Key Icons Key Trends Spring 2018 From playful food to stylised animals, check out the up-and-coming characters for spring Bando
Overview Taking into account social media, pop culture and lifestyle trends, this report provides close-toseason information on spring's key icons. As Valentine's Day expands into Galentine's Day, playful hearts and lips become key motifs Gen-Z and Millennial internet culture dictates an alternative to traditional eggs and bunnies, as the fried egg becomes the latest obsession for spring Marshmallow Peeps appear across home decor objects and DIY projects for a sweet Easter look Sass & Belle Llamas remain a strong animal icon for spring with their colourful blankets and tassels bringing bold prints to the home Balloon animals are not just a party trick but are now a playful pattern on stationery and entertaining products too The colourful beetle is a bold spring staple, seen in approachable hand-drawn interpretations Studio DIY Make & Tell
Pizza Hearts Red Bubble Studio One Make & Tell Urban Outfitters Valley Cruise Press The heart-shaped pizza icon takes the love for a cheesy meal, as expressed across the internet, one step further. Playful quotes add personality to token gifts including badges, pillows and phone cases, while heart-shaped toppings continue to reinforce the love of all things pizza. The pizza heart is a modern way to share some love with your boyfriend or BFF.
Red Lips Rosanna Inc Bing Bang NYC Casetify Ohh Deer Classic red lips get amped up with playful tooth gaps and flirtatious smirks for a punk rock look. Lips are less about the kiss for Valentine's Day and more about sassy singles for Galentine's Day. Jonathan Adler uses the red lip as a key decor item with his needlepoint throw pillows of bold lips created in a mod style. Jonathan Adler
Digital Hearts Fangamer Becky Broome Poly Bright Momenti di Vita 8-bit graphics and retro video games inspire hearts with a pixellated treatment. Gen-Z and Millennials look to the 1980s and original internet graphics for a sense of nostalgia. Oversized pixels form heart shapes while all linear patterns mimic the lifeline in a video game. The digital heart is a playful Valentine's Day icon, also good for the single gamer. Geek Covers
Fried Eggs Mochi Things Zero Gravity Studio DIY Make & Tell Kute Land A Gen-Z youthful interpretation of the classic Easter egg is fried and sunny side. The playful egg motif makes for a quirky accent across interiors. First seen in Japanese kawaii style, the egg has made its mark across the globe, appearing on numerous items such as stationery and tech gadgets. Studio DIY
Pastel Peeps Made Everyday San Marketing Handmade Silver Pumpkin Design Stick & Patti Kelley's Collections A favourite Easter dessert in the US, Peeps make a noteworthy icon for the holiday, appearing across home decor and entertaining product. This marshmallow snack has an instantly recognisable Easter bunny silhouette that brings to mind the nostalgia of childhood. Honouring the original colouring, a pastel palette is key, while the use of glitter and accessories are playful additions to this American icon.
Lovely Llamas Wild Child Party Danica Studio World Market Sass & Belle Summer favourite the llama continues to be important for spring. Colourful blankets and tassels adorn llama characters for a bright addition to the otherwise homely animal. Hand-drawn interpretations are key to bringing a playful look to stationery, home decor and textiles. Oliver Bonas
Balloon Animals Littlelow Make & Tell Studio DIY Farmwood Press Make & Tell Whimsical and humorous balloon animals appear across homeware and gifting product. Simplified silhouettes in animal shapes form striking graphic patterns, while handillustrated interpretations enhance the playfulness of the subject matter. Most notably, the dog-shaped balloon animal is key, inspired by the artwork of Jeff Koons with his Balloon Dog sculpture.
Colourful Beetles Design Azure OgelbIrd & Other Stories Red Cap Cards Maggie Magoo Designs Seed Home Designs Often seen as creepy or disturbing, the beetle is championed as a key motif across houseware and gifting, but also fashion and small accessories. Beetles are hand-drawn and heavily stylised, featuring rich colours of green, orange and jewelled purple. Products can be adorned with all-over prints or a centred graphic of the insect, giving everyday objects a fun modern look.
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