MAY. 5 & 6 2017 Pop-up «Bienvenue en Provence» EXHIBITORS OFFER EPHEMERALwBOUTIQUE w w. o h l a l a - e p h e m e r a lbou/que.com
ABOUT The French sales were launched in 2013 by a group of French Designers and Artisans located in Princeton area (New-Jersey). Event after event, the Pop-up has built a unique and immersive shopping experience, based on a convivial and creative display (French Bistro, Bord de Mer, Rendez-vous). The selected vendors/artists offer a selection of refined products and artwork, handmade or imported from France. All our exhibitors have a strong connection to France, which provides an authentic French label. For its 10 th edition, and after 3 successful public events in Hopewell NJ, is back to Princeton May 5-6 2017.
PAST EXHIBITORS Atelier Depascal, clothing and shoes La Carterie de Cloclo, paper craft and stationery Carole Jury, abstract paintings Catherine Arnoux, kids book author and illustrator Cuisine by Anne-Renée, Savory French food Les Délices d Annelise, confectioneries La Dune, beads and silver jewelry Ju&Ju, jewelry designers KOKA, Unique Vintage Jewelry and Cabinet of Wonders Laurent Ouzilou photographs Le Bookiniste, collectible books Marie-Mathilde Laplanche, multimedia designer Matrochka s Little Boxes Tacks and Fabrics, Home textile and redesigned furniture Under the Sun, pottery from Provence
PAST EDITIONS NOV 2013, Princeton Studio 231 (private sale) FEB 2014, Princeton, Studio 231 Je t aime (private sale) MAY 2014, Princeton, Studio 231, Les beaux jours (private sale) NOV 2014, Princeton, Studio 231, Paris Bistro (private sale) FEB 2015, Princeton, Studio 231 Rendez-vous (private sale) MAY 2015, Princeton, Studio 231, Bord de mer (private sale) NOV 2015, Hopewell, RR station, All aboards (public) MAY 2016, Hopewell, RR station, Côté jardin (public) DEC 2016, Hopewell, RR station French Gifts (public) MAY 5-6 2017, in Princeton will be our 10th edition and 4th public pop-up event.
May. 5 & 6 2017 takes you to Provence For its 10th edition, the French pop-up EPHEMERAL BOUTIQUE will be back in Princeton for 2 days, Friday/Saturday May 5 and 6. This FREE ADMISSION event will be open to the general public. This year, we chose to share our love for Provence, one of the most popular travel destination in France! We will bring the tastes, scents, and the sounds of our beautiful «garrigue» in New-Jersey. Around a regional booth dedicated to the South of France, we will give good exposure to our exhibitors : artists, vendors, designers will display their creations in a way everyone can express its own personality, talent and style. At we think «small is beautiful», that s the reason why we do select our exhibitors to certify the French authenticity. Our visitors always enjoyed the strong «human factor» of our events, which is a real multicultural encounter. The venue for this10th edition will perfectly fit our needs: located 16 All Saints Rd in Princeton, it is located 5 minutes from downtown and very well known from all Princetonians. - large room (over 1100 sft) - professional kitchen - high ceilings - wide windows with lots of natural light - surrounded by a garden - wide free parking - playground
CLIENTELE Since its beginning, attracts the French community as well as other Francophone and Francophile persons. Over the time, we not only have kept our French returning customers but we ve developed the number of our visitors among local people and international clientele. One key factor of success for our exhibitors is that 90% of our visitors become customers. Customer profile 80% of women, 30-70 Multicultural clientele, partly French and European expatriates. The tendency is having even more local people (65% in December 2016) About 100 visitors/day 90% of visitors become customers and 30% are returning customers. HIGH QUALITY POP-UP Selected vendors/participants with a real connection with France for authenticity (no more than 15 to keep a small is beautiful concept) High quality scenography and display A welcoming event with a strong human factor between exhibitors and customers (average time spent by visitors at the sale is appr. 45 minutes.)
EXHIBITORS PROPOSAL OPENING HOURS Friday 2pm-7pm Saturday 10am-6pm TABLE 6ft table $130 8ft table $150 2 x 6ft tables $200 WALLS Exhibition area $30- $150 KEY DATES Exhibitors application deadline March 1 st 2017 Exhibitors selection Early March 2017 Advertising campaign April 2017
Read our press reviews h7ps://ohlala-ephemeralbou/que.com/category/press/press-review/ Contact information Sophie BAILLY, co-founder and Event Planner 609.937.6380 ohlalaephemeralboutique@gmail.com Like us on www.facebook.com/ohlalafrenchsale