Welcome to this year s sponsorship proposal and thank you for taking the time to consider supporting Imperial s biggest and most fashionable new society! Imperial College Fashion and Design Society, or IC FAD as it s affectionately known, was founded last year as a counterpoint to the STEM* life that Imperial students dedicate themselves to. Our founding principle is to use a shared appreciation for fashion and design to allow students to develop their creativity and broaden their interests outside of their day-to-day courses. We had an overwhelming response from the student body in our first twelve months, over 240 students joined the society and we grew our mailing list to over 600 students! IC FAD had a busy first year - we published 3 campus-wide magazines, hosted 2 keynote industry speakers, threw 4 socials (some joint with other London universities), spread the festive joy with a Christmas feast, co-ordinated trips to the latest V&A exhibitions, and collaborated with other Imperial societies for seasonal activities! And that s all before the most important event of all - the unforgettable Imperial College Charity Fashion Show (ICCFS). ICCFS' core purpose is to raise funds for charity in a way that allows us to showcase our favourite fashion and talents for the Imperial student body. Last year we raised more than 2,000 and we hope to raise over double that at this summer s show with your support. And that brings us to the purpose of this proposal - we want to take what we achieved last year and build on it to make it twice as amazing! We d like to take your brands and products and experiences, and expose them to some of the top students in the world. Last year we worked with a variety of companies, both big and small, who helped support our activities and we were able to give them unique opportunities that allowed them to reach their desired audiences in a way that suited their target budgets. This proposal outlines just some of the opportunities available, but we d also love to work with you to find a solution for everybody! Once again, thank you for taking the time to review this proposal and we look forward to the opportunity to work with you in the coming academic year. Don t hesitate to get in contact with me or any of our hardworking committee if you have any queries or questions. Priyanka Founder & President *Science, Technology, Engineering, Mathematics
IC FAD S Facebook page has over 260 likes ICCFS Facebook page has 135 likes Our Facebook page has single posts that reached over 6.4K people organically with engagement on posts reaching over 37K clicks Last years ICCFS promo trailer had 2.6K views and over 50 reactions Over 180 followers (>90% students) on Instagram Instagram posts with over 100 likes and 200 impressions each 645 Imperial students subscribed to the IC FAD mailing list Imperial is home to over 24K students and staff IC FAD has 246 members, one of the largest at Imperial 72% female, 79% natural sciences and engineering Involvement of over 150 students in ICCFS with over 100 guests last year, more this year. Collaborations with other top London univerisities including Kings College London, University College London, London School of Economics and Queen
October 2016 was the inception of the new IC FAD and what better way to make a lasting impression on the Imperial student population than to throw the most celebrated event of the year: Imperial College Charity Fashion Show (ICCFS). The purpose of ICCFS is to raise funds and awareness for our annually chosen charities through the showcasing of local fashion and talent. Last year we raised over 2,000 for the Pratham Education Foundation and Cancer Research UK. ICCFS aims to showcase young British talent but also to celebrate well-established brands, all modelled by Imperial students. Last year s designers included Greta Torresi, Nuno Lopes de Oliveira, Jamie Button and Seung Ik Lee. Between the runways, we had acts from the university's own talented body including Belly Dancing, Funkology, State of Nature and the Techtonics (collegiate acapella world champions). Embodying the spirit of the university, the theme for 2017 was futuristic-tech: Mechanica, inspired by the Met Ball s theme (Manus ex Machina) and metallic trends. Through the efforts and coordination of over 150 people, including a dedicated ICCFS committee, the show was a sold-out success. The theme for next year aims to mix Havana feels with urban fashion in a theme we call: Psychotropica and it will be held in Summer 2018. In order to support one of the biggest student events in the calendar, we need the help of our sponsor partners. Last year we had a variety of sponsors who we worked with in different ways including goodie bags, dedicated social media posts, logo placement (trailers, posters, pictures, wristbands) and more. Our sponsors were extremely pleased with the exposure they got and their contributions were a critical part in making the event a success. This year we re hoping to make Psychotropica even bigger than last year and in doing so, we know that the opportunities for support and sponsorship will also grow dramatically. As well as all of the ideas from last year, we have a host of fresh ideas we think could be interesting and exciting. We d also love to work directly with you on unique, bespoke sponsorship ideas as we find the best solutions often come through collaboration!
