Gentleman Norman & Laura Martella, Co-Authors www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067
CONTENTS About Laura Martella About Gentleman Norman Social Media Influence In The Media Press Release Special Appearances Giving Back General Information & Contact
ABOUT LAURA MARTELLA Laura Martella is the mastermind entrepreneur behind Gentleman Norman, the luxury pet lifestyle brand that promotes the importance of style, manners, and charity. Martella has orchestrated the rise of the popular duo: Lady Laura and her devoted celebrity Pomeranian, Gentleman Norman. A savvy businesswoman, Martella has built an executive team that can enact her vision to perfection, and at every turn aligns herself with promotion partners that help accelerate the business. A star in her own right, Martella is equally comfortable on the red carpet among her socialite peers and in her active support of important social causes. She has single handedly built the brand of Gentleman Norman from inception to a rapidly growing business positioning itself for exponential growth. This dynamic realtor, interior/creative designer, and fashion coordinator is a natural producer. As a former professional director of new faces for a top talent agency, producer of numerous fashion shows, cultivator of client relations, location scout, and much more she has all the skills needed to cultivate this rising business into a brand power house. The beautifully photographed coffee table book, Gentleman Norman: How to be a Man, was both conceived and produced by Martella. She coordinated the project in less than six months, culminating with a launch and book signing at Neiman Marcus in June 2012. Though the book started as a labor of love, Martella immediately identified the viability of a celebrity based business built on Gentleman Norman's persona. Recognizing a niche market for high end pet and companion lifestyle retail, Martella put her talents to work. Due to Martella's efforts, her media appearances with Gentleman Norman continue to cover a wide range, with outlets as varied as Beverly Hills Pawn, Good Morning America, and TMZ, and the pair have been featured in publications such as Riviera San Diego, Ranch & Coast, and Fine Magazine. Gentleman Norman was the cover model of Gump's Winter Catalog in 2012. He has been featured at the exclusive Fairmont Hotel San Francisco, Gump's San Francisco, Focus Magazine, Hotel Plaza Athenee New York, Beverly Wilshire Beverly Hills as part of a web- based cross promotion. For countless high end hotels and retailers, the Gentleman Norman brand is an undeniable force. His red carpet appearances with Laura hit enough high notes to be envied by Hollywood insiders. Building on the momentum of his popularity, the Gentleman Norman team has relocated to Beverly Hills in order to expand the company s product line. Laura Martella s Gentleman Norman is an enterprise to watch. About Gentleman Norman: Gentleman Norman (GN) is a luxury lifestyle brand that offers stylish, sophisticated pet products and media properties for dog lovers who appreciate elegance and fine living. The company is committed to promoting quality in all aspects of life. Accordingly, its products integrate and promote the highest standards in good taste, good manners and good works. Martella credits her success as, "Simply due to [her] relationships," but her business acumen is the real driver. Having built and cultivated strong alliances and partnerships with businesses such as Gump's San Francisco, Neiman Marcus (San Francisco, San Diego and Beverly Hills), Saks Beverly Hills, Kyle by Alene Too (Kyle Richards), and Pussy and Pooch, Martella and the Gentleman Norman brand are becoming synonymous with the luxury pet lifestyle that couples fine living with responsible social consciousness. www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067
ABOUT GENTLEMAN NORMAN The Original Pomeranian Gentleman 12 year old Pomeranian, Gentleman Norman, offers practical advice for men on grooming and wardrobe, relationship maintenance and manners through his beautifully photographed coffee table book, How To Be A Man. Ladies everywhere are waiting in line for a pawtographed copy and a glimpse of this media mogul. This fun-loving book is the perfect gift for people of all ages. The Gentleman Norman brand reminds us of the significance of Style, Manners and Charity in our lives. From canine confidante to established author, Norman has been sharing his well-bred secrets with the world since 2012. Full of wisdom, panache and confidence, Norman s beautifully photographed coffee table book draws upon his own twelve years of life experience eleven of which are marked by a remarkable friendship with loving