The Türler watch and jewellery heritage The Türler family enterprise «Türler is one of the few remaining privately owned businesses in the watch and jewellery trade. Türler stands out with more than 130 years of experience in the domains of watches and jewellery. This background governs our style and our approach. At Türler, the customer is in the focal point. We want our customers to be nothing less than totally satisfied. We achieve this goal thanks to thoroughly trained staff members, an outstanding range of superb watches and exquisite jewellery, and not least impeccable service around the globe. We will remain committed to serving our customers and upholding the spirit of true craftsmanship. In this respect, nothing will change in the third millennium.» Franz Türler
Türler the name that has symbolised the spirit of time for over 130 years César Alexander Türler and Jean Henri Türler (right) 1883 Brothers César Alexander and Jean Henri Türler establish the Türler watchmaking manufactory in Bienne, Switzerland's crucible of horology, on Monday, 5 February 1883. Arnold Türler (left) opens Türler shop at the Münsterhof square in the centre of Zürich 1917 1893 Arnold Türler assumes responsibility for the company. Zürich, which was already a flourishing trade metropolis at the turn of the century, appeals to him as a domicile. He moves to new business premises at the Münsterhof square in the heart of Zürich. Türler Gentleman poster, created by Hugo Laubi Hugo Laubi, a popular Swiss graphic designer and artist, creates the famous poster with the Türler Gentleman. It becomes the company's unmistakable trademark and is still used today. Franz Türler Sr. 1988 1972 1951 1920 Franz Türler, the son of Arnold Türler, takes over the management of the business. First Türler shop at Zürich Airport Inspired by a vision, Franz Türler Sr. opens the company s first subsidiary at the gateway to the world, the new airport in Zürich. Its first customers are the engineers, technicians, and workers who were involved in the construction of Zürich s intercontinental airport. Franz Türler As a representative of the fourth generation Franz Türler assumes top management responsibility. His entrepreneurial spirit is rooted in the traditions, forward-looking philosophy, and dedication of his forebears who founded the manufactory in the watchmaking metropolis of Bienne one hundred years earlier. Launch of the Türler Collection «Türler by Alessandro Mendini» Italian star designer and architect Alessandro Mendini creates the exclusive Türler by Alessandro Mendini watch and jewellery collection for Türler. Franz Türler unveils the Türler Clock - a model of the cosmos. 1995 It took nine years to build the world's most complicated astronomical clock: the Türler Clock, a stunning model of the cosmos. On Wednesday, 21 June 1995 the longest day of the year it is festively unveiled by Franz Türler at the company s shop on Paradeplatz in Zürich. The Türler Clock is permanently on display in the Paradeplatz showrooms and can be viewed by the public during normal business hours. Franz Türler Jr. joins the company. Türler, Airside Zürich Airport, Level 2 2004 After his apprenticeship and journeyman s years with national and international companies and subsequent to his watchmaking training with Jaeger-LeCoultre in Le Sentier and New York, Franz Türler Jr. joins the family business in 2004. As a representative of the fifth generation, he is committed to and determined to uphold the traditional Türler culture as a specialist in watches and jewellery. 2004 On Friday, 10 September 2004, Türler opens a two-story, 450-square-metre point of sale for watches, jewellery, and precious stones in the new Airside Terminal of Zürich s intercontinental airport. This presence makes Türler the largest Swiss showcase for watches and jewellery at this important air traffic hub.
Our brand watches
«Watches should not be considered mere timekeeping instruments. They are much more: they are gems, works of art, the expression of a personal lifestyle, and symbols of the most precious asset we own - our time.» (Franz Türler)
Türler by Alessandro Mendini
Custom jewellery from the Türler Atelier A watchmaking and jewellery workshop is the centrepiece of the Türler showrooms on Paradeplatz. In its goldsmithing studio, masters of the art design and craft precious individual pieces or complete sets. This is where customers can have exceptional creations made according to their personal wishes and visions. Lady s ring in white gold and pink gold, with brilliants and two tourmalines. Lady s ring, blossom-shaped, with golden South Sea cultured pearls, in pink gold. Lady s ring in platinum, with diamonds and one chrysoberyl untreated. Lady s ring in yellow gold and platinum, with yellow and white diamonds and one star ruby untreated. Lady s ring in pink gold with tsavorites. Lady s ring in platinum, with diamonds and one sapphire untreated. Lady s ring in platinum, with diamonds and one chrysoberyl untreated. Lady s ring in white gold and pink gold with white and natural cognac brilliants. Lady s ring in platinum and yellow gold, with diamonds and one cat s eye chrysoberyl untreated.
