Final Report of INTERBEAUTY 2010 Fair I. BASIC INFORMATION Make-up and face beautification are a natural part of the life of almost every woman. Make-up has a tremendous power; it can hide all imperfections and show only the best of you in the best light. However, the development of make-up lasted several millennia. Nowadays, the use of make-up has become almost a social obligation. Cosmetics is a science that is based on scientific knowledge of dermatology, medicine, chemistry, biochemistry, pharmaceutics and psychology. If a woman wants to be in, she has to keep track of new make-up trends regularly. Each period and season of the year brings a new make-up style. Currently, the cosmetic industry also focuses on the man s desire to stay young forever. The aim of the 19 th international cosmetic fair called INTERBEAUTY, which took place from September 30 to October 2, 2010, was to make an attractive presentation of companies doing business in the cosmetic industry, introduce new cosmetic trends and share knowledge and experience. Naturally, this was supplemented with rich expert programme which took place during the fair, provided a mark of quality and increased attractiveness of the INTERBEAUTY fair. The INTERBEAUTY fair has already become a traditional festival of beauty and charm which attracts wide expert and non-expert public to Bratislava every year. During the three days, the INTERBEAUTY fair became a place of meeting of those who contribute to the care and beautification of our appearance. Renowned hairstylists, manicurists, make-up artists and stylists presenting new trends in make-up, hairstyle and beautification products met in the premises of Incheba in Bratislava. The aim of the fair was to present new trends and exchange knowledge and experience. During the INTERBEAUTY fair, ladies had a chance to try all products and consult experts on their use. Exhibitors presented products, services and news from the area of skin care, hair care, care about appearance and nail care. All over the world, autumn is the most expected season of presentation of fashion trends and new trends in beauty and cosmetics. For several years now, the scheduling of the INTERBEAUTY fair for the end of September and beginning of October seems to be a good decision which is also proven by the growing interest of exhibitors. On the space of... m 2, the INTERBEAUTY fair presented 161 exhibitors from seven countries. Two fair events - ESOTERIKA and BIOSTYL, which are a continuation of the successful tradition in the Czech Republic, took place again in line with the INTERBEAUTY fair. The rich triplet of fairs - INTERBEAUTY, ESOTERIKA and BIOSTYL offered the best of the cosmetic industry, healthy lifestyle and esoterics as well as unforgettable theatre in the form of accompanying programmes. The triplet of fairs was viewed by 24,078 visitors. Statistical Data: Number of visitors: 24,078 Number of exhibitors: 161 Directly represented countries: 7 (Slovak Republic, Czech Republic, Germany, Hungary, Poland, France, Slovenia) Exhibition area in m 2 : 5,260m 2 Occupied exhibition halls: B.0, B.1, B.middle, Number of accredited journalists: 238
II. ACCOMPANYING PROGRAMME A rich expert programme is a mark of quality of the INTERBEAUTY fair. The attractiveness of the INTERBEAUTY fair for exhibitors as well as for visitors was ensured by International Competition in Stylistic Creation of Woman Hairstyle - ŠUBERT S CUP, International Nail Festival called Golden Hands of the Slovak Republic, Slovak National Championship and International Championship in Nail Art, Slovak National Championship in Nail Design, Slovak National Championship in Manicure for Natural Nails, Slovak National Championship in Hairstyle and Decorative Creation, Slovak National Championship in Make-up and European Body Art Festival Bratislava 2010. Winners of the Slovak National Championship in Make-up and Slovak National Championship in Nail Design will pass to the International Championship which will take place in Düsseldorf. The fair included 1 st year of expert workshop cycle intended for manicurists, nail designers and pedicurists, called Healthy and Beautiful Nails. The programme focused on the most frequent kinds of damage to natural nails and their improvement using new generation of gels, surprising materials and techniques in nail design, legislative