owner, Georgia native and Rancho Santa Fe, California resident, Laura Martella. After a difficult divorce and the death of her mother from Alzheimer s disease in 2011, Martella developed the idea of a book about traditional values and good old-fashioned manners. A therapeutic process for both Martella and Norman, Gentleman Norman: How to be a Man offers readers a tongue-andcheek guide to good form, proving chivalry need not and should not die. Accustomed to the VIP list, a stint on Good Morning America, a cover model for the iconic Gump s holiday catalog, and a beloved regular at San Francisco s prestigious Fairmont Hotel, Norman has charmed his way into the hearts of Americans everywhere. Young whippersnappers don t threaten his larger than life personality, and he sure isn t afraid to wear pink provided it s cashmere, of course. From accompanying Martella on shopping trips to helping her through tough times, the pooch full of personality and compassion, knows how to work a room, lend a thoughtful paw and has table manners better than most people. This mini mogul realizes big isn t about the size, but rather the attitude and heart. Martella and Gentleman Norman are giving back to a cause close to both of their hearts and will be donating a portion of book sales to the Alzheimer s Association San Diego/Imperial Chapter. Introducing the New Gentleman Gentleman Norman II joined our team in October 2014 after Gentleman Norman passed away in his fight against heart failure. Gentleman Norman II is carrying on the legacy of Gentleman Norman. He and Laura Martella are spreading awareness about kindness and manners more than ever! Follow our story on social media @GentlemanNorman. www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067
SOCIAL MEDIA INFLUENCE Follow @GentlemanNorman Stats updated 4.19.2017 FACEBOOK - www.facebook.com/gentlemannorman 2,600+ Followers INSTAGRAM - https://instagram.com/gentlemannorman 18,000+ Followers TWITTER https://twitter.com/gentlemannorman 2,300+ Followers YOUTUBE - https://www.youtube.com/user/gentlemannorman www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067
SOCIAL MEDIA INFLUENCE Follow @GentlemanNorman Stats updated 04.19.2017 KLOUT SCORE - https://klout.com/gentlemannorman GENTLEMAN NORMAN S LADY LAURA MARTELLA INSTAGRAM - https://www.instagram.com/laura.martella FACEBOOK - https://www.facebook.com/laura.martella.73 4,640+ Friends High Organic Influence: both Gentleman Norman s & Laura Martella s (also known as Gentleman Norman s Lady) social media channels produce high organic engagement with their audiences. www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067
IN THE MEDIA Gentleman Norman is no stranger to the press. He has appeared on national TV Good Morning America with Lara Spencer, become a fashion icon with Kyle Richards, graced the cover of the iconic Gump s holiday catalog and was recognized as the Most Loved Pet in the book by Neiman Marcus. The next few pages are dedicated to Gentleman Norman s celebrity appearances over the years.
IN THE MEDIA Read the Article! http://www.dailymail.co.uk/tvshowbiz/article-2594874/real-housewives-star-kyle- Richards-plays-adorable-Gentleman-Norman-boutique.html
IN THE MEDIA Click to Watch The Video! https://www.youtube.com/watch?v=rgnefdibedu&feature=yo utu.be&list=uuahh_jfdvi-gdufatbrerha
IN THE MEDIA www.focusmag.us/tv/lauramartella http://www.lipsticksister.com
IN THE MEDIA Filming on Beverly Hills Pawn with Yossi Dina and Aria Johnson
PRESS RELEASE FOR IMMEDIATE RELEASE: Gentleman Norman Wins Over Beverly Hills with Charm and Grace Dapper Canine Style Icon Relocates to 90210, Extends Manners Campaign and Embarks on Cross-Country Tour Beverly Hills, CA June 2015 Introducing the New Gentleman Norman! The baton of taste and elegance has been passed from our beloved, late Pomeranian to his young protégé. The newest Gentleman Norman has inherited a legacy of style and substance which his Lady, Laura Martella, plans to incorporate into the Gentleman Norman brand, taking it to new heights. It s an exciting time for young Gentleman Norman, who is settling into new headquarters in Beverly Hills. The posh city has embraced Gentleman Norman s mission to promote quality in all aspects of life: style, manners and charitable stewardship. Embodying their message, Gentleman Norman and his Lady, Laura Martella, are in demand on the charity circuit, and have rapidly become a red carpet mainstay and media darlings. The duo are featured at the center of the must-attend social scene, using his influence--and adorable good looks!