COMPANY PROFILE
_ Mission: Natural comfort, luxury style Enchanting lovers of fine living with refined linen collections, capable of seducing both body and soul..
Our story: from the heart of Milan to the rest of the world Mirabello Carrara S.p.A., luxury division of the Caleffi Group, was founded in 2012 following the merger of Mirabello and Carrara, two historic Home Fashion labels. Mirabello was launched in 1978, opening a shop specialising in home linen in Brera, Milan s famous artistic district. Still a point of reference today for anyone seeking elegant, high-quality bed sheets, the boutique also has a prestigious showroom for welcoming customers and buyers from all over the world. Mirabello is the perfect combination of contemporary design and the renowned tailoring of the district of Como from which it takes its name. Carrara was founded in 1948 and since then has been known for sophisticated and striking collections of terry towelling, capable of adding a touch of additional glamour to the residences and yachts of the most exacting customers..
A highly successful union that boasts a portfolio of topclass licenses, since 2011 Mirabello Carrara has been the exclusive worldwide licensee of high-profile Italian brand Roberto Cavalli, which is particularly popular with a cosmopolitan clientele. The explosive creativity of the designer from Florence, dresser of international celebrities, shapes the style of the home collection of the same name, distributed in the world s most exclusive department stores. In 2015 Mirabello Carrara also signed an exclusive licence agreement with Trussardi, another prestigious label synonymous with lifestyle and excellence. Finally, in 2016, it acquired another exclusive licence, that of the iconic and irreverent Diesel brand, with the launch of the Diesel Living Home Linen collection: textural fabrics with a strong industrial inspiration for collections that exude urban chic. Nel 2016, infine, viene acquisita l ulteriore licenza esclusiva dell iconico e irriverente brand Diesel con il lancio della collezione Diesel Living Home Linen: tessuti materici e decisa ispirazione industriale per collezioni dal sapore urban chic.
Our strategy To offer an unforgettable brand experience through the most prestigious international stores. Luxury, beauty and comfort are the keywords that encapsulate the intimate Stay with Mirabello Carrara experience.
Positioning A dynamic and sophisticated luxury brand capable of interpreting classic and contemporary styles with versatility and ease.
Target Culturally sophisticated and well-off women passionate about art, interiors and travel. They love to stand out without being showy and appreciate the exclusiveness of tailor-made details.
THE COLLECTIONS
Mirabello Original images of flowers, a mixture of photographs and watercolours, depicted on fine collections of linen, taking new form with elegance and discretion and always emphasising pleasure and comfort.
Hotel Collection Minimalist elegance and tailoring are the stylistic codes for this collection, distinctive for its soft and relaxing colour palette inspired by urban atmospheres.
M Lab Young Italian Designer A Mirabello project designed to promote the talent and creativity of young designers. A highly modern and cosmopolitan collection for lovers of the most contemporary design.
Carrara Dynamic geometries, intense colours and sartorial finishes make up an eclectic and private wardrobe. A collection of pure hedonism where the emphasis lies firmly on pampering ourselves.
Roberto Cavalli Home Linen There is no difference between designing a fashion collection and designing a collection for the home. My lifestyle is always a meeting of passions... Roberto Cavalli
Trussardi Home Linen This home linen collection pays homage to the philosophy of the Trussardi brand, promoting comfort and refinement marked by discreet luxury and cool elegance, typical traits of the Greyhound label.
Diesel Living Home Linen The experience and creativity of Mirabello meet the aesthetic and experimental spirit of Diesel, to create products with an impeccable blend of designer chic and informality. Textural fabrics with a strong industrial inspiration for collections that exude urban chic.
Mirabello Carrara S.p.A Caleffi Group Via A. Einstein, 9/11 20821 Meda info@mirabellocarrara.it www.mirabellocarrara.it