changes in the Slovak Small Trade Act, hygienic standards and requirements. The main organizer of the expert workshop was Tasha Academy in cooperation with LeChat Nails Academy. Visitors could enjoy a rich accompanying programme which included demonstrations of body and face treatment, presentation of latest make-up trends, announcement of Make-up Artist of the Year, presentation of innovative hair treatment, new fashion trends in make-up, attractive hair show and news from dermatology and dermocosmetics. III. Evaluation of competitions Certificate of Merit - Gold Medal INTERBEAUTY 2010 Product: MED CONTOUR cavitation machine for treatment of subdermal tissue Manufacturer: MEDILAB GmbH & Co, Estenfeld, Germany Exhibitor: Katya 4 Beauty s.r.o., Nitra INTERBEAUTY 2010 - Gold Medal Product: SHEINIZ - set of luxury regenerative skin care products Manufacturer: COREANA COSMETICS Co LtD., Soul, Korea Exhibitor: TEMPERANCE SLOVENSKO, s.r.o., Bratislava Certificate of Merit - BLUE PLANET 2010 Product: ORGANIX - set of hand and foot treatment products Manufacturer: WILDE GROUP GmbH, Oestrich, Germany Exhibitor: PATTY - Patricia Herrera, Prague INTERBEAUTY 2010 - BLUE PLANET Product: NOOK MAXIMA - set of hair care products Manufacturer: MAXIMA Hair and Body Technology, s.r.l. Dossobuono, Italy Exhibitor: COMPANY TsV, s.r.o., Bratislava INTERBEAUTY DIPLOMA FOR DESIGN Product: Max Factor Facefinity Compact Foundation Manufacturer: PROCTER & GAMBLE Exhibitor: GLAMOUR Slovakia a.s., Banská Bystrica INTERBEAUTY PRIZE FOR DESIGN
Product: Exhibitor: De Age Blue TEMPERANCE SLOVENSKO, s.r.o., Bratislava International Competition in Stylistic Creation of Woman Hairstyle - ŠUBERT S CUP - 30/09/2010 1 st place: Petra Pánová 2 nd place: Monika Vrabcová 3 rd place: Lucie Matasová International Nail Festival - Golden Hands of the Slovak Republic - 30/09/2010 Discipline: 2 D Category: DEBUT: 1 st place: Violetta Malinovskaja (Latvia) 2 nd place: Elena Haustova (Germany) 3 rd place: Evgenija Chutdinova (Estonia) Discipline: 2 D Category: MASTER: 1 st place: Diana Zimina (Latvia) 2 nd place: Diana Zimina (Latvia) 3 rd place: Lana Uljanova (Latvia) Discipline: 2 D Category: VIP: 1 st place: Angela Trapeznikova (Latvia) Discipline: MEDIA MIX Category: DEBUT: 1 st place: Denisa Duksová - Pýchová (Czech Republic) 2 nd place: Martina Pivonková (Czech Republic) 3 rd place: Jana Kratochvílová (Czech Republic) Discipline: MEDIA MIX Category: MASTER: 1 st place: Andrea Hendrychová (Czech Republic) 2 nd place: Angela Trapeznikova (Latvia) 3 rd place: Kerlina Egija (Latvia) Discipline: ONE STROKE PAINTING 1 st place: Marija Pupkova (Russia) Discipline: ACRYL DESIGN 1 st place: Shice Gita (Latvia) Discipline: GEL DESIGN 1 st place: Ulper Urve (Estonia) Discipline: 3 D Category: MASTER: 1 st place: Anzhelika Gecavichene (Lithuania) Discipline: 3 D
Category: VIP: 1 st place: Elena Saveljeva (Russia) Discipline: FREE STYLE 2 D 1 st place: Irena Gyürkiová (Slovak Republic) 2 nd place: Gabriela Šimunková (Czech Republic) 3 rd place: Ivana Kadavá (Czech Republic) Discipline: FREE STYLE 3 D 1 st place: Irena Gyürkiová (Slovak Republic) 2 nd place: Stanislava Langmajerová (Czech Republic) 3 rd place: Martina Pivonková (Czech Republic) Discipline: MANICURE 1 st place: Miroslava Masnicová (Slovak Republic) Slovak National Championship and International Championship in Nail Art 2010-30/09/2010 Slovak National Championship in Nail Art 2010 1 st place: Milada Matiašovičová 2 nd place: Kinga Csuriová 3 rd place: Ingrid Ďurišová International Championship in Nail Art 2010 1 st place: Denisa Duksová - Pýchová (Czech Republic) 2 nd place: Radka Bucharová (Czech Republic) 3 rd place: Milada Matiašovičová (Slovak Republic) Slovak National Championship in Natural Nails Manicure 2010-01/10/2010 1 st place: Miroslava Masnicová 2 nd place: Monika Vernerová 3 rd place: Karin Horváthová Slovak National Championship in Hairstyle and Decorative Creation - 01/10/2010 Babydoll Make-up 1 st place: Lenka Bielková, SOŠ Vrbové 2 nd place: Peter Roháč, SSOŠ Elba, Prešov Fairytale Bride Make-up 1 st place: Ľubica Dobošová, SPV Nitra
