NEWON OCTOBER 2018 5TH #SHARETHECOLOR Increase your color clients with the new #SHARETHECOLOR referral contest and win with Redken GET #REDKENREADY FOR THE HOLIDAYS Discover the holiday promotion and our limited edition offer for haircare and styling YOUR BREWS POST-SHAVE SOLUTION New Redken Brews After Shave Balm REDKEN LOVES LITRES Purchase at 20% discount THE DIRECTOR S CUT By Terry Ritcey, National Education Director FROM OCTOBER 1 ST TO DECEMBER 14 TH 2018
INCREASE YOUR COLOR CLIENTS WITH THE NEW FROM OCTOBER 1 ST TO DECEMBER 14 TH 2018 REFERRAL CONTEST AND WIN WITH REDKEN. DID YOU KNOW that people are 4 times more likely to buy when referred by a friend*? Redken is presenting you the all new referral contest #sharethecolor to help you increase your color clients while making everyone win big! WHAT S IN IT FOR SALONS: Secure NEW clients and sales, PLUS get the chance to WIN one of the 3 in-salon private class from the master Redken colorist SEAN GODARD! WHAT S IN IT FOR STYLISTS: Every time your client wins a grand prize, you do too! You could win one of five ALL INCLUSIVE TRIP TO REDKEN SYMPOSIUM 2019 IN LAS VEGAS (value of up to $3000) WHAT S IN IT FOR NEW & CURRENT CLIENTS: 5 grand prizes of one year of color services & products for your current client and the person they referred (value of up to $2000) WHAT S IN IT FOR NEW CLIENTS: They get their first color appointment at 30% off at your salon*, thanks to your current client! PLUS they get the chance to win one of the 5 grand prizes of one year of color services & products (value of up to $2000) IT S NEVER BEEN BETTER TO #SHARETHECOLOR! Winning stylist, current & new clients will be all linked to one winning entry and they will be contacted separately. Winners will be drawn randomly from all online entries *Nielsen 2017 *Must show the received picture and be a new color client at the salon to qualify for the 30% off special offer. Maximum value of the 30% rebate is $30.
CURRENT CONSUMERS CAN WIN: HOW? 1. TAKE A PICTURE OF THE #SHARETHECOLOR COUNTER CARD AT THE SALON. 2. SEND THE PICTURE TO THEIR FRIEND(S) WHILE AT THE SALON AND RECEIVE A REDKEN PRIZE BALLOT FROM THE STYLIST. * 3. FILL OUT REDKEN CONTEST BALLOT AND ENTER THE PIN NUMBER ONLINE AT CONTEST.REDKEN.CA FOR THEIR CHANCE TO WIN ONE YEAR OF REDKEN COLOR SERVICES & PRODUCTS FOR YOU AND YOUR REFERED FRIEND. (VALUE OF UP TO 2000$ FOR EACH) REFERED CONSUMER CAN SAVE & WIN: HOW? 1. SHOW THE PICTURE OF THE #SHARETHECOLOR COUNTER CARD SENT FROM THEIR FRIEND. 2. GET THEIR FIRST COLOR APPOINTEMENT AT YOUR SALON AT 30% OFF. ** 3. NOW IT IS THEIR TURN TO #SHARETHECOLOR FOLLOWING THE SAME STEPS AS THE CURRENT CONSUMER ABOVE! SALON AND STYLISTS CAN WIN: THE MORE PARTICIPANTS YOU HAVE, THE MORE CHANCE STYLISTS & SALON GET TO WIN! *Limit of 10 Redken contest ballots per client. **Maximum value of the 30% rebate is $30. OFFER 1: SHARE CHROMATICS COLOR PURCHASE 24 CHROMATICS SHADES MIX AND MATCH 12 SHADES EQ SHADES (GLOSS, CREAM, OR COVER PLUS) RECEIVE: BACKBAR 1 SHADES EQ CRYSTAL CLEAR 1L PLV 3 TENT CARDS 3 GRAND PRIZE BALLOT PADS 1 #SHARETHECOLOR CHROMATICS LITHO CHART 2 MIRROR CLINGS