To support any Brand wanting to Our MISSION extend its offer to the cosmetic market We conceive, develop and produce new lines of cosmetics (skin care) for all companies that want to realize a brand extension: fashion companies, food manufacturers, wineries, resorts, farmhouses, hotels, SPAs, beauty centres, fitness clubs and pharmacies. 2
Our VALUES & APPROACH Tailoring & Innovation Our tailoring approach respects the uniqueness of each brand. It allows to create exclusive and innovative products, it also optimizes the investments and limits risks. We follow our customers in all project phases: from product design to the marketing plan, co-investing in the 3 ideas we believe in.
STRATEGY From IDEA to REALITY We work with our customers in order to identify the position and the features of the new cosmetics line: starting from analysis of the history and values of the brand, going through the picture of all consumers characteristics. 4
INGREDIENTS CHOICE Active principles consistent with the brand Together with the brand, we identify the active ingredients, perfumes and fragrances to be used to create a product with a unique formulation. These are chosen because they are any of the following: - typical of the brand region - already used by the brand for other productions (i.e. olives oil, butter, milk, ) - 5 consistent with both the brand's values and the consumers tastes
FORMULATION EXCLUSIVE formulas but also explicitly created for each brand Continuous chemical research and implementation of the latest state-of-the-art technologies allow us to realize exclusive formulas and innovative textures. Formulas can be customized with active ingredients, aromas and fragrances based on every customer's needs. 6 All developed formulas are subjected to stability tests, microbiological controls and challenge tests.
PACKAGING The very BEST packaging solutions for the new line success When choosing the packaging, we always evaluate together with the brand: the technical features and its quality the image and the consistency with the label design the cost, taking into account the dimension of production batches 7
THE GRAPHICAL PROJECT Enhancing the brand through the NEW LABEL DOCCIA SHAMPOO DOLCE LATTE 250 ml 8 With our graphic team we create or adapt the brand identity to the new cosmetic line
Production Our production adapts to the business needs of each brand Our production peculiarity is the ability to cut the minimum batches on commercial needs and investment capacity of each brand We cover all production activities and deliver the finished, packaged and labeled product to the costumer 9 Our products are all strictly "Made In Italy"
Identification of the CATALOG LINES The project becomes concrete with the choice of the product lines within the catalogue WOMAN MAN BABY SCENTED WATERS and SCENT SURROUND DIFFUSERS SUNSCREEN Starting from every single consumer s characteristics, we identify the catalogue lines and the products that will compose the offer 10
Identification of PRODUCTS WOMAN FACE CARE (examples) Cleanser Micellar solution Rinsing detergent Golden Cleansing Mask Exfoliating gel Face scrub Facial Moisturizer Day and night anti-wrinkle cream Vibrating face cream Anti-aging face cream Velvety glittering serum Hyaluronic acid serum Vitamin C serum Eye contour cream Primer illuminating Atopic skin repair cream 11 lips balm
Identification of PRODUCTS WOMAN BODY CARE (examples) Hand cream Foot Cream Body scrub Shower gel Elisir oil cleaner Shampoo Hair balm Body moisturizing cream Body moisturizing oil Body moisturizing milk Body Firming and slimming cream Body whitening velvety cream 12 Scented waters
Identification of PRODUCTS BABY (examples) Body and hair cleansing gel Face and Body Moisturizer Face Barrier Cream Damaged lips balm Moisturizing and massage oil Facial and body cleansing milk Body Cleansing Oil Zinc oxide paste Atopic skins cream 13
Identification of PRODUCTS MAN (examples) Shaving cream Shaving foam Shaving oil Beard balm Pre shave After shave Shower gel Facial Moisturizer Scented waters Black cream after shave and anti age 14
Crema Mani Latte e Miele info@cristinaportinaro.com 50 ml +39 3384108705