1 st place: Patrícia Semanová, SOŠ, Nové Zámky 2 nd place: Dominika Jabconová, SSOŠ Elba Prešov 3 rd place: Jana Chovaniaková, SOŠ, Svätoplukova, Bratislava Everyday Wearable Hairstyle Apprentices: 1 st place: Patrik Markuš, SOŠ Vrbové 2 nd place: Žaneta Šišuláková, SOŠ Svätoplukova, Bratislava 3 rd place: Ladislav Križan, SOŠaS, Púchov Adults: 1 st place: Andrej Gubric, EDA Salon, Nitra 2 nd place: Edita Karaszová, SOŠ Svätoplukova, BA 3 rd place: Martina Kališová, SOŠ Svätoplukova, BA Fashion Category 1 st place: Michaela Rybárová 2 nd place: Lenka Mihálová Technical Category Apprentices: 1 st place: Sean Kasumovič 2 nd place: Lukáš Očenáš 3 rd place: Simona Urbanová Adults: 1 st place: Martin Borko 2 nd place: Mirka Stroková 3 rd place: Peter Gašpar Bride Apprentices: 1 st place: Adriana Homonnaiová, SOŠ Nové Zámky 2 nd place: Lucia Gregorová, SOŠ Svätoplukova, Bratislava 3 rd place: Kristína Staňová, SOŠaS Púchov Adults: 1 st place: Silvia Voštinárová, Pezinok 2 nd place: Sulamita Tóthová, Kolárovo 3 rd place Monika Zábojníková, Monika beauty salon Slovak National Championship in Nail Design 2010 with pass to International Championship in Düsseldorf - 01/10/2010 Category: gel 1 st place: Monika Vernerová 2 nd place: Martina Kohútová 3 rd place: Lenka Maňuchová The most successful foreign participant: Petra Koukalová
Slovak National Championship in Make-up with pass to International Championship in Düsseldorf - 02/10/2010 1 st place: Silvia Pišová 2 nd place: Sandra Baumgartner 3 rd place: Tomáš Vida European Body Art Festival Bratislava 2010-02/10/2010 1 st place: Lívia Boliešiková, name of the model: THE SECRET OF A MAGPIE 2 nd place: Veronika Bokorová, name of the model: THE SECRET OF ATLANTIS 3 rd place: Andrea Jacková, name of the model: GUESS WHY THE BRIDEGROOM HAS RUN FROM THE ALTAR? IV. ADVERTISEMENT As regards the interest of the public and the media, the Interbeauty fair counts among the most popular fairs. 238 journalists were accredited at the press centre. Live spots from the fair appeared in Breakfast show of TV Markíza. Coverage by STV, TV JOJ, TA3 and several regional televisions informed the public about the news and accompanying programme of the fair in main news. Radio Expres and Fun Radio also informed about the fair. Articles on Interbeauty appeared in Plus 1 deň and Nový Čas as well as on the most popular Internet servers: topky.sk, pluska.sk, cas.sk, diva.sk and feminity.sk. The advertisement of the fair trade was supported by media partners - Zoznam.sk and presented in the following magazines: Moderná žena, Beauty & Woman and professional magazines: Salón, Linda, Kadeřnická a kosmetická praxe, Actuelle, Derma revue, Časopis Q, Profi Nehty, AbsolutLOOK, Les Nouvelles Esthétiques, Hair & Beauty, Moja psychológia, Dieťa, Šubert s BEAUTY NEWS. High-quality media campaign was reflected in high visit rate.
V. POSITION ON THE MARKET The most prestigious cosmetic fair in Slovakia - INTERBEAUTY, together with other parallel fairs confirms its long-term leading position in Slovakia. This international cosmetic fair, which has the longest tradition in Slovakia, saw a record number of exhibitors as well as record occupation of exhibition areas. Definitely, we can say that it is the most important Slovak festival of beauty which attracts expert and non-expert public to Bratislava every year. VI. EVALUATION OF THE FAIR According to the evaluation done by the media, expert public and participating exhibitors, the 19 th annual international cosmetic fair - INTERBEAUTY 2010 is one of the most important and most prestigious events in cosmetics. This statement is confirmed by the composition of exhibitors and suitable interconnection with other exhibition events organized at the same time. VII. INFORMATION ON THE NEXT YEAR S FAIR Incheba Expo Bratislava is already looking forward to the next year s fair which will take place in two terms: February 4-5, 2011 and September 29 - October 1, 2011. The spring part of the INTERBEAUTY 2011 will host Slovak Championship in Body Painting - BODYART 2011, which is prepared by TASHA COSMETICS, s.r.o Bratislava and Competition in Hairstyle and Decorative Creation - HAIR CUP, organized by Brani Gröhling. We hope that thanks to the new competition events the fairs in 2011 will have higher quality and that even more exhibitors from the wide range of potential exhibitors from Slovakia and abroad will participate in the fair. We are looking forward to cooperating with you. Mgr. Drahomíra Salihbegović Manager of the fair T +421 2 6727 2139 F +421 2 6727 2201 M +421 911 100 736 E: dsalihbegovic@incheba.sk