SECRETS OF DIAMONDS CUT The cut of a diamond should not be confused with its shape. Diamonds can be cut in many different ways. The decisive factor is success in achieving symmetry, proportioning, and polish. Regardless of its shape, a diamond will only luminously reflect incident light if all of its facets are perfectly cut. A sublimely cut diamond will fully unfold its intrinsic radiance and gleam with the fiery colours of a rainbow. Balanced proportions Cut in the right proportions, the diamond will reflect the light from one facet to the next. It sparkles with superb brilliance. Too pointed If the diamond is cut too deeply (too thick), some of the incident light will be internally absorbed. The diamond loses brilliance. Too flat If the cut is too flat, the incident light will pass through to the portion below the girdle unreflected. The diamond looks dull. CLARITY Natural internal characteristics called inclusions give each stone its own personality and are relevant when rating its clarity, one of the quality grading categories. These inclusions are usually not visible to the naked eye and constitute proof of the diamond s natural origin. The fewer inclusions a diamond has, the better the light can pass through it. The stone becomes more radiantly brilliant and is thus deemed more precious. CARAT According to a stubborn legend, the word carat (weight) is derived from the seeds of the carob tree. Although they vary in size and shape, these extremely hard and nearly indestructible seeds always weigh exactly 0.2 grammes. For this reason, they have been used as the smallest measure of weight for one and a half millennia. The carat (abbreviated ct) was adopted globally as a weight unit for precious stones (1 ct = 200 milligrammes). 0.25 ct 0.33 ct 0.50 ct 0.60 ct 0.75 ct 1.00 ct 1.25 ct 1.50 ct COLOUR Although diamonds naturally occur in virtually every colour of the rainbow, the classic stone is still perfectly transparent, and by far the most popular ones are graded white. In a colourless diamond, light can pass through easily, is better reflected at the facets, and glistens with an extravaganza of spectral colours. So-called white diamonds are the most brilliant exemplars. GIA D E CJBJO Exceptional white F G Rare white Internally flawless (IF) Very very slightly included (VVS1 VVS2) Very slightly included (VS1 VS2) H I J White Slightly tinted white K L Tinted white Slightly included (SI1 SI2) Pique visibly included (P1, P2, P3) M Z Tinted
HEARTS & ARROWS «Hearts & Arrows» brilliant-cut diamonds harbour the symbols of love. These icons are mysteriously embedded in the depths of the sparkling treasure if the diamond is cut to supreme perfection. The hearts and arrows of love become visible only if the stone is absolutely symmetric and the proportions of the facets in relation to each other are flawless. The loupe reveals the mystic secret: eight hearts from below and eight arrows from above. Accordingly, «Hearts & Arrows» diamonds are everlasting tokens of genuine fondness and true love. The secret of a «Hearts & Arrows» brilliant-cut diamond. From above: eight hearts. From below: eight arrows.
The Türler Clock model of the cosmos My vision «Since the days when I was young, I have been deeply impressed by the myth of time and fascinated by the infinity of celestial motion. So I never gave up the vision of creating a clock of unique perfection. It was my intention to make a personal contribution to the culture of time. I wanted the Türler Clock to unite science, technology, craftsmanship, and purity to the greatest possible degree. I envisioned a work of art, timeless and perpetual in value. As a great friend of the art of watchmaking, I am overjoyed to see that my vision has become reality. The Türler Clock a model of the cosmos started running on 21 June 1995. I cordially invite you to admire the one-of-akind masterpiece. It awaits you in the Türler showrooms on Paradeplatz in Zürich.» Franz Türler The Türler clock a model of the cosmos can be calculated and crafted with all of its complex astronomical displays computed precisely for its final location in any Chinese city. It can be built either as a complete astronomical composite or as a combination of individual movements, because each of the four astronomical components (planetarium, tellurion, globe, and horizon) can be separately and independently combined with the clock (perpetual calendar).
Our addresses in ZÜrich Türler Watches & Jewellery Bahnhofstrasse 28 Paradeplatz, CH-8001 Zürich Phone: +41 44 221 06 08 Telefax: +41 44 221 02 54 E-mail: paradeplatz@tuerler.ch Monday to Friday: 9:30 am to 6:30 pmsaturday: 9:30 am to 5 pm Credit cards: Amex, Diners, Eurocard, JCB, Visa Türler Watches & Jewellery Airside, Level 1 CH-8060 Zürich-Airport Phone Airside Level 1: +41 43 816 24 68 Telefax: +41 43 816 40 47 E-mail: airport@tuerler.ch Daily from 6 am to 10 pm Credit cards: Amex, Diners, Eurocard, JCB, Visa Türler Watches & Jewellery Airside, Level 2 CH-8060 Zürich-Airport Phone Airside Level 2: +41 43 816 35 17 Telefax: +41 43 816 40 47 E-mail: airport@tuerler.ch Daily from 6 am to 10 pm Credit cards: Amex, Diners, Eurocard, JCB, Visa Blancpain Boutique Bahnhofstrasse 28 Paradeplatz, CH-8001 Zürich Phone: +41 44 220 11 80 Telefax: +41 44 220 11 82 E-mail: boutique.zuerich@blancpain.com Monday to Friday: 9:30 am to 6:30 pm Saturday: 9:30 am to 5 pm Credit cards: Amex, Diners, Eurocard, JCB, Visa Chopard Boutique Airside, Level 2 CH-8060 Zürich-Airport Phone: +41 43 816 40 07 Telefax: +41 43 816 40 47 E-mail: chopard@tuerler.ch Daily from 6 am to 10 pm Credit cards: Amex, Diners, Eurocard, JCB, Visa
Our brand watches Audemars Piguet* Breguet* Breitling Cartier IWC Omega Longines TAG Heuer Türler by Alessandro Mendini Vacheron Constantin* Zenith Baume & Mercier** Chopard** Davidoff** Ebel Frédérique Constant** Maurice Lacroix** Movado** Rado** Raymond Weil** Tissot * Only at Türler Paradeplatz **Only at Türler Airport Zürich Zürich Zürich New York Tokyo Internet Paradeplatz, Bahnhofstrasse 28 Airport, Airside, Level 1 Airport, Airside, Level 2 Representatives Madison Avenue 515 Tenshodo, 4 3 Ginza Service organization on five continents www.tuerler.ch