OFFER 2: SHARE FUSION COLOR PURCHASE 24 COLOR FUSION SHADES MIX AND MATCH 12 SHADES EQ SHADES (GLOSS, CREAM, OR COVER PLUS) RECEIVE: BACKBAR 1 SHADES EQ CRYSTAL CLEAR 1L PLV 3 TENT CARDS 3 GRAND PRIZE BALLOT PADS 1 #SHARETHECOLOR FUSION LITHO CHART 2 MIRROR CLINGS OFFER 3: SHARE HDR COLOR PURCHASE 24 HDR SHADES MIX AND MATCH 12 SHADES EQ SHADES (GLOSS, CREAM, OR COVER PLUS) RECEIVE: BACKBAR 1 SHADES EQ CRYSTAL CLEAR 1L PLV 3 TENT CARDS 3 GRAND PRIZE BALLOT PADS 1 #SHARETHECOLOR HDR LITHO CHART 2 MIRROR CLINGS SAVE 15% SAVE 16% SAVE 16%
GIVE THE GIFT OF GREAT HAIR! 25% HOLIDAY SALE! YOUR TIME TO RECRUIT NEW HAIRCARE CONSUMERS TO REDKEN CREATE YOUR HAIRCARE RENDEZ-VOUS WITH ALL PRESCRIPTIVE SOLUTIONS! NEW! ALL SOFT MEGA NEW! COLOR EXTEND BLONDAGE CLEAN MANIAC GLOW DRY COLOR EXTEND MAGNETICS FRIZZ DISMISS SAVE 25% EXTREME COLOR EXTEND BEACH ENVY HIGH RISE CURVACEOUS ALL SOFT SAVE 25%
6 ESSENTIAL STYLERS & A GIFT WITH PURCHASE! GET THE TOP REDKEN STYLERS WITH A FREE MINI WATERBOTTLE, SO YOUR CLIENTS CAN BE #REDKENREADY WHEREVER THEY GO! VOLUME GUTS 10 VOLUME SPRAY FOAM TEXTURE ROUGH PASTE 12 WORKING MATERIAL CONTROL TRIPLE TAKE 32 EXTREME HIGH HOLD HAIRSPRAY HEAT IRON SHAPE 11 THERMAL HOLDING SPRAY PRIME PILLOW PROOF BLOW DRY EXPRESS PRIMER EXTEND TWO DAY EXTENDER OIL ABSORBING DRY SHAMPOO FREE WATERBOTTLE INSIDE EVERY DUO PACK ADDITIONAL DEAL LIMITED EDITION STOCKING AND TRAVEL SIZE QUICK DRY 18 WITH THE PURCHASE OF 800$ VALUE OF HOLIDAY HAIRCARE OR STYLING SETS. MERCHANDISING KIT 1 WINDOW CLING GIVE THE GIFT OF GREAT HAIR! GIVE THE GIFT OF GREAT HAIR! 24 REDKEN STOCKINGS + QUICK DRY TRAVEL SIZE REDKEN CHALLENGES YOU TO CREATE THE BEST HOLIDAY EXPERIENCE FOR YOUR CLIENTS WITH OUR LIMITED EDITION HOLIDAY STOCKING AND MERCHANDISING KIT 3 SHELF TALKERS 2 CEILING HANGERS
l NEW REDKEN BREWS AFTER SHAVE BALM MEN S SHAVING ACCOUNTS FOR 43% OF THE MEN S GROOMING MARKET THE MEN S PREMIUM SKINCARE MARKET HAS GROWN BY 18% SINCE 2011 EXPECTED TO GROW BY ANOTHER 14% BY 2021* REDKEN BREWS LIGHTWEIGHT AFTER SHAVE BALM with Aloe Vera to nourish and replenish the skin s moisture Suitable for all skin types. SKINCARE GROOMING PURCHASE (25% OFF) 4 SHAVE CREAM 4 NEW AFTERSHAVE 4 BEARD & SKIN OIL 2 CLEANSING BAR RECEIVE: 1 SKINCARE REGIMEN TENT CARD SAVE 25% *MEN S GROOMING IN CANADA- PASSPORT EUROMONITOR INTERNATIONAL 2017 TENT CARD NYC CRAFTED. BARBER INSPIRED
REDKEN LITRE SALE INCREASE YOUR RETAIL SALES WITH THIS LIMITED TIME OFFER! SAVE 20% ON SHAMPOO AND CONDITIONER LITRES PARTICIPATING FAMILIES: NEW SOFT MEGA, CLEAN MANIAC, ALL SOFT, COLOR EXTEND, EXTREME, FRIZZ DISMISS, COLOR EXTEND MAGNETICS, GLOW DRY, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE VOLUME, BEACH ENVY VOLUME, CURVACEOUS, PREART, HAIR CLEANSING CREAM SHAMPOOS: ALL SOFT, COLOR EXTEND, EXTREME, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE VOLUME, BEACH ENVY VOLUME, CURVACEOUS CONDITIONERS: ALL SOFT, COLOR EXTEND, EXTREME, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE VOLUME, BEACH ENVY VOLUME, CURVACEOUS PREART SAVE 20% SAVE 20% SAVE 20% SHAMPOOS: NEW ALL SOFT MEGA, COLOR EXTEND MAGNETICS, CLEAN MANIAC, GLOW DRY, FRIZZ DISMISS CONDITIONERS: NEW ALL SOFT MEGA, COLOR EXTEND MAGNETICS, CLEAN MANIAC, GLOW DRY FRIZZ DISMISS HAIR CLEANSING CREAM SAVE 20% SAVE 20% SAVE 20% HAPPY REFERRING THE DIRECTOR S CUT BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR Did you know that the average new guest retention rate is only 25%. That means that for every 100 guests you service, only 25 return. We must be continually recruiting new clients in an effort to keep our schedules full and our bank accounts happy. Focus on building a great referral program and watch your business soar! Referrals from our existing clients are the best way to get new ones. The new referral is more confident than the average new client because they have already been told positive things about you and the salon. The #1 strategy for getting new referrals is to change your conversation. Stop asking What questions and start asking Who questions. Who did you go out to dinner with? Who is going to be at the meeting? Who are you having lunch with? Who is on the committee with you? How can we get referrals? Strategies to get an existing guest to refer their friends! Ask! Often our existing clients don t know what they want. If they are happy with the service you provide then ask them for referrals Promote new services for your client Offering new services helps to set you apart from the competition and makes it easy for your guests to refer their friends Promote discounts in return for new client Clients love incentives. Offer your client a gift or a discount when the person they refer becomes a client! They already have a reason to brag but now they get something too! Promote other services within the salon co promote Perhaps you have an esthetician, masseuse, or manicurist within the salon; cross promoting your services can help you both gain clientele Community involvement Perhaps there is a local cause or influencer in your area who you can help to cross promote Get Social Use social media to your advantage. It is very easy for even the most novice user to boost posted outside of your normal viewers! Mirror your favourite clients and remember Like Attracts Like.
SALON PRICE LIST EFFECTIVE OCTOBER 1 ST, 2018 HAIRCOLOR CHROMATICS ULTRA RICH prismatic permanent color CHROMATICS BEYOND COVER prismatic permanent color CHROMATICS prismatic permanent color CITY BEATS CITY BEATS COLOR REMOVER COLOR FUSION advanced performance color cream COLOR GELS permanent conditioning haircolor SHADES EQ GLOSS COLOR KICKER SHADES EQ crystal clear COLOR THICKENER COLOR STAIN ERASER HDRESOLUTION low lift alkaline color Carmin R Shades ULTRA RICH (6.66 & 5.62) CHROMATICS (4.62 & 6.62) COLOR FUSION (3RV, 5RV, 6RV, & 8RV) SHADES EQ GLOSS (05RV & 07RV) Developers & Lighteners CHROMATICS Oil in Cream Developer 10, 20, 30 volume CREAM PRO-OXIDE 10, 20, 30, 40 volume COLOR GELS Dedicated Developers 10, 20, 30, 40 volume SHADES EQ processing solution NEW SHADES EQ processing solution for precision application HDRESOLUTION Developing lotion 6, 15 volume Blonde Idol Color & Lighteners FREE HAND LIGHTENER for open air techniques HIGH LIFT haircolor conditioning cream