spring / summer 2018 www.benecos.eu PRODUCT CATALOGUE CERTIFIED NATURAL & ORGANIC COSMETICS
Content In our new edition of the benecos product catalogue we provide useful tips about certified natural and organic cosmetics for you. We introduce our new benecos product highlights and present a new make-up tutorial, which will help you rock your favourite festival! BENECOS NOVELTIES benecos novelties spring / summer 2018 benecos Brushes assortment & Make-Up Sponge 4 6 MEN, S CARE benecos for men only 8 NATURAL CARE benecos Natural Care 10 benecos was founded in 2008 by us, Silke and Stephan Becker in Aschaffenburg, in the heart of Germany. Our goal was to create an organic cosmetics brand, combining the best of glamorous conventional cosmetics with certified, resource-conserving organic cosmetics. And the most important thing for us was to offer benecos at a very smart price, so that everyone could afford organic cosmetics. This led to benecos, a made-up brand name created from bene = good in Latin, and cos = cosmetics. BENECOS PHILOSOPHY: We have the strong belief that what is in our certified natural and organic products is as important as what is not in them. IN WHAT WE BELIEVE: NATURAL BEAUTY Lips Complexion Eyes Happy Nails Accessories BEAUTY LOOK Festival Look 1 - Basis, Complexion Festival Look 1 - Contouring Festival Look 1 - Eyes, Lips Festival Look 2 - Complexion, Eyes Festival Look 2 - Lips 14 16 18 20 21 23 24 25 27 28 YES: High-quality formulas Natural and organic oils and waxes Essential oils Plant extracts Principles of Green Chemistry NO: Animal testing - nowhere in the world Petro-chemicals and their derivates Gmo s Synthetic dyes and fragrances Silicones, parabens Microbeads Ethoxylated raw materials (e.g PEG) Nanoparticles Phthalates GIFT SETS Pink Flamingo, Peel & Cream, Organic Adventure 30 2 3
Novelties OUR BENECOS NOVELTIES SPRING / SUMMER 2018 BENECOS NOVELTIES Get it first! New to the assortment is the benecos Natural Mineral Powder Translucent. It replaces Golden Hazelnut which will leave the assortment in 2018. The translucent Mineral Powder is perfect for mattifying the complexion and to fix make-up. Particularly suitable for light skin types but should not be missing from any beauty bag. Certified natural & organic cosmetic (BDIH), vegan. The colour carousel has turned again and brought with it three new colours in the benecos Happy Nails assortment. The cool grey tone Rock It! is more subtle and completes the stylish nude look perfectly. If you like it striking, you ll love the new intense red Vamp and the fresh Flamingo Nail Polish completes every summer look. Flamingo Nail Polish is also available in a set together with the lipgloss Flamingo (see p. 30). Three brand new lipstick colours in modern matte optic are now ready to discover! Be the star of the party with Very Berry, Muse & Wow!, a dark berry colour, a nude tone and an intense red. Certified natural & organic cosmetic (BDIH). 4 5
Now it gets colourful! Novelties NEW BRUSHES ASSORTMENT & MAKE-UP SPONGE BENECOS NOVELTIES POWDER BRUSH BLUSH BRUSH FOUNDATION BRUSH BLENDING BRUSH EYESHADOW BRUSH ANGLED BRUSH LIP BRUSH KABUKI BRUSH Vegan? Naturally! And all really stylish! Our new benecos brushes offer the same quality as their precursors and they are really beautiful and VEGAN. We have created a large colour palette of stylish colours from light mint to pastel purple and also increased the brushes range. The existing powder, rouge, eyeshadow and lip brushes are joined by kabuki, angled, foundation and blending brush, and as a little extra we now also have a make-up sponge on offer. 6 7
MEN S CARE, Men s Care *Beard Oil does not contain the Biomix THE ORGANIC CARE SERIES FOR MODERN MEN 8 The adventure begins! The benecos ORGANIC ADVENTURE range offers a fully natural experience and stylish products for men. Discover the masculine, fresh fragrance which will be the perfect companion all day long: whether it s in the office, on the football pitch, or while you re on your very own ORGANIC ADVENTURE. Containing verbena hydrolate and the proven benecos biomix*, these carefully formulated products provide the perfect mixture of the best quality organic cosmetics. The series includes: Body Wash 3in1, Deo Spray, Face & After Shave Balm 2in1 and Beard Oil. 9