This is your opportunity to establish a legacy as a key supporter of our annual flagship event. We support all types of brands from beauty companies to luxury chocolates. Our goodie bags are packed with the coolest products giving you to the chance to raise awareness of your brand whilst associating it with the hottest student event of the year. If donated in kind, we are happy to have flexibility around the specific way your product would be distributed on the day. Other physical presence includes company logo on wristbands, which must be worn by guests at all times during the event and are often kept on longer, and a full/half page advertisement space in the programme, given to each guest at the beginning of the show. The raffle is an ICCFS interval staple, raising hundreds of pounds that go directly to charity. This is the perfect way to help a worthy cause and at the same time, promoting your company to the Imperial student hub. Previous raffle prizes have included: A trip for two to Paris Year's supply of Cobra Beer Hamper of luxury Belgian chocolate from Godiva 100 voucher for Slaters men's suits, bespoke tailored Dinner for 2 at Gaylord, Mayfair The Fashion Show is covered across campus and is generally a big discussion topic with the student body in the run-up to ticket sales and the event itself. Last year, our Fashion Show even reached international publicity with an article in Tribuna de Macau! Recent similar student events were covered by Tatler, Vogue and Time Magazine. We hope to partner with similar publications this year. Previous sponsors included:
SOCIAL MEDIA, E-MAIL & BLOG Feature in exclusive posts across all of our social media platforms and your logo will be prominently displayed on the high traffic IC FAD/ ICCFS website and Facebook page. Email our Imperial mailing list (over 600 students) where you can share information about your products, services or recruitment opportunities. We can help tailor emails depending on the type of student you are aiming to reach. IC FAD MAGAZINE Space for double-spread advertisements or sample inserts in our printed biannual magazine spread around the entire campus, with exposure to up to 15,000 students.. The magazine is also available to students on the IC FAD union website. FRESHER S FAIR Print your logo on our tote bags/committee shirts. These promotional cotton bags are handed out for free at the beginning of the academic year and students usually keep them for long after advertising your brand to the rest of the campus. The bags can also be filled with company flyers, product samples or branded freebies. IC FAD EVENTS Chance to feature your company logo on our event posters, which will be plastered around campus and visible to all undergraduates, postgraduates and business school students, and tickets. Opportunity for talks/workshops from company recruiters on campus, with access to high calibre student CVs. COMPANY EVENTS Visits to your London offices and networking sessions with selected students (either on-site or off-site). Promote upcoming networking events and workshops to our mailing list.
Below we ve listed sample sponsorship packages that serve as a rough guide to some of the options we can offer. These can of course be tailored to your specific needs, or we can work directly with you to create a bespoke sponsorship package across one or both of the society and the fashion show. SILVER 750 150 words & logo on our website to promote your firm Your logo in the ICCFS programme 2 Facebook promotions 2 Instagram promotions 2 promotions via our Imperial College society mailing list Promotional material within the fresher s fair IC FAD goodie bag GOLD 1,500 250 words & logo on our website to promote your firm Your logo and/or information alongside the runway Up to 3 promotional materials within the ICCFS goodie bag Two complimentary tickets for your ambassadors to the show Your logo on fresher s fair IC FAD goodie bag A full page in the ICCFS programme, dedicated to your firm (description or advertisement) Your logo featured in the ICCFS promo trailer All the silver package features
PLATINUM 3,500 350 words & logo on our website to promote your firm 3 Instagram story live promotions Your logo on our posters/flyers throughout the year, at all our events Your logo on committee t-shirts All photographs from the show will be watermarked with your logo An email, dedicated to your firm, sent out via our Imperial College society mailing list A full page in the IC FAD magazine, dedicated to your firm (description or advertisement) distributed all around campus Opportunity for an exclusive promotional seminar/ workshop, on campus with networking All the silver and gold package features
Founded in 2016, IC FAD was established to promote interest in Fashion and Design and to highlight the many relevant links between Fashion and the STEM disciplines at Imperial. Excellence in education is at the core of Imperial s ethos and is reflected in UK and international rankings (8th QS world 2018). Our societal aim is to allow students to develop their creativity and broaden their interest in the fashion industry. We encourage our members to apply their technical knowledge to the world of fashion and host lectures on relevant topics. Throughout the year we organise a variety of events including V&A exhibition trips, illustration workshops and collaborations with other universities. This year, we will be launching the first London University Modest Charity Fashion Show with UCL, KCL, QMUL & LSE, held at SOAS. Our crowning glory is the annual Charity Fashion Show which involves the coordination of over 150 people including models, committee, staff, acts and tech. We raised more than 2,000 for charity in 2016 and hope to raise double that at this summer s show with your support.