haircolor BASE BREAKERS low lift lightener BLUE OIL LIGHTENING SYSTEM extra conditioning oil booster + blue powder activator FLASH LIFT BLONDE ICING lightener BLONDE ICING developer 20, 30, 40 volume BLONDE DIMENSIONS dust-free conditioning lightener PH-BONDER intro kit PH-BONDER sample kit PH-BONDER #2 fiber restorative pre-wash concentrate PH-BONDER post-service perfector HAIRCARE Shampoos NEW COLOR EXTEND BLONDAGE, NEW ALL SOFT MEGA, CLEAN MANIAC, FRIZZ DISMISS, COLOR EXTEND MAGNETICS, BLONDE IDOL, DIAMOND OIL GLOW DRY All Soft, Color Extend, Curvaceous, Extreme, High Rise Volume, Beach Envy Volume All Soft, Color Extend, Extreme (GALLONS) Color Extend Magnetics (GALLONS) CURVACEOUS no foam shampoo Conditioners NEW COLOR EXTEND BLONDAGE, NEW ALL SOFT MEGA, CLEAN MANIAC, FRIZZ DISMISS, COLOR EXTEND MAGNETICS, DIAMOND OIL GLOW DRY All Soft, Color Extend, Curvaceous, Extreme, High Rise Volume, Beach Envy Volume All Soft, Color Extend, Extreme (GALLONS) Color Extend Magnetics (GALLONS) Treatments NEW Color Extend Vinegar Rinse NEW ALL SOFT MEGA MEGA MASK, ALL SOFT MEGA MASK, EXTREME MEGA MASK, COLOR EXTEND MAGNETICS MEGA MASK NEW ALL SOFT MEGA Hydramelt NEW ALL SOFT MEGA Recovery Tissue Mask Cap HEATCURE Professional Treatment HEATCURE Intense Self-Heating Mask Pack High Rise Volume Duo Volumizer Beach Envy Wave Aid ONE UNITED multi-benefit treatment ONE UNITED multi-benefit treatment FRIZZ DISMISS professional treatment FRIZZ DISMISS FPF 10 Flyaway Fix Sheets FRIZZ DISMISS FPF 20 Smooth Force FRIZZ DISMISS FPF 30 Instant Deflate M.M. A.S.M. H.C. VOLUME O.U. F.D. 85 ml 21 gr 120 ml 80 pads 650 g 12.5 g 500 g 907 g 500 g 907 g 70 app. 17 app. gallon gallon gallon gallon 200 ml 200ml 150ml 10 Mask Caps 500ml 4 Masks 150ml 125ml 150ml 400ml 400ml 50 Sheets 125 ml FRIZZ DISMISS FPF 40 Rebel Tame FRIZZ DISMISS Mask BLONDE IDOL BBB spray BLONDE IDOL mask ALL SOFT heavy cream super treatment ALL SOFT ARGAN-6 multi-care oil for dry/brittle hair* CURVACEOUS ccc spray CURVACEOUS curl refiner CURVACEOUS spiral lock CURVACEOUS full swirl CURVACEOUS ringlet CURVACEOUS wind up DIAMOND OIL glow dry DIAMOND OIL glow dry scrub EXTREME LENGTH primer EXTREME LENGTH primer EXTREME LENGTH sealer EXTREME strength builder plus fortifying rinse-out mask EXTREME extreme cat protein reconstructing treatment EXTREME anti-snap leave-in treatment Speciality Products Clean Maniac Hair Cleansing Cream F. D. B. I. A. S. CURVACEOUS D.O. EXTREME Clean Maniac PreArt Scalp Science Dandruff shampoo Soothing Care shampoo Cerafill DEFY Shampoo normal to thin hair CERAFILL Conditioner normal to thin hair RETALIATE Shampoo advanced thinning hair CERAFILL Conditioner advanced thinning hair MAXIMIZE Dense FX hair diameter thickening treatment Texture Effect hair & scalp refresher C.F. REDKEN CHEMISTRY VOLUME shot phase, COLOR EXTEND shot phase, ALL SOFT shot phase, EXTREME shot phase PHIX PHASE 3.5, 5.5 STYLING FLEX COLLECTION MESS AROUND 10 disrupting cream-paste SHAPE FACTOR 22 sculpting cream-paste Blow Dry Pillow Proof Blow Dry Express Primer Pillow Proof Blow Dry Express Treatment Primer Cream NEW Pillow Proof Blow Dry 2 Day