Sophisticated fashion & luxury since 1952 BUSINESS ISSUE MADAME 02/18 1
MADAME @WORK Since 2017, the editorial department @WORK is a key part of the magazine MADAME including sections as f. e. BUSINESS-SYTLE, BUSSINES-TALK or a BEST OF on a variety of business topics. 2
MADAME BUSINESS ISSUE A main topic in MADAME 02/18 is BUSINESS In issue 02/18, MADAME editors put a particular focus on the subject BUSINESS. The editorial department @WORK in the front part of the magazine will be enlarged to 40 pages minimum* The following subjects are scheduled * Fashion & Beauty: business outfits and make-up. Three BUSINESS-STYLE portraits. Bonus payment: rewarded with a perfect duo of handbag &watch. BEST OF gadgets. MODE QUARTET: branch-specific fashion stylings. LUNCH mit business lunch & interview with a female top manager. JEWELLERY-STYLING: which jewellery fits for a strict dress code? BEAUTY-MISSION: perfect hands (care, treatments, nail polishes ) TRAVEL: new business hotels and best locations for lunch. MADAME ISSUE 02/18 On Sale Date: 10.01.18 Ad Closing: 27.11.17 Copy Material Deadline: 05.12.17 Ad rates valid according to MADAME price list 2018, e.g. 1/1 page: 21,500 Euro. * Preliminary editorial plan Subject to modifications regarding scope of content. 3
MADAME @WORK Impressions from the magazine MADAME issue 10/17, BUSINESS -STYLE: female product designer CAROLIN SANGHA Selected pages 4
MADAME @WORK Impressions from the magazine MADAME issue 10/17, BUSINESS-TALK: female jewellery designer LEO EBERLIN MADAME issue 10/17, BEST OF: DRESSCODE Selected pages 5
MADAME female readers Statements on BUSINESS topics Information interest (interested / especially interested) Business topics, economic issues (index 148) Tax law, fiscal policy (index 163) Modern design (index 154) Money / capital investment (index 128) Private pension, financial protection for the future (index 115) Computer usage (lndex 107) Telecommunications (Index 112) Professional development / further training (index 115) Advisor (interested and often give advices, rated as an expert) Fashion, fashion trends (index 237) Statements on computers and technical topics Regarding technical devices, I attach importance to good design (index 136) Professional occupation and motivation People devoted to their profession, working hard, workaholics (index 134) It s important to be well-dressed in job (index 191) Source: AWA 2017. Basis: Women (35.54 million) = Index 100 6
MADAME THE LUXURY MAGAZINE MADAME is the fashion and luxury magazine of the German liberal elite. A magazine for cultured women, who, irrespective of their age, attach great importance to class, quality and intelligent entertainment. MADAME's topic repertoire mirrors its readers' lives: Fashion & Jewellery, Beauty & Wellness, Art & Culture, Travel & Design, Lifestyle & Food. All realisations in MADAME ooze emotion and elegance, the visual tonality is opulent and outstanding, recommendations for specific occasions, moods and situations are tailor-made for its audience Target MADAME readers are on average in their end-forties (Ø 48.2 years)*, wealthy and sophisticated (Ø net household income is 3,674).* Frequency monthly Ad rate 1/1 4c 21,200 Reach 1.3 % / 0.46 mil.* Copies sold 102,792** Website madame.de Sources: * ma 2017 PM II, Basis Women. ** IVW II/2017, Rates 2017 7
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