--to support important causes. We re particularly concerned about social issues, such as anti-bullying and anti-discrimination, explains Laura Martella, Gentleman Norman s Lady and company founder. These conflicts sit at the heart of why manners are so critical. Good manners are a fail-proof way to ensure people consistently are treated fairly. In addition, Gentleman Norman focuses on more mundane common courtesies. For instance, he encourages the city and its residences to dispose of pet waste properly, launching a "Pick up the Poo, It s the Right Thing to Do"TM campaign for his new home city that is reinforced across the globe through his social network. His fans are also eagerly awaiting the Gentleman Norman products hinted to be in the works. Orchestrated by Laura Martella, the Gentleman Norman brand stands for the classic elegance demonstrated by its namesake, and elements will be designed and curated for his fans and most discerning consumers. Possible lines would be items near and dear to his heart, including a custom dog bow-tie collection and grooming products. Continued on next page
PRESS RELEASE...Continued: In the meantime, the popular Pomeranian is volunteering and walking the red carpets for events such as Women Like Us Foundation, and The Voice Awards. He has a growing social media following and is an advertiser's dream. Fun, flirty, but always the epitome of class, Gentleman Norman's tips are applicable to anyone who craves a luxurious lifestyle for both him/herself and his/her furry companion. In 2015 Gentleman Norman will be recommending both human and pet products, events, accommodations, and services. When one thinks of opulence, luxury, and premium pampering at an affordable price Gentleman Norman will always be at the leading edge of the trend. Through the summer and into fall 2015 Gentleman Norman will be spreading the word across the country. His tour will culminate in New York, New York, hitting the East coast in style to spread his "Timeless, practical advice for everyone." As a companion to his book Gentleman Norman: How to be a Man, the "Gentleman Norman Takes New York" campaign is a highly anticipated event and will finish off the year with an appropriate flourish. The Gentleman and his Lady Laura are figures to watch. Stay informed by following Gentleman Norman on social media. For more information, please contact Team Gentleman Norman via Laura Martella at MrsMartella@gmail.com or LaToya Baker at LaToyaisPR@gmail.com for promotional opportunities. Gentleman Norman: How to be a Man is available for purchase at select California retailers and nationwide or at www.gentlemannorman.com MSRP $34.00 For more information visit www.gentlemannorman.com Follow our pawprints @GentlemanNorman www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067
SPECIAL APPEARANCES Gentleman Norman loves to make appearances, especially in his favorite places! Gentleman Norman enjoys hosting book signings and attending special events & Fundraisers. BEVERLY HILLS - SAN DIEGO - SAN FRANCISCO
GIVING BACK Watch the video to see how Gentleman Norman is in support of the Alzheimer s Association: https://www.youtube.com/watch?v=dc87ioidq1a&list=flahh_jfdvigdufatbrerha Gentleman Norman has always been a proud supporter of the Alzheimer s Association, but his big heart hasn t stopped there! Being a gentleman is more than just having meticulous manners and sophisticated style, it also means giving a helping hand (or paw) to those in need. Gentleman Norman strives to seize any opportunity where he can help fund-raise for good causes and has jumped in with all four paws! Some of the charity organizations that Gentleman Norman has helped to bring awareness to are: Epilepsy Foundation of San Diego Leap To Success Ronald McDonald House www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067
GENERAL INFORMATION Book: How To Be A Man National Launch Date: Publisher: Co-authors: Contributing Photographers: Book Construction: Price MSRP: ISBN: Website: Available for Purchase: A guide to practical advice for the modern man; all from the perspective of Gentleman Norman. The coffee table book Highlights gentlemanly advice from grooming and wardrobe to relationship maintenance and manners. May 2012 Gentleman Norman, LLC Laura Martella & Gentleman Norman John Riedy Photography, Brianna Caster Photography, Coast Highway Photography and Bob Snell Photography 8 ½ x 10 in, 92pp, 56 color photographs, hardcover $34.00 U.S. / $42.00 Canada 978146752902 www.gentlemannorman.com The book is available for purchase at Neiman Marcus, select retailers in Califorina and nationwide at GentlemanNorman.com Contact Information: Social Media: Gentleman Norman, LLC. Laura Martella P.O. Box 1727 Rancho Santa Fe, CA, 92067 MrsMartella@gmail.com @GentlemanNorman www.gentlemannorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067