Natural Care NATURAL CARE 28 PRODUCTS, 5 FRAGRANCE TYPES THIS IS THE BENECOS CARE RANGE! From head to toe, gentle ingredients such as sunflower oil, witch hazel hydrolate and the proven benecos biomix, ensure clean, soft skin and hair. Available in shower gel, shower scrub, shampoo, conditioner, deodorant, body lotion and hand cream, it has all the necessary products for daily care in five different scents: aloe vera, melissa, sea buckthorn & orange, apricot & elderflower, and pomegranate & rose. There is something for everybody! So that you can take your favourite products on your travels, many are available in practical 30ml mini sizes and also as a brand new handy travel set. aloe vera sallow THORN And orange apricot And ELDERFLOWER LEMON< BALM Natural Body Lotion, 150 ml Natural Shower Gel, 200 ml Natural Shampoo, 200 ml Natural Deo Roll-On, 50 ml Natural Deo Spray, 75 ml Natural Body Lotion, 150 ml Natural Shower Gel, 200 ml Natural Hand & Nail Cream, 75 ml Natural Body Lotion, 150 ml Natural Shower Gel, 200 ml Natural Shampoo, 200 ml Natural Deo Roll-On, 50 ml Natural Hand Cream, 75 ml Natural Shower Scrub, 200 ml Natural Body Lotion, 150 ml Natural Shower Gel, 200 ml Natural Shampoo, 200 ml Natural Conditioner, 150 ml mini i. POMEGRANATE And rose Natural Body Lotion, 150 ml Natural Shower Gel, 200 ml 10 11
Natural Beauty NATURAL BEAUTY *Nail Polishes are not BDIH certified MODERN CERTIFIED NATURAL & ORGANIC COSMETICS benecos has a wide range of certified natural & organic colour cosmetics on offer, everything from powder to lipstick is made from natural raw materials and with 70% of all products in the range being vegan. The nail polish is not certified, but contains less aggressive ingredients than similar conventional products, and depending on the colour, it is based on up to 90% renewable and sustainable raw plant materials. 12 13
LIPS NATURAL BEAUTY LIPSTICK New & mat LIPGLOSS MATT wow! MATT muse MATT very berry rosé kiss me LIPLINER pink SHINY LIP COLOUR rusty rose LIP BALM marry me hot pink just red soft coral pink rose pink honey peach flamingo natural glam pink blossom brown red! New design! silky tulip pretty daisy mint orange classic vanilla catwalk watermelon raspberry A wide colour selection for soft and hydrated lips with nourishing high quality organic oils. Rich colours available in shimmery shades. With candelilla wax and vitamin E. For the perfect lip contour. Shine, care and a touch of colour! Five lip-smackin, smooth and caring Lip Balms. softens lips Candelilla wax replenishing softens lips Candelilla wax replenishing Meadowfoam Seed oil silky feeling skin Mango seed oil replenishing Jojoba oil* Apricot kernel extract skin-caring Jojoba oil* Candelilla wax replenishing Berry wax (RHUS VERNICIFLUA PEEL CERA) replenishing Shea butter* moisturising softens skin *from certified organic agriculture *from certified organic agriculture 14 15
COMPLEXION CREAMY MAKE-UP nude honey BB CREAM 8 IN 1 fair beige CC CONCEALER COMPACT POWDER fair sand porcelain beige POWDER BLUSH toasted toffee mallow rose sassy salmon fall in love NATURAL BEAUTY caramel Nourishing foundation that creates an even and radiant complexion. Even and matte coverage. A combination of foundation and a light day cream with 8 benefits for your skin. Four blendable shades, suitable for all skin tones, to correct and balance the complexion. beige: corrects under eye circles pink: helps eliminate dark spots purple: harmonises the skin s appearance green: neutralises redness benecos compact powder mattifies and creates an even complexion. A boost of colour for your cheeks Shea butter* moisturising Rosemary extract* invigorating, refreshing Aloe vera juice powder* moisturising Shea butter* moisturising Acai berry oil* Pomegranate seed extract invigorating, skin-tightening Apricot kernel extract for skin protection softens skin Carnauba wax* Macadamia oil softens skin Macadamia oil softens skin LIGHT FLUID FOUNDATION TRANSLUCENT POWDER CONCEALER MINERAL