blue Dazzling [TL4201MM] is a deep blue color with dormglass. It has modern style combination simple index with clean bezel and lug. Set at 3 o clock, the date window gives a witty touch to the watch. This model has a dark blue leather strap, which makes it the best model for experiencing the attractiveness of the color blue. Model: Dazzling_TL4201MM Light charm of soft blue color The feminine style of the Emma and Bella series makes it a must-have-item because it is a classic design yet fashion-forward at the same time. The Emma series offers various dial shapes including round, square and dormshaped cutting glass. And there are different materials and colors as well. You can choose the best watch design for your wrist! Model: Bella_ RL1253SL, Emma_PB2638LL, Emma_PB3246TL Sea Stack [AM3203HM] is inspired by submarine design. This eye-catching design comes from sensible deep blue dial, urbane shape and details. In particular, the small seconds on the bottom express the visual shape of a submarine. 10ATM water resistance and a glow-in-the-dark effect on the hands and index are suitable for sea leisure activities. Model: SeaStack_AM3203HM Are you looking for a daily watch? ROMANSON Dan is right here for you! Dan [TL3252UU] is a Nato-band watch with a fresh sky blue and navy color. The concept of Dan is a daily watch that looks comfortable and fashionable. It is a unisex item, and you could wear this watch with the other accessories as part of a layered style. Model: Dan_TL3252UU 04 ROMANSON vol.14 www.romanson.com 05
NEW RELEASE TL4215RM This model expresses the unique character of the ROMANSON automatic. It has the classic case and lug style we expect to see on an automatic watch, but its dial expresses a distinctive charm through its natural, free-flowing curves and variety of colors. Visit the nearest ROMANSON store and check out this watch! RM4205LL / RM4205QL Elle Joie is a new watch for the 2014 spring collection! Elle Joie means her joy in French. We want every woman who has this watch to have joy in her life. It has a simple and elegant design with a crystal stone dial in a 23.5mm mini case and a 33mm normal case. PL3234HM / PM3234HM The Talon model is inspired by a hawk s talons, which express man s instinct for hunting. Talon s lug is curved to evoke a claw shape, and the protector which surrounds the bezel is meant to remind one of a soaring hawk. It is Swiss made with a chronograph and a date window at 4. RM3264QL / RL3264QL Le Reve de Yuna is a special watch for our spokesperson Yuna Kim, and is inspired by her skating. It has a mother-of-pearl dial to evoke the ice of the rink. There is also a moving crystal dial between the main dial and case which reminds you of Yuna s graceful spins. As a special addition, Yuna s signature is engraved on the back case. 06 ROMANSON vol.14 www.romanson.com 07
NEW STORE OPEN ROMANSON is opening new stores in DFS and main Department store. Especially shops in DFS are being a good chance to introduce ROMANSON brand to the foreign tourist customer. Now you can find ROMANSON stores in Incheon Airport and Lotte DFS! These are the main stores in Korea. Please visit us here. Store: Lotte Main Store DFS Date: 6th February, 2014 Store: Incheon Airport DFS, Gate #25 Date: 12nd September, 2013 Store: AK Plaza Peongtaek Date: 27th February, 2014 08 ROMANSON vol.14 www.romanson.com 09
SPECIAL DISPLAY ROMANSON try to show various seasonal display. This unique display give a fun to the customer and has a eye-catching effect as well. Recently we do various display relating to brand face Yuna Kim. Especially LOVE display during valentine season which combined adorable image of Yuna Kim and lettering LOVE is loved by lots of customers for its perfect mood for the season. Period: January ~ February 26th 2014 Venue: All Romanson stores in Korea What: Title Wish Event to write a fan message to Romanson spokesperson Yuna Kim Period: February 2014 Venue: All Romanson stores in Korea What: LOVE display set for Valentine s day gifts 10 ROMANSON vol.14 www.romanson.com 11
ONLINE UPDATE ROMANSON Official Facebook Page This is an online campaign called Moment ON you, which shows photos taken in the moment with ROMANSON watches. The slogan for February is Every moment with people. We show happy moments with loved ones and people spending time with old friends, etc. We also select one watch per week to show in our Watch this section. We are developing lots of programs for fans of ROMANSON. Click LIKE on the ROMANSON official fan page. We will update you with various useful information on this page. Visit https://www.facebook.com/romansonwatches and Be our FAN! 12 ROMANSON vol.14 www.romanson.com 13
ONLINE AD ROMANSON continuously do online AD, mostly shown on Main portal site. It is not only temporary but also connecting to online shop for increasing a sales. 14 ROMANSON vol.14 www.romanson.com 15
AD & PR Publication: Major newspaper AD: Talon_PL3234HM Date: January and February 2014 Publication: Major newspaper AD: Le Reve de Yuna _RM3264QL Date: January 2014 Publication: Major online media Editorial: Blue color point Watch Date: February 2014 Publication: Major online media Editorial: New product release ROMANSON premier TALON Date: February 2014 MAGAZINE Publication: Major online media Editorial: New year s message of Brand face Yuna Kim Date: January 2014 Publication: Major online media Editorial: New product release Viva Tango Date: February 2014 Magazine: GQ Period: January 2014 Model: Lusty_PA3251FM Magazine: Singles Period: January 2014 Model: Le Reve de Yuna _RL3264QL Magazine: Singles Period: February 2014 Model: Veloz_AM2641HM 16 ROMANSON vol.14 www.romanson.com 17
Bus shelter AD Period: January ~ April 2014 Format: 1.2m 1.91m (Places) Venue: Main streets of Seoul, Total 12 places, 24 sheets 18 ROMANSON vol.14 www.romanson.com 19
Special clock and GWP Promotion Item Special table clocks and wall clocks featuring the face of the brand, Yuna Kim. This table clock and wall clock is Sold Out and loved by Yuna s fan who want to have her various charms. Especially some of table clock s profits are donated to social causes. So It has a great role for improving brand image. Table clock Wall clock Pouch Wallet 20 ROMANSON vol.14 www.romanson.com 21
International News MYANMAR Buyer: Naing Family Company LTD Place: Naing Own Shop Period: February, 2014 What: Valentine s promotion. Display LOVE stand and gift boxes with lovely ribbons. Give away GWP and advertise Valentine s Day promotional events. IRAN Buyer: Anahid Zarvan Corp. Period: March 2014 Model: PL1219HM, PB2609RM, RL2612QL, SM1228QL What: Ad in Parsian Shopping Center [Valentine s Gift package and free gift] [LOVE display] 22 ROMANSON vol.14 www.romanson.com 23
International News DUBAI Buyer: FAA(Dubai) Period: March 2014 Model: PA3251FM, PL1219HM What: Newspaper AD TURKMENISTAN Buyer: Nalatrade Place: Center of Ashkhabad city Period: March 2013 ~ January 2014 Model: TM0361QM,TM3207HM What: Billboard AD Period: March 2014 Model: PA3251FM, RM3264QL What: Billboard AD [TM0361QM Billboard AD] [AL0339HM Billboard AD] 24 ROMANSON vol.14 www.romanson.com 25
International News UKRAINE Buyer: Ukraine Crimean Watch Company Period: June 2013 ~ December 2013 Model: Atrax_ PL1219HM, Atrax rex_ PB2609RM, RL2612QL What: Magazine AD LATVIA Buyer: Rippol Period: January 2013 ~ December 2013 Model: RL2612QL What: Magazine AD [RL2612QL Magazine AD] [Atrax_ PL1219HM Magazine AD] [Atrax rex_ PB2609RM] [RL2612QL Magazine AD] 26 ROMANSON vol.14 www.romanson.com 27