Extender Brown NEW Pillow Proof Blow Dry 2 Day Extender Clear NO BLOW DRY COLLECTION NBD airy cream fine hair NBD just right cream med hair NBD bossy cream coarse Volumize THICKENING LOTION 06 body builder AERATE 08 bodifying cream-mousse FULL FRAME 07 protective volumizing mousse GUTS 10 volume boosting spray mousse STAY HIGH 18 mousse Texturize REWIND 06 pliable styling paste FASHION WAVES 07 texturizing sea spray ROUGH PASTE 12 working material HARDWEAR 16 super strong sculpting gel ROUGH CLAY 20 matte texturizer POWDER GRIP 03 mattifying hair powder Shine OUTSHINE 01 anti-frizz polishing milk SHINE FLASH 02 glistening mist Smooth VELVET GELATINE 07 cushioning blow-dry gel ALIGN 12 ultra-straight balm F. C. N.B.D. 90 ml 180 ml 145 ml 100ml 150ml 400ml 240 ml 290 ml 245 ml 290 ml 245 ml 125 ml 170 ml 142 g 96 g 91 g 75 ml 7 g TWO SMOOTH 03 smoothing & strengthening serum duo Heat Styling FABRICATE 03 heat-active texturizer SATINWEAR 04 thermal smoothing blow-dry lotion HEAT DESIGN 09 thermal shaping blow-dry gelée IRON SHAPE 11 thermal holding spray HOT SETS 22 thermal setting mist HOT SETS 22 thermal setting mist Hairsprays TRIPLE TAKE 32 extreme high-hold hairspray CONTROL ADDICT 28 high-hold hairspray FASHION WORK 12 versatile working spray QUICK DRY 18 instant finishing spray FORCEFUL 23 super strength finishing spray QUICK TEASE 15 backcombing finishing spray WAX BLAST 10 high impact finishing spray WINDBLOWN 05 NEW REDKEN BREWS TM Haircare DAILY SHAMPOO, MINT SHAMPOO, EXTRA CLEAN SHAMPOO DAILY CONDITIONER, SILVER SHAMPOO, NEW 3 IN 1 Styling GET GROOMED finishing cream STAND TOUGH extreme gel GRIP TIGHT holding gel NEW WAX pomade DISHEVEL fiber cream MANEUVER cream pomade OUTPLAY texture pomade NEW CLAY pomade WORK HARD molding paste NEW HAIRSPRAY Skincare NEW SHAVE CREAM suitable for sensitive skin NEW BEARD AND SKIN OIL grooming softness AFTER SHAVE BALM CLEANSING BAR ph balanced Haircolor COLOR CAMO Light Ash, Light Natural, Medium Ash, Medium Natural, Dark Ash, Dark Natural TEXTURE Acid Waves Creative CURL normal/fine/limp INNER SECRET Alkaline Waves VECTOR PLUS normal/extra body Permanent Curl Reducer SHAPE CONTROL reducer normal/resistant/sensitized SHAPE CONTROL neutralizer smoothing TRAVEL RETAIL Shampoo EXTREME, ALL SOFT, COLOR EXTEND MAGNETICS, CLEAN MANIAC, GLOW DRY Conditioner EXTREME, ALL SOFT, COLOR EXTEND MAGNETICS, CLEAN MANIAC, GLOW DRY Haircare EXTREME anti-snap ALL SOFT heavy cream Styling NBD airy cream fine hair NBD just right cream med hair NBD bossy cream coarse ROUGH PASTE 12 working material GUTS 10 volume boosting spray mousse IRON SHAPE 11 thermal holding spray Hairspray & Pillow Proof QUICK DRY 18 instant finishing spray FASHION WORK 12 versatile working spray FORCEFUL 23 super strength finishing spray WAX BLAST 10 high impact finishing spray CONTROL ADDICT 28 high-hold hairspray Pillow Proof Blow Dry Express Treatment Primer Cream NEW Pillow Proof Blow Dry 2 Day Extender Clear 124 g 275 ml 365 ml 181 ml 235 ml 200 ml 125 ml 20 ml 54 ml MINI FORMATS OF YOUR FAVORITE REDKEN HAIRCARE & STYLING PRODUCTS ARE AVAILABLE! ASK YOUR DSC TODAY WHILE QUANTITIES LAST!