POWDER FRESH BRONZING DUO dune sahara mocca mission invisible light beige light sand sand medium beige translucent ibiza nights california nights Light foundation with a fine fluid texture for a smooth complexion. Light and even finish. Transparent pressed powder with a soft matte effect. For all skin tones. Conceals imperfections, redness and dark circles. Mattifying, loose powder, for an even complexion. Silky bronzer with a colour duo of warm rose and brown colour with light-reflecting colour pigments for a wonderful beautiful sunny glow-effect. Avocado oil* Intensive skin care Clary sage hydrolate* astringent Argan oil* nurtures and nourishes skin Avocado oil* intensive skin care Corn starch* Chamomile flower extract* Jojoba oil* Beeswax* replenishing Aloe vera juice powder* moisturising Argan oil* nurtures and moisturises skin Sunflower oil* nurturing Chamomile flower extract* Macadamia oil softens skin *from certified organic agriculture *from certified organic agriculture 16 17
QUATTRO EYESHADOW KAJAL PENCIL coffee & cream beautiful eyes MASCARA MAXIMUM VOLUME EYEBROW-DESIGNER black brown grey gentle brown brown blonde MASCARA MULTI EFFECT deep black green carbon black smooth brown olive smokey eyes MASCARA SUPER LONG LASHES just black NATURAL BEAUTY EYES night blue bright blue violet white Macadamia oil softens skin Provides intense, dramatic depth to the eye. Meadowfoam Seed oil silky feeling skin Mango kernel oil replenishing Jojoba oil* LIQUID EYELINER EYESHADOW BASE NEW With a! fine for pre tip c applica ise tion prime fine Three colour combinations for infinite look possibilities. For perfect definition and with a helpful brush to shape the eyebrows. Jojoba oil* hydrating Cottonseed oil calms and hydrates MONO EYESHADOW matt frozen yogurt shimmery apricot glow mauve me cosmic moon green lagoon forget-me-not hey girl! so what? soft vanilla rose quartz For voluminous lashes and a dramatic look. For very long and defined eye lashes. Volume, length and definition all you need in only one product! Rosemary extract* invigorating, refreshing Aloe vera juice powder* moisturising Rosemary extract* invigorating, refreshing Aloe vera juice powder* moisturising Rosemary extract* invigorating, refreshing Aloe vera juice powder* moisturising MASCARA ADORABLE LASHES MASCARA GLAMOUR LOOK deep ocean MASCARA VEGAN VOLUME ultimate black choco cookie black amethyst The perfect product for emphasising the eyes and creating a cat eye effect. Rosemary extract* refreshing, clarifying Sunflower oil* mild nurturing oil A slightly shimmering eyeshadow primer, which intensifies the eyeshadow colour and prevents it from creasing. Five matte and seven shimmery colours with a buttery texture and a high colour pigment. Almond oil* Sunflower oil* mild nurturing oil Chamomile flower extract* Macadamia oil softens skin *from certified organic agriculture 18 magic black High volume and definition. The curved brush helps curl the eyelashes and gives them a flirty look. The perfect mascara for a beautiful look. Extra precision brush, ultimate black colour and breathtaking volume. Vegan mascara for the ultimate dramatic volume Clary flower leaf stem water* Avocado oil* Avocado oil* intensive care Wheat protein Avocado oil* intensive care Wheat protein *from certified organic agriculture 19
HAPPY NAILS MORE NATURAL THAN EVER With a new bigger brush for easy application. 8-free formulation with up to 90% naturally based ingredients in 15 brilliant colours and a transparent top coat. Enriched with avocado oil and biotin (vitamin H) for naturally beautiful nails. Water and air permeable. Vegan. ACCESSORIES ORGANIC FRAGRANCE PENCIL SHARPENER BRUSHES COLOUR EDITION The benecos Brushes, made of high quality synthetic fibres with FSC certified birch handles and recyclable aluminum now shine in stylish new colours. Kabuki brush Powder brush NATURAL BEAUTY vintage red desire mystery crystal be my baby hot summer you-nique sharp rosé cherry red wild orchid my secret peach sorbet...heaven can wait has a sweet citrus scent and will make you feel... just like if you were in heaven! Pencil Sharpener with two openings in different sizes and a cleaning stick. Blush brush oh lala! flamingo rock it! vamp Citrus aurantium dulcis (orange) flower water Foundation brush NAIL POLISH REMOVER HAPPY CLEANSING WIPES KONJAC SPONGE Eyeshadow brush Blending brush Angled brush Lip brush The benecos HAPPY NAILS green beauty & care Nail Polishes are 8-FREE: This means they are free of formaldehydes, camphor, colophony, phthalates, toluene, parabens, silicones and haloorganic compounds. Natural nail polish remover without acetone for gently removing benecos nail polish. Every sheet guarantees a natural, soft and alcohol-free cleanse for the face and neckline. The vegan, BDIH certified wipes are filled with organic orange fruit water, organic mango extract and an organic aloe vera extract. The wipes are biodegradable. Vegan. Made from natural konjac root, it is perfect for a daily, gentle cleanse. Due to the natural fibres of the Konjac roots, the sponge acts alkaline and ensures that the acid-base balance of the skin is kept stable. After soaking the sponge in warm water it becomes soft and ready for use within seconds. Avocado oil nurturing Biotin strengthens the nails Orange zest oil Lemon zest oil Aloe Vera extract hydrating Mango fruit extract Fruit orange water Bamboo charcoal for oily and impure skin Red clay for sensitive skin Green tea extract for combination to dry skin 20 21
Beauty Look BEAUTY LOOK Festival Look 1. Basis NATURAL KONJAC SPONGE The basic foundation for any good make-up is the careful cleansing of the skin. You can use one of our Konjac Sponges with bamboo charcoal, green tea or red clay for this. Before the first use, soak in lukewarm water until the sponge is nice and soft. Then use circular movements to remove skin flakes and excess grease from your face. This is followed by an application of day care cream to prepare the skin for make-up. Wait for it to be absorbed, then you can get started. 2. Complexion NATURAL CC CONCEALER EYESHADOW BRUSH FOUNDATION BRUSH NATURAL LIGHT FLUID FOUNDATION MAKE-UP SPONGE The benecos Natural CC Concealer offers four different shades to harmonise impurities in the complexion. For this look we have used green and beige, green covers slight reddening. Simply apply it with a narrow brush or a finger on the affected areas. Use beige wherever shadows can arise (under the eyes, on the chin, etc.). Purple gives the complexion a fresh feeling. Rose reduces dark spots. Use the foundation brush for applying benecos Natural Light Fluid Foundation generously on the face. Then dab it evenly into the facial skin with the make-up sponge. Before using soak the Make-up sponge in water and squeeze it carefully. This closes its pores and prevents the foundation from being absorbed. The flat, pointed side of the sponge is perfect for under the eye and around the nose. With the rounded side, you can blend the foundation on the rest of the face. Blend the make-up with the CC Concealer so that the different colours are not visible anymore. 22 23
3. Contouring 4. Eyes NATURAL FRESH BRONZING DUO california nights BLUSH BRUSH NATURAL COMPACT POWDER porcelain POWDER BRUSH NATURAL POWDER BLUSH toasted toffee NATURAL TRANSLUCENT POWDER mission invisible NATURAL EYESHADOW BASE NATURAL QUATTRO EYESHADOW coffee & cream EYESHADOW BRUSH ANGLED BRUSH NATURAL KAJAL brown, olive, white NATURAL MASCARA VEGAN VOLUME NATURAL EYEBROW-DESIGNER brown BEAUTY LOOK Apply the brown tone of the benecos Natural Bronzing Duo California Nights with the Blush Brush on the cheeks, the temples and the point of the chin. Then powder the whole face with the benecos Natural Compact Powder porcelain using the Powder Brush. Now highlight the cheeks, the temples and the point of the chin with the benecos Natural Compact Blush Toasted Toffee. To brighten up the eyes apply the benecos Natural Translucent Powder Mission Invisible around the eyes. For an extra matte look you can also use the benecos Natural Translucent Powder Mission Invisible as a finish on the whole face. 5. Lips First apply the benecos Natural Eyeshadow Base on the whole lid and up to the eyebrow and let it dry. Apply the brightest brown tone from Natural Quattro Eyeshadow palette Coffee & Cream with the eyeshadow brush to the eyelid crease and then blend togehter with the next darker shade of brown. Now apply the darkest colour of the palette with the Angled Brush to the wrinkle of the eye and blend it. For more expression shade along the lower lash line with the bright brown tone. Now apply the cream tone on the centre of the moving lid and under the eyebrow. Now draw a fine eye line along the NATURAL LIPLINER brown NATURAL MATT LIPSTICK muse LIP BRUSH upper lash line and a little bit further with the brown kajal pencil. Use the olive one under the lower lash line. To open the eye optically apply the white kajal on the lower waterline. Then blend everything again with a clean Eyeshadow Brush. Coat the upper and lower lashes with the benecos Natural Mascara Maximum Vegan Volume. The last step is to fill up the eyebrows with the benecos Natural Eyebrow Designer and bring them in shape with the brush on the other side of the pencil. Contour the lips with the benecos Natural Lipliner brown and blend the colour a little bit into the lips. Now fill out the lips with the benecos Natural MATT Lipstick Muse by using the Lip Brush. Tip: To make the lips appear fuller, matify the surrounding of the lips with some benecos Natural Translucent Powder Mission Invisible. A little extra: The benecos Happy Nails Nail Polish Rock It! is the perfect match to this look. 24 25
1. Complexion NATURAL POWDER BLUSH toasted toffee NATURAL TRANSLUCENT POWDER mission invisible BEAUTY LOOK Festival Look Upgrade 2. Eyes NATURAL QUATTRO EYESHADOW coffee & cream EYESHADOW BRUSH NATURAL KAJAL green, brown NATURAL MONO EYESHADOW apricot glow NATURAL LIQUID EYELINER Highlight the cheeks, the temples and the point of the chin more intensively with the benecos Natural Compact Blush Toasted Toffee and powder the whole face with the benecos Natural Translucent Powder Mission Invisible. Upgrade your look! In a few steps to the Boho-Festival-Look! Blend the middle brown tone of the benecos Natural Quattro Eyeshadow Coffee & Cream with the small Eyeshadow Brush under the eye. Apply the benecos Natural Kajal green on the lower lash line and extend it to the inside and the outside of the eye. Blend the darkest colour of the palette into the eyelid and apply the benecos Natural Mono Eyeshadow Apricot Glow on the inner eye wrinkle and over the upper lash line. Light up the space under the eyebrow with the cream tone of the palette. Now blend the middle brown shade of the eyeshadow palette in the direction of the eyebrow. The last step is to apply the benecos Natural Liquid Eyeliner over the upper lash line and to intensify it with the benecos Natural Kajal brown. 26 27
3. Lips NATURAL MATT LIPSTICK very berry LIP BRUSH BEAUTY LOOK Start with removing your lip make-up. Then apply the benecos Natural MATT Lipstick Very Berry with the Lip Brush for a precise finish. Now put a cosmetic tissue between upper and lower lip and press gently together. Repeat the application of the lipstick this extends its durability. Festival Extra The perfect Boho-Styling can be created with the benecos Natural Kajal Pencil. Therefore, just add some points in different colours and sizes above the eyebrows. We chose green and white to upgrade our look. Number and colour of the spots are up to your creativity. A little extra: The benecos Happy Nails Nail Polish vamp is the perfect match for the festival look. 28 29
o g n i Flam t Se GIFT SETS Gift Sets m a e r C & l Pee Set Small gifts for every occasion This year there will be some nice benecos gift sets available. The Flamingo Set will sweeten up your summer, real men get their money s worth with the benecos for men only gift set and, for everyone who needs an extra helping 30 of body care, we have the new Peel & Cream set. The perfect combination of a Shower Scrub and a Body Lotion with a resh and fruity apricot scent. 31
Errors and omissions excepted /benecos * *benecos nail polishes are not BDIH certified /benecos_official cosmondial GmbH & Co. KG Industriestr. 23b 63834 Sulzbach am Main (DE) Tel +49 (0) 6028 / 998 78-0 hello@benecos.